Make performance reviews productive and stress-free by aligning on metrics, focusing on baselines and setting actionable goals. Mike Ruff on November 20, 2024 It’s performance review season again. This is meant to be a time of introspection and improvement, but for many, it’s also a time of high anxiety and stress. Data-driven marketers can … Continue reading How marketing data can make your performance review go from stress to success
Use your marketing data as a strategic asset to anticipate trends, optimize resource allocation and drive growth. Kate Gundlach Roberts on November 18, 2024 Project management is more than just a tool to keep your marketing campaigns on track. It’s a strategic asset that can streamline operations, help you stay ahead of the curve … Continue reading 5 ways to use project management data to enhance operational best practices
These are interesting times in B2B marketing, a crowded space with a loud debate around strategy. Mike Pastore on November 13, 2024 The merger of DemandScience and Terminus, announced on Tuesday, is the latest act of consolidation in the B2B media and lead generation landscape and emphasizes, once again, the importance of data to identifying … Continue reading DemandScience and Terminus merge, keeping data at the center of B2B marketing
Use post-campaign data to improve future marketing efforts by ensuring complete analysis, eliminating biases and implementing feedback loops. Greg Kihlstrom on November 8, 2024 In previous articles, we’ve explored the role of data-driven strategies in the planning and execution phases of marketing initiatives. Here, we’ll focus on using data to analyze and improve decision-making … Continue reading How to use post-campaign data to make your marketing better
eBay Data Shows How Holiday Ads Influence Consumers by Laurie Sullivan , Staff Writer @lauriesullivan, November 4, 2024 Consumers have expectations for the holiday shopping season. Based on consumer feedback, eBay details trends in a report that launched Monday, including estimates of how ads influence buying decisions. Overall, 21% said advertisements help them find the best … Continue reading eBay Data Shows How Holiday Ads Influence Consumers
Improve your DTC marketing strategy using data-driven approaches, from data collection to automation and modeling. Christie Ray Harrison on November 4, 2024 Adopting an agile direct-to-consumer (DTC) strategy is no longer a choice but a necessity. More and more companies are taking charge of their entire product journey, from ideation and manufacturing to delivery. … Continue reading 3 tips for cutting through the DTC noise with marketing data
Sure, your CDP can sit at the center of your martech stack and be a centralized hub for data and reporting. But it can also do so much more. Greg Krehbiel on October 29, 2024 Customer data platforms (CDPs) are a versatile tool in the martech stack. Whether you’re looking for a solution to … Continue reading 12 ways to use a customer data platform
Don’t let agencies hold your data hostage. Take control of your business’s analytics accounts and marketing data before it’s too late. Alan K’necht on October 21, 2024 This is a warning to all business professionals. If you’re an agency in the world of data collection (analytics, marketing, etc.), this might be a “shame on … Continue reading Who really owns your data? Protecting your business from agency lock-in
October 19, 2024 1 in 4 American adults suspect they have undiagnosed ADHD, new data shows Only 4.4% of adults actually have the disorder, but far more are misdiagnosing themselves. BY Sarah Bregel In recent years, we’ve heard a lot about “neurodivergence” on social media, including genetic disorders such as Attention Deficit Hyperactive Disorder (ADHD). The … Continue reading 1 in 4 American adults suspect they have undiagnosed ADHD, new data shows
Would the bold step of complete data transparency change the conversation around data privacy and consent? Greg Krehbiel on October 17, 2024 Practical discussions about marketing technology sometimes boil down to this: “How can we collect this data on our customers without them knowing about it?” That doesn’t strike me as the best way … Continue reading How to build customer trust through data transparency
