Tag Archives: Marketing

5 Actionable Steps to Create an Effective Social Media Marketing Strategy [Infographic]

Jomer Gregorio — December 10, 2018 Follow @JomerGregorio — December 10, 2018 For the past recent years, the rapid increase of mobile users and massive advances in data connectivity technology has solidified social media as the new platform for marketing. While traditional platforms remain vital for some business, social media does not just enable companies … Continue reading 5 Actionable Steps to Create an Effective Social Media Marketing Strategy [Infographic]

User Stories Don’t Belong in the Marketing Product Backlog

Yuval Yeret — December 8, 2018 Follow @yuvalyeret — December 8, 2018 Clker-Free-Vector-Images / Pixabay Marketing Backlogs in the Trenches When I work with my clients on Scrum in a Marketing context the discussion about the Marketing Backlog and how to move from a big bang marketing campaign to a more iterative approach via smaller … Continue reading User Stories Don’t Belong in the Marketing Product Backlog

How to Improve Your Email Marketing With Personalization [Infographic]

Shane Barker — December 7, 2018 Follow @shane_barker — December 7, 2018 Email marketing is one of the best ways to market your products. While you may be getting a good ROI from your email marketing campaigns, you can optimize them further. A great way to do this is by personalizing your email marketing campaigns. … Continue reading How to Improve Your Email Marketing With Personalization [Infographic]

Make Your Marketing & Sales Playbook a Powerful Alignment Tool

Laura Patterson — December 4, 2018 Follow @LauraVEM — December 4, 2018 Most of the recommendations for improving Marketing and Sales alignment revolve around how these two organizations need to work together. Misalignment is often attributed to a variety of factors, such as different goals, different timelines, and different psychologies. Market dynamics such as commoditization, … Continue reading Make Your Marketing & Sales Playbook a Powerful Alignment Tool

6 Instagram Marketing Tips for Business That Get Results

Tiffany Fowell — November 30, 2018 — November 30, 2018 Think about the last thing you posted on your company’s Instagram account. Did you craft the content thoughtfully? Was it created based on your target audience’s interests? If you nodded in response to both of these questions, great! You probably have an Instagram marketing strategy … Continue reading 6 Instagram Marketing Tips for Business That Get Results