Syed Balkhi June 17, 2020 Do you want to learn how to turn your customers into lifelong supporters? Do you want to learn how to build solid customer relationships with them outside of the sales cycle, so they keep coming back to you whenever they want to buy? Enter the sales follow-up email. A well-crafted … Continue reading 5 Amazing Sales Follow-up Emails that Boost Customer Loyalty
As you integrate data to create a complete picture of your customers, you must always place an added emphasis on the brain. Jade Bunke on June 15, 2020 Do you want to predict the future? The ability to foretell how customers might respond to a new product or service can translate into millions. But it’s … Continue reading How using neuroscience can help capture customer sentiment and predict future behavior
Rakesh Soni — May 30, 2020 Siloed marketing, sales, and support services are a thing of the past. We are in the age of super apps and all-in-one devices. So why should our Customer Experience channels be any different? As customers become more technologically equipped, their expectations from marketing and support channels rise exponentially. Customers … Continue reading The Growth of Omnichannel Customer Experience [Infographic]
Khushboo Aulakh — May 30, 2020 How effective are your current marketing strategies? A good measure of efficacy is your paid channels’ customer acquisition costs (CACs). It’s also an important indicator of your overall marketing success — lower CAC = more customers = additional ROI. There is no standard yardstick for determining a good or … Continue reading 10 Ways to Reduce Customer Acquisition Cost
Julien Rio — May 29, 2020 Reasons why Instagram should be on the radar of all customer service teams and strategies. In January of this year, Instagram celebrated its 10th birthday and has amassed over 1 billion active users, positioning itself as a defining influencer tool and useful for visibility engagement. The opportunity to converse … Continue reading Why Should You Consider Instagram for Customer Service?
Mia Jacobs — May 22, 2020 The continuing COVID-19 health crisis may well produce a recession that has a significant impact on the Software-as-a-Service (SaaS) industry. No one is certain how this will change the long and short-term behaviors of customers, lenders, and enterprises in a SaaS world. As their customers are presented with changing … Continue reading 5 Ways to Reduce Customer Churn for SaaS in a Recession
Chanakya Kyatham — May 21, 2020 The global crisis of the Coronavirus disease has been the bane to businesses and organizations all across the world. It’s not only in terms of providing the best services but also in terms of obtaining customer feedback and surveys. Before the lockdown was announced along with strict measures of … Continue reading 7 Best Ways to Obtain Your Contactless Customer Feedback and Satisfaction Surveys [Infographic]
Mia Jacobs — May 1, 2020 Change is one of the few constants in life, especially in business. Enterprises that are able to adapt to change will be able to withstand not only the small fluctuations of everyday operations, but also sudden major disruptions. A global pandemic is but one possibility here; natural disasters and … Continue reading Customer Retention Strategies That Work in Uncertain Times
Jake Eisenberg — April 10, 2020 The recent COVID-19 outbreak has turned the world upside down and has disrupted the way we do business. Business owners are scrambling to keep up with the rapidly changing economy. It’s clear that this pandemic will continue to leave lasting impacts across the digital marketing world. Even though the … Continue reading 6 Smart Ways to Retain Your Customer Base Amid COVID-19 Outbreak
Customer Journey, Search Terms Take New Direction With COVID-19 — Are Brands Ready? by Laurie Sullivan , Staff Writer @lauriesullivan, April 6, 2020 The world has changed. New search terms such as “contactless delivery” and “business continuity plan” have emerged. There are many more “near me” searches and searches for legal-related content using the terms “legal … Continue reading Customer Journey, Search Terms Take New Direction With COVID-19 — Are Brands Ready?