As exciting as technological developments may be, contributor Mike Sands urges marketers to keep their eyes on their customers. Mike Sands on April 4, 2018 Remember what life was like before we had smartphones? We flipped through inches of white pages without a thought, carried impossible-to-fold maps wherever we traveled and never left home … Continue reading Smart marketing still hinges on humanity, not technology
Syed Balkhi — April 3, 2018 Follow @SyedBalkhi — April 3, 2018 When it comes to content marketing, videos take a much bigger role than most other types of content. Video marketing grew rapidly over the past couple of years. Will it be able to keep up the pace in 2018? There’s no doubt about … Continue reading 5 Video Marketing Trends to Watch Out For
Bob Van Rossum — April 3, 2018 Follow @BobVR — April 3, 2018 After you’ve completed a marketing executive search and you’ve found the perfect executive to add to your marketing team, one of the most important things that sets your new hire up for success is the onboarding process. It is one of the … Continue reading How to Successfully Onboard Your New Marketing Executive
Mike Mothner — April 2, 2018 Follow @mothner— April 2, 2018 There’s something about an underdog that we all love. Whether rooting for the fictional Rocky Balboa or real-life brick-and-mortar store that’s battling against a big-dog corporation, we often throw our allegiance behind an unexpected victor. It’s psychological. And that’s what challenger brands have found … Continue reading How Challenger Brands are Succeeding in Marketing
Young Entrepreneur Council — April 2, 2018 Follow @YEC — April 2, 2018 Email marketing remains one of the best ways to communicate with your audience. However, nobody likes their inbox spammed with too many messages that provide no value, so here are some of the biggest email marketing turnoffs any business should keep in … Continue reading 15 Biggest Email Marketing Turnoffs for New Customers
Susan Gilbert — March 28, 2018 Follow @SusanGilbert — March 28, 2018 How Visual Content Can Improve Readership of Your Emails Is your business not receiving enough leads and conversions from your email marketing campaigns? Visual content can work extremely well whether you include a photo or video that tells a story, illustrates important points, … Continue reading How Visual Content Can Improve Your Email Marketing
Jim Anthony — March 30, 2018 Follow @JimSoMark — March 30, 2018 I’ve expressed in a past article that one out of five emails never makes it to the inbox. So the question is, what do we do about this? There are many things you can do so I’ve decided to focus this article on … Continue reading Improve Your Email Marketing Deliverability
Mike Parry — March 30, 2018 — March 30, 2018 Have I got your attention? I’m going to say something else controversial, GDPR is not about email marketing! GDPR doesn’t cover email and the ICO doesn’t care how many times you email your data, once in the morning and once in the afternoon, once a … Continue reading GDPR – The Email Marketing Red Herring
Maria Mora — March 29, 2018 Follow @mariamelee — March 29, 2018 Help a Reporter Out (known as HARO) helps journalists find sources for their stories. But, you don’t have to be a journalist to benefit from this free, powerful resource. You can use it to identify PR opportunities that boost your digital marketing strategy. … Continue reading How to Use HARO for Digital Marketing
Contributor Kevin Lee takes a close look at affiliate marketing and how it fits into the programmatic advertising space. Kevin Lee on March 29, 2018 Within certain marketing circles, the term “performance marketing” is equated with affiliate marketing and therefore associated with lots of unnecessary baggage (much of it unwarranted). However, when considered as … Continue reading Programmatic performance marketing (aka affiliate marketing) questions and answers
