Tag Archives: CUSTOMER

Location Data Key To Improved Customer Experience

data Location Data Key To Improved Customer Experience by Todd Wasserman , October 19, 2022 Location data is integral to improving the customer experience, but most firms aren’t leveraging location data enterprise-wide, and face many challenges fleshing out the potential that location technology offers, according to a new report by Forrester commissioned by location technology … Continue reading Location Data Key To Improved Customer Experience

4 ways to address B2B disconnects and drive customer relationships and revenue

Don’t let B2B internal disconnects limit customer relationships, affect revenue results and hamstring your GTM teams’ productivity. Scott Vaughan on October 10, 2022 The growing impact of B2B internal disconnects is limiting our customer relationships, affecting our revenue results and hamstringing our go-to-market (GTM) teams’ productivity. The longer these disconnects go unchecked, the more negative … Continue reading 4 ways to address B2B disconnects and drive customer relationships and revenue

4 critical platforms to support customer journey orchestration: Getting started on CJO

Aligning your customer data, content management, CJO and analytics and reporting platforms is crucial for CJO implementation success. Greg Kihlstrom on October 7, 2022 This is the third article in a three-part series. In case you missed them, part 1 (People) is here and part 2 (Process) is here. Customer journey orchestration (CJO) is supported … Continue reading 4 critical platforms to support customer journey orchestration: Getting started on CJO

How customer journey orchestration affects process: Getting started on CJO

Here are three processes essential for succeeding with CJO. Greg Kihlstrom on September 30, 2022 This is the second article in a three-part series. The first part can be found here. If you are considering implementing customer journey orchestration (CJO), then you most likely already know some of its benefits. These include providing more and … Continue reading How customer journey orchestration affects process: Getting started on CJO

How to keep up with accelerating customer expectations: The MarTech Conference keynote

Top marketers discuss big changes underway in how consumers and B2B buyers engage with brands. Chris Wood on September 28, 2022 How can brands keep up with the fast-changing and ever-increasing customer expectations? That was the focus of top marketers in the keynote discussion kicking off Day 1 of The MarTech Conference. “The idea at … Continue reading How to keep up with accelerating customer expectations: The MarTech Conference keynote

Preparing people for Customer Journey Orchestration: Getting started on CJO

How to get ready to implement customer journey orchestration. First: think about the people involved. Greg Kihlstrom on September 21, 2022 Customer Journey Orchestration (CJO) offers brands the ability to create omnichannel personalized experiences for consumers, which increases the likelihood of both initial conversions and long-term loyalty.  Doing this well requires a combination of people, … Continue reading Preparing people for Customer Journey Orchestration: Getting started on CJO

How Allied Beverage is transforming customer experience

The NJ-based liquor distributor is implementing a data, e-commerce and service overhaul. Chris Wood on September 15, 2022 At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. Transformation at scale Allied Beverage is the … Continue reading How Allied Beverage is transforming customer experience