Tag Archives: Marketing

What to Do if You’ve Been Approached With a Marketing Job You Didn’t Even Apply For

Mark Miller — August 7, 2017 Follow @MMtwopointfive — August 7, 2017 Have you ever been called or emailed out of the blue by a marketing recruiter who was looking for a marketing executive or other talented candidate for a cool new job opportunity? This scenario can be quite common among top marketing professionals with … Continue reading What to Do if You’ve Been Approached With a Marketing Job You Didn’t Even Apply For

Account-Based Marketing: Getting the Most Out of Social Media

Wolfram van Wezel — August 7, 2017 — August 7, 2017 LoboStudioHamburg / Pixabay “Succeeding in business is all about making connections.” — Richard Branson When you bake a chocolate cake, missing one ingredient can lead to disaster. Without baking powder, it goes flat. Without the sugar, it’s bitter. The same applies to the outreach … Continue reading Account-Based Marketing: Getting the Most Out of Social Media

Facebook’s Hidden Gems: Underused Tools for Facebook Marketing

Nabeena Mali — August 7, 2017 Follow @nabeenam — August 7, 2017 There’s no denying: Facebook marketing, done right, works. It makes sense, just in potential audience alone. Consider these demographics published by Omnicore in January 2017: 87% of online users of age 18-29 are on Facebook. 74% of college graduates are on Facebook. 72% … Continue reading Facebook’s Hidden Gems: Underused Tools for Facebook Marketing

7 Email Marketing Tips to End the Nightmare of Cart Abandonment [Infographic]

Scott Cohen — August 3, 2017 Follow @scottcohen13 — August 3, 2017 Cart abandonment is a dreadful thing for any e-commerce marketer. It’s the worst kind of ‘almost’—the person ‘almost’ completed the purchase, yet you ended up with zero money of the deal. How, well, dreadful! You’re not alone with that feeling. Cart abandonment rates … Continue reading 7 Email Marketing Tips to End the Nightmare of Cart Abandonment [Infographic]

2 Core Digital Marketing KPIs That Are Essential for Your Business and How to Calculate Them

Alice Oh — August 3, 2017 — August 3, 2017 Photo-Mix / Pixabay If you’ve ever stepped foot into the marketing world, you’ve surely heard of key performance indicators (KPIs) and how important they are for businesses. They’re essentially metrics that help organizations track their performance against their business objectives and goals. Many marketers get … Continue reading 2 Core Digital Marketing KPIs That Are Essential for Your Business and How to Calculate Them