Tag Archives: CUSTOMER

Essential Referral Emails: Part 3 – The Advocate Stats Email

  This article is the next in our series covering the emails that power referral programs. Here, we  cover an often overlooked but important need: keeping advocates engaged. Imagine, an advocate shares and is thanked (see the first and second articles in this series for more there)… then, what happens? Well, until a referred friend … Continue reading Essential Referral Emails: Part 3 – The Advocate Stats Email

Forging customer connections in a privacy-obsessed world

Marketers today typically have access to a wealth of data about their customers and prospects, but that doesn’t mean it’s a free for all. Contributor EJ McGowan advises how marketers can deliver personalized content while respecting customers’ privacy concerns EJ McGowan on July 25, 2017   The digital disruption that has revolutionized the way people … Continue reading Forging customer connections in a privacy-obsessed world

Customer Care: 7 Ways to Provide Stellar Customer Service on Social Media

Julie Chomiak — July 20, 2017 — July 20, 2017 USA-Reiseblogger / Pixabay In this age of digital connectedness, there is a multitude of reasons to be on social media as a small business. However, one of the overlooked ways to connect with customers, build brand equity, and humanize your company is by providing customer … Continue reading Customer Care: 7 Ways to Provide Stellar Customer Service on Social Media

How A Customer Culture Has Created “The Amazon Effect”: A Vision of the Future

Christopher Brown — July 20, 2017 Follow @marketculture — July 20, 2017 Ever since reading the classic Competing for the Future, I realized that a business leader must have one eye on the present and the other on the future. Every organization is running two businesses – today’s business and tomorrow’s business! To build capabilities … Continue reading How A Customer Culture Has Created “The Amazon Effect”: A Vision of the Future

5 Bulletproof SaaS Strategies Proven to Build a Culture of Customer Success

Burke Alder — July 18, 2017 — July 18, 2017 As SaaS organizations of any size can attest to, winning new clients is only half the battle. The real testament to a company’s product, culture, and employees is showcased in the success of its customers. Customer retention should not only be at the top of … Continue reading 5 Bulletproof SaaS Strategies Proven to Build a Culture of Customer Success

What Do Older Generations Want From Customer Service? [Infographic]

Roxanne Abercrombie — July 17, 2017 Follow @parkersoftware — July 17, 2017 OpenClipart-Vectors / Pixabay It may surprise you that one in five Twitter users are aged over 50, over 59 per cent of seniors have made an online purchase in the past three months, and a colossal 28 million seniors have a Facebook account. … Continue reading What Do Older Generations Want From Customer Service? [Infographic]