Are you reaching your audience on social media? Here are some of the most successful campaigns to use as inspiration. Akshat Biyani on May 6, 2022 There are many emerging social media platforms that marketers would be wise to take note of. These new platforms enable digital marketers to better connect with their target audiences. … Continue reading 8 companies that use social media marketing effectively
How to Start a High-Converting Email Marketing Series for Your Startup Hasan Saleem / 25 Apr 2022 One of the biggest challenges every startup faces is to build a loyal and engaged audience. Email marketing series can help with that. Despite the multitude of marketing channels out there – from social media to Google … Continue reading How to Start a High-Converting Email Marketing Series for Your Startup
12 Tips for Marketing Automation in 2022 Joe Martin / 25 Apr 2022 Many businesses are not taking advantage of technology that can improve marketing results. With marketing automation systems, they can send thoughtful communications at the right time to nurture leads and convert them. Marketing automation is one of the best ways to … Continue reading 12 Tips for Marketing Automation in 2022
CarMax maps out their growing omnichannel marketing analytics strategy. Chris Wood on May 5, 2022 “Our No. 1 goal is to understand the impact that our marketing dollars have to company sales and how to maximize that impact,” said Shawn Petrou, director, digital acquisition analytics for CarMax at its recent presentation at The MarTech Conference. … Continue reading Using analytics to optimize marketing spend and drive sales
Not all companies can afford a coach, but even small companies can benefit from agile marketing. Stacey Ackerman on May 4, 2022 There’s no easy, consistent way to implement agile marketing. At least there hasn’t been until now. We tapped several members of the agile marketing community, from marketing VPs to on-the-ground agile coaches, to … Continue reading A new way to navigate agile marketing
“Most of the martech misses the last touch or the first touch in terms of gathering the correct data.” Constantine von Hoffman on May 4, 2022 How did you come to be in marketing? What was the path that brought you here? I started as a journalist covering the media, entertainment and technology space back … Continue reading The journey from journalism to SEO marketing expert
Learn how to be successful with social media marketing – one of the most important channels across the digital landscape. Akshat Biyani on May 3, 2022 Social media is still one of the most powerful marketing channels. Social platforms enable word-of-mouth, brand authenticity, brand trust, community and more. All of this comes with a degree … Continue reading Why we care about social media marketing: A guide for brands
Alpha Jobs: Brands Are Hiring In Marketing And IT, Adobe Report Finds by Ray Schultz , Columnist, April 29, 2022 At first glance, email novices might feel like their career path is limited after reading the new Adobe report, “In-demand skills you need to get hired in 2022.” But they might see chances in related … Continue reading Alpha Jobs: Brands Are Hiring In Marketing And IT, Adobe Report Finds
Giide Turns Interactive Audio Into Performance Marketing by Laurie Sullivan , Staff Writer @lauriesullivan, April 29, 2022 Allison Kent-Smith, CEO and co-founder of Giide, describes the company as an interactive audio unit — one that does not remain still. As the audio plays, the visual continues to scroll through slides, keeping the attention of the viewer. … Continue reading Giide Turns Interactive Audio Into Performance Marketing
On Their Toes: Why Brands Are Embracing Agile Marketing by Ray Schultz , Columnist, April 28, 2022 In theory, email teams are the original agile marketers, responding to change instead of following a set plan. But are their larger marketing teams able to do that? Some are, judging by The Impact Of Agile Marketing, a … Continue reading On Their Toes: Why Brands Are Embracing Agile Marketing
