A LinkedIn study says that the silos between sales and marketing — and the use of different data tools between them — can leave a gap in messaging to potential buyers. Robin Kurzer on October 16, 2018 No more data silos! That’s the key message from Tuesday’s LinkedIn State of Sales 2018 report. The … Continue reading Sales and marketing: Decision makers say you’re sending mixed messages
Brian Mikes — October 16, 2018 Follow @betwext — October 16, 2018 Introduction To SMS Marketing For Small Business Are you looking at SMS marketing for a small business you own or manage? Well, you’re in the right spot. SMS marketing (also known as mobile marketing or text message marketing) is taking the small business … Continue reading Beginner’s Guide To SMS Marketing For Small Business
Search Advertising, Marketing Slowly Moves In-House, Per ANA Study by Laurie Sullivan @lauriesullivan, (October 15, 2018) Search engine marketing came in at No. 2 in an Association of National Advertisers (ANA) survey conducted in August, with 30% saying they handle the media planning or buying services in-house, up from 27% in 2013 Social media at 40% … Continue reading Search Advertising, Marketing Slowly Moves In-House, Per ANA Study
Tommy Wyher — October 12, 2018 — October 12, 2018 An amateur jobseeker only thinks about searching for job vacancies and job posting online, send resume, and start the waiting game for an interview. After months of waiting and sending more than a hundred resumes in job sites, most job seekers still cannot find a … Continue reading How Jobseekers Can Use Marketing Tools For Effective Job Search
Email Still Tops In B2B Content Marketing: Study by Ray Schultz , (October 10, 2018) Email campaigns remain the top B2B nurturing tool, according to a study by the Content Marketing Institute. Among the marketers, surveyed, 87% use emails to nurture their audience and move them along the sales funnel. In addition, 77% do so … Continue reading Email Still Tops In B2B Content Marketing: Study
Evan Maslennikov — October 9, 2018 Follow @Run_CPA— October 9, 2018 The Crypto Hype Train of 2017 made a lot of people rich but left even more people poor and looking for a tax attorney. You’ve heard the story. But what nobody’s told you is that the Crypto Industry is still a goldmine for hard-working … Continue reading The Nails and Fails of Crypto Affiliate Marketing in 2018
Triniti Burton — October 9, 2018 Follow @Triniti_Int — October 9, 2018 80% of all B2B leads generated via social media come from LinkedIn, according to this Oktopost infographic. Being recognizes as a thought leader or influencer through mastery of LinkedIn B2B marketing can deepen engagement with high-value audiences and provide significant visibility for your … Continue reading LinkedIn B2B Marketing: How These 8 Influencers are Crushing It
Ten points to consider before you buy a LMS for your startup For any startup, understanding the concept of Learning Management System and selecting the best one among the hundreds of options available can be a very daunting task. Businesses may even doubt its necessity and wonder if their investment in it is of … Continue reading Ten points to consider before you buy a LMS for your startup
Amreen Bhujwala — October 8, 2018 — October 8, 2018 When it comes to email marketing, standing out from the crowd is a good thing. You are fighting off way more brands than you can even imagine just to get into the coveted inbox space of your contacts. To get an idea of what we’re … Continue reading Measuring Email Marketing Success: Opens vs. Clicks
Many of the speakers at this year’s MarTech East conference in Boston lauded the process for its focus on the end user. Robin Kurzer on October 4, 2018 at 11:42 am Pamela Della Motta, director of product, marketing technology for the New York Times talks about how Agile methodology helped teams collaborate. Agile methodology is … Continue reading Agile methodology is becoming a must for marketing teams
