Jenni Wrights — November 14, 2017 Follow @jenniwrightsstg — November 14, 2017 Social media campaign Have you ever seen how a restaurant employee makes your double chicken burger with extra cheese, large French fries, a latte, mineral water bottle and delivers it in the timeline during peak lunch hour? If your little son has also … Continue reading Can Data Appending Improve Profiles of Social Media Campaigns?
Both CallRail and Marchex found significant increases in calls over the Black Friday weekend. Greg Sterling on November 13, 2017 Calls are dying, the conventional wisdom goes. Nobody wants to talk on the phone anymore. Overall, volumes may be down because of alternative channels (messaging, text, chat, email, social media), and millennials may tell … Continue reading Think calls are dying, the data says they’re not
Roshan Shetty — October 31, 2017 — October 31, 2017 There is an old Zig Ziglar quote that says: “The top salesperson in the organization probably missed more sales than 90% of the sales people on the team, but they also made more calls than the others made.” As motivational as this can be, it … Continue reading Should There Be A Trade-off Between Good Data and Productivity?
As mobile location data evolves beyond just ad targeting, contributor Eric Aledort takes a look at how it’s being applied across the entire enterprise, from urban planning to the pricing of real estate. Eric Aledort on October 23, 2017 More and more marketers are using mobile location data to target their ad spend: In … Continue reading Location data beyond the marketing department: A look at 3 use cases
Using Data To Reach The Multicultural Shopper by Holly Pavlika , Columnist, October 19, 2017 Over the next few years, the retail landscape will change in some very fundamental ways. None of these changes will be bigger than the impact felt from the rise of the multicultural shopper. Multicultural Americans now number more than 120 … Continue reading Using Data To Reach The Multicultural Shopper
Ross Sibbald — October 11, 2017 Follow @https://www.twitter.com/rosssibbald — October 11, 2017 Information and data form part of an organization’s strategic assets. Not having clean, up to date, valuable and relevant data is a massive opportunity cost for your business and believe it or not, consequence of bad data affects more than just the costs. … Continue reading The Cost of Poor Delivery and Engagement As A Consequence of Bad Data
Paul Mosenson — October 9, 2017 Follow @nusparkmktg — October 9, 2017 geralt / Pixabay Wherever marketers turn these days data targeting rears its head, and when it comes to media buying this also applies. It’s no longer a simple matter of deploying “data,” however; we now have 1st, 2nd and 3rd party data we … Continue reading A Media Buyer’s Guide to 1st, 2nd, & 3rd Party Data Targeting
Garry Grant — October 5, 2017 Follow @seoinc — October 5, 2017 geralt / Pixabay Structured data is about telling the search engines exactly what the data in your website is. Bots can read the information when they crawl your site, but adding the schema helps the bots understand the kind of data they’re reading, … Continue reading Making Use of Google’s Structured Data
Kyle Rovinski — September 29, 2017 — September 29, 2017 fancycrave1 / Pixabay Whether you are a numbers person or not you should be focusing in on the data that is collected about your customers. It can completely guide your sales efforts, marketing efforts, and even your business model. Early adopters were able to … Continue reading Your Website’s Data And You
Wondering where to start with page speed improvements? Columnist Tom Demers shares how he tackled page speed improvements on several WordPress sites without (much) input from a developer. Tom Demers on September 28, 2017 With Google’s continued focus on user experience and engagement metrics in recent algorithm updates, it’s become even more important for … Continue reading The non-developer’s guide to reducing WordPress load times up to 2 seconds (with data)