Tag Archives: Adds

LinkedIn Redesigns Campaign Manager, Adds Search, Voice Capabilities

LinkedIn Redesigns Campaign Manager, Adds Search, Voice Capabilities by Laurie Sullivan  @lauriesullivan, July 27, 2018 LinkedIn has redesigned its reporting platform for Campaign Manager to make it easier to understand how campaigns perform and allow advertisers to optimize campaigns for better results. The new interface, which rolls out during the next two weeks, offers personalization … Continue reading LinkedIn Redesigns Campaign Manager, Adds Search, Voice Capabilities

Google My Business Insights Report Quietly Adds Keyword Data

Google My Business Insights Report Quietly Adds Keyword Data by Laurie Sullivan  @lauriesullivan, July 5, 2018 Google confirmed that it is running a small-scale rollout of an Insights analytics report in Google My Business that shows business owners the most popular search keywords that people use to find their listing. A Google spokesperson confirmed the … Continue reading Google My Business Insights Report Quietly Adds Keyword Data

Facebook expands A/B ad-testing capabilities & adds reporting features

Advertisers will now have more ways to test ads and a new dashboard to track split-test KPIs. Amy Gesenhues on April 3, 2018    Facebook is adding new features to its A/B split-testing feature for advertisers and making it available from within the Quick Creation workflow. The A/B ad-testing option, launched in October of last … Continue reading Facebook expands A/B ad-testing capabilities & adds reporting features

Stackla adds a Co-Pilot to recommend which user content should be published

The machine learning-based tool also suggests the best audience segments for engagement with that content. Barry Levine on June 21, 2017    The good news about user-generated content (UGC) is that there’s so much to choose from. And therein lies the rub. This week, UGC platform Stackla has expanded its machine learning into a product … Continue reading Stackla adds a Co-Pilot to recommend which user content should be published

Disney Inspires ‘Moana’ As Told By Emoji, Adds Advertisers

Disney Inspires ‘Moana’ As Told By Emoji, Adds Advertisers by Laurie Sullivan @lauriesullivan, March 7, 2017 The Walt Disney Co. premieres on Tuesday the third digital season of its As Told By Emoji series, but this time the entertainment company took on three sponsors to support the content. Produced by the digital media team at … Continue reading Disney Inspires ‘Moana’ As Told By Emoji, Adds Advertisers

Facebook adds new tools for local discovery and commerce

New call-to-action buttons, powered by a network of third parties, will make Pages much more actionable for both businesses and consumers. Greg Sterling on October 19, 2016   Facebook wants to be the mobile solution for local businesses. It also sees itself increasingly as a local commerce platform for consumers. The company’s recent introductions of … Continue reading Facebook adds new tools for local discovery and commerce

Segment adds automatic data collection for mobile apps

Called the Native Mobile Spec, it joins the company’s three other data packages — E-commerce, Email and A/B Testing — that capture standard events but allow for customization. Barry Levine on June 8, 2016   Segment (formerly Segment.io) acts as a kind of data switchboard for brands. It takes data from sites, apps and various … Continue reading Segment adds automatic data collection for mobile apps