Digital Marketing: 5 Ways To Reach More Customers Through Social Media Channels

January 14, 2016

When a new year arrives, it usually marks a turning point on our lives which calls for some new opportunities to knock on our doors. Although one’s future is not completely dependent on luck, having a sense of optimism may help in carrying out our 12-month plan in every department of our lives.


The same strategy goes for digital marketers who are seeking to expand their horizons by embracing new ways to utilize social media techniques. It’s not every day that customers will approach a business entity for their services, making it highly significant for a learning entrepreneur to know the tricks and trade of various social media platforms.


That said, it’s definitely a necessity to become an open minded person when working with customers online. Not only they have a ton of selections to choose from, some have very low patience to spend their time and energy to browse through your entire website.


If you’re thinking of taking it up a notch on your website’s traffic and overall customer impact, take a look at the list below for some awesome tips:



  1. ALWAYS make an effort on your titles.

An original, sensible title is always the first thing that a potential customer notices when browsing his feed. So if you really want to get some wanted attention, make sure that you take the time and the effort to construct a creative title that will make them click that button. This way, customers can think of your business as legit.



  1. Don’t use too much hashtags.

There’s nothing wrong with using hashtags from time to time, especially when we’re talking about something that’s current or something that’s been discussed worldwide. However, there are limits to using this attribute. When you’re trying to attract potential customers, it’s best not to use hashtags too much on your titles. Not only that they’ll think that you’re a teenager trying to be cool, they’ll regard your latest post as ‘annoying’ with all those musical signs they’re seeing.



  1. Schedule your posting

A digital marketer should always mind the timing of his posts, especially if you are targeting a specific demographic or country. By doing this, you can make sure that each of your posts reach your preferred group of users.



  1. Update your profile regularly

Whether it’s your facebook or Twitter account, taking the time to offer insightful information about your business on a regular basis will reward you in the future. Through this, your potential customers are able to get the idea that you’re always around should they have any concerns about your products and services.



  1. Practice to link your posts to another channel you own

If the content allows, make sure that you link back your other social media accounts when you release a post on the web. By doing this, your online visitors could check back on your various promotions and offerings through these links.


For more tips on digital marketing, click here.

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