Tag Archives: Marketing

Smart marketing still hinges on humanity, not technology

As exciting as technological developments may be, contributor Mike Sands urges marketers to keep their eyes on their customers. Mike Sands on April 4, 2018   Remember what life was like before we had smartphones? We flipped through inches of white pages without a thought, carried impossible-to-fold maps wherever we traveled and never left home … Continue reading Smart marketing still hinges on humanity, not technology

How Challenger Brands are Succeeding in Marketing

Mike Mothner — April 2, 2018 Follow @mothner— April 2, 2018 There’s something about an underdog that we all love. Whether rooting for the fictional Rocky Balboa or real-life brick-and-mortar store that’s battling against a big-dog corporation, we often throw our allegiance behind an unexpected victor. It’s psychological. And that’s what challenger brands have found … Continue reading How Challenger Brands are Succeeding in Marketing

Programmatic performance marketing (aka affiliate marketing) questions and answers

Contributor Kevin Lee takes a close look at affiliate marketing and how it fits into the programmatic advertising space. Kevin Lee on March 29, 2018   Within certain marketing circles, the term “performance marketing” is equated with affiliate marketing and therefore associated with lots of unnecessary baggage (much of it unwarranted). However, when considered as … Continue reading Programmatic performance marketing (aka affiliate marketing) questions and answers