Learn how reception marketing can help your brand provide real-time, valuable content tailored to consumer needs. RJ Licata on November 2, 2023 There aren’t enough hours in a day. You spend eight hours working. If you’re lucky (or really disciplined), you get eight hours of sleep. What do you do with the remaining eight hours? … Continue reading Breaking through the noise: How brands can connect with today’s consumers
Tag Archives: Connect
KPIs that connect: 5 metrics for marketing, sales and product alignment
Elevate the customer experience through strategic alignment. Unite marketing, sales and product teams with metrics that matter most. Margaret Lee on October 19, 2023 While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. About 90% of … Continue reading KPIs that connect: 5 metrics for marketing, sales and product alignment
Criteo to use image recognition to help connect online and offline channels
A new partnership with Phuzion Media will give retailers better visibility into traditional offline media. Kim Davis on July 27, 2023 Commerce media platform Criteo has announced a partnership with U.K.-based mobile image recognition platform Phuzion Media. The partnership has the goal of connecting data from offline experiences with traditional media, such as catalogs and … Continue reading Criteo to use image recognition to help connect online and offline channels
Performance Agency Integrates With Walmart Connect DSP
Performance Agency Integrates With Walmart Connect DSP by Laurie Sullivan , Staff Writer @lauriesullivan, June 15, 2023 Acorn Influence, a New Engen performance marketing company, has integrated with Walmart Connect’s Demand-Side Platform (DSP) to create an offering in partnership with The Trade Desk. Walmart Connect DSP is a multichannel platform, allowing brands to place content across mobile, display, and connected … Continue reading Performance Agency Integrates With Walmart Connect DSP
Walmart Connect Makes Available NBCU’s Live Streaming Inventory, Shares Results
Walmart Connect Makes Available NBCU’s Live Streaming Inventory, Shares Results by Laurie Sullivan @lauriesullivan, June 15, 2023 NBCUniversal, Roku, TikTok, and TalkShopLive on Thursday shared campaigns and results from partnerships built based on the big-box retailer’s partner program. Walmart Connect Partner Lab partnered with NBCUniversal to test a closed-loop media-powered ads for retail in … Continue reading Walmart Connect Makes Available NBCU’s Live Streaming Inventory, Shares Results
10 steps to target and connect with potential customers effectively
Are you rolling out a new marketing plan or looking to give your current one a face-lift? Here are 10 proven tactics to get new customers (that cost almost nothing). Tim Parkin on January 24, 2023 Every business needs new customers. Fortunately, some proven tactics work to consistently attract and convert customers like clockwork. You … Continue reading 10 steps to target and connect with potential customers effectively
Connect with your buyers where they are
Learn why precision demand marketing is the path to a predictable pipeline. Integrate on October 17, 2022 B2B buyers are calling the shots. They know when and where they want to connect with you and expect you to engage with them precisely at the right time. For marketing to drive truly qualified conversations with … Continue reading Connect with your buyers where they are
Questions Meta needs to answer about the metaverse at Connect
Facebook is rebranding itself as ‘Meta’ It’s all about the metaverse. K. Bell @karissabe Facebook, the social network, will no longer define the future of Facebook, the company that will now be known as Meta. Facebook Inc. is changing the name in order to distinguish its beleaguered social network, which has an increasingly poor … Continue reading Questions Meta needs to answer about the metaverse at Connect
Walmart Connect VP: Deal Events On Retail Sites Like Amazon Increase Traffic On Its Site
Walmart Connect VP Says Deal Events On Retail Sites Drive Traffic by Laurie Sullivan @lauriesullivan, October 9, 2022 Economic concerns such as inflation continue to change spending habits for many consumers this year. October marks the beginning of deals season for retailers heading into the holidays — and more than ever, customers are turning to … Continue reading Walmart Connect VP: Deal Events On Retail Sites Like Amazon Increase Traffic On Its Site
Nutrition-Focused Instacart Health Launches, Gives Brands Initiative To Connect With Consumers
Instacart Health Launches, Gives Brands Initiative To Connect With Consumers by Laurie Sullivan @lauriesullivan, September 28, 2022 Instacart launched a health initiative Wednesday focused on products, partnerships, research and policies to help consumers make better nutritional choices and highlight the ways they can use food as medicine to heal body, mind, and spirit. More than … Continue reading Nutrition-Focused Instacart Health Launches, Gives Brands Initiative To Connect With Consumers