Tag Archives: Data

This plug-in stops employees from leaking sensitive data to AI chatbots

  By Mark Sullivan April 20, 2023 San Francisco-based startup Patented.ai has released a plug-in, called LLM Shield, designed to warn a company’s employees when they’re about to share sensitive or proprietary information with an AI chatbot such as OpenAI‘s ChatGPT or Google‘s Bard.   The company says that when employees enter company data into … Continue reading This plug-in stops employees from leaking sensitive data to AI chatbots

Yelp Data Shows Success Comes More Easily When Brands Build Community

Yelp Data Shows Success Comes More Easily When Brands Build Community by Laurie Sullivan  @lauriesullivan, April 13, 2023 Yelp debuted its first Most Loved Brands list on Thursday based on the company’s data, highlighting the best-in-class restaurants and retailers. The list of the 50 most-loved restaurants, food and retail brands, according to the Yelp community, … Continue reading Yelp Data Shows Success Comes More Easily When Brands Build Community

4 steps to protect your dark data from theft and misuse

  By Linda Rosencrance April 11, 2023 Over half of the data that companies collect is for single-use purposes. We give companies Social Security and credit card numbers, addresses and phone numbers, emails, and health data. That information, called “dark data” in internet circles, generally sits stored away, long forgotten by users. Dark data comes … Continue reading 4 steps to protect your dark data from theft and misuse

Privacy Paradox: Respecting Data Boundaries, Personalizing Experiences

Privacy Paradox: Respecting Data Boundaries, Personalizing Experiences by Laurie Sullivan  @lauriesullivan, March 23, 2023 Marketers need to better understand the willingness of people to give up data and what motivates them. Razorfish worked with GWI to develop an online survey that examines the privacy paradox surrounding consumers’ attitudes toward data privacy and how brands walk … Continue reading Privacy Paradox: Respecting Data Boundaries, Personalizing Experiences

Habu releases new data clean room enhancements

Marketers can use no-code and low-code tools to gain insights and business intelligence out of Amazon, Facebook, TikTok and other ad environments. Chris Wood on March 17, 2023 This week, enterprise data collaboration company Habu announced enhancements to its platform and key partnerships with the likes of Snowflake and Amazon that support the platform’s interoperability. … Continue reading Habu releases new data clean room enhancements