Tag Archives: Channels

5 Reasons Emails Will Dominate Marketing Channels in 2018

Naman Kapur — November 16, 2017 Follow @kapur_naman — November 16, 2017 Ever since online marketing began, emails were the most effective means of marketing channel until push notifications arrived and changed everything few years ago. But over these years, apps have become overcrowded and people get too many notifications on their devices to notice … Continue reading 5 Reasons Emails Will Dominate Marketing Channels in 2018

How 2 Brands Navigate the Chaotic Chat Channels of Modern Ecommerce Customer Service

David Feng — October 6, 2017 — October 6, 2017 Earlier this year, Michael Mandel from Progressive Policy published a piece about the growth of ecommerce sector jobs based on the latest data from the Bureau of Labor Statistics. From 2007 to 2017, the ecommerce sector has created roughly 397,000 new jobs in the United … Continue reading How 2 Brands Navigate the Chaotic Chat Channels of Modern Ecommerce Customer Service

Lookalike modeling breathing new life into old channels

Columnist Jordan Elkind explains how a mainstay of the ad tech industry is opening up new possibilities for online and offline targeting. Jordan Elkind on August 31, 2017   Lookalike modeling isn’t new. It’s been a mainstay of the ad tech industry for years, used to help advertisers expand digital audiences while maintaining relevancy of … Continue reading Lookalike modeling breathing new life into old channels

Sources Of Follower Growth – These 7 Factors Boost A Channel’s Growth Rate

Mona Hellenkemper — June 9, 2017 — June 9, 2017 You can separate the good from the bad: Organic follower growth trumps fake follower growth! But how can a channel gain organic followers constantly and ensure that the account increases steadily? In this post, we will explore the main sources of follower growth which impact … Continue reading Sources Of Follower Growth – These 7 Factors Boost A Channel’s Growth Rate

Why Email Marketing Is Still One of the Best Customer Acquisition Channels of 2017

AJ Agrawal — June 1, 2017 Follow @ajalumnify— June 1, 2017 Despite how often we’ve heard about the death of email, it just isn’t going anywhere. Think about it: the first activity of many people’s work day is to check emails, and the default activity when idle – like waiting in line or hanging out … Continue reading Why Email Marketing Is Still One of the Best Customer Acquisition Channels of 2017

The connected channels: All media channels must have defined budgets, priority and cohesive reporting

In the final installment of his multipart series on the connected marketing approach, contributor Thomas Stern discusses the elements you need to develop a seamless marketing strategy across all channels and their audiences. Thomas Stern on May 25, 2017   Brands can create a consistent and cohesive digital marketing strategy by developing a distinguished and … Continue reading The connected channels: All media channels must have defined budgets, priority and cohesive reporting