Tag Archives: Marketing

5 Fixes for Broken Digital Marketing Engagement

Christa Tuttle July 18, 2021 Virtually every business has curated, edited and uploaded content for Twitter, LinkedIn, Facebook and other social media platforms. Still, much of this content gets only a few likes and little engagement. In a world where nearly four billion people use social media daily, what content will interest and engage your … Continue reading 5 Fixes for Broken Digital Marketing Engagement

Outbound Digital Marketing Strategy For Small Businesses – Cold Outreach

Pallavi Tyagi July 16, 2021 How can a small business approach customers? In the past few seasons, we have been looking at how a small business can attract customers through Inbound Marketing. Inbound marketing is the process of building content in various formats that help to draw customers. Inbound marketing is an effective marketing strategy … Continue reading Outbound Digital Marketing Strategy For Small Businesses – Cold Outreach

Marketing Personas – Know Your Small Business Customers

Debra Murphy July 15, 2021 How well do you know your customer? What motivates them to buy and why? The more you understand your customer, including their needs, wants, challenges and values, the better you can communicate with them. Marketing personas are highly detailed profiles of your ideal customer that will help provide clarity in … Continue reading Marketing Personas – Know Your Small Business Customers

4 Analytics Tools That Will Improve Your Search Engine Marketing Strategy

Susan Gilbert July 9, 2021 Today I have some great resources to help you improve your SEO analytics for better reach and ranking online. Tracking your ad performance, content and website visibility in search is important in order to improve your brand presence. Using these tools will help you to climb to top of the … Continue reading 4 Analytics Tools That Will Improve Your Search Engine Marketing Strategy

Using an Effective Video Marketing Strategy for 2021 on TikTok

Slye Joy Serrano July 9, 2021 In a world where consumers are getting exposed to many video ads per day, it’s becoming clear that a straightforward ad wouldn’t make much of a difference to cut through the noise. Still, brands need to also be concerned about overexposure. According to Google, whenever consumers see the same … Continue reading Using an Effective Video Marketing Strategy for 2021 on TikTok