Tag Archives: Data

Will location data rise as cookies crumble?

Factual’s new Data Enrichment offers brands additional insights about their own customers based on real-world behaviors. Greg Sterling on January 16, 2020 at 12:23 pm Location data provider Factual is launching a new product called Data Enrichment, which supplements first-party data with additional audience insights built on mobile-location and real-world behaviors. The company says this … Continue reading Will location data rise as cookies crumble?

“CRM is not enough:” Nearly 200 martech companies sign pledge to change the data ecosystem for customers

The representatives of the Platform of Independents aim to create flexible martech solutions that work together across the entire technology stack. Jennifer Cannon on January 16, 2020  Ten marketing technology companies are leading an initiative with over 190 co-signatories to publicly pledge to design software that eliminates data siloes by shifting away from a CRM-centric … Continue reading “CRM is not enough:” Nearly 200 martech companies sign pledge to change the data ecosystem for customers

A Marketer’s Guide to Kaggle for Analytics and Data Science

Alex Papageorgiou — January 10, 2020 Kaggle, the Google-acquired data science platform, started as a virtual meeting point for machine-learning geeks to compete on predictive accuracy scores. It evolved into a Swiss Army knife for data science and analytics—one that can help data professionals, including data-driven marketers, elevate their analytics game. Despite being a free … Continue reading A Marketer’s Guide to Kaggle for Analytics and Data Science

LiveRamp sheds location data business

The company said it was no longer focused on data aggregation and was concentrating on being a ‘neutral and open marketplace’ Greg Sterling on January 8, 2020 In 2016 LiveRamp paid roughly $140 million for two companies, Arbor and Circulate, that helped the company improve “people based marketing” and deterministic identity resolution. Last quarter, according … Continue reading LiveRamp sheds location data business

Erasing The Dearly Departed: Where Does Their Online Data Go?

Erasing The Dearly Departed: Where Does Their Online Data Go? by Ray Schultz , Columnist, January 2, 2020 Publishing mavens may recall porno king Al Goldstein’s magazine called Death. The tagline was: “Bigger Than Life.” That line has turned out to be all too true online. Computer Weekly cites research forecasting there will be 4.9 … Continue reading Erasing The Dearly Departed: Where Does Their Online Data Go?

Businesses need to think differently about customer feedback data in 2020

Improving the customer experience and improve your business operationally means keeping up with the many ways customers communicate with you. Adam Dorfman on January 3, 2020   Contributor and SMX speaker, Adam Dorfman, thinks the customer feedback ecosystem is going to play an even more important role in the coming year for businesses looking to … Continue reading Businesses need to think differently about customer feedback data in 2020