Tag Archives: CUSTOMER

6 reasons why building your own customer data asset is a recipe for marketing success

Don’t let an overabundance of tech solutions and partners spoil the broth. Columnist Mike Sands cooks up six questions to ask yourself to ensure you’re in control of your customer data. Mike Sands on April 5, 2017   Customer data. It’s a brand’s special sauce. But right now, there are too many chefs in the … Continue reading 6 reasons why building your own customer data asset is a recipe for marketing success

The marketing automation generation: Fulfilling the mandate for customer life cycle marketing

B2B marketing automation specialists have become skilled at generating qualified leads from inquiries, but columnist Scott Vaughn believes that to be most effective, they need to expand their view and consider the entire customer life cycle. Scott Vaughan on April 3, 2017    Nearly a decade into the marketing automation (MA) revolution, we’ve developed a … Continue reading The marketing automation generation: Fulfilling the mandate for customer life cycle marketing

Improve Your Customer Engagement: 6 Email and Social Media Strategies

Julie Chomiak — March 30, 2017 — March 30, 2017 Customer engagement is a business term that’s gained traction over the past few years. It has fed off of the need for personalization and real-time interaction has boomed for small and large businesses alike. However, knowing how to improve customer engagement is another thing completely. … Continue reading Improve Your Customer Engagement: 6 Email and Social Media Strategies

5 Most-effective Social Media Practices for a Satisfying Customer Service

Nathan Hayner — March 29, 2017 — March 29, 2017 Social media today has gained an extremely powerful and wide reach, worldwide. This fact is well-recognized. It has gone way beyond just connecting long-lost friends, sharing pictures/videos and knowing new people. Today, this incredibly useful means is also being utilized for its immense customer care … Continue reading 5 Most-effective Social Media Practices for a Satisfying Customer Service

Are You Making These 5 Customer Retention Mistakes? Pardon Your Poor ROI!

By Heba Hosny March 21st, 2017 “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffet In plain English, customer retention means getting your customers hooked on your products/services that they feel compelled to use them often. In other words, … Continue reading Are You Making These 5 Customer Retention Mistakes? Pardon Your Poor ROI!