Tag Archives: Channels

Channel99 will help marketers measure the performance of channels and vendors

A new company from the founder of Demandbase is seeking to meet the B2B attribution challenge, leading with a free mobile app. Kim Davis on November 30, 2022  Channel99 launches today with a free mobile app and the promise of a full platform offering in the New Year. It aims to provide technology that can … Continue reading Channel99 will help marketers measure the performance of channels and vendors

How marketers are leveraging digital channels during the Super Bowl, with or without a spot during the big game

There’s an entire digital ecosystem built around the Super Bowl that brands are using to build awareness and deep conversations with customers. Chris Wood on February 10, 2022 For a long time, marketers have leveraged tie-ins and other supporting initiatives around the Super Bowl, which remains one the biggest yearly events in marketing. Big spenders … Continue reading How marketers are leveraging digital channels during the Super Bowl, with or without a spot during the big game

Digital Marketing Channels to Adopt in 2022

Erin Hynes January 14, 2022 In 2021, connected TV (CTV), video and audio solidified their place in multi-channel marketing strategies. Brands and agencies are now integrating these digital marketing channels into their marketing mix in order to take advantage of new opportunities for ad creativity and innovation, and so that they can efficiently and effectively … Continue reading Digital Marketing Channels to Adopt in 2022

8 Top Channels to Recruit Generation Z Using a SaaS for Recruitment

Stacy Lee November 29, 2021 There has probably been no other time when the importance of generations was as discussed as nowadays. It’s been one of the burning issues in the past few years, influencing how marketers establish their strategies and how businesses sell their products. Using the same formula to appeal to those in … Continue reading 8 Top Channels to Recruit Generation Z Using a SaaS for Recruitment

Targeting B2B personas in the right channels to optimize campaigns

One Door improved campaign engagement by meeting their customers where they are. Chris Wood on November 17, 2021 Cloud-based visual merchandising software company One Door teamed up with B2B marketing platform Influ2 to get more traction in their campaigns. In providing solutions for consumer retailers, One Door’s clients include Best Buy and T-Mobile. “Our mission … Continue reading Targeting B2B personas in the right channels to optimize campaigns

17+ Call-to-Action Examples: How to Create Converting eCommerce CTAs for All Marketing Channels

Nicole Blanckenberg October 11, 2021 Here’s the thing: a call-to-action can make or break even the most comprehensive eCommerce marketing strategy. CTAs may seem like the cherry on the top of your PPC campaign, landing page, email, or on-site marketing campaign, but this marketing element affects your conversion rates directly and dramatically. And when you … Continue reading 17+ Call-to-Action Examples: How to Create Converting eCommerce CTAs for All Marketing Channels

How messaging channels are surging and becoming critical to marketing success

Zendesk, Winterberry Group and Braze on the crucial role messaging plays in decisioning and orchestration. Chris Wood on February 19, 2021 at 4:52 pm Businesses used to get by with fixed and predictable storefronts, whether physical or digital. Advances in personalization can revitalize the digital experience, but even this isn’t enough. Many customers also expect … Continue reading How messaging channels are surging and becoming critical to marketing success

Remote Sales Channels are Growing Rapidly, but so Are Threat Sources [Infographic]

David DeCorte February 2, 2021 Now that the holidays are behind us, it’s time for retail to shift focus. Over the coming weeks and months, you’re going to need to put a lot of energy into keeping the revenue you generated over the last weeks of year. The post-holiday period in early- to mid-January has … Continue reading Remote Sales Channels are Growing Rapidly, but so Are Threat Sources [Infographic]