Improved efficiencies in marketing and design are rooted in understanding human behavior and motivation, say marketer-scientist contributors Caitlin Pequignot and Tommy Hung. Caitlin Pequignot & Tommy Hung on February 9, 2017 Since the dawn of design and marketing, people have used their understanding of human motivations and behavior to design products and experiences. They’ve … Continue reading The brainpower boost: How neuroscience nurtures marketing and design potential
CMO John Dillon says Denny’s marketing is built around the founder’s original reason for opening the restaurant — because he loved to feed people. Amy Gesenhues on February 9, 2017 In recent years, Denny’s has undergone a major revitalization that has touched on everything from the restaurant’s marketing strategy to its menu items, and … Continue reading A CMO’s View: Denny’s purpose-driven marketing puts spotlight on brand’s revitalization efforts
Katia Herrera — February 8, 2017 — February 8, 2017 When it comes to digital marketing, one of the most difficult things for business owners and marketers is to measure the ROI in their social media efforts. By now, brands and businesses realize social media is not optional – but critical – to tracking different … Continue reading Time to Understand ROI in Social Media Marketing
As marketing grows ever more complex, columnist Scott Vaughan has some practical tips for marketers on how to simplify your efforts so that you can better focus on the outcomes that matter. Scott Vaughan on February 8, 2017 I’m sitting around with a bunch of friends on a recent off-road trip. Nearly all have … Continue reading Why is marketing so dang hard?
Jomer Gregorio — February 7, 2017 Follow @JomerGregorio— February 7, 2017 In 2016, social media continued its rise with more than 2.3 billion active users and more than 1.9 billion active mobile social users worldwide. This large amount of potential customers has prompted 83% of all marketers to take advantage of social media marketing in … Continue reading The Top 8 Social Media Marketing Trends in 2017 [Infographic]
Greetje den Holder — February 3, 2017 Follow @GdenHolder— February 3, 2017 Video Marketing Mistakes to Avoid This Year Advances in professional video production equipment and in smartphone technology, as well as the ease of use of video platforms, enable entrepreneurs to be experts in video marketing. Video marketing statistics show that nowadays, it is … Continue reading Video Marketing Mistakes to Avoid This Year
Jaime Nacach — February 8, 2017 Follow @bloominari— February 8, 2017 A comprehensive digital marketing strategy is more essential than ever in today’s ultra-competitive marketplace. If you own a new or growing business, it’s crucial to have some understanding of the potential that lies in digital marketing. If Your Company Doesn’t Exist Online Today, It … Continue reading 3 Ways to Grow Your Business With Digital Marketing
Social networks have created a huge platform for broadcasting enthusiasms, whether by your neighbor or a celebrity you follow. Barry Levine on February 7, 2017 You’re at a party and notice a friend is wearing a new pair of bright red sneakers. He raves about how they feel, so you go out the next … Continue reading MarTech Landscape: What is influencer marketing?
Contributor Paul Stanton explains streaming data analytics, a new big data strategy that’s gaining traction among marketers. Paul Stanton on February 7, 2017 Big data strategies support customer segmentation, user trends, pricing analysis, campaign results and other critical marketing needs. The hot big data strategy right now? Streaming analytics. Streaming data analytics is a … Continue reading An introduction to streaming analytics for marketing and customer engagement
By Emily Culclasure February 7th, 2017 Creating content is only the first step of the content marketing process. After producing carefully thought out content and distributing it to your audience, the next step is to measure the success of your efforts. Why? Because data is necessary for continual improvement. And if you don’t see results … Continue reading 3 Metrics To Measure Content Marketing Success