Tag Archives: Data

Consumers Willingly Give Personal Data When They Don’t Feel Prodded Or Pushed

Sharing Personal Data Becomes Easier When Consumers Don’t Feel Prodded Or Pushed by Laurie Sullivan , Staff Writer @lauriesullivan, February 1, 2024 Nearly one-third of consumers would decline non-essential website cookies if asked, and 58% would opt out of mailing lists regularly, but 47% said they will share data with a business on their own terms, … Continue reading Consumers Willingly Give Personal Data When They Don’t Feel Prodded Or Pushed

How to build customer trust through data privacy and security

Data drives business, but breaches drive customers away. Learn how to balance data collection and security to build consumer trust. Shama Hyder on January 30, 2024 Advancements in data and technology are meant to make our lives easier. Martech promises task automation, optimized workflows and improved digital experiences, but it also creates opportunities for bad … Continue reading How to build customer trust through data privacy and security

Redefining ‘leads’ in B2B: Why data enrichment is key for lead gen

Learn why behavioral momentum is essential for true lead qualification in B2B and the value of authentic engagement for data enrichment. Eric Dates on January 29, 2024  Lead generation for B2B has undergone quite a transformation. Gone are the days when gating all content to meet quarterly MQL KPIs was effective. Today, digital platforms and … Continue reading Redefining ‘leads’ in B2B: Why data enrichment is key for lead gen

How ThriftBooks uses data insights, loyalty and experience to drive ecommerce sales

The independent online bookseller used year-round ecommerce strategies to grow sales 20% over the holidays. Chris Wood on January 23, 2024  Books are a broad category with a passionate following. It takes data and a solid ecommerce strategy to break through to book fans on digital channels. Over the years, online bookseller ThriftBooks developed a … Continue reading How ThriftBooks uses data insights, loyalty and experience to drive ecommerce sales

Data visualization: How to transform analytics data into actionable insights

Tired of buried insights in complex reports? Turn overwhelming analytics data into clear insights with data visualization. Alan K’necht on January 23, 2024  Today’s digital marketing seems to require an overload of data. With analytics platforms generating vast amounts of information across multiple channels, making sense of it can be challenging. This is where data … Continue reading Data visualization: How to transform analytics data into actionable insights

AI-powered features to look for in customer data platforms

While CDPs have long had AI “behind the scenes,” the integration of genAI is spurring vendors to add many new features and abilities. Pamela Parker on January 17, 2024 At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one … Continue reading AI-powered features to look for in customer data platforms

Driving growth through data: Optimizing the purchase stage

Leverage data in the purchase stage to increase conversion rates, average order value and lifetime customer value. Greg Kihlstrom on January 11, 2024 Without good data collection, access and analysis, it is harder for brands to understand their customers. Likewise, it is more difficult for customers to indicate their preferences for the brands they support.  … Continue reading Driving growth through data: Optimizing the purchase stage

Informa Tech/TechTarget merger would create a B2B data giant

The goal of the deal appears to be a single entity that can provide first-party data at scale. Mike Pastore on January 17, 2024 The proposed combination of London-based media and data company Informa PLC’s Informa Tech and Massachusetts-based TechTarget would create a B2B data giant. The deal, announced Wednesday, is subject to approval by … Continue reading Informa Tech/TechTarget merger would create a B2B data giant