Tag Archives: Marketing

Intent Marketing, Then and Now

Brett House — November 4, 2019 Marketing practices have always been determined by technology. Printing technology enabled the rise of popular newspapers in the mid-19th century, which allowed advertisers to target consumer audiences based on their demographics, education, political preferences and interests. Early brand marketers realized that they could differentiate from their competitors by speaking … Continue reading Intent Marketing, Then and Now

Implementing agile marketing experiments lead to leadership buy-in

Start grassroots experiments with the team as a way to demonstrate agile practices while also educating leaders and middle management about how their roles can evolve to support this new way of working. Stacey Ackerman on November 4, 2019 Too often companies approach agile marketing as a new process for the team, but in reality, … Continue reading Implementing agile marketing experiments lead to leadership buy-in

Social Media and Digital Marketing Success Requires a Marriage, Not a One Night Stand

Pam Moore — November 1, 2019 Follow @pammktgnut As humans, instant gratification is in our DNA. We live in a society that is built on instant gratification. When we want something, we want it now. We don’t want to wait in line or even wait for a mobile web page to load on our device. … Continue reading Social Media and Digital Marketing Success Requires a Marriage, Not a One Night Stand

Is This the Beginning of the End for Digital Marketing?

Kyle Weber — November 1, 2019 Whether it’s Elon Musk making dark predictions about AI, or Hollywood adding another chapter to the Terminator franchise, the idea of a robot takeover is as mainstream as ever. While movies like The Matrix and iRobot have their own unique wrinkles, we know the broad strokes of the story … Continue reading Is This the Beginning of the End for Digital Marketing?