Unreliable customer data threatens your personalization and ROI. At the MarTech Conference we discussed how to navigate data decay and build a high-trust measurement framework. By MarTechBot Published on September 8, 2026 Marketing leaders have never managed more customer information than they do today. Yet having access to millions of records doesn’t guarantee … Continue reading The data trust crisis: Why your customer data is getting worse
Most brands recognize customers but don’t understand their context. Learn what’s keeping personalization from meeting rising customer expectations. By Katie Templin Published on August 7, 2026 The bar has moved, and it’s moved further than most organizations realize. A first name in a subject line used to signal effort. Now it barely registers. … Continue reading Personalization still falls short of customer expectations
Framework customer information was accessed as part of a data breach The company says payment details weren’t exposed. By Ian Carlos Campbell Aug. 7, 2026 Daniel Cooper for Engadget Framework, maker of deliberately repairable and upgradeable computers, has notified all of its customers that their data was exposed in a breach. According to an … Continue reading Framework customer information was accessed as part of a data breach
August 05, 2026 Wieden+Kennedy CEO Neal Arthur says every leader needs to understand the customer BY Robert Safian For decades, Wieden+Kennedy has defined the brands that shape culture. Now, as economic uncertainty, AI, and shifting consumer expectations rewrite the rules of business, CEO Neal Arthur breaks down why understanding your audience is no longer just the … Continue reading Wieden+Kennedy CEO Neal Arthur says every leader needs to understand the customer
Many CDPs excel at activation but struggle to unify fragmented data. The silver layer determines whether they deliver on that promise. By Kevin Haag Published on July 22, 2026 Enterprises love the activation dream. Real-time personalization, omnichannel orchestration, journeys that actually feel one-to-one. They buy all the technology, thinking it will make the … Continue reading The missing layer behind customer data ROI
Validate AI-generated insights, establish governance, and prioritize real-world research where it delivers the greatest value. By Lizzy Foo Kune Published on June 29, 2026 Marketing has always depended on customer insight, but traditional ways of gaining it are under strain. Surveys take time. Focus groups are expensive. Hard-to-reach audiences often remain underrepresented. Privacy … Continue reading Where synthetic data fits into customer research
AI is changing how people evaluate information. The next generation of marketers may already understand what matters most. By Brianna Miller Published on June 26, 2026 One of the most rewarding aspects of teaching marketing is seeing how my students tackle real-world business challenges. Every semester, I review the final projects from my … Continue reading What future marketers understand about customer decision-making
April’s HubSpot updates focused on reducing friction for your team and your customers. Here’s what you need to know. By Tyler Samani-Sprunk Published on June 3, 2026 “`html “` From a self-serve billing portal to AI that lives in Slack, HubSpot’s April 2026 releases push the platform deeper into the day-to-day workflows that … Continue reading Customer portals, more AI in HubSpot’s April update
74% of enterprises that deployed AI customer agents have rolled them back after governance failures damaged CX and trust. By Pamela Parker Published on May 21, 2026 Last year, a grieving air traveler asked Air Canada’s chatbot about bereavement fares. The bot invented a refund policy that did not exist. The customer acted on … Continue reading Bad AI customer agent bots are a growing brand risk
Complex campaigns break down when platforms, channels, and data flows fall out of sync. Martech helps keep customer journeys aligned. By Steve Petersen Published on May 7, 2026 Marketing campaigns involve many moving parts — including platforms, channels, and data flows — but that doesn’t necessarily result in chaos. Maintaining a broader … Continue reading Moving beyond silos to align complex customer journeys
