Tag Archives: Marketing

The brainpower boost: How neuroscience nurtures marketing and design potential

Improved efficiencies in marketing and design are rooted in understanding human behavior and motivation, say marketer-scientist contributors Caitlin Pequignot and Tommy Hung. Caitlin Pequignot & Tommy Hung on February 9, 2017   Since the dawn of design and marketing, people have used their understanding of human motivations and behavior to design products and experiences. They’ve … Continue reading The brainpower boost: How neuroscience nurtures marketing and design potential

A CMO’s View: Denny’s purpose-driven marketing puts spotlight on brand’s revitalization efforts

CMO John Dillon says Denny’s marketing is built around the founder’s original reason for opening the restaurant — because he loved to feed people. Amy Gesenhues on February 9, 2017   In recent years, Denny’s has undergone a major revitalization that has touched on everything from the restaurant’s marketing strategy to its menu items, and … Continue reading A CMO’s View: Denny’s purpose-driven marketing puts spotlight on brand’s revitalization efforts

The Top 8 Social Media Marketing Trends in 2017 [Infographic]

Jomer Gregorio — February 7, 2017 Follow @JomerGregorio— February 7, 2017 In 2016, social media continued its rise with more than 2.3 billion active users and more than 1.9 billion active mobile social users worldwide. This large amount of potential customers has prompted 83% of all marketers to take advantage of social media marketing in … Continue reading The Top 8 Social Media Marketing Trends in 2017 [Infographic]

3 Ways to Grow Your Business With Digital Marketing

Jaime Nacach — February 8, 2017 Follow @bloominari— February 8, 2017 A comprehensive digital marketing strategy is more essential than ever in today’s ultra-competitive marketplace. If you own a new or growing business, it’s crucial to have some understanding of the potential that lies in digital marketing. If Your Company Doesn’t Exist Online Today, It … Continue reading 3 Ways to Grow Your Business With Digital Marketing

An introduction to streaming analytics for marketing and customer engagement

Contributor Paul Stanton explains streaming data analytics, a new big data strategy that’s gaining traction among marketers. Paul Stanton on February 7, 2017   Big data strategies support customer segmentation, user trends, pricing analysis, campaign results and other critical marketing needs. The hot big data strategy right now? Streaming analytics. Streaming data analytics is a … Continue reading An introduction to streaming analytics for marketing and customer engagement