April 07, 2026 Fox is the latest to add prediction markets as a new ‘data layer’ for news coverage BY María José Gutierrez Chavez Fox Corporation has announced plans to partner with Kalshi to integrate the prediction market’s data across the media giant’s various cable networks. Tuesday’s announcement follows the rise in popularity of prediction markets, … Continue reading Fox is the latest to add prediction markets as a new ‘data layer’ for news coverage
As 3rd-party cookies fade, mid-market retailers are leaning on direct value exchanges, ID-driven experiences and zero-party signals to rebuild their data. By MarTechBot Published on April 6, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and … Continue reading Three first-party data strategies retail brands are prioritizing now
Hightouch wants to cut out the middlemen and simplify the digital ad ecosystem by integrating data onboarding with the CDP. By Mike Pastore Published on March 31, 2026 Hightouch announced today direct data onboarding integrations with The Trade Desk and Yahoo DSP. The integrations will allow media networks to list and monetize audiences in … Continue reading Hightouch streamlines the ad ecosystem with data partnerships
Meta will fund seven new natural gas plants to power its biggest data center yet It follows the company’s (non-binding) pledge to protect local communities from rising power costs. By Will Shanklin March 27, 2026 Meta We may receive a commission on purchases made from links. Meta will essentially foot the power bill for the … Continue reading Meta will fund seven new natural gas plants to power its biggest data center yet
Google Gemini now lets you import your chats and data from other AI apps Anthropic offers similar tools. By Anna Washenko March 26, 2026 Google Google is adding a pair of new features to Gemini aimed at making it easier to switch to the AI chatbot. Personal history and past context are big components to … Continue reading Google Gemini now lets you import your chats and data from other AI apps
Marketers have long treated data as the goal. AI flips that model. Here’s how to adapt your data strategy. By Chris Robson Published on March 26, 2026 It’s hard to believe now, but there was a time when people only collected data if they absolutely had to. The stereotyped images of the ‘70s … Continue reading Data built modern marketing, but AI is rewriting the rules
Google Integrates Kroger First-Party Shopper Data by Laurie Sullivan , Staff Writer, March 23, 2026 Google has begun working with Kroger Precision Marketing to integrate the retail giant’s first-party shopper data into YouTube and Google’s third-party inventory. Brands can now use what the companies call Kroger’s “high-intent shopper audiences” across YouTube to reach customers where … Continue reading Google Integrates Kroger First-Party Shopper Data
March 21, 2026 If you don’t trust Big Tech with your data, this is the chatbot for you BY Michael Grothaus Sure, when chatbots aren’t outright hallucinating, they can be helpful tools for gathering information, generating ideas, and completing tasks. But some of the biggest players in the AI chatbot space—including OpenAI, Google, and Meta—aren’t exactly … Continue reading If you don’t trust Big Tech with your data, this is the chatbot for you
Emotion data reveals how audiences actually respond to creative, helping brands fix weak messaging before spending millions on media. By Susan Ferrari March 13, 2026 Marketing campaigns often fail when the creative misses the mark. The product may be good and the targeting accurate, but the message doesn’t connect emotionally with the intended audience. … Continue reading Why emotion data is changing how ads get tested
At the March MarTech Conference, we discussed how to escape ‘data prison’ by focusing on operating models and culture over tech to finally end marketing silos. By MarTechBot March 13, 2026 We know the pressure of being told to “break down silos” while new ones seem to pop up every time a new channel … Continue reading Breaking free from data prison with a roadmap to unified customer insights
