Tag Archives: Data

Big Data Is Taking eCommerce by Storm. Here’s Why You Can’t Wait It Out

Solomiia Ryfiak January 4, 2021 In today’s world of eCommerce, data has become the ultimate commodity. The eCommerce sector produces oceans of data on customers’ behavior and purchasing habits. But while some businesses have learned to cut through the tides of data, others are drowning. As data sets get bigger and more complex, traditional data … Continue reading Big Data Is Taking eCommerce by Storm. Here’s Why You Can’t Wait It Out

Zeta Rethinks Customer Data, Launches Next-Generation Platform

Zeta Rethinks Customer Data, Launches Next-Generation Platform by Laurie Sullivan  @lauriesullivan, November 6, 2020 Marketing tech-company Zeta has launched an enhanced version of a traditional customer data platform it calls CDP+, designed to integrate the company’s proprietary live-signal data and predictive AI scoring. Data remains at the core of this platform. “Acquisition and retention funnels … Continue reading Zeta Rethinks Customer Data, Launches Next-Generation Platform

Baidu: Data Reveals Requirements To Rank Higher

Baidu: Data Reveals Requirements To Rank Higher by Laurie Sullivan  @lauriesullivan, November 4, 2020 Traditional western commerce brands can rank on the first page of Baidu, China’s top search engine, even if their website includes links to blocked sites such as Facebook and YouTube. The research from Searchmetrics is based on analysis of 50,000 Baidu searches … Continue reading Baidu: Data Reveals Requirements To Rank Higher

How marketers can be more efficient with their data and operations

Review your current stack and look for data partnerships with publishers. Rodric Bradford on October 19, 2020 As many marketers deal with the challenges created by a troubled economy, increased efficiency is expected across the board — from personnel to technology. But how can marketers be more efficient with their data and operations?  “Technologies become obsolete … Continue reading How marketers can be more efficient with their data and operations

The Rise of Third-Party Data: 4 Reasons Why It’s Driving Digital Marketing

Paula Chiocchi October 3, 2020 With increased privacy regulations and major browsers removing support of third-party cookies, many digital marketers are trying to figure out what’s next. The upset has also led to some confusion of the impact on third-party data. While third-party cookies are a type of third-party data, they are not one and … Continue reading The Rise of Third-Party Data: 4 Reasons Why It’s Driving Digital Marketing

5 Data Security Tips For Offboarding Employees

Dale Strickland September 28, 2020 Offboarding employees presents serious data security risks. Are you worried about the damage a terminated employee could cause with access to your sensitive corporate information, account passwords, and other proprietary data? Follow these 5 data security tips to protect your sensitive data against insider threats when offboarding. The Tips at … Continue reading 5 Data Security Tips For Offboarding Employees