Tag Archives: Data

Integrating AI into MOps: Aligning your platforms, data and processes

Essential considerations for integrating AI into your marketing ecosystem, from selecting the right tools to optimizing data and processes. Greg Kihlstrom on April 15, 2024   Many companies are exploring and integrating AI into their marketing strategies and across business functions. While every organization has its own characteristics, the main goal of integration is to … Continue reading Integrating AI into MOps: Aligning your platforms, data and processes

4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce

These new innovations can make you more efficient and effective at using your customer data to deliver advertising campaigns that resonate. Salesforce on April 9, 2024 What’s next in first-party advertising? Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. … Continue reading 4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce

MessageGears to operate with the Snowflake data cloud

The enterprise customer engagement platform will operate within Snowflake, gaining fast access to business data. Kim Davis on April 9, 2024 Enterprise customer engagement platform MessageGears has expanded its partnership with data cloud Snowflake to run MessageGears within Snowflake itself. This will allow brands using the Snowflake platform to execute campaigns faster and more securely. … Continue reading MessageGears to operate with the Snowflake data cloud

Perplexity Referrals To Brand Sites Growing 40% MoM, Data Shows

Perplexity Referrals To Brand Sites Growing, Data Shows by Laurie Sullivan , Staff Writer @lauriesullivan, April 3, 2024 BrightEdge’s analysis shows referrals from Perplexity, an AI-driven “ask” engine, to brand sites are growing at nearly 40% month-over-month since January. It presents the first evidence that Perplexity is not used solely for generative content, but also as … Continue reading Perplexity Referrals To Brand Sites Growing 40% MoM, Data Shows

Google will need to destroy incognito browsing data

Google will need to destroy incognito browsing data Sophie Atkinson Tech Journalist   Google has committed to destroying or remediating ‘billions of data records’ collected through incognito browsing sessions as part of a proposed class action settlement filed Monday (April 1). The lawsuit, originally filed in June of 2020, accuses the search giant of violating … Continue reading Google will need to destroy incognito browsing data

Google To Destroy Incognito Browsing Data

Google To Destroy Incognito Browsing Data by Laurie Sullivan , Staff Writer @lauriesullivan, April 1, 2024 Google will destroy data from millions of users’ web-browsing histories as part of a lawsuit settlement, but there’s no word on whether or not purging the data will affect the company’s ad-targeting accuracy rates or large language model training capabilities.  … Continue reading Google To Destroy Incognito Browsing Data

Google says it will destroy browsing data collected from Chrome’s Incognito mode

Google says it will destroy browsing data collected from Chrome’s Incognito mode It’s part of a settlement reached in December over a $5 billion privacy lawsuit. Will Shanklin   Updated Mon, Apr 1, 2024 ALAIN JOCARD via Getty Images The first details emerged Monday from Google’s settlement of a class-action lawsuit over Chrome’s tracking of … Continue reading Google says it will destroy browsing data collected from Chrome’s Incognito mode

Unlocking the potential of synthetic data: A business game-changer

Understand the potential applications and limitations of generating synthetic data using AI models. Chris Robson on March 29, 2024 The idea of “synthetic data,” or artificially generated information, has recently caused a stir. Data is a huge asset for businesses in this age, and knowledge often provides a decisive competitive edge. The notion of easily … Continue reading Unlocking the potential of synthetic data: A business game-changer