For marketers overwhelmed by disjointed data… we get it. Discover how to activate what you already have. Mike Pastore on September 11, 2025 Marketers have no lack of data — but much of it sits scattered, siloed and underused across their organizations. From CRM records to transactional histories to website behaviors, valuable insights are … Continue reading Turn your scattered data into actionable insights
WPP Media Report Predicts Increase In Biometric Data, Agentic Ads In 2030 by Laurie Sullivan , Staff Writer, September 9, 2025 WPP Media officially published its Advertising in 2030 report on Tuesday. The company had previewed parts of the report in June. The updated version highlights how industry experts see the future of media, technology, … Continue reading WPP Media Report Predicts Increase In Biometric Data, Agentic Ads In 2030
Programmatic Intent, Performance Data Doubled Organic’s Value by Laurie Sullivan , Staff Writer, August 27, 2025 A European travel app increased conversions 25.8% by running ads programmatically on the open web, despite reports that Google and Meta Platforms seemingly receive more than half of performance marketing budgets. Even after a year of running the campaign … Continue reading Programmatic Intent, Performance Data Doubled Organic’s Value
AppLovin’s Adjust Data Shows AI Changing In-App Targeting by Laurie Sullivan , Staff Writer, August 8, 2025 Adjust, an AppLovin company, revealed a shift in how brands approach gaining app users when supported by artificial intelligence (AI). The combination of AI in shopping apps lets brands key into behavioral changes and focus on higher-value consumers … Continue reading AppLovin’s Adjust Data Shows AI Changing In-App Targeting
August 05, 2025 The voice data gold rush is on, but don’t fall for fool’s gold BY Jay O’Connor For as long as we’ve imagined “the future,” we’ve imagined computers that talk with humans. From the calm, ever-listening computer in Star Trek to J.A.R.V.I.S. in Iron Man, voice-enabled AI has been the centerpiece of sci-fi and … Continue reading The voice data gold rush is on, but don’t fall for fool’s gold
Data Lockdown Effects And Should You Believe AI Reasoning Models by Laurie Sullivan , Staff Writer, August 5, 2025 WalletHub has removed 40,000 pages of financial content from the reach of Google and other AI search engines, locking it behind a paywall just for the company’s users. Advancements in AI search and large language models … Continue reading Data Lockdown Effects And Should You Believe AI Reasoning Models
August 04, 2025 New data shows workers are mostly ignoring return-to-office orders BY Inc. At a recent JPMorgan Chase employee town hall meeting, one brave soul brought up a petition pushing back against the firm’s decision to force workers to return to the office five days a week. “Don’t waste time on it. I don’t care … Continue reading New data shows workers are mostly ignoring return-to-office orders
Struggling to trust your data? You’re not alone. Siloed, unreliable data is a hurdle for many organizations. Mike Pastore on August 1, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. More than one-third (37%) of professionals report that data silos prevent efficient data sharing across teams, according to a … Continue reading Data quality and data silos keep businesses from sharing data across teams
AI Google, OpenAI Narrative Shifts: What The Latest Data Reveals by Laurie Sullivan , Staff Writer, July 29, 2025 Recent data has reignited debates over artificial intelligence (AI), showcasing moments where human reasoning and creativity surpass top AI models. Meanwhile, data from NP Digital shows most marketers are maintaining or seeing gains in site visits … Continue reading AI Google, OpenAI Narrative Shifts: What the Latest Data Reveals
July 28, 2025 This AI startup lets you ask data questions in plain English—and gets you answers in seconds Businesses have spent the past decade or more amassing vast amounts of data on customers, sales, and nearly everything else measurable. Yet everyday employees—and even C-suite leaders—often struggle to work directly with these datasets, which typically … Continue reading This AI startup lets you ask data questions in plain English—and gets you answers in seconds
