Tag Archives: Channels

Performance Channels Gain New Commitments From Advertisers, Publishers As Automation Ramps Up

Performance Channels Gain New Commitments From Advertisers, Publishers As Automation Ramps Up by Laurie Sullivan  @lauriesullivan, December 4, 2019  Pepperjam, a performance marketing and affiliate tech platform, ran its Black Friday shopping data, which shows the average order value (AOV) grew 16% year-over-year (YoY) in 2019, compared with 2018 for same-store advertisers. Data released Thursday … Continue reading Performance Channels Gain New Commitments From Advertisers, Publishers As Automation Ramps Up

How to Make the Most of Telegram Channels for Small Business Owners

Anastasia Chernikova — December 2, 2019 According to Sensor Tower, Telegram has over 365 million users across the world. Considering competition companies are struggling with the most popular networks such as Facebook or Instagram, this messenger can be an excellent opportunity to add it to your marketing mix and capitalize on it. The Telegram “Channel” … Continue reading How to Make the Most of Telegram Channels for Small Business Owners

Want to be a CX leader? Embrace more listening channels, collect and share customer feedback

CX leaders in B2B industries routinely have a formal process in place to collect customer feedback and hold multiple departments accountable for their customer experience efforts, according to a recent report from Medallia. Amy Gesenhues on November 26, 2019  B2B businesses have as much to gain from an optimal customer experience strategy as B2C organizations, … Continue reading Want to be a CX leader? Embrace more listening channels, collect and share customer feedback

Don’t abandon traditional in-home advertising channels, they still work

There’s a growing disconnect between where brands are spending ad dollars and where consumers are actually making purchase decisions. Lewis Gersh on November 15, 2019    Did you know ESPN the Magazine ceased publication recently? No? Well, you’re not alone. A Washington Post article about the magazine’s impending demise elicited just 15 comments. (A recent … Continue reading Don’t abandon traditional in-home advertising channels, they still work

Walmart’s jump on a shorter holiday season taps technology to drive sales across channels

The company is launching deals and multi-channel shopping options to meet consumers where they are. Amy Gesenhues on October 25, 2019  In light of the shortened holiday season this year — there are six fewer days to shop than last year with Thanksgiving landing on November 28 — Walmart is getting a head-start on its … Continue reading Walmart’s jump on a shorter holiday season taps technology to drive sales across channels

Email vs. social channels: Who will win over consumers’ communication preferences?

In this era of authenticity, good old-fashioned email is undergoing a renaissance. Len Shneyder on October 9, 2019 at 12:41 pm In December 2010, something unexpected happened: Facebook surpassed Google in terms of website traffic according to The Economist. Over the next few years, the Facebook-dominant phenomenon would repeat in other ways: time spent, usage … Continue reading Email vs. social channels: Who will win over consumers’ communication preferences?

What Marketing Channels Work For Small Businesses

Mario Peshev — March 13, 2019 Follow @no_fear_inc — March 13, 2019 Marketing a small business is dependent on context – I’ll go over some of the considerations for different fields. It’s crucial to establish the type of business, it’s target audience, the value proposition (in terms of services or products sold) and the most … Continue reading What Marketing Channels Work For Small Businesses

Social Media 101: Best Practices for Social Media Video Across Different Channels

Bob Van Rossum — January 11, 2019 Follow @BobVR — January 11, 2019 Ensure your social media efforts supported by cutting-edge talent! Videos are a fantastic way to interact with and engage your audience on social media as they give businesses an opportunity to connect with their audience on a personal level. No matter what … Continue reading Social Media 101: Best Practices for Social Media Video Across Different Channels

Back to basics: Measuring your social media efforts with unique acquisition channels

Segregating paid, organic and social activity in analytics clarifies the activity that drives which type of conversion. Alan K’necht on December 4, 2018   Most organizations are spending a considerable amount of money and resources on their social media marketing efforts. These efforts generally take the form of three types of effort – organic, paid … Continue reading Back to basics: Measuring your social media efforts with unique acquisition channels