Marketing and analytics professionals need to work together to not only increase the accuracy of our data, but to educate people about how to leverage it. Alan K’necht on June 25, 2020 One thing online businesses need to use as a cornerstone of their business decision making process is their digital analytics data (analytics data … Continue reading Analytics Audit 101: Identify issues and correct them to ensure the integrity of your data
Tag Archives: Data
Is my data telling me the truth?
How email security programs affected my perception of data integrity. Allison Walter on June 18, 2020 As marketers, we face the overwhelming challenge of demonstrating proof that our tactics are effective. But how can we convince management if we are not convinced of our own data? Here’s the reality, which I recently learned for myself: … Continue reading Is my data telling me the truth?
Yelp Builds Out COVID-19 Section, As Data Reveals Larger Economic Impact
Yelp Builds Out COVID-19 Section, As Data Reveals Larger Economic Impact by Laurie Sullivan , Staff Writer @lauriesullivan, June 17, 2020 In a push to help businesses as they re-open, Yelp says it will continue to build out its COVID-19 Section to help businesses that were temporarily shut down during the COVID-19 pandemic. Since March 1, … Continue reading Yelp Builds Out COVID-19 Section, As Data Reveals Larger Economic Impact
Data roundup: Resources to help you market more effectively during COVID-19
Insights to help you evaluate and adapt your SEO, content and PPC efforts in a rapidly changing environment. George Nguyen on June 9, 2020 The COVID-19 pandemic has dramatically shifted consumer priorities and budgets, and now that local economies are beginning to reopen, we can expect to see more shifts as some people start to … Continue reading Data roundup: Resources to help you market more effectively during COVID-19
Nerdwallet Insider Says Marketing, Content Teams During A Crisis Take Data
Nerdwallet Insider Says Marketing, Content Teams During A Crisis Take Data by Laurie Sullivan , Staff Writer @lauriesullivan, June 8, 2020 Kelly Gillease, CMO at Nerdwallet, based in San Francisco, opened the first virtual Search & Performance Insider Summit on Monday, and it couldn’t have seemed any more insider-like or personal. The live summit, streamed on … Continue reading Nerdwallet Insider Says Marketing, Content Teams During A Crisis Take Data
Benefits of Talent Analytics & How to Start Using Data Analytics – A Catch 22
Daniel James — June 5, 2020 Why companies should start to use talent analytics and data analytics It’s no secret that data analytics can have a revolutionary impact on talent acquisition processes. Being able to use qualitative data to make hiring decisions, find areas of improvement, and enhance the hiring process is game-changing – akin … Continue reading Benefits of Talent Analytics & How to Start Using Data Analytics – A Catch 22
Marketers still struggle to build a unified source of data
Without a unified record of their data, marketers often lack a holistic view of their investments, real-time insights and alignment across teams. Amy Gesenhues on May 21, 2020 Marketing organizations are being tested like never before. Many businesses are being forced to reconsider every aspect of their business model, pushing marketers to realign their strategies … Continue reading Marketers still struggle to build a unified source of data
4 Mistakes You’re Making with Dashboards & Reporting: Use Data to Up-Level Call Center Agent Performance (Not to Feed a Cycle of Brain-Drain)
Veronica Krieg — May 18, 2020 Throwing a cloak of invisibility over your metrics drains agent performance. When your agents don’t know how they’re measured or what metrics to hit, burnout looms on the horizon and agents can’t reach their full potential. It’s not for a lack of effort, though. It’s because they don’t have … Continue reading 4 Mistakes You’re Making with Dashboards & Reporting: Use Data to Up-Level Call Center Agent Performance (Not to Feed a Cycle of Brain-Drain)
Don’t ignore data compliance when adding 3rd party marketing tools
As brands make quick pivots to survive the current economy, MOPs teams must keep data security top of mind. Amy Gesenhues on May 12, 2020 Businesses across industries are relying on their marketing operations teams to drive digital transformation initiatives at breakneck speed right now. And many times that involves bolting third-party components on their … Continue reading Don’t ignore data compliance when adding 3rd party marketing tools
Data Roadmap To Reopen Tracks Consumer Spend, Analyzes Behavior From 40M Households
Data Roadmap For States’ Reopening Tracks Consumer Spend, Analyzes Behavior From 40M Households by Laurie Sullivan @lauriesullivan, May 8, 2020 As states lift COVID-19 stay-at-home orders, companies have begun to implement timelines for reopening. Commerce Signals, a source of U.S. retail payment insights, makes it possible to support those decisions with credit and debit card … Continue reading Data Roadmap To Reopen Tracks Consumer Spend, Analyzes Behavior From 40M Households
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