Tag Archives: Channels

How messaging channels are surging and becoming critical to marketing success

Zendesk, Winterberry Group and Braze on the crucial role messaging plays in decisioning and orchestration. Chris Wood on February 19, 2021 at 4:52 pm Businesses used to get by with fixed and predictable storefronts, whether physical or digital. Advances in personalization can revitalize the digital experience, but even this isn’t enough. Many customers also expect … Continue reading How messaging channels are surging and becoming critical to marketing success

Remote Sales Channels are Growing Rapidly, but so Are Threat Sources [Infographic]

David DeCorte February 2, 2021 Now that the holidays are behind us, it’s time for retail to shift focus. Over the coming weeks and months, you’re going to need to put a lot of energy into keeping the revenue you generated over the last weeks of year. The post-holiday period in early- to mid-January has … Continue reading Remote Sales Channels are Growing Rapidly, but so Are Threat Sources [Infographic]

Affiliate Channels, Ranked And Rated

Affiliate Channels, Ranked And Rated by Laurie Sullivan , Staff Writer @lauriesullivan, December 22, 2020 Martech Record wants to bring transparency to the affiliate marketing industry by publishing data through reports, surveys, and buyer’s guides. The latest guide, released this week, aggregates feedback about platforms and programs in North America from dozens of managers and publishers … Continue reading Affiliate Channels, Ranked And Rated

Top 5 Hiring Channels That All HR and Recruiters Should Already Be Using

Hachem Ramki November 19, 2020 Companies approach recruitment in a variety of ways, a few among them are always the same regardless of the industry, location, or desired candidates. These core recruitment channels are the bread and butter of every HR and recruiter with a focus on talent acquisition. Mastering these key few allows companies … Continue reading Top 5 Hiring Channels That All HR and Recruiters Should Already Be Using

Amazon Ads Create Halo Effect On Other Channels: Report

Amazon Ads Create Halo Effect On Other Channels: Report by Laurie Sullivan  @lauriesullivan, November 6, 2020 Amazon Advertising generates a 20% higher return on investment relative to a brand’s average marketing ROI, according to the latest ROI Genome report from Analytic Partners.  The report, Omnichannel and a Brave New World, analyzes marketing approaches using multiple … Continue reading Amazon Ads Create Halo Effect On Other Channels: Report

How to Leverage LinkedIn Communication on Other Channels

Brooklin Nash June 21, 2020 How do you use LinkedIn? Unless you’re a sales rep using LinkedIn Sales Navigator on a daily basis, you likely use LinkedIn’s main platform as a social networking tool. Yes, LinkedIn is useful for building your own network. But that’s not all LinkedIn communication is good for. LinkedIn is a … Continue reading How to Leverage LinkedIn Communication on Other Channels