Tag Archives: Data

Leverage Shopper Data & Business Insights For Holiday Success

Peter Sheldon — August 2, 2018 Follow @magento — August 2, 2018 6689062 / Pixabay As consumers enjoy summer barbecues and beach trips, thoughts of holiday shopping are further from their minds than last Winter’s fruitcake. But if you’re a marketer or merchant, it’s already time to begin preparing for the holiday season. This make-or-break … Continue reading Leverage Shopper Data & Business Insights For Holiday Success

25% Of Marketers Lack Skills To Measure Success Of Data

25% Of Marketers Lack Skills To Measure Success Of Data by Laurie Sullivan , Staff Writer @lauriesullivan, (July 31, 2018) Implementing transparency, consistency and universal standards are the top three actions that marketers would like from data providers  to improve data quality, according to a recent study commissioned by data management platform Lotame. Of the 300 … Continue reading 25% Of Marketers Lack Skills To Measure Success Of Data

How Brands Can Use Location Data, Analysis To Create Goodwill

How Brands Can Use Location Data, Analysis To Create Goodwill by Craig Waggy , Columnist, July 23, 2018 Starbucks is a great example of how to create a positive buzz around a brand and goodwill with consumers by aligning themselves with an eco-friendly cause. Starbucks announced recently that it’s phasing out plastic straws in all … Continue reading How Brands Can Use Location Data, Analysis To Create Goodwill

TV Advertising’s Future Will Focus On What We Actually DO With Data

TV Advertising’s Future Will Focus On What We Actually DO With Data by Dave Morgan , Featured Contributor, July 12, 2018 Data is not going to define the future of successful TV advertising, any more than it has defined digital advertising. I know that’s not what you hear at most conferences, but as someone who … Continue reading TV Advertising’s Future Will Focus On What We Actually DO With Data

Reporter’s Notebook: How Data Management Has Changed

Reporter’s Notebook: How Data Management Has Changed by Laurie Sullivan , Staff Writer @lauriesullivan, July 9, 2018 A decade ago, I began writing about attribution and data being used in the advertising industry. It certainly was an imperfect system then, and it remains an imperfect system. This year brought Europe’s General Data Protection Regulation and the … Continue reading Reporter’s Notebook: How Data Management Has Changed

Google My Business Insights Report Quietly Adds Keyword Data

Google My Business Insights Report Quietly Adds Keyword Data by Laurie Sullivan  @lauriesullivan, July 5, 2018 Google confirmed that it is running a small-scale rollout of an Insights analytics report in Google My Business that shows business owners the most popular search keywords that people use to find their listing. A Google spokesperson confirmed the … Continue reading Google My Business Insights Report Quietly Adds Keyword Data