Tag Archives: Data

Twitter to stop offering advertisers access to 3rd party data sources next year

The company said it is moving to streamline how advertisers use audience data and wants to shift the focus to the Twitter Ads API. Amy Gesenhues on August 8, 2019 Twitter announced on Wednesday it will be removing third-party data sources from its ad platform early next year, according to the Wall Street Journal. “Twitter … Continue reading Twitter to stop offering advertisers access to 3rd party data sources next year

Finance Search Market Data Uncovers Hidden Outperformers

Finance Search Market Data Uncovers Hidden Outperformers by Laurie Sullivan , Staff Writer @lauriesullivan, August 1, 2019 Search engine advertising hinges on competitive bidding, but many marketers lack the transparency to understand their competition. About 41% of marketing executives have never tracked how their competitors perform in paid search, yet they rank their own performance above … Continue reading Finance Search Market Data Uncovers Hidden Outperformers

Proposed NYC law would ban sharing of location data within the city

Passage is not guaranteed but it could inspire other local governments to take similar action. Greg Sterling on July 26, 2019 Third party data is increasingly under threat. As one case-in-point, a bill introduced this week would amend the New York City administrative code to prohibit the transfer or sharing of consumer location data with … Continue reading Proposed NYC law would ban sharing of location data within the city

How to Leverage Real-Time Data to Solve For Shopping Cart Abandonment

Kristin Schepici — July 15, 2019 — July 15, 2019 After dealing with lingering disjointed legacy systems, an ecommerce practitioner’s next biggest gripe is most likely, shopping cart abandonment. But we have the answer to solve for this challenge, which negatively impacts ecommerce at a rate of about 70%. By using real-time shopper data, organizations … Continue reading How to Leverage Real-Time Data to Solve For Shopping Cart Abandonment

Recent funding news indicates increased need for data compliance management

The digital compliance industry is growing as organizations prioritize data privacy. Jennifer Cannon on July 12, 2019 The past year has brought on an enormous shift for digital marketers and organizations. In the wake of GDPR —  and with CCPA going into effect in less than six months — data privacy compliance has become a … Continue reading Recent funding news indicates increased need for data compliance management

How Small Businesses Can Use Location Data to Fuel Decisions

Liz Weinsten — July 5, 2019 — July 5, 2019 Providing SMBs with the tools they need to maximize local marketing initiatives A recent survey conducted by RIS News and IHL Group found that 58% of retailers in North America were planning on investing in proximity or location-based marketing in 2019.* This is an interesting … Continue reading How Small Businesses Can Use Location Data to Fuel Decisions