Tag Archives: Marketing

What are the differences between B2B marketing automation platforms?

Here’s what you should look for when making comparisons between marketing automation solutions. Pamela Parker on March 30, 2020 Marketing automation platforms form the backbone of many B2B marketing operations, increasingly serving as sophisticated marketing orchestration platforms. A range of platforms is available to marketers depending on their firm’s size, budget and level of digital … Continue reading What are the differences between B2B marketing automation platforms?

Digital Marketing Trends From the Customer’s Perspective

Kristin Zhivago — March 29, 2020 There are plenty of people (about 12,000 a month) searching for “digital marketing definition” in Google. And the results served up focus on the channels (social, online ads, SEO, etc.) with barely a mention of customers—except to say that their behavior in response to your campaigns will help you … Continue reading Digital Marketing Trends From the Customer’s Perspective

As Coronavirus Spreads, Digital Marketing Becomes More Important Than Ever

John Lincoln — March 29, 2020 As the coronavirus rapidly makes its way across the globe, the whole world is on high alert, scrambling to deal with the pandemic. Human lives and public safety, of course, are the top concern when it comes to the coronavirus, and businesses and government agencies have responded by encouraging … Continue reading As Coronavirus Spreads, Digital Marketing Becomes More Important Than Ever

How to Navigate Your Digital Marketing Presence During COVID-19

Lindy Gillard — March 25, 2020 Businesses across the world are coming to terms with the revelation that daily procedures are quickly changing as a result of the COVID-19 pandemic. Whether your company has temporarily halted all business or has decided to implement a telework routine, how you approach your digital marketing presence should be … Continue reading How to Navigate Your Digital Marketing Presence During COVID-19

5 Brand Storytelling Trends Every Marketing Leader Should Know in 2020

Dana Kachan — March 25, 2020 Humanity is becoming more resistant to advertising. We are used to seeing it on billboards, print banners, at shopping malls, on social media, and almost everywhere on the web. We use ad blockers because we don’t like it when anyone tries to sell us anything, although we love stories. … Continue reading 5 Brand Storytelling Trends Every Marketing Leader Should Know in 2020

15 Hot Digital Marketing Trends for 2020 [Video + Podcast]

Pam Moore — March 24, 2020 What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 2020 will be like nothing we have seen before in the … Continue reading 15 Hot Digital Marketing Trends for 2020 [Video + Podcast]

Affiliate Advertising, Marketing Rising In Performance

Affiliate Advertising, Marketing Rising In Performance by Laurie Sullivan  @lauriesullivan, March 24, 2020 Affiliate gross merchandise sales rose 4% in the first half of March compared with the prior year, despite uncertainty prompted by the COVID-19 outbreak. Most categories have seen an increase, with the exception of the accessories and jewelry and travel sectors. The … Continue reading Affiliate Advertising, Marketing Rising In Performance

4 marketing lessons from retailers who are mastering the customer experience

Get inspiration from retailers who have focused their efforts on CX and adapt those learnings to better engage your own audience. Mike Farrell on March 23, 2020 I don’t need to go into detail on how fierce competition is for digital marketers in the retail space. They are constantly determining how to outmaneuver other retailers … Continue reading 4 marketing lessons from retailers who are mastering the customer experience