Mindi Rosser — October 14, 2017 Follow @MindiRRosser — October 14, 2017 It’s launch day for your business. You are ready to start implementing all those techniques you discovered from those social media gurus. They make it sound so easy. They also assume you have a few hours a day to devote solely to marketing … Continue reading 7 Reasons Why You Need a Social Media Marketing Consultant
Erika Montgomery — October 13, 2017 Follow @PublicityErika — October 13, 2017 Are you investing in digital marketing strategies? Keep these ones in mind. When you make your own website, you want to implement techniques that help to get it to the top of the search engines. At the same time, you want to integrate … Continue reading Best Ways to Create an Effective Digital Marketing Strategy
Kristen Buzzaird — October 12, 2017 — October 12, 2017 The schism between sales and marketing departments is a long-standing one that many businesses still struggle to bridge. While there will often be times the two do not agree, it’s incumbent to reduce the rift if a business hopes to compete, accelerate growth, and increase … Continue reading Reducing the Rift Between Sales and Marketing
Ryan Pinkham — October 12, 2017 Follow @RyanPinkham — October 12, 2017 Let’s be honest: small businesses have a lot of competition during the holiday season. For the “big guys”, waiting for the end of November is fine. They can unleash an onslaught of commercials, billboards, radio jingles, newspaper flyers, magazine spreads, and big money … Continue reading Holiday Marketing Prep: 8 Tips for Email And Social Media
Christopher Moore — October 11, 2017 Follow @cjmoore — October 11, 2017 There’s a lot of options for segmenting your email marketing communications. You can get right down to the customers you need to target, and give them exactly what they need. When you’re working in ecommerce, you need to be able to send emails … Continue reading Steps to Boost Your E-commerce Email Marketing Results
Columnist Travis Wright summarizes a fireside chat at the MarTech Conference with Dun & Bradstreet CMO Rishi Dave, who explained why data should be the driving force behind every organization’s marketing efforts. Travis Wright on October 10, 2017 At the recent MarTech Conference in Boston, I got a chance to sit in on the … Continue reading Marketing and culture: The key drivers of growth
Social video is here to stay, but sometimes it’s hard to separate fact from fiction. Columnist Jordan Kasteler helps you steer clear of some of the more widely circulated myths associated with social media marketing with video. Jordan Kasteler on October 10, 2017 Social video is hot, and with good reason. Today, we’re watching … Continue reading 4 myths about video social media marketing, debunked
In Part 2 of a series, contributor Debbie Qaqish takes a look at the evolving role today’s successful marketing operations leader plays within an organization. Debbie Qaqish on October 6, 2017 Marketing operations (MO) as a dedicated, funded and strategic capability has exploded across B2B marketing organizations. Driven by traditional marketing’s poor response to changes … Continue reading DNA of a strategic marketing operations leader: 3 seismic shifts, Part 2
Mike Moran — October 9, 2017 Follow @MikeMoran — October 9, 2017 I have been talking to more and more clients lately who are up in arms about these entitled millennials that are so hard to work with. Yeah, the complainers are baby boomers like me, or maybe Gen Xers. (How did you know?) I … Continue reading Digital Marketing Requires Millennial Marketers
Contributor Peter Ladka recaps a presentation at the Martech Conference in Boston on the processes and capabilities that will help marketers consistently prove the value of marketing’s contribution to the organization. Peter Ladka on October 9, 2017 Having the right marketing stack is just one component of a successful marketing operations department in your … Continue reading How marketing ops can deliver value to the C-suite
