Tag Archives: Marketing

Milkshake marketing: Applying the ‘Jobs to be Done’ theory to your email marketing campaign

Businesses need to know the problems their customers are solving and email marketing is a great way to learn about them. Richard Carey on May 9, 2019 In his book, “Innovator’s Solution,” Clayton Christiansen told the story of a restaurant chain that wanted to increase the sales of their milkshakes. After observing their customers, they … Continue reading Milkshake marketing: Applying the ‘Jobs to be Done’ theory to your email marketing campaign

Should We Be Worried About AI? – AI and Marketing [Infographic]

Jomer Gregorio — May 4, 2019 Follow @JomerGregorio — May 4, 2019 Artificial Intelligence – simply known as AI, has been the talk of the town for quite a time now, yet a lot of marketers are still adamant about the idea that such technology can outdo them. However, as the technology advances, it seems … Continue reading Should We Be Worried About AI? – AI and Marketing [Infographic]

101 Small Business Marketing Ideas, Part 1: Naming, Logos, & Branding

Sneha Mittal — May 3, 2019 Follow @genes_recoded — May 3, 2019 Entrepreneurship comes with its own set of challenges and with so many options out there, it might be difficult for you to master all aspects of the business. Marketing is evolving each day and even more with the technological evolution changing the way … Continue reading 101 Small Business Marketing Ideas, Part 1: Naming, Logos, & Branding

Email Marketing and Targeted Anchor Strategy Best Practices

Joseph Harisson — April 30, 2019 Follow @harisson_josh — April 30, 2019 Nowadays, the majority of customers find information online. This is where they also make a purchase decision. It is said that more than 293 billion emails are sent and received every single day! You cannot ignore this number. Similarly, you mustn’t walk away … Continue reading Email Marketing and Targeted Anchor Strategy Best Practices

Marketing Videos Are Exploding on Social Media – Take Advantage of It

Sam Davtyan — April 29, 2019 Follow @samdavtyan — April 29, 2019 Video has been big in marketing for several years now, and it just keeps getting bigger. Customers connect with video in a way that they don’t with text – which is okay, because articles and videos do different jobs. Marketing videos need to … Continue reading Marketing Videos Are Exploding on Social Media – Take Advantage of It

Location-based marketing: What works and what doesn’t in a campaign

Geotargeting campaigns need to manage three fundamental elements: regulation changes, a proliferation of new data sources and attribution. Brian Handly on April 29, 2019 Marketers continue to invest their digital dollars in mobile advertising with campaigns utilizing location data to improve their relevance and effectiveness. BIA Advisory Services shows that marketers will spend over $26 … Continue reading Location-based marketing: What works and what doesn’t in a campaign