Dale Keipert — December 14, 2018 Follow @360Interactive — December 14, 2018 StartupStockPhotos / Pixabay It’s nearly impossible to keep up. Search, Content, Social, Email, Display, Mobile, the list goes on and on. The challenge with digital marketing is that there are more ways to try to connect with your customers than you have time, … Continue reading Holistic Digital Marketing
Chris Foss — December 13, 2018 Follow @https://twitter.com/IronisticWeb — December 13, 2018 At some point in the evolution of a business or organization, every executive team struggles with the dilemma: Should we hire internal talent or outsource our digital marketing to an agency? Easy answer – Unless you are a Fortune 500 company, you should … Continue reading In-House vs. Agency Marketing Teams
Kevin George — December 11, 2018 Follow @imkevin_monk — December 11, 2018 ribkhan / Pixabay The world wide web connects anyone with everyone in the digital domain. People use the internet to communicate, shop, date and transact, while marketers target their prospective audiences over the internet, making it the foundation of a peaceful online shopping … Continue reading How Local Businesses Can Leverage Email Marketing
Jomer Gregorio — December 10, 2018 Follow @JomerGregorio — December 10, 2018 For the past recent years, the rapid increase of mobile users and massive advances in data connectivity technology has solidified social media as the new platform for marketing. While traditional platforms remain vital for some business, social media does not just enable companies … Continue reading 5 Actionable Steps to Create an Effective Social Media Marketing Strategy [Infographic]
Finding the best position for each team member to help them succeed guides everyday thinking – from account assignments to delegation and mentoring. Matt Umbro on December 10, 2018 at 1:45 pm Whether you love or hate Bill Belichick, it’s undeniable that he is one of the best NFL coaches of all time. He has … Continue reading How Bill Belichick influences marketing team leadership and mentoring
Yuval Yeret — December 8, 2018 Follow @yuvalyeret — December 8, 2018 Clker-Free-Vector-Images / Pixabay Marketing Backlogs in the Trenches When I work with my clients on Scrum in a Marketing context the discussion about the Marketing Backlog and how to move from a big bang marketing campaign to a more iterative approach via smaller … Continue reading User Stories Don’t Belong in the Marketing Product Backlog
Amreen Bhujwala — December 8, 2018 — December 8, 2018 When we send emails to customers, our main goal is not for them to simply open the email, but to read it in its entirety and engage with our business. For this, we need to make sure our subject lines are clear, the email content … Continue reading What is Click-to-Open Rate in Email Marketing?
Shane Barker — December 7, 2018 Follow @shane_barker — December 7, 2018 Email marketing is one of the best ways to market your products. While you may be getting a good ROI from your email marketing campaigns, you can optimize them further. A great way to do this is by personalizing your email marketing campaigns. … Continue reading How to Improve Your Email Marketing With Personalization [Infographic]
Laura Patterson — December 4, 2018 Follow @LauraVEM — December 4, 2018 Most of the recommendations for improving Marketing and Sales alignment revolve around how these two organizations need to work together. Misalignment is often attributed to a variety of factors, such as different goals, different timelines, and different psychologies. Market dynamics such as commoditization, … Continue reading Make Your Marketing & Sales Playbook a Powerful Alignment Tool
Tiffany Fowell — November 30, 2018 — November 30, 2018 Think about the last thing you posted on your company’s Instagram account. Did you craft the content thoughtfully? Was it created based on your target audience’s interests? If you nodded in response to both of these questions, great! You probably have an Instagram marketing strategy … Continue reading 6 Instagram Marketing Tips for Business That Get Results
