Jessie Coan — June 7, 2019 Follow @jessiecoan — June 7, 2019 There’s one cliché that perfectly sums up the way people feel about display advertising from a web user perspective — you’re more likely to have a heart attack when browsing the internet than click on a digital ad (even accidentally). The numbers back … Continue reading 3 Ways Intent Data Maximizes Digital Ad Performance
Tag Archives: Data
Turn Your Data Points Into a Data Picture With Account Scorecard
Janet Polyakov — May 29, 2019 — May 29, 2019 The Need for Account-Centric Measurement “But how do you know it’s working. Show me a dashboard.” You’ve been there. I’ve been there. Whether it’s your CMO, your head of sales, your CEO, or just that curious little reporting angel on your shoulder – we all … Continue reading Turn Your Data Points Into a Data Picture With Account Scorecard
Why Data Matters When It Comes to Reducing Time to Hire
Maren Hogan — May 26, 2019 Follow @marenhogan — May 26, 2019 We find that sometimes, the issues that plague people in talent acquisition are really, really hard to solve. But there’s one problem that we brought on ourselves. In fact, technology is what created the issue in the first place, if you think about … Continue reading Why Data Matters When It Comes to Reducing Time to Hire
Email marketers: Get more creative with customer data
Use subscriber personalization techniques with first-party data you already have, like loyalty program information, location and name. But you can do more. Here’s how. Kyle Henderick on May 22, 2019 Customers know what brands have the capabilities to do, and they want brands to speak to them on a more personal level in their marketing … Continue reading Email marketers: Get more creative with customer data
Turning objective data into creative marketing
A good creative marketing campaign can communicate an organization’s message to potential customers in a novel way that overcomes barriers and ensures engagement. Allen Martinez on May 15, 2019 at 1:31 pm Marketing is a vast, often turbulent topic. It becomes even more daunting when you take out the analytical aspects and toss in words … Continue reading Turning objective data into creative marketing
Training Data in the Age of AI
Patrick Weir — May 15, 2019 — May 15, 2019 AI is increasingly becoming a key enterprise strategy for leading organizations. From marketing to product engineering to supply chain management, AI is helping business units discover and interpret new insights – fueling smarter and more agile organizations. Another business unit where AI is increasingly adding … Continue reading Training Data in the Age of AI
Buying audience data: A lesson from 4 Subway marketing slogans
With hundreds of vendors who promise their products are best, the easiest way for brands and agencies to evaluate data might be to think like Subway. Taejin In on April 26, 2019 Today, every brand and agency knows that advertising is a data-driven endeavor. But the ubiquity of data hasn’t made it any easier to … Continue reading Buying audience data: A lesson from 4 Subway marketing slogans
Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests
Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests by Laurie Sullivan , Staff Writer @lauriesullivan, April 24, 2019 Marketers spent a whopping 77% more during the first quarter of 2019 on Amazon Sponsored Brands ads, formerly known as Headline Search Ads, while Amazon Sponsored Products grew 19% year-on-year in the quarter, according to recent … Continue reading Amazon Takes Search Budgets From Google, Bing, Yahoo, Data Suggests
Bridging the Gap Between Lead Gen and ABM with Intent Data
Nicole Bernier — April 22, 2019 — April 22, 2019 One of the biggest reasons there’s a gap between so many sales and marketing teams is that they’re speaking different languages. You’re looking for any way to improve your lead gen capabilities while sales is trying to win accounts. “Salespeople talk about accounts, they talk … Continue reading Bridging the Gap Between Lead Gen and ABM with Intent Data
How Intent Data Unlocks the True Potential of Email Personalization
Jessie Coan — April 19, 2019 Follow @jessiecoan — April 19, 2019 Personalization is supposed to be your secret weapon to cut through inbox clutter and capture the attention of your target customers. All studies and statistics point to the benefits of moving from generic messaging to highly-relevant, custom-made emails: 33% of marketers say personalization … Continue reading How Intent Data Unlocks the True Potential of Email Personalization
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