Inclusion and diversity consultant Dr Lauren Tucker explains why inclusion comes first Kim Davis on April 9, 2021 at 1:09 pm In an article published this week by The Atlantic magazine, Adam Serwer writes: “Putting out statements supporting Black Lives Matter or adorning their logos with pride colors is very easy for big corporations, but … Continue reading How inclusion can lead to diversity in marketing and communications
Kyra Goodman April 8, 2021 We don’t need to tell you how many millions of users are active on Instagram right now (there’s currently 1.074 billion users worldwide The truth is this: achieving cut-through on Instagram comes down to pinpointing your target audience and figuring out how to convince and convert them into paying customers. … Continue reading 30 Unbeatable Instagram Marketing Strategies
Ruhi Van Andel | April 8th, 2021 Personalization in digital marketing is an incredible tool that’s consistently proven to improve campaign results if executed in an engaging, authentic manner. This article explores how looking at things from the customer’s perspective could be a game-changer in your digital marketing strategy. Most of us who existed in … Continue reading The Power of Personalization in Digital Marketing
Matt Janaway April 8, 2021 It’s not hard to see why more and more people are stepping into the digital marketing world. With an umbrella of profitable careers to choose from in one of the UK’s biggest growth industries, everyone wants to come out on top. However, as a marketer myself, and huge ecommerce enthusiast, … Continue reading The Problem With Digital Marketing
Ruhi Van Andel | April 8th, 2021 Artificial intelligence has taken the digital marketing world by storm. This post sheds light on how AI has impacted digital marketing, with the help of its prominent use cases. Artificial intelligence (AI) was just an ambiguous term in the realm of digital marketing a few years ago. Today, … Continue reading How is AI (Artificial Intelligence) Changing the Digital Marketing Game?
Angela Hausman, PhD April 6, 2021 As a B2B business, you know that lead nurturing is the name of the game. It commonly takes up to five contacts with a potential customer before they are able to close. With the average cost of a B2B sales call hovering just over $ 500 you can easily … Continue reading Tips for Building a Robust B2B Email Marketing Strategy
Angela Hausman, PhD April 5, 2021 Running a startup offers many challenges and rewards to the budding entrepreneur, not the least of which is marketing your business and managing its finances. While every new business, and most existing ones, struggle with financial management, choosing to maintain strong finances with an RCM software if you’re in … Continue reading Marketing Your Startup to Achieve Success: 5 Tips
Bob Van Rossum April 5, 2021 As the leading marketing executive search firm, we are having discussions on a routine basis with our clients around best practices in engaging their new virtual workforce. By nature, marketers can be social creatures and working remotely has left some feeling isolated. This can lead to motivation and productivity … Continue reading Has Your Team Lost Motivation? Marketing Executive Search Firm Explains How to Fix It
Dave Sutton April 2, 2021 Is AI reshaping the digital marketing industry? Yes! In recent years, Artificial Intelligence (AI) has become a vital entity in the realms of digital marketing, with digital marketers across the globe leveraging AI to streamline and optimize digital marketing campaigns and gain client loyalty in the digital age. For most … Continue reading Myth or Truth: AI is Reshaping the Digital Marketing Industry?
Jock Breitwieser April 2, 2021 Are you interested in hiring a social media consultant but aren’t exactly sure what qualifications you should be looking for?Fear not, because it’s easy to get lost when hiring a social media consultant. There are so many of them out there, each of them with a range of experience and … Continue reading 3 Traits to Look for in a Social Media Marketing Consultant