Here’s how marketing can impact business through measurement, common goals and improvement to the customer journey. Chris Wood on May 29, 2024 How should marketers approach the daunting task of reining in and improving the marketing funnel? Recently at The MarTech Conference, two marketing leaders discussed this precise task. (Free registration to view the … Continue reading 3 ways to optimize your marketing funnel for driving revenue and leads
May 18, 2024 Microfeminism: On TikTok, women share the little ways they fight sexism in the workplace On social media, hundreds of videos with millions of views hope to chip away at the ingrained gender norms that hurt women in their careers, by encouraging small daily acts of protest. BY Sarah Bregel In 2024, women are … Continue reading Microfeminism: On TikTok, women share the little ways they fight sexism in the workplace
Here’s how aligning sustainability goals with smart digital marketing tactics can simultaneously improve your ROI and reduce emissions. Jimmy Muldoon on May 10, 2024 As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. The carbon cost of … Continue reading 3 ways to boost digital marketing ROI while reducing carbon footprint
May 06, 2024 5 ways to make your time-sucking commute something you actually look forward to These simple commuting hacks can help ensure that your work day gets off to the best and most productive start. BY Stephanie Vozza Nine out of 10 companies with office space say they’ll require employees to return to the workplace … Continue reading 5 ways to make your time-sucking commute something you actually look forward to
May 22, 2024 3 ways workplace conflict can actually be a good thing A Stanford professor and a Silicon Valley executive explain why avoiding conflicts and seeking consensus often lead to worse decisions. BY Ilya Strebulaev and Alex Dang In a modern organization, forward-looking leaders seek breakthroughs, expect a steady flow of innovative ideas from their … Continue reading 3 ways workplace conflict can actually be a good thing
May 02, 2024 Lost your spark? Here are 5 ways to make a smooth career move When her “sense of wonder” started to wane, this communications agency founder needed a change. Here’s how she took her career to an enriching new level. BY Dina Mostovaya Since 2007, I have been immersed in the public relations field. … Continue reading Lost your spark? Here are 5 ways to make a smooth career move
Here’s how AI-powered solutions from Demandbase, Anteriad and 6sense can help you find and engage the right decision-makers. Ruth Stevens on May 2, 2024 Understanding and engaging the buying group is critical for B2B success. When companies need to make major purchases, they typically assemble an internal team — known as the buying group, … Continue reading New ways to identify B2B buying group members
Wendy Werve and Jim Clark explain how to better understand customers, with video highlights from The MarTech Conference. Chris Wood on April 29, 2024 Digital marketers are facing an increasingly regulated environment when it comes to reaching the right customer at the right time. And this new environment exists for a reason — consumers … Continue reading 3 ways brands can build trust with privacy-concerned consumers
April 29, 2024 3 (kind of easy) ways to totally transform the hiring process Hiring is broken. On the latest episode of The New Way We Work, we ask: What if we burned it down and started over? Career expert Kimberly Brown imagines that new world with us. BY Kathleen Davis One of the fundamental … Continue reading 3 (kind of easy) ways to totally transform the hiring process
April 28, 2024 5 ways leaders can keep learning without appearing uninformed It’s vital for leaders to learn new skills. But the higher you rise in an organization, the harder it can be to expand your knowledge. BY Anne Marie Squeo There’s little that hasn’t changed about the world of business in the past four years. … Continue reading 5 ways leaders can keep learning without appearing uninformed
