Tag Archives: Marketing

Holiday Marketing Prep: 8 Tips for Email And Social Media

Ryan Pinkham — October 12, 2017 Follow @RyanPinkham — October 12, 2017 Let’s be honest: small businesses have a lot of competition during the holiday season. For the “big guys”, waiting for the end of November is fine. They can unleash an onslaught of commercials, billboards, radio jingles, newspaper flyers, magazine spreads, and big money … Continue reading Holiday Marketing Prep: 8 Tips for Email And Social Media

DNA of a strategic marketing operations leader: 3 seismic shifts, Part 2

In Part 2 of a series, contributor Debbie Qaqish takes a look at the evolving role today’s successful marketing operations leader plays within an organization. Debbie Qaqish on October 6, 2017 Marketing operations (MO) as a dedicated, funded and strategic capability has exploded across B2B marketing organizations. Driven by traditional marketing’s poor response to changes … Continue reading DNA of a strategic marketing operations leader: 3 seismic shifts, Part 2

How marketing ops can deliver value to the C-suite

Contributor Peter Ladka recaps a presentation at the Martech Conference in Boston on the processes and capabilities that will help marketers consistently prove the value of marketing’s contribution to the organization. Peter Ladka on October 9, 2017   Having the right marketing stack is just one component of a successful marketing operations department in your … Continue reading How marketing ops can deliver value to the C-suite