Tag Archives: Data

How Data Is Generated, Viewed Across Internet With 92% Of World Using Mobile

How Data Is Generated, Viewed Across Internet With 92% Of World Using Mobile by Laurie Sullivan  @lauriesullivan, October 1, 2021 Most marketers know the COVID-19 pandemic contributed to a massive surge in internet usage, from online grocery shopping to video chat calls on Zoom, Google Meet, and Microsoft Teams. But many probably don’t know just … Continue reading How Data Is Generated, Viewed Across Internet With 92% Of World Using Mobile

Using psychology and better data practices to get customers closer to purchase

Optimizing campaigns with psychological insights saves times and makes you more competitive. Chris Wood on October 1, 2021 With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. “All [marketers] are using several different channels, platforms, solutions and tools to track assets, campaigns, user and customer data, … Continue reading Using psychology and better data practices to get customers closer to purchase

Third-Party Data Issues Make SMS Marketing More Attractive

Third-Party Data Issues Make SMS Marketing More Attractive by Karlene Lukovitz  @KLmarketdaily, September 23, 2021 Despite the mobile revolution, many marketers have remained hesitant about using the text-message/SMS marketing channel.  Even with business use of text messaging having grown 20% as a result of the pandemic, just 3% of registered businesses worldwide are using it … Continue reading Third-Party Data Issues Make SMS Marketing More Attractive

Marketers, Stop Apologizing: It’s OK To Use Data

Marketers, Stop Apologizing: It’s OK To Use Data by Ben Kunz , September 17, 2021 Like medieval monks lashing themselves for past sins, marketers have been wincing in shame at their data behavior. The flood of webinars, white papers and new technology announcements related to Google’s decision to end third-party cookies (a move now slated … Continue reading Marketers, Stop Apologizing: It’s OK To Use Data

From Big Data to Big Ops: Brinker speaks on marketing ops shift

How marketers can navigate the tech explosion around every business function imaginable. DevOps and DataOps for starters. Chris Wood on September 15, 2021 Every marketer has seen that crowded graphic of the marketing technology landscape, which gets set in smaller print every year as the number of vendor logos balloons, now, to over 8,000 and … Continue reading From Big Data to Big Ops: Brinker speaks on marketing ops shift

Financial Data Interoperability with ISO 20022

Mahipal Nehra September 12, 2021 Data interoperability has become an essential part of a world shaped by algorithms, especially in the financial industry. Banks and other financial institutions are set to transition their payment systems through SWIFT messages to the highly structured and data-rich ISO 20022 standard. It will become a universal standard for large … Continue reading Financial Data Interoperability with ISO 20022

Google Trends Data Reveals UK Search Habits Throughout Lockdown

Dave Colgate September 10, 2021 The 2020s will be analysed for decades to come with the Covid-19 pandemic being one of the biggest global events in peacetime. Everyone has been affected over the past two years but the retail sector is having a particularly difficult time with almost 50 high street stores closing every day, … Continue reading Google Trends Data Reveals UK Search Habits Throughout Lockdown