Tag Archives: Data

Using location data to track coronavirus: An opportunity and tremendous risk

The information could be used to map the spread of the infection and predict where outbreak clusters might happen next. Greg Sterling on March 18, 2020 First Israel proposed using a “secret trove” of cellphone data to track the spread of coronavirus infection in the country, tapping a mobile phone database “secretly gathered to combat … Continue reading Using location data to track coronavirus: An opportunity and tremendous risk

Appreciate Employees How They Want to Be Appreciated [Survey Data]

Kellie Wong — March 11, 2020 Perks at work are great – it’s hard to argue against a free pizza party, a happy hour celebration, or in-office giveaways. But, you shouldn’t assume that these types of perks are motivating employees to do their best work (and what keeps them loyal to your company). Real motivation … Continue reading Appreciate Employees How They Want to Be Appreciated [Survey Data]

What are analytics experts looking to in 2020 with data and privacy?

Logan Gordon, Simo Ahava, Astrid Illum, Abby Matchett and Sayf Sharif share insights to help you gain executive buy-in about privacy policy issues this year. Andrew Garberson on February 28, 2020 While researching the state of tracking and data privacy, I talked to many smart industry experts and asked several to share their advice for … Continue reading What are analytics experts looking to in 2020 with data and privacy?

Marketers are spending more on data management platforms than operational tech

Nearly 60% of marketers surveyed by Merkle said they spend more on management tech versus campaign and decision management tools. Amy Gesenhues on February 19, 2020 Marketers are investing more of their budgets in databases and analytics management technology platforms than operational tech solutions like campaign and decision management tools, according to Merkle’s Q1 2020 … Continue reading Marketers are spending more on data management platforms than operational tech

Marketing execs expect data privacy investments to rise in 2020

Marketers see business benefits in making personal data protection a top priority. Jennifer Cannon on February 11, 2020  American consumers are taking the privacy of their personal information more seriously — and marketers are planning to invest more protecting user data in the coming year, new research shows. The majority of marketing executives (71%) surveyed … Continue reading Marketing execs expect data privacy investments to rise in 2020

Put Your Customers at the Heart of Your Data Strategy

Mike Rowan — February 8, 2020 Data, data everywhere, but no relevance in sight. Are you struggling to make sense of your customer data and use it effectively to personalize your marketing communications? Many companies continue to develop and implement data strategies, trying to align their data insights with how their customers buy, in order … Continue reading Put Your Customers at the Heart of Your Data Strategy

Data Cleaning Steps for Small Businesses

Dan Moyle — January 30, 2020 From family farms to local merchants, from mechanics to plumbers, over the years and across the country, small businesses fuel the American economy. Your small business is a difference maker. While small businesses make a huge impact when put together, individually they’re often operating on small budgets. Which means … Continue reading Data Cleaning Steps for Small Businesses

5 Tactics to Pocket for Future Coaching Sessions with your Agents: Coach Using Data to Improve Employee Performance Management in your Contact Center

Veronica Krieg — January 27, 2020 Only one in four employees think that their managers deliver meaningful feedback, or that the feedback they get helps them work better. What’s worse, a slim 21% of employees think their performance is managed in a way that motivates them to do outstanding work. Contact center managers struggle to … Continue reading 5 Tactics to Pocket for Future Coaching Sessions with your Agents: Coach Using Data to Improve Employee Performance Management in your Contact Center

Protect Your Business From Physical Data Theft [Infographic]

Brian Wallace — January 20, 2020 From 2015 to 2018, merchants who switched to chip readers saw a 76% drop in counterfeit payments. There was also a 49% nationwide drop in counterfeit payments during these years. However, credit and debit card fraud still resulted in losses of nearly 28 billion in 2018. Additionally, your data … Continue reading Protect Your Business From Physical Data Theft [Infographic]