Derek Andersen — October 22, 2018 — October 22, 2018 On June 27th, Google combined its DoubleClick and Google Analytics suites under the name Google Marketing Platform. This unified stack gives advertisers a single point of control to plan, buy, measure, and optimize digital media. As a result, marketers can see a unified channel view … Continue reading Why Digital Marketers Should Pass Call Data into Google Marketing Platform
Andrew Schulkind — October 17, 2018 — October 17, 2018 If you’re not measuring it, it doesn’t matter. And you’re doing any sort of digital marketing, including content marketing, you’d better be measuring how well that marketing is working. Your analytics data can, of course, tell you a great deal about the health of your … Continue reading What Digital Marketers Can Learn From Their Analytics Data
Account-based marketing is the new normal, but building target account lists is still a challenge. Here’s how data can simplify the process. According to SiriusDecisions, a full 91% of B2B teams that are doing account-based marketing (ABM) see larger deal sizes from their target accounts than from non-target accounts. If that isn’t a ringing endorsement … Continue reading How to use data to power target account selection
Ten points to consider before you buy a LMS for your startup For any startup, understanding the concept of Learning Management System and selecting the best one among the hundreds of options available can be a very daunting task. Businesses may even doubt its necessity and wonder if their investment in it is of … Continue reading Ten points to consider before you buy a LMS for your startup
How to bring an overwhelming amount of data under control and use the insights gained throughout your business. Evan Magliocca on October 3, 2018 Producing actionable insights is one of the most challenging issues that brands face today. Urgency is ever-present, pushing marketers and analysts to rush decisions. But urgency is only half of … Continue reading Bring order to chaos: Wrangling data for actionable insights
CDP evangelist David Raab shared common myths and realities of customer data platforms during the 2018 Martech Conference in Boston. Amy Gesenhues on October 3, 2018 David Raab, founder of the vendor-neutral CDP Institute, shared his insights into what CDPs (customer data platforms) can and can’t do, during Tuesday’s MarTech Conference session aptly titled … Continue reading Customer data platforms ‘not a silver bullet,’ says CDP Institute founder
Elisa Gabbert — September 23, 2018 Follow @egabbert — September 23, 2018 Last month, when we released our Google Ads mobile benchmarks for 18 industries, one of our readers commented that it would be really helpful to know the average click-through rate, conversion rate and so on for each mobile ad type. We thought, you … Continue reading Google Mobile Benchmarks – by Ad Type! [DATA]
How To Use Audience Data To Maximize Marketing Spend by Jaime Smith , Columnist, September 12, 2018 In its 2018 Digital Marketing Trends Report, AdMaster found that 70% of advertisers plan to increase our digital marketing budgets for 2018. But what do we plan to do with that money? The biggest thing to remember is … Continue reading How To Use Audience Data To Maximize Marketing Spend
Contributor Stela Yordanova explains how to capitalize on the competitive advantage provided by real-time data analysi Stela Yordanova on August 31, 2018 The Real-Time report in Google Analytics allows you to monitor website activity as it actually occurs on your website or app. The report is continuously updated, and website activity is reported just … Continue reading How to capitalize on the competitive advantage of real-time data analysis
Derek Andersen — August 17, 2018 — August 17, 2018 janeb13 / Pixabay Google Ads — recently rebranded from Google AdWords — is a powerful, but extremely competitive digital advertising platform enabling marketers to run search, display, and video ad campaigns. In Q4 of 2017, the average CPC (cost per click) for Google Ads spiked … Continue reading Why Digital Marketers Should Pass Call Data into Google Ads
