Tag Archives: Marketing

Get the Most From Automated Marketing and CRM: 3 Email Topics That Engage and Convert

Steve Hamm — December 3, 2017 Follow @maasprosrdu — December 3, 2017 JuralMin / Pixabay Automated marketing and CRM software is a powerful tool that gets you more leads and sales by increasing your engagement with business prospects. Rather than sending the same one-size-fits-all marketing message to everyone, you can tailor and tweak your marketing … Continue reading Get the Most From Automated Marketing and CRM: 3 Email Topics That Engage and Convert

How to Hire an A-Level Marketing Executive when Unemployment Is at a 17-Year Low

Bob Van Rossum — November 28, 2017 Follow @BobVR — November 28, 2017 According to the U.S. Bureau of Labor Statistics, the unemployment rate has dropped down to 4.1 percent – the lowest it’s been in nearly 17 years. So, what does this mean for your next marketing executive search and chances to recruit the … Continue reading How to Hire an A-Level Marketing Executive when Unemployment Is at a 17-Year Low

How to Tell if Your Content Marketing is Working [Infographic]

Mike Lagman — November 27, 2017 Follow @mikezlagman — November 27, 2017 The purpose of content marketing is clear: lead generation and/or sales. Every content marketer will be uniform in their response if you ever ask them what their content is for. The same specificity, however, tends to escape marketers if you ask them how … Continue reading How to Tell if Your Content Marketing is Working [Infographic]

How To Create A Successful Content Strategy With Influencer Marketing (A Complete Guide)

By Shane Barker November 27th, 2017 The biggest benefit of working with influencers is that they can help you create more authentic content about your brand. In fact, two separate studies by Linqia and TapInfluence have both shown that influencer marketing is best for more authentic content creation and storytelling for brands. This shows that it … Continue reading How To Create A Successful Content Strategy With Influencer Marketing (A Complete Guide)

5 Ways to Incorporate Product Marketing Into Your Infographic Marketing

Katy French — November 24, 2017 — November 24, 2017 There is certainly a difference between sales content and marketing content, but that doesn’t mean your infographic marketing can’t nudge people toward your product or service. The whole point of content marketing is to build relationships that encourage people to work with you in the … Continue reading 5 Ways to Incorporate Product Marketing Into Your Infographic Marketing