Tag Archives: Data

How web scraping can be a valuable data source

Web scraping offers another opportunity to gather public data relevant to your business and can work as an adjunct to other data sources. William Terdoslavich on November 10, 2022 Web scraping. It sounds like hard work, but it is more clever than arduous. The technique exploits a simple truth: The front end of the web … Continue reading How web scraping can be a valuable data source →

Adobe releases data on early Holiday shopping and prices

Holiday Shopping

Good news for marketers and consumers: Spending increases while prices decline. Kim Davis on November 10, 2022 Consumer online spending jumped in October, while overall online prices continued to decline, according to reports from the Adobe Digital Price Index and Adobe Analytics. Driven in part by generous discounts, especially in electronics and toys, economic pressures … Continue reading Adobe releases data on early Holiday shopping and prices →

How to use AI and machine learning to boost marketing data management

Marketing Data

Connect teams, evaluate processes and implement programs using AI and ML for data challenges. Chris Wood on November 10, 2022 There is a revolution in how marketers are using artificial intelligence (AI) and machine learning (ML) to help execute intelligent strategies and campaigns at scale. One important area where AI and ML can be … Continue reading How to use AI and machine learning to boost marketing data management →

How to quantify the ROI of data using decision playbooks

Return On Investment - ROI

Marketing teams can produce more insights with less data. It starts with taking advantage of a simple idea: decision playbooks. Ruben Ugarte on November 9, 2022 I was talking with a marketing VP at a large retailer about their challenges with data. I expected them to ask me about how to get more (or better) … Continue reading How to quantify the ROI of data using decision playbooks →

Data Reveals Twitter Has Been Shedding Advertisers Since June

Twitter Under Fire

Data Reveals Twitter Has Been Shedding Advertisers Since June by Colin Kirkland , November 4, 2022 According to new data from advertising intelligence platform MediaRadar, Twitter has shed thousands of advertisers since May of this year. Due to the excitement surrounding Elon Musk’s initial announcement to buy the platform, there was a brief increase in … Continue reading Data Reveals Twitter Has Been Shedding Advertisers Since June →

6 data collection tactics for marketing in the cookieless future

Data Management

When customers are more involved in the process, your marketing automation program will benefit from better data. Chris Wood on November 3, 2022 The end of the third-party cookie doesn’t have to be the end of getting good, useful data. Here are six tactics marketers can use with first-party and zero-party data to keep marketing … Continue reading 6 data collection tactics for marketing in the cookieless future →

Data Warehouse Automation System Meaning and Examples

Data Warehouse

Data Warehouse Automation System Meaning and Examples Adeline Howell / 27 Oct 2022 Data warehouse automation is more complex than robots zooming around your company warehouse, completing tasks. Processes including, but not limited to, design, development, operations, impact analysis, and testing are involved in data warehouse automation systems. What exactly is data warehouse automation? … Continue reading Data Warehouse Automation System Meaning and Examples →

Havas Media partners with Samba TV to integrate streaming, gaming and linear TV data

Partnerships

The data collaboration serves advertisers using HMG’s Converged audience and data management platform. Chris Wood on October 28, 2022 Havas Media Group (HMG) North America announced a new partnership with connected TV (CTV) analytics company Samba TV that will help advertisers find and manage audiences on streaming, gaming and linear TV channels though HMG’s Converged … Continue reading Havas Media partners with Samba TV to integrate streaming, gaming and linear TV data →

Disney CEO Bob Chapek Wants To Use Data To Customize Experiences

Data Management

Disney CEO Bob Chapek Wants To Use Data To Customize Experiences by Laurie Sullivan , Staff Writer @lauriesullivan, October 27, 2022 Disney CEO Bob Chapek wants to combine personal consumer data from the Disney+ streaming service and Disney parks to give customers a unique experience. Chapek, speaking at The Wall Street Journal’s Tech Live conference, said … Continue reading Disney CEO Bob Chapek Wants To Use Data To Customize Experiences →

How Data Privacy Has Revolutionized the Post-Pandemic Workplace Trends?

Data Privacy

How Data Privacy Has Revolutionized Post-Pandemic Workplace Trends Amtul Rafay / 13 Oct 2022 The COVID-19 Pandemic has completely changed how the world does things. While the Pandemic lasted, people were busy trying to make things easier so that they could survive until the COVID-19 curve flattened. Now when it has ended, it has … Continue reading How Data Privacy Has Revolutionized the Post-Pandemic Workplace Trends? →