Tag Archives: Channels

Back to basics: Measuring your social media efforts with unique acquisition channels

Segregating paid, organic and social activity in analytics clarifies the activity that drives which type of conversion. Alan K’necht on December 4, 2018   Most organizations are spending a considerable amount of money and resources on their social media marketing efforts. These efforts generally take the form of three types of effort – organic, paid … Continue reading Back to basics: Measuring your social media efforts with unique acquisition channels

YouTube gives more creators option to monetize channels

Channel Memberships, a program that lets creators offer a $4.99 monthly subscription fee, is now available to channels with 50,000 subscribers. Amy Gesenhues on September 19, 2018   YouTube is dropping the number of required subscribers for access to Channel Memberships to 50,000, a reversal from the 100,000 threshold  it set in June. Why the change? … Continue reading YouTube gives more creators option to monetize channels

Message Volume Trends Across Private and Public Channels – Part II

Xinglong Wang — July 3, 2018 — July 3, 2018 In last weeks blog we discovered that, compared to two years ago, people are more likely to get in touch with customer care teams through private Social Messaging channels, such as Facebook Messenger and Twitter DM, than public ones. We continued our investigation, to see … Continue reading Message Volume Trends Across Private and Public Channels – Part II

Message Volume Trends Across Private and Public Channels – Part I

Xinglong Wang — June 28, 2018 — June 28, 2018 We recently published an article in which Volaris Airlines has demonstrated that Social Messaging was not only 83% more cost effective, but also drove up customer satisfaction at the same time. Following on Volaris’ positive experience with their launch of Messenger Customer Chat, we became … Continue reading Message Volume Trends Across Private and Public Channels – Part I

Time for Communicators to Help Manage Employer Brand Social Channels

Arik Hanson — May 28, 2018 — May 28, 2018 Recently, I’ve noticed a lot more traction around a term and space I’ve worked in with a couple clients the last few years: the “Employer Brand.” According to Wikipedia, an “Employer brand” is the reputation of an employer, and its value proposition to its employees, … Continue reading Time for Communicators to Help Manage Employer Brand Social Channels

Retail Brands Investing More In Amazon, Less In Traditional Search Channels: Forrester

Retail Brands Investing More In Amazon, Less In Traditional Search Channels: Forrester by Laurie Sullivan , Staff Writer @lauriesullivan, April 25, 2018 Findings in a new Forrester report suggest that retail brands will invest 55% more in online marketing and advertising by 2023, but fewer dollars will go toward traditional search channels like Google. The move … Continue reading Retail Brands Investing More In Amazon, Less In Traditional Search Channels: Forrester

5 Reasons Emails Will Dominate Marketing Channels in 2018

Naman Kapur — November 16, 2017 Follow @kapur_naman — November 16, 2017 Ever since online marketing began, emails were the most effective means of marketing channel until push notifications arrived and changed everything few years ago. But over these years, apps have become overcrowded and people get too many notifications on their devices to notice … Continue reading 5 Reasons Emails Will Dominate Marketing Channels in 2018

How 2 Brands Navigate the Chaotic Chat Channels of Modern Ecommerce Customer Service

David Feng — October 6, 2017 — October 6, 2017 Earlier this year, Michael Mandel from Progressive Policy published a piece about the growth of ecommerce sector jobs based on the latest data from the Bureau of Labor Statistics. From 2007 to 2017, the ecommerce sector has created roughly 397,000 new jobs in the United … Continue reading How 2 Brands Navigate the Chaotic Chat Channels of Modern Ecommerce Customer Service