By Victoria Klochkova February 9th, 2018 Today’s knowledge economy and accentuation of how important lifelong learning is have interesting implications for businesses – in terms of both possibilities and challenges. On the one hand, both you and the employees of your business certainly have the kind of knowledge about the industry you work in that is … Continue reading Capitalizing on Marketing Knowledge: How to Monetize Your Expertise
Contributor Allen Martinez provides an overview of the why and how of video marketing, including an important primer on how you can get started. Allen Martinez on February 8, 2018 When’s the last time you were choked up by an AdWords sentence? In 2018, text is easy to skim right over, thanks to the … Continue reading Everything a CMO needs to know about video marketing in 2018
Brian Basilico — February 7, 2018 Follow @bbasilico — February 7, 2018 So I hear this all the time: Email marketing is dead. Email is dead. Well, I’m here to tell you that that’s far from the truth. Why is that? Well, first and foremost let’s look at corporate America. We all know our millennials … Continue reading Is Email Marketing Dead? 5 Things To Know About Email Marketing!
Robbie Richards — February 6, 2018 — February 6, 2018 Visual content is processed 60,000 times faster than text. Using infographics in your marketing can help you better engage and capture reader attention. But here’s the thing: Infographics aren’t just great for grabbing a reader’s attention. They get shares, which helps you reach and engage … Continue reading Infographic Marketing: An Actionable Guide to Getting More Shares, Traffic, Links & Leads
By Joe Ryan February 6th, 2018 Synopsis: Did you know that you might be spending more time and money on demographics that may end up not being effective and miss nearly 70% in mobile search revenue if you fail to take into consideration the intent of the consumers? In 2017, marketers will concentrate more … Continue reading Search Marketing: The Art And Science Of Giving People What They Want
Paul Casinelli — February 2, 2018 — February 2, 2018 mohamed_hassan / Pixabay Facebook recently announced updates to the News Feed that have publishers and brands concerned, and with good reason. The implications of these changes are particularly important for video (and we love video here at Brightcove!). Video continues to be an important pillar … Continue reading How to Succeed with Video Marketing After Facebook’s News Feed Update
Robert Woo — February 4, 2018 — February 4, 2018 Running an in-house affiliate marketing program can be very time consuming. That’s why businesses often turn to simply joining an existing affiliate network, even though the pros are often outweighed by the cons. In general, it’s more efficient (ie. more profitable) to manage your own … Continue reading How to Spend Less Time on Affiliate Marketing
Brian Appleton — February 3, 2018 Follow @BArailrunner — February 3, 2018 Raise your hand if you’ve already heard about predictive marketing. While it’s certainly not a new concept, predictive marketing is experiencing a boost in prominence thanks to updated technology which has made it more effective—and popular—than ever before. Just check out the term’s … Continue reading 3 Fearless Bits of Predictive Marketing Advice that Will Make You Want to Take Action
Brian Appleton — February 2, 2018 Follow @BArailrunner — February 2, 2018 15 years ago, the term social influencers wasn’t even on most people’s marketing radar. Social media was just a baby in 2003. The only sites worth mentioning were Myspace and LinkedIn until they were joined by Facebook in 2004. How things have changed. … Continue reading Do You Need to Use Social Influencers in Your Marketing Strategy?
Contributor Scott Vaughan shares tips on how to make your annual revenue kick-off event as successful as possible. Scott Vaughan on February 2, 2018 It’s “Sales Kickoff” season. The time of year company “keggers” are thrown for every sales org to celebrate (or drown their sorrows about) the past year, hand out self-congratulations, share … Continue reading The changing role of “sales” kickoffs & why marketing should drive