See how an orchestrated approach can help marketing teams move faster, improve with every campaign and get more value from AI. By Benjamin De Castro Published on July 24, 2026 Campaigns are everything in marketing. Marketers’ lives are governed by briefs, calendars, media plans, budgets, kickoffs, retros, and the never-ending ancient dance of … Continue reading The 7 layers of an AI-ready marketing operating system
More budget doesn’t guarantee better results. The strongest campaigns prove they work before they scale. By Andrew Goodman Published on July 16, 2026 Most paid media campaigns shouldn’t launch with the biggest budget you can afford. Spending aggressively before you’ve validated performance often leads to higher acquisition costs, slower optimization, and weaker stakeholder … Continue reading Don’t confuse ad spend with marketing performance
As performance pressures mount, the future of marketing success lies in transforming your data foundation into a strategic AI-powered engine for growth. By Rokt mParticle Published on July 8, 2026 Performance marketing is under more pressure than it’s been in a decade — budgets are flat or reduced, expectations are rising,, and AI is … Continue reading The future of performance marketing isn’t more vendors. It’s making your stack work harder. by Rokt mParticle
Pilot AI agents with a shared source of truth, practical KPIs, and human oversight that keeps strategy and quality on track. By Margaret Lee Published on July 7, 2026 Many marketing teams still view AI as just a tool for faster content creation, overlooking its broader potential. The real advantage comes from rethinking how … Continue reading 3 AI agents to improve marketing workflows
More channels, more AI, and more data create new opportunities and challenges. Learn how to build a marketing ecosystem that scales. By John Premkumar Published on July 6, 2026 Marketing has never been more exciting — or more demanding. Today’s teams operate across a rich web of customer data platforms, AI-powered … Continue reading Turning marketing complexity into a competitive advantage
New research suggests your CMO’s personal life may shape marketing strategy as much as customer data, with implications for every marketing team. By Constantine von Hoffman Published on June 25, 2026 Marketers spend a lot of time talking about AI, customer data, and analytics. A new study suggests another factor shaping … Continue reading The marketing variable no dashboard can measure
The pursuit of measurable efficiency can leave brands vulnerable when competitors, platforms, or AI reshape customer discovery. By Reid Holmes Published on June 17, 2026 “What gets measured gets managed” is usually attributed to Peter Drucker. Yet according to the Drucker Institute, he never said it. Writer Simon Caulkin traced the phrase … Continue reading The hidden fragility of performance marketing
Learn how to install, deploy, and brand AI skills to turn generic chatbots into your agency’s custom, scalable operating system. By Optmyzr Published on June 10, 2026 Disclosure: I’m the co-founder of Optmyzr. I’ll use one of our open-source skills as the example below, but the frameworks here apply to anything you install or … Continue reading AI skills: The next layer of marketing automation by Optmyzr
Learn how to identify high-value AI opportunities, prepare teams for adoption, and measure the outcomes that matter to the business. By Nicole Greene Published on June 10, 2026 Marketing teams are under growing pressure to prove that AI can deliver real value, such as generating revenue, achieving mission success, and reducing costs. The … Continue reading Marketing needs AI outcomes, not more AI pilots
Brands Bet Big On AI To Support Performance by Laurie Sullivan , Staff Writer, June 9, 2026 Financial investments in performance advertising are clearly on the rise, with brands and agencies adopting artificial intelligence (AI)-driven marketing methods that lead to measurable gains in customer acquisition, incremental sales and retail traffic. The latest data from the … Continue reading Brands Bet Big On AI To Support Performance Advertising, Marketing
