Ashley Sefferman June 30, 2020 A huge number of consumer transactions now happen digitally due to COVID-19. As a result, 2020 is the most we’ve seen brands leverage mobile customer feedback to improve their products and adjust their overall business goals. Companies and product managers across all industries have leveled up their in-app engagement processes … Continue reading 5 Ways Product Managers Can Prioritize Mobile Customers
Vinod Janapala June 24, 2020 The coronavirus pandemic has had a devastating impact on just about everyone. But its effects have been particularly devastating upon businesses. Many businesses have already failed directly because of the virus and many more will fail in the immediate future. But your business does not need to be one of … Continue reading 5 Ways to Help Your Business Recover from the Coronavirus Pandemic
Laura Spawn June 25, 2020 For upper-level managers to maximize the productivity and profitability of their businesses, they must evolve from managers into leaders. From a leadership mindset, rather than a management-focused mindset, upper-level managers can become instruments of change, take calculated risks, plan long-term, expand their knowledge and skills, and mentor others. Leaders move … Continue reading 4 Ways to Model Leadership in Upper-Level Management
Peter Mulford June 24, 2020 Many companies are ready to go all-in with artificial intelligence. In fact, spending on AI systems will increase by 31% this year, reaching $ 49.2 billion. This technology promises to shift the way we live and work, whether it helps us manage our lives, takes the reins with transportation, or … Continue reading 3 Ways Managers Can Get Ahead of Artificial Intelligence
Syed Balkhi June 24, 2020 Most companies are always looking for new leads that they can convert into customers. After all, just a 1% increase in customer acquisition numbers turns into a 3.2% increase in revenue. Instead of trying to find new leads, why not focus on increasing the quality of the leads you get? … Continue reading 4 Ways an Application Funnel Helps You Find Better Customers
Angela Hausman, PhD June 20, 2020 Image by Mediamodifier from Pixabay Cart abandonment is a serious situation of concern for any e-commerce website. Cart abandonment refers to a situation where a customer puts products into their shopping cart then leaves without making a purchase. Many e-commerce businesses experience cart abandonment. Abandonment is a big problem … Continue reading 5 Surefire Ways to Reduce Cart Abandonment
Victoria Taylor June 19, 2020 Gifs have firmly placed themselves on our screens and as content marketing essentials for both B2C and B2B brands. We honestly can’t get enough GIFs. They perfectly convey what we feel, would like to express, and love in just a few frames. via GIPHY Web Tech Survey found that around … Continue reading 4 Fun Ways Instagram Gifs Help to Increase Sales & Engagement
Daniel Hopper June 19, 2020 Price is perhaps the most crucial aspect of the marketing mix to determine whether customers make the purchase. If priced too low, profit goes out the door and you must work harder. Priced too high, customers will overlook you. This article discusses several pricing strategies that businesses can use. Welcome … Continue reading 12 Ways to Price Your Products or Services
Amy Kan June 18, 2020 janeb13 / Pixabay Now, after about three months into stay-at-home orders and working from home, many companies are talking about employees returning to the office. I’ve heard different plans of how this will be done, from limiting the number of people per floor, alternating in-office days, and installing high partitions … Continue reading 5 Ways to Make the Office Better When You Return
Victoria Taylor June 17, 2020 Despite new and upcoming social media apps like TikTok and Instagram’s upgraded features, Facebook still remains one of the most popular social media platforms to date, reaching 60.6% of internet users. Facebook is the go-to platform for business owners and marketers, helping them capture the audience’s attention with the highest … Continue reading 7 Amazing Ways Facebook Stories Can Increase Engagement & Sales
