Tag Archives: Data

Better data vs. big data: The importance of taking a lean data approach

Brands should take a minimum viable data approach to collecting data, and then be clear about their intention with customers. Jeremy Korst on October 1, 2019  Every year companies invest billions of dollars collecting customer data to apply to marketing analytics. According to a recent CMO survey, reliance on marketing analytics to make decisions has … Continue reading Better data vs. big data: The importance of taking a lean data approach

Out Of The Box: Balancing Data, Discovery And Privacy

Out Of The Box: Balancing Data, Discovery And Privacy by Jim Misener , Op-Ed Contributor, September 26, 2019 A couple Christmases ago, I received two thoughtful and personal gifts: a boxed kit from 23andMe and another from ancestry.com. After almost two years, both remain unopened. In my reluctance to unbox either one lies the tension … Continue reading Out Of The Box: Balancing Data, Discovery And Privacy

Why Customer Product Data is the Key to Unlock Your Business Potential

Hassan Mansoor — September 25, 2019 Follow @Hassan_Mansoor1 rawpixel / Pixabay Did you know that 90% of the world’s data was created over the last three years? That presents evidence of rapid advancement and it’s no wonder that businesses are struggling to keep up. However, if you can wrap your head around the fact that … Continue reading Why Customer Product Data is the Key to Unlock Your Business Potential

The pitfalls of surveys and other data traps that could be hurting your marketing

Are you marketing based on what people say or the data that shows what they actually do? Taylor Peterson on September 20, 2019 BOSTON, MA — At our MarTech Conference this week, Amos Budde, VP of applied data science at Civis Analytics, discussed the importance of data credibility and the ways it powers marketing decision … Continue reading The pitfalls of surveys and other data traps that could be hurting your marketing

Borrell Data Reveals Critical Role Of Leads In Local Advertising, Marketing

Borrell Data Reveals Critical Role Of Leads In Local Advertising, Marketing by Laurie Sullivan  @lauriesullivan, September 16, 2019 With the average local ad budget rising this year by 1.6% from $114,400 to $116,200, referrals, social media, and search marketing top the list of new leads for marketers, according to a study released by Borrell Associates … Continue reading Borrell Data Reveals Critical Role Of Leads In Local Advertising, Marketing

Why marketers should embrace data privacy, not view it as an obstacle

Duane Schulz explains that If marketers are willing to advocate privacy and transparency, we can shift the focus from short-term leads to lasting trust and long-term brand value. Taylor Peterson on August 27, 2019 “What would happen if marketers embraced privacy as a value of the company?” This was the question posed to me by … Continue reading Why marketers should embrace data privacy, not view it as an obstacle

Marketers want more data, analytics, tech for improved personalization [Study]

According to a report from Merkle, marketers want to invest more in data, analytics and tech to improve customer engagement, and an email address is still the highest priority data to acquire. Jennifer Cannon on August 23, 2019 Delivering personalized communications that drive customer engagement at every touchpoint continues to be a challenge for most … Continue reading Marketers want more data, analytics, tech for improved personalization [Study]

How Intent Data Measures Campaign Awareness

How Intent Data Measures Campaign Awareness by Laurie Sullivan , Staff Writer @lauriesullivan, August 22, 2019 Teradata, which focuses on the B2B space, launched a major brand campaign and wanted to find a new way to validate and measure a major brand awareness marketing campaign. Digital agency Just Media, which also specializes in B2B, implemented the … Continue reading How Intent Data Measures Campaign Awareness