Tag Archives: CUSTOMER

Connecting Employee Experience and Customer Experience

Jana Barrett — September 12, 2018 Follow @_janabarr — September 12, 2018 haydenweal / Pixabay Every company wants to improve its customer experience. But if you only examine your relationships with customers and fail to look under the hood, you might get nowhere. More and more, research suggests that employee experience (EX) and customer experience … Continue reading Connecting Employee Experience and Customer Experience

Nordstrom’s Evan Barocas On Targeting The Post-Channel Customer

Nordstrom’s Evan Barocas On Targeting The Post-Channel Customer by Nina Lentini , Staff Writer @Nina_Lentini, August 24, 2018 Consumers don’t think in channels. They just know how they want to shop. Nordstrom has re-engineered both its in-house programmatic buying and creative teams around maximizing retail and ecommerce options for different regions and individual customers. Evan Barocas … Continue reading Nordstrom’s Evan Barocas On Targeting The Post-Channel Customer

How Conversational Commerce is Transforming Customer Service – and Payments

Jared Ronski — August 15, 2018 Follow @jaredronski — August 15, 2018 The stats on e-commerce are telling a promising story. According to a recent survey by Square and Mercury Analytics, 51 percent of Americans prefer to shop online. In fact, 67 percent of Millennials like to shop online over in-store, and both Millennials and … Continue reading How Conversational Commerce is Transforming Customer Service – and Payments

5 key characteristics that enable companies to cultivate customer advocates

What makes a company compelling enough to win advocates? Contributor Matt Zilli lists the things a brand needs to inspire loyalty and passion. Matt Zilli on August 7, 2018   Most articles about driving customer advocacy focus on how to run successful advocacy initiatives or influencer marketing programs. This is not one of those articles. … Continue reading 5 key characteristics that enable companies to cultivate customer advocates

Creating a Consistent Customer Experience with Centralized Email Template Management

Matt Harris — August 6, 2018 Follow @mrmch— August 6, 2018 When marketers talk about omnichannel marketing, a key component of that is making sure that every time a customer encounters your brand, they have not only a positive experience, but a consistent one as well. Too often that isn’t the case. Email in particular, … Continue reading Creating a Consistent Customer Experience with Centralized Email Template Management

7 Ways to Increase the Profit of Your Business Without Getting a Single New Customer

Adam Lean — July 10, 2018 — July 10, 2018 As a small business owner, you rely on one simple equation to run your business. Profit = Revenues – Expenses In order to make money, your revenues (or sales) have to be higher than your expenses (or costs). That sounds fine and dandy, but we … Continue reading 7 Ways to Increase the Profit of Your Business Without Getting a Single New Customer