Don’t let an overabundance of tech solutions and partners spoil the broth. Columnist Mike Sands cooks up six questions to ask yourself to ensure you’re in control of your customer data. Mike Sands on April 5, 2017 Customer data. It’s a brand’s special sauce. But right now, there are too many chefs in the … Continue reading 6 reasons why building your own customer data asset is a recipe for marketing success
B2B marketing automation specialists have become skilled at generating qualified leads from inquiries, but columnist Scott Vaughn believes that to be most effective, they need to expand their view and consider the entire customer life cycle. Scott Vaughan on April 3, 2017 Nearly a decade into the marketing automation (MA) revolution, we’ve developed a … Continue reading The marketing automation generation: Fulfilling the mandate for customer life cycle marketing
Veronica Hunt — April 6, 2017 — April 6, 2017 Customers easily catch our frequently used tricks to engage them. For marketers, this means we have to change things up frequently to stay competitive and drive more purchases by regular customers. Social networks make this easy for us by releasing new features and technologies at … Continue reading How to Use New Social Media Features for Customer Retention
Julie Chomiak — March 30, 2017 — March 30, 2017 Customer engagement is a business term that’s gained traction over the past few years. It has fed off of the need for personalization and real-time interaction has boomed for small and large businesses alike. However, knowing how to improve customer engagement is another thing completely. … Continue reading Improve Your Customer Engagement: 6 Email and Social Media Strategies
Nathan Hayner — March 29, 2017 — March 29, 2017 Social media today has gained an extremely powerful and wide reach, worldwide. This fact is well-recognized. It has gone way beyond just connecting long-lost friends, sharing pictures/videos and knowing new people. Today, this incredibly useful means is also being utilized for its immense customer care … Continue reading 5 Most-effective Social Media Practices for a Satisfying Customer Service
Brian Basilico — March 29, 2017 Follow @bbasilico— March 29, 2017 I do a lot of training and I have all kinds of tools in my arsenal. Basically, in my business, I have masterminds, I have classes, I have my podcast, blogs, and different programs I’ve created. I love teaching people. I teach them online. … Continue reading Why Do You Do What You Do? How To Have A Customer Focused Business!
How Hooked On Phonics Uses Game App To Grow Customer Base by Laurie Sullivan, Staff Writer @lauriesullivan, March 23, 2017 Hooked on Phonics, a literacy and learning program, has undergone some major changes in the way it reaches consumers in the past 30 years. More recently the company has been focusing on digital products such … Continue reading How Hooked On Phonics Uses Game App To Grow Customer Base
Lindsey Smith — March 21, 2017 — March 21, 2017 Social Media can help you to grow your business – by attracting new customers, by strengthening your relationships with your customers, and by getting customers to refer your business to their friends and colleagues. The key to making this happen is to learn how to … Continue reading 5 Social Media Customer Engagement Tips
By Heba Hosny March 21st, 2017 “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffet In plain English, customer retention means getting your customers hooked on your products/services that they feel compelled to use them often. In other words, … Continue reading Are You Making These 5 Customer Retention Mistakes? Pardon Your Poor ROI!
Maybe it’s time to rethink your approach… B2B marketers are focusing more and more on making sure their customers are successful after they’ve signed the contract and started using your product or service. This renewed attention helps in a couple of ways. First, successful customers are happy customers, and they are more likely to renew … Continue reading What is customer marketing?