Tag Archives: Marketing

How inclusion can lead to diversity in marketing and communications

Inclusion and diversity consultant Dr Lauren Tucker explains why inclusion comes first Kim Davis on April 9, 2021 at 1:09 pm In an article published this week by The Atlantic magazine, Adam Serwer writes: “Putting out statements supporting Black Lives Matter or adorning their logos with pride colors is very easy for big corporations, but … Continue reading How inclusion can lead to diversity in marketing and communications

The Power of Personalization in Digital Marketing

Ruhi Van Andel | April 8th, 2021 Personalization in digital marketing is an incredible tool that’s consistently proven to improve campaign results if executed in an engaging, authentic manner. This article explores how looking at things from the customer’s perspective could be a game-changer in your digital marketing strategy.  Most of us who existed in … Continue reading The Power of Personalization in Digital Marketing

How is AI (Artificial Intelligence) Changing the Digital Marketing Game?

Ruhi Van Andel | April 8th, 2021 Artificial intelligence has taken the digital marketing world by storm. This post sheds light on how AI has impacted digital marketing, with the help of its prominent use cases. Artificial intelligence (AI) was just an ambiguous term in the realm of digital marketing a few years ago. Today, … Continue reading How is AI (Artificial Intelligence) Changing the Digital Marketing Game?

Marketing Your Startup to Achieve Success: 5 Tips

Angela Hausman, PhD April 5, 2021 Running a startup offers many challenges and rewards to the budding entrepreneur, not the least of which is marketing your business and managing its finances. While every new business, and most existing ones, struggle with financial management, choosing to maintain strong finances with an RCM software if you’re in … Continue reading Marketing Your Startup to Achieve Success: 5 Tips

Has Your Team Lost Motivation? Marketing Executive Search Firm Explains How to Fix It

Bob Van Rossum April 5, 2021 As the leading marketing executive search firm, we are having discussions on a routine basis with our clients around best practices in engaging their new virtual workforce. By nature, marketers can be social creatures and working remotely has left some feeling isolated. This can lead to motivation and productivity … Continue reading Has Your Team Lost Motivation? Marketing Executive Search Firm Explains How to Fix It

Myth or Truth: AI is Reshaping the Digital Marketing Industry?

Dave Sutton April 2, 2021 Is AI reshaping the digital marketing industry? Yes! In recent years, Artificial Intelligence (AI) has become a vital entity in the realms of digital marketing, with digital marketers across the globe leveraging AI to streamline and optimize digital marketing campaigns and gain client loyalty in the digital age. For most … Continue reading Myth or Truth: AI is Reshaping the Digital Marketing Industry?

3 Traits to Look for in a Social Media Marketing Consultant

Jock Breitwieser April 2, 2021 Are you interested in hiring a social media consultant but aren’t exactly sure what qualifications you should be looking for?Fear not, because it’s easy to get lost when hiring a social media consultant. There are so many of them out there, each of them with a range of experience and … Continue reading 3 Traits to Look for in a Social Media Marketing Consultant