Tag Archives: CUSTOMER

How Gibson is turning up the volume on hybrid customer experience

Nashville hub shows how technology and design can grow customer engagement. Chris Wood on August 27, 2021 This year, American guitar company Gibson celebrated its 127-year history in music by opening a new interactive flagship store at their headquarters in Nashville. The 8,000-square-foot space was designed in close consultation with three sister agencies, GPJ, G7 … Continue reading How Gibson is turning up the volume on hybrid customer experience

Future of Business Processes: Trends in Business Setup, Marketing, Consumer Behavior and Customer Relations

Joseph Chukwube August 15, 2021 What does the present tell us about the future? Process optimization plays a vital role in meeting customer needs and ensuring that business development initiatives are well-managed. There has been a marked increase in the number of (new and established) businesses implementing technology as part of their overall business strategy. … Continue reading Future of Business Processes: Trends in Business Setup, Marketing, Consumer Behavior and Customer Relations

What Should Your Social Media Marketing Focus On: Customer Service or Content?

Arik Hanson August 5, 2021 What makes a brand “best in class” when it comes to social media marketing? It’s a question almost every company wants to answer. Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social … Continue reading What Should Your Social Media Marketing Focus On: Customer Service or Content?

Customer education is a vital part of the customer experience

How e-commerce product feed solution Channable built Channacademy on the Northpass customer education platform. Kim Davis on July 29, 2021 The idea to build Channacademy as an education hub for Channable customers originated at the end of 2018. “Before that we did in-person training in major cities for a whole day,” said Floyd van Zoelen, … Continue reading Customer education is a vital part of the customer experience

How Customer Info Can Be Protected With Easy Steps On Gathering Data

James Warner July 24, 2021 The present world is extending with a huge abundance of data about consumer shopping habits, buying decisions, search engine use, and social media browsing histories. These consumers need to be understood and communicated with. When it comes to organizations, no matter what kind of marketing you are looking for, a … Continue reading How Customer Info Can Be Protected With Easy Steps On Gathering Data

‘An experience renaissance’ and how customer journey analytics tools fit in

As customers expect better, more unified experiences on multiple devices, these solutions help marketers meet the challenge. Pamela Parker on July 21, 2021 Businesses today understand they must be customer-focused in their marketing as well as in all of their other operations. It’s the “year of the customer,” after all. (Hint: it’s always the year … Continue reading ‘An experience renaissance’ and how customer journey analytics tools fit in