Tag Archives: Adds

Google Advertising Adds a 2% Tax: Budgeting For the New UK Digital Services Tax

Susan Hallam September 5, 2020 Advertisers on the Google UK platform will pay an additional 2% levy on top of their advertising spend effective 1st November 2020. The new UK Digital Services Tax is a charge on revenues made by businesses that provide social media services, search engine, or online marketplaces to UK-based users. The … Continue reading Google Advertising Adds a 2% Tax: Budgeting For the New UK Digital Services Tax

Reveal Mobile adds Tapad device-matching to its location data

A partnership between location data and device-based identity resolution. Kim Davis on August 4, 2020 Reveal Mobile, the location-based analytics and attribution vendor, uses its VISIT Local software to analyze foot traffic for stores and chains, as well as foot traffic to competitor locations. It powers geo-targeted advertising based on the data. Tapad provides a … Continue reading Reveal Mobile adds Tapad device-matching to its location data

Google adds CCPA opt-out handling for publishers in Ad Manager, AdMob

Publishers can also start testing the Funding Choices integration with IAB Europe’s Transparency and Consent Framework for GDPR. Ginny Marvin on July 31, 2020 Funding Choices, Google’s consent management tool for publishers using Google ad servers, can now handle CCPA requests, Google announced Thursday. It’s integration with IAB Europe’s Transparency and Consent Framework is also … Continue reading Google adds CCPA opt-out handling for publishers in Ad Manager, AdMob

YouTube Select: YouTube’s new premium advertising program adds connected TV targeting

Brand advertisers will be able to target TV screen viewing for the first time. Ginny Marvin on May 19, 2020 YouTube has relaunched its premium advertising program, now called YouTube Select. The company made the announcement ahead of its Brandcast upfront presentation to advertisers next month. YouTube Select rolls up the program formerly known as … Continue reading YouTube Select: YouTube’s new premium advertising program adds connected TV targeting

LinkedIn Pages adds tools to help businesses connect with users in more personal and interactive ways

New features include the option to Invite connections to follow a managed Page, the ability to stream LinkedIn Live from Pages, and new posting options. Taylor Peterson on January 15, 2020 LinkedIn rolled out three new Page tools designed to make it easier for businesses to engage with their customers, prospects, and employees on Wednesday. … Continue reading LinkedIn Pages adds tools to help businesses connect with users in more personal and interactive ways

iPost adds Magento integration to connect customer data for more personalized email marketing

The full native integration gives iPost users the ability to use Magento behavioral and transactional data to inform email personalization. Jennifer Cannon on November 21, 2019 Enterprise email and marketing automation provider iPost has announced a new integration with Adobe’s Magento commerce cloud. The integration will pass customer data stored in Magento to the iPost … Continue reading iPost adds Magento integration to connect customer data for more personalized email marketing

Back to Basics: Personalization only adds value if you do it right

While personalization can be tremendously valuable, it has to be relevant in your user’s journey. Laura Robinson on November 5, 2019 Everyone knows that in our digital economy, data is more valuable than oil. But it’s what you actually do with data that makes it so valuable. Personalizing your user’s experience can do wonders for … Continue reading Back to Basics: Personalization only adds value if you do it right

Email deliverability platform 250ok adds Google Postmaster Tools integration

By integrating Google Postmaster Tools, 250ok clients will be able to monitor Gmail deliverability across multiple IP address and domains. Amy Gesenhues on October 8, 2019 250ok, an email analytics and deliverability platform, has integrated Google Postmaster Tools data into its solution. It can pull in Google Postmaster data from Gmail across multiple IP addresses … Continue reading Email deliverability platform 250ok adds Google Postmaster Tools integration

250ok adds email validation feature

Following tests that show email address misclassified as “undeliverable”, 250ok Validation seeks to help marketers reach engaged consumers. Jennifer Cannon on July 30, 2019 Email analytics and deliverability platform 250ok released a new addition to its email optimization toolset: email validation capabilities. 250ok Validation and help marketers identify active, valid email addresses on their lists. … Continue reading 250ok adds email validation feature

Six Reasons a Subscription Billing Model Adds Value to Your Business

Jean Moncrieff — July 11, 2019 Follow @eyejean — July 11, 2019 Your business probably relies on several subscription services. Software applications like QuickBooks for finance, HubSpot for marketing, Zoom for meetings, the list goes on. Software companies have all but made subscription billing the norm, but what about other industries? Well, I’m in the … Continue reading Six Reasons a Subscription Billing Model Adds Value to Your Business