Tag Archives: Data

Can Data Appending Improve Profiles of Social Media Campaigns?

Jenni Wrights — November 14, 2017 Follow @jenniwrightsstg — November 14, 2017 Social media campaign Have you ever seen how a restaurant employee makes your double chicken burger with extra cheese, large French fries, a latte, mineral water bottle and delivers it in the timeline during peak lunch hour? If your little son has also … Continue reading Can Data Appending Improve Profiles of Social Media Campaigns?

Location data beyond the marketing department: A look at 3 use cases

As mobile location data evolves beyond just ad targeting, contributor Eric Aledort takes a look at how it’s being applied across the entire enterprise, from urban planning to the pricing of real estate. Eric Aledort on October 23, 2017   More and more marketers are using mobile location data to target their ad spend: In … Continue reading Location data beyond the marketing department: A look at 3 use cases

The Cost of Poor Delivery and Engagement As A Consequence of Bad Data

Ross Sibbald — October 11, 2017 Follow @https://www.twitter.com/rosssibbald — October 11, 2017 Information and data form part of an organization’s strategic assets. Not having clean, up to date, valuable and relevant data is a massive opportunity cost for your business and believe it or not, consequence of bad data affects more than just the costs. … Continue reading The Cost of Poor Delivery and Engagement As A Consequence of Bad Data

The non-developer’s guide to reducing WordPress load times up to 2 seconds (with data)

Wondering where to start with page speed improvements? Columnist Tom Demers shares how he tackled page speed improvements on several WordPress sites without (much) input from a developer. Tom Demers on September 28, 2017   With Google’s continued focus on user experience and engagement metrics in recent algorithm updates, it’s become even more important for … Continue reading The non-developer’s guide to reducing WordPress load times up to 2 seconds (with data)