Tag Archives: Data

Data collaborations are on the rise: Friday’s daily brief

Plus, getting to know what streamers are consuming Chris Wood on April 9, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your … Continue reading Data collaborations are on the rise: Friday’s daily brief →

Spring Cleaning: 6 Ways Accurate Contact Data Allows New Opportunities to Bloom

Contact Managemnet

Paula Chiocchi April 6, 2021 Spring is here, and it’s time to clear out those digital dust bunnies and get your data house in order. Most of us agree that having fresh, accurate data is essential to fuel effective digital marketing—but it’s easier said than done. Maintaining a clean and accurate database is challenging. To … Continue reading Spring Cleaning: 6 Ways Accurate Contact Data Allows New Opportunities to Bloom →

Professionals, Small Business Owners, and Recruiters: How to Leverage LinkedIn Salary Data

Professional Development

Jim Cusick April 1, 2021 LinkedIn allows its users to access insights from its trusted member base of over 740+ million. Depending on your membership level, you can access this data to help make informed decisions. As a LinkedIn Premium member, you can instantly access insights and data around salaries for multiple positions. These insights … Continue reading Professionals, Small Business Owners, and Recruiters: How to Leverage LinkedIn Salary Data →

6 Chatbot Optimisation Strategies That Put Data to Good Use

Chatbots

Richard Conn March 31, 2021 When defining customer satisfaction, we tend to arrive at one of the most important factors in running a successful business: a positive customer experience. When a user of your products or services gets satisfaction out of it, they will continue to return. Recent technological advancements in Artificial Intelligence (AI) and … Continue reading 6 Chatbot Optimisation Strategies That Put Data to Good Use →

Search Engine Uses Machine Learning, Data To Identify Best Professionals To Recruit

Search Engine Ranking

Search Engine Uses Machine Learning, Data To Identify Best Professionals To Recruit by Laurie Sullivan @lauriesullivan, March 18, 2021 Companies are finding it more difficult to recruit professionals for market research, especially after COVID-19 stimulus checks found their way into the bank accounts of millions. AI and machine learning, as well as integrations into some … Continue reading Search Engine Uses Machine Learning, Data To Identify Best Professionals To Recruit →

Performance Data Making A Difference — What Types And Why

Data Management

Performance Data Making A Difference — What Types And Why by Laurie Sullivan , Staff Writer @lauriesullivan, March 12, 2021 Technology provided some of the best features for online advertising, such as the ability to shift budgets from one campaign or media to another in real-time as needed. But still, after all this work that has … Continue reading Performance Data Making A Difference — What Types And Why →

Synthetic data use cases, telephone calls emerge: Tuesday’s daily brief

Leads Generation

Plus the impact of devices on search ads Pamela Parker on March 2, 2021 As we celebrate the recent launch of our Enterprise Marketing Attribution and Predictive Analytics Martech Intelligence Report (MIR) I’ve been thinking deeply about effectiveness data. I find it fascinating that our industry continues to raise the bar in terms of what … Continue reading Synthetic data use cases, telephone calls emerge: Tuesday’s daily brief →

Believing These 6 Myths About Data Recovery For Business Keeps You From Growing

Data Management

Rahis Saifi March 1, 2021 One of the most important tools that businesses have at their disposal is gathering and learning from data to grow their businesses. Data is both a powerful and indispensable asset that every business must harness. However, amassing and storing data presents its own set of challenges. Your stored information exists … Continue reading Believing These 6 Myths About Data Recovery For Business Keeps You From Growing →

How To Build Support For A Customer Data Platform

Customer Service

How To Build Support For A Customer Data Platform by Dan Hixson , February 19, 2021 “We can use something we already own, no need to buy something new.” Right? That’s the response marketers often get from their organizations if they request a customer data platform (CDP) to enhance their marketing efforts. Those responsible for … Continue reading How To Build Support For A Customer Data Platform →

How small businesses can drive value from small data

Small Business Growth

Small business often means small data, but there are ways to drive value from it. William Terdoslavich on February 10, 2021 In the world of big data, gigabytes are worth less than pennies. But that loose change can add up to dollars for a small business. Those digital mom-and-pop online stores face the same analytical challenge … Continue reading How small businesses can drive value from small data →