Tag Archives: Marketing

Can You Keep a Secret? Digital Marketing Tips from “Pretty Little Liars”

Natalie Petersen — April 9, 2017 — April 9, 2017 Keep these digital marketing tips from ‘Pretty Little Liars’ to yourself! “Two can keep a secret if one of them is dead” goes the theme song of one of my favorite shows of all time, “Pretty Little Liars” (PLL); the show begins its final 10 … Continue reading Can You Keep a Secret? Digital Marketing Tips from “Pretty Little Liars”

Some of the Worst Digital Marketing Blunders of Recent Times and How to Fix Them

Adam Baetu — April 8, 2017 Follow @Marcomms4biz— April 8, 2017 If you are involved in a business’s digital marketing efforts, the fear of a massive and very public blunder can easily cause you to wake in a cold sweat at the dead of night. Social media gaffes occur often, and while some brands embrace … Continue reading Some of the Worst Digital Marketing Blunders of Recent Times and How to Fix Them

How to Bridge Marketing and Sales in Your Buyer’s Journey

Josh Ritchie — April 8, 2017 — April 8, 2017 Content marketing isn’t a nice-to-have these days; it’s an incredibly effective and necessary tool. Whether it’s increasing brand recall with an online video, generating more exposure through earned media, or delivering higher social engagement via microcontent, it is essential to your operation. That’s why 89% … Continue reading How to Bridge Marketing and Sales in Your Buyer’s Journey

6 reasons why building your own customer data asset is a recipe for marketing success

Don’t let an overabundance of tech solutions and partners spoil the broth. Columnist Mike Sands cooks up six questions to ask yourself to ensure you’re in control of your customer data. Mike Sands on April 5, 2017   Customer data. It’s a brand’s special sauce. But right now, there are too many chefs in the … Continue reading 6 reasons why building your own customer data asset is a recipe for marketing success

The marketing automation generation: Fulfilling the mandate for customer life cycle marketing

B2B marketing automation specialists have become skilled at generating qualified leads from inquiries, but columnist Scott Vaughn believes that to be most effective, they need to expand their view and consider the entire customer life cycle. Scott Vaughan on April 3, 2017    Nearly a decade into the marketing automation (MA) revolution, we’ve developed a … Continue reading The marketing automation generation: Fulfilling the mandate for customer life cycle marketing

Why Small Businesses Don’t Pursue Content Marketing

Amanda Clark — April 6, 2017 Follow @GrammarChicInc— April 6, 2017 The benefits of content marketing are well-established. If anything, they have only been vindicated and solidified in recent years, with more and more marketing firms doubling down on content and study after study confirming content marketing’s mettle. Those benefits—increased brand visibility and authority, more … Continue reading Why Small Businesses Don’t Pursue Content Marketing

15 Powerful Instagram Marketing Secrets You’ll Want to Steal

Carlo Pacis — April 6, 2017 — April 6, 2017 Instagram is by far my favorite content platform right now. While Facebook has become a giant wasteland for recycled memes and Twitter is full of retweet-happy spam bots, Instagram is still home to millions of content creators posting exciting photos. While that’s awesome, the sheer … Continue reading 15 Powerful Instagram Marketing Secrets You’ll Want to Steal