Tag Archives: Adds

Stackla adds a Co-Pilot to recommend which user content should be published

The machine learning-based tool also suggests the best audience segments for engagement with that content. Barry Levine on June 21, 2017    The good news about user-generated content (UGC) is that there’s so much to choose from. And therein lies the rub. This week, UGC platform Stackla has expanded its machine learning into a product … Continue reading Stackla adds a Co-Pilot to recommend which user content should be published

Disney Inspires ‘Moana’ As Told By Emoji, Adds Advertisers

Disney Inspires ‘Moana’ As Told By Emoji, Adds Advertisers by Laurie Sullivan @lauriesullivan, March 7, 2017 The Walt Disney Co. premieres on Tuesday the third digital season of its As Told By Emoji series, but this time the entertainment company took on three sponsors to support the content. Produced by the digital media team at … Continue reading Disney Inspires ‘Moana’ As Told By Emoji, Adds Advertisers

Facebook adds new tools for local discovery and commerce

New call-to-action buttons, powered by a network of third parties, will make Pages much more actionable for both businesses and consumers. Greg Sterling on October 19, 2016   Facebook wants to be the mobile solution for local businesses. It also sees itself increasingly as a local commerce platform for consumers. The company’s recent introductions of … Continue reading Facebook adds new tools for local discovery and commerce

Segment adds automatic data collection for mobile apps

Called the Native Mobile Spec, it joins the company’s three other data packages — E-commerce, Email and A/B Testing — that capture standard events but allow for customization. Barry Levine on June 8, 2016   Segment (formerly Segment.io) acts as a kind of data switchboard for brands. It takes data from sites, apps and various … Continue reading Segment adds automatic data collection for mobile apps

Invoca adds “missing channel” of phone calls to Salesforce’s Marketing Cloud

Integration with call intelligence provider means that Salesforce now offers details on calls from emails or websites, including automatic transcriptions of conversations. Barry Levine on May 19, 2016    Invoca today announced a native integration with Salesforce’s Marketing Cloud, making the phone channel a more complete member of this multi-channel environment. The addition by the … Continue reading Invoca adds “missing channel” of phone calls to Salesforce’s Marketing Cloud

Social management system Hootsuite adds new APIs to open up its platform

VP says this is a new phase for the Vancouver-based company, where users can perform Hootsuite functions inside external tools. Barry Levine on April 12, 2016   Hootsuite is acting today to make its social media management platform a more complete citizen of the marketing ecosystem. The Vancouver-based company is announcing three new open APIs … Continue reading Social management system Hootsuite adds new APIs to open up its platform

Mobile marketer Kahuna adds Locales tool for language and location targeting

Including its previously released Intelligent Events, this is the second segmentation tool the company has added this year. Barry Levine on April 6, 2016 at 12:36 pm From Kahuna’s video introducing Locales Mobile marketing platform Kahuna is adding another layer for mobile targeting. The Redwood City, California-based company announced today the launch of Locales, which … Continue reading Mobile marketer Kahuna adds Locales tool for language and location targeting

Video adtech platform Unruly adds a new emotion-visualization dashboard

Called Pulse, it offers summaries of emotional responses to selected video ads — but then what? Barry Levine on March 10, 2016 at 3:42 pm Getting video ads watched and shared is the thing that gets video adtech firm Unruly out of bed in the morning. Today, the London-based, News Corp-owned firm is launching in … Continue reading Video adtech platform Unruly adds a new emotion-visualization dashboard