Tag Archives: CUSTOMER

Customer loyalty: A key ingredient for successful local search results

Loyal customers are both your cheerleaders and bodyguards. Contributor Wesley Young shares six ways to boost local search results using customer loyalty. Wesley Young on January 30, 2018   Customer loyalty is often overlooked in local search. The thinking is that people are searching for new places to shop or for things they don’t know … Continue reading Customer loyalty: A key ingredient for successful local search results

A new era of personalization: The hyperconnected customer experience

In the age of the hyperconnected consumer, delivering a personalized experience is key. Columnist Andy Betts shares three ways to engage and resonate with your audience. Andy Betts on January 24, 2018   We are entering a new year in martech where organizational metrics of success will increasingly be aligned with customer success metrics. In … Continue reading A new era of personalization: The hyperconnected customer experience

The 7 biggest trends driving customer loyalty

A marketer’s guide to increasing customer retention and generating loyalty. According to 3Cinteractive, 64 percent of brands reported an increase in loyalty program membership over the last year. Loyalty programs are becoming more sophisticated, moving beyond the traditional spend-and-get model, to omnichannel and multichannel programs that recognize customers for every interaction they make with a … Continue reading The 7 biggest trends driving customer loyalty

All You Need To Know About Having Customer Reviews in Your Website

Aleah Taboclaon — January 19, 2018 Follow @aleahphils — January 19, 2018 For small business owners, continuously growing your online presence is everything, especially if you have an e-commerce site. After all, how can your potential customers find you if your business doesn’t come up in their searches? Unfortunately, the battle to better market your … Continue reading All You Need To Know About Having Customer Reviews in Your Website

Why launching — or revamping — a customer loyalty program should be a top priority for retailers in 2018

Developing a top-notch customer loyalty program is hard — but it can deliver in spades. Columnist Rohit Gupta shares the 3 biggest benefits of a well-designed loyalty program Rohit Gupta on January 19, 2018    Customer loyalty programs have been around in some form or another for decades. But in today’s world, where people are … Continue reading Why launching — or revamping — a customer loyalty program should be a top priority for retailers in 2018

4 Ways to Increase Customer Engagement With Social Media Direct Messaging

George Beall — January 11, 2018 Follow @GeorgePBeall — January 11, 2018 Photo-Mix / Pixabay Over the past few years, customers have slowly been shifting to social media as their primary means of directly connecting with brands. From customer support to questions about products, direct messaging has become a go-to for consumers to bring forward … Continue reading 4 Ways to Increase Customer Engagement With Social Media Direct Messaging