Tag Archives: Data

The Rise of Third-Party Data: 4 Reasons Why It’s Driving Digital Marketing

Paula Chiocchi October 3, 2020 With increased privacy regulations and major browsers removing support of third-party cookies, many digital marketers are trying to figure out what’s next. The upset has also led to some confusion of the impact on third-party data. While third-party cookies are a type of third-party data, they are not one and … Continue reading The Rise of Third-Party Data: 4 Reasons Why It’s Driving Digital Marketing

5 Data Security Tips For Offboarding Employees

Dale Strickland September 28, 2020 Offboarding employees presents serious data security risks. Are you worried about the damage a terminated employee could cause with access to your sensitive corporate information, account passwords, and other proprietary data? Follow these 5 data security tips to protect your sensitive data against insider threats when offboarding. The Tips at … Continue reading 5 Data Security Tips For Offboarding Employees

Why ‘modelers,’ the data experts in marketing technology, are so needed now

It’s in how they think compared to other roles in the marketing team that makes them incredibly valuable Rodric Bradford on September 4, 2020 at 10:43 am Martech expert Scott Brinker has developed a taxonomy of the roles within marketing and marketing operations. It’s known as the “5 Ms”: managers, marketers, maestros, makers and modelers. … Continue reading Why ‘modelers,’ the data experts in marketing technology, are so needed now

The need to take a fresh look at consumer data

COVID really means rethinking customer data and journeys from the basics up. Rodric Bradford on September 1, 2020 Our understanding of data-driven marketing and advertising has changed in the last six months, evolving into a real reflection of what is occurring with consumers in the changing economic, health and social environment.  Major life events. Previously, … Continue reading The need to take a fresh look at consumer data

Email Data Hygiene is Make-or-Break for List Success in 2020

Keith Reinhardt August 28, 2020 Email widened its lead as the most effective digital channel this year when shoppers switched from in-store shopping to ecommerce and open and click rates ticked up. But higher list attrition rates and more inbox filtering are keeping many messages out of the inbox where they work their ROI magic. … Continue reading Email Data Hygiene is Make-or-Break for List Success in 2020

Ericsson Emodo, CKDelta Partner To Improve Data Accuracy In Mobile Advertising

Ericsson Emodo, CKDelta Partner To Improve Data Accuracy In Mobile Advertising by Laurie Sullivan  @lauriesullivan, August 26, 2020 Emodo, an Ericsson company focused on data activation and monetization, has partnered with U.K.-based CKDelta, a member of CK Hutchison Holdings, to help improve the accuracy of data in the advertising industry.  “The partners will focus on … Continue reading Ericsson Emodo, CKDelta Partner To Improve Data Accuracy In Mobile Advertising

Google Search Data Challenges How People Trend Through COVID-19

Google Search Data Challenges How People Trend Through COVID-19 by Laurie Sullivan  @lauriesullivan, August 24, 2020 Despite U.S. consumers learning to cope in a global world where pandemics could evolve into a more common occurrence, reports suggest the number of new coronavirus infections in the United States have declined from a day earlier, reaching the … Continue reading Google Search Data Challenges How People Trend Through COVID-19