High lead volume often hides deeper issues. Learn how to align your strategy with buyer behavior, intent, and long sales cycles. By Natalie Jackson Published on April 21, 2026 There was a time when we hung our hats on the number of B2B leads we could generate in a day. Those were the … Continue reading 5 B2B marketing tactics beyond lead generation
Safe marketing gets approved but ignored. Learn how bold, tension-driven messaging challenges buyers and prompts action. By Zac Stucki Published on April 10, 2026 There’s a scene in the movie “Chef” that I think about too often. The titular chef, Jon Favreau, is convinced by the restaurant owner, Dustin Hoffman, to play it … Continue reading Marketing that pleases everyone converts no one
With Simtheory and Ortto, Canva is moving beyond design into AI-driven workflows, campaign execution and customer data. By Constantine von Hoffman Published on April 9, 2026 Canva is acquiring Simtheory, an AI collaboration and agent platform, and Ortto, a customer data and marketing automation platform — two moves that push the company further … Continue reading Canva expands into marketing automation with new acquisitions
The real opportunity with AI is not scale alone, but designing experiences that reduce friction and support both customers and teams. By Danita Smith Published on April 6, 2026 There’s a flood coming. A downpour of noise — more content, more channels, more AI-generated everything, moving faster than most teams can keep up with. … Continue reading AI and empathy define the next era of marketing systems
Technology is the biggest barrier to alignment, and most teams admit their stack still isn’t built to support shared goals or seamless execution. By Constantine von Hoffman Published on April 3, 2026 Sales and marketing alignment has been a “priority” for years. And yet, for most organizations, it’s still more aspiration than reality. … Continue reading Martech stacks are holding back sales and marketing teams
AI performance depends on what it knows, not how you ask. Learn how to structure data and systems for better results. By Ana Mourão Published on March 27, 2026 The AI conversation in marketing has been dominated by two things: which tools to buy and how to write better prompts. Both are real … Continue reading Context engineering is the real AI advantage in marketing
Upload research, reports and campaign data to explore patterns, answer questions and uncover insights from your own material. By Susan Ferrari Published on March 26, 2026 Your marketing team likely creates a steady stream of valuable documents. Research reports, customer interviews, strategy decks, campaign summaries and competitive analysis all help you better … Continue reading How NotebookLM turns marketing docs into usable insights
Marketers have long treated data as the goal. AI flips that model. Here’s how to adapt your data strategy. By Chris Robson Published on March 26, 2026 It’s hard to believe now, but there was a time when people only collected data if they absolutely had to. The stereotyped images of the ‘70s … Continue reading Data built modern marketing, but AI is rewriting the rules
Zeta is betting that tighter integration of data and AI will reduce the gap between insight and action. By Constantine von Hoffman Published on March 24, 2026 Last updated on March 24, 2026 Zeta Global is pushing its AI strategy into a new phase with the general availability today of Athena, positioning it … Continue reading Athena signals Zeta’s push into AI-driven marketing systems
Embedding AI into marketing workflows promises big efficiency and performance gains — but you’ll need the right ROI models to justify the investment. By MarTechBot Published on March 23, 2026 Last updated on March 23, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which … Continue reading How to prove ROI from AI workflow integration in B2B marketing
