Ross Sibbald — July 8, 2019 Follow @https://www.twitter.com/rosssibbald — July 8, 2019 Today’s customer has more choices available to them than ever before. At the same time, technology has made it easier to switch between those choices. For example, switching banks or insurers can be done in a matter of minutes, with just a few … Continue reading Want to Earn and Build Customer Trust? Email is the Most Powerful Tool Businesses Have
Democratizing access to customer feedback is one of your most valuable assets in the feedback economy. Leela Srinivasan on July 8, 2019 Feedback has never been so business-critical as it is today. We live and work in an era of unprecedented global transparency, digital experience-sharing, and a desire to be heard. In this environment, feedback … Continue reading Marketers can operationalize customer feedback (whether you ‘own’ it or not)
Martin Frascaroli — June 28, 2019 Follow @aivo_en — June 28, 2019 Artificial Intelligence has become a strong ally for sales organizations with high volumes of opportunities and lead generation, mainly, because it provides fast and accurate support when performing for different sales stages. In fact, as stated by a Gartner report, implementing AI in … Continue reading How Can Chatbots Help Increase Online Sales and Customer Retention?
Sam Makad — June 21, 2019 — June 21, 2019 If you think retaining an existing customer is expensive and unnecessary, try acquiring a new one. It will surely get your brain and bank account working overtime. Adding credibility to this statement is a research study by Invesp Consulting which suggests: Existing customers are 50% … Continue reading 6 Customer Retention Strategies That are Here to Stay
Larry Kim — June 19, 2019 Follow @larrykim — June 19, 2019 Social media interactions can make or break a business. A recent study showed that 50% of consumers expect a response from a brand or business on Twitter within an hour. On Facebook, the expectation is similar, with 42% of customers also expecting a … Continue reading 4 Proven Ways to Improve Customer Service Using Social Media
Katie Sweet — June 18, 2019 Follow @misskatiehrdy — June 18, 2019 OpenClipart-Vectors / Pixabay Since I joined the working world years ago, I’ve tailored the way I describe my job to whoever asks me “so what do you do for a living?” If the person asking is in the martech industry, for example, … Continue reading What is Customer Segmentation?
Nearly a third of digital marketers reply completely on big data when making decisions according to Forrester’s latest survey. Jennifer Cannon on June 13, 2019 As marketers, we strive to design customer experiences that leave lasting impressions, drive conversions and keep our customers coming back for more. But do we rely too heavily on big … Continue reading Forrester: Over-reliance on big data, siloed teams impede customer insights
Mia Jacobs — June 7, 2019 — June 7, 2019 According to research by workplace collaboration specialist Atlassian, less than 1 in 5 people believe companies listen to their feedback. Whenever a customer offers feedback, they are giving you an opportunity to make them happy—or at least happier. If 80% of people believe their input … Continue reading What is Voice of Customer and How Can You Leverage It?
Mia Jacobs — May 29, 2019 — May 29, 2019 When your goal is to grow your customer’s business, upselling becomes a means, not an end. That’s the advantage of working within a customer-centric environment. Your success depends on your customer’s success, so expansion becomes a necessity for both parties. Upsells are the result of … Continue reading Customer Success and Upsells: How to Make the Most of Opportunities
Use subscriber personalization techniques with first-party data you already have, like loyalty program information, location and name. But you can do more. Here’s how. Kyle Henderick on May 22, 2019 Customers know what brands have the capabilities to do, and they want brands to speak to them on a more personal level in their marketing … Continue reading Email marketers: Get more creative with customer data