Peter Sheldon — August 2, 2018 Follow @magento — August 2, 2018 6689062 / Pixabay As consumers enjoy summer barbecues and beach trips, thoughts of holiday shopping are further from their minds than last Winter’s fruitcake. But if you’re a marketer or merchant, it’s already time to begin preparing for the holiday season. This make-or-break … Continue reading Leverage Shopper Data & Business Insights For Holiday Success
25% Of Marketers Lack Skills To Measure Success Of Data by Laurie Sullivan , Staff Writer @lauriesullivan, (July 31, 2018) Implementing transparency, consistency and universal standards are the top three actions that marketers would like from data providers to improve data quality, according to a recent study commissioned by data management platform Lotame. Of the 300 … Continue reading 25% Of Marketers Lack Skills To Measure Success Of Data
Contributor Rob Rasko interviewed 3 industry leaders and asked, ‘Has GDPR changed business practices, the perceptions around data usage and how companies plan to operate in the future?’ Here’s what he learned. Rob Rasko on July 30, 2018 Whether you’re a consumer or a digital business, you couldn’t avoid hearing the words GDPR or consent … Continue reading Prediction About Data Usage Post-GDPR
How Brands Can Use Location Data, Analysis To Create Goodwill by Craig Waggy , Columnist, July 23, 2018 Starbucks is a great example of how to create a positive buzz around a brand and goodwill with consumers by aligning themselves with an eco-friendly cause. Starbucks announced recently that it’s phasing out plastic straws in all … Continue reading How Brands Can Use Location Data, Analysis To Create Goodwill
Mia Rossman — July 23, 2018 Follow @mia_rossman — July 23, 2018 In order to succeed in business, you need to make sure that you focus your efforts on a verytargeted group of people who are your potential buyers. When we talk about a targeted group,we don’t mean that this group has to be small. … Continue reading How to Win New Clients By Using Business Data Platforms
Setting Up A Solid Analytics Practice With Data by Shobhit Shukla , Op-Ed Contributor, July 11, 2018 During the last few years, technology used to capture data has evolved at a rate that continues unabated, helping businesses make smarter decisions, connect with consumers and become industry leaders. However, there is no point in collecting data … Continue reading Setting Up A Solid Analytics Practice With Data
TV Advertising’s Future Will Focus On What We Actually DO With Data by Dave Morgan , Featured Contributor, July 12, 2018 Data is not going to define the future of successful TV advertising, any more than it has defined digital advertising. I know that’s not what you hear at most conferences, but as someone who … Continue reading TV Advertising’s Future Will Focus On What We Actually DO With Data
Reporter’s Notebook: How Data Management Has Changed by Laurie Sullivan , Staff Writer @lauriesullivan, July 9, 2018 A decade ago, I began writing about attribution and data being used in the advertising industry. It certainly was an imperfect system then, and it remains an imperfect system. This year brought Europe’s General Data Protection Regulation and the … Continue reading Reporter’s Notebook: How Data Management Has Changed
Google My Business Insights Report Quietly Adds Keyword Data by Laurie Sullivan @lauriesullivan, July 5, 2018 Google confirmed that it is running a small-scale rollout of an Insights analytics report in Google My Business that shows business owners the most popular search keywords that people use to find their listing. A Google spokesperson confirmed the … Continue reading Google My Business Insights Report Quietly Adds Keyword Data
Search To Drive Mobile, Data Says by Laurie Sullivan , Staff Writer @lauriesullivan, July 2, 2018 Search remains the strongest media for mobile advertising, but social will take the lead beginning in 2019, according to data released Monday. The two channels will account for 81% of the incremental mobile ad dollars spent between 2017 and 2022. … Continue reading Search To Drive Mobile, Data Says
