Tag Archives: Marketing

Why we care about B2C marketing: A guide for marketers

Here’s what you need to know about B2C marketing, key B2C strategies, challenges facing B2C marketers and trends for 2023 and beyond. Johanna Marmon on November 11, 2022 Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world.  B2C marketers must understand the impact … Continue reading Why we care about B2C marketing: A guide for marketers

How to use AI and machine learning to boost marketing data management

Connect teams, evaluate processes and implement programs using AI and ML for data challenges. Chris Wood on November 10, 2022   There is a revolution in how marketers are using artificial intelligence (AI) and machine learning (ML) to help execute intelligent strategies and campaigns at scale. One important area where AI and ML can be … Continue reading How to use AI and machine learning to boost marketing data management

Blue Apron Cuts Marketing Spend As Customers, Orders Decline

direct-to-consumer brands Blue Apron Cuts Marketing Spend As Customers, Orders Decline by Steve Ellwanger , November 8, 2022 D2C meal-kit delivery provider Blue Apron Holdings’ bid for growth and profitability is facing stiff headwinds in the form of a declining customer count and uncertain financial liquidity. Although price increases helped the company raise its average … Continue reading Blue Apron Cuts Marketing Spend As Customers, Orders Decline

6 email metrics to help reach marketing goals and make business decisions

Here are the valuable metrics beyond opens and clicks that can impact your business. Chris Wood on November 8, 2022 Metrics like clicks and opens are crucial for measuring campaign performance. But other metrics have a bigger impact on your business and marketing strategy. “It’s not just about getting those easy-access metrics that are available … Continue reading 6 email metrics to help reach marketing goals and make business decisions

6 data collection tactics for marketing in the cookieless future

When customers are more involved in the process, your marketing automation program will benefit from better data. Chris Wood on November 3, 2022 The end of the third-party cookie doesn’t have to be the end of getting good, useful data. Here are six tactics marketers can use with first-party and zero-party data to keep marketing … Continue reading 6 data collection tactics for marketing in the cookieless future

The role of modern marketing in carbon reduction

By scaling supplier engagement with compelling content and powerful martech, marketers can help reduce carbon emissions in the supply chain. Spence Darrington on November 3, 2022 Dear Procurement, Sustainability and Marketing: You’ve passed each other in the hall (virtual or otherwise) from time to time, giving a head nod and mumbling a casual “hey.” But … Continue reading The role of modern marketing in carbon reduction

5 ways marketing and IT can work better together

What’s your relationship with your IT team??Adversarial??Collaborative??Non-existent? Here’s how to drive better results with good teamwork. Theresa Kushner on October 31, 2022 Change is our only constant these days. What makes this era of change so challenging within organizations is it often affects our relationships with others.  The relationship between IT and marketing, especially marketing … Continue reading 5 ways marketing and IT can work better together