The Trap of Inconsistent Data for Business Leaders Importance of Data to Business Leaders Business leaders need data from their sales and operations teams to present business strength and competitive edge against competitors. The type of business define how leaders address and position the current products line to make more sales and acquire new clients. … Continue reading The Trap of Inconsistent Data for Business Leaders
Most marketers say that while consumers are the true owners of their own data, data controllers are responsible for its stewardship once it’s shared Robin Kurzer on May 23, 2018 In earlier installments of our story of data, we’ve established that we’re now awash in personal data. Wallowing in it. In this, our third installment, … Continue reading The story of data, Part 3: Who owns it?
By Robert Brady May 30th, 2018 Every PPC advertiser on AdWords or Bing Ads is sitting on a gold mine of data; the search query report (SQR) or search terms report. Appropriately mining this data can increase revenue, improve conversion rates & help you better understand what potential customers are looking for. Why Is The Search … Continue reading Mining PPC Search Query Data: 3 Filters Every Account Can Use
The Scary Links Among AI, Data, Privacy — And A $24M Fine by Mike Azzara , Op-Ed Contributor, May 24, 2018 Editor’s Note: We’re rerunning this post — especially timely since the EU’s General Data Protection Regulation goes into effect tomorrow, May 25. In other contexts, I write a lot about cybersecurity. So, when I … Continue reading The Scary Links Among AI, Data, Privacy — And A $24M Fine
Hyperlocal, across all channels, everywhere you are: We’re currently knee-deep in the era of personalization Robin Kurzer on May 15, 2018 Now that we’ve learned a little history about how we got to our present state — in Part 1 of our story of data — let’s assess where exactly we are. And that’s in … Continue reading The story of data, Part 2: Where are we now?
GDPR Enforced: Marketers See Consumer Data As Biggest Challenge by Laurie Sullivan @lauriesullivan, May 25, 2018 As the General Data Protection Regulations (GDPR) goes into enforcement Friday, marketers are rethinking their reliance on customer data. About 40% of those participating in a study now think customer consent to use their data will become the biggest … Continue reading GDPR Enforced: Marketers See Consumer Data As Biggest Challenge
Consumer data has been collected since the beginning of commerce. What happened to make it so valuable? Robin Kurzer on May 8, 2018 We field stories every day about data. From new data platforms to deeper levels of insight fueled by artificial intelligence to the inevitable privacy breaches, data is in the forefront of martech … Continue reading The story of data: How did we get here?
Keith Reinhardt — May 25, 2018 Follow @FreshAddress — May 25, 2018 A few weeks ago, Facebook tightened up the rules for advertisers who use data from third-party brokers to target ads to the social media platform’s users. Among the changes, marketers can now use only the data they have “the rights, permissions, and lawful … Continue reading It’s Permission: How Email Marketers Can Beat Facebook at the Data Game
As the May 25 deadline for compliance with the European legislation looms, it’s increasingly important to understand the difference between the two key roles Robin Kurzer on May 23, 2018 As companies scramble to become compliant with the May 25 deadline for enforcement of the General Data Protection Regulation (GDPR), the distinction between data … Continue reading Data controllers and data processors: The difference and why it matters in GDPR
Looking for insights into newer markup options and advanced structured data? SMXpert Alexis Sanders shares additional pointers to help you refine, update and optimize your content. Debra Mastaler on May 22, 2018 The Ask the SMXpert series continues the question and answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018. Today’s Q&A is … Continue reading Ask the SMXpert: SEO markup and structured data