Tag Archives: Ways

3 proven ways to use ChatGPT to beef up your content strategy

Scale content creation, outmaneuver competitors and intuitively map reader journeys using ChatGPT. Eric Dates on March 18, 2024 ChatGPT has solidified its position within the marketing community, and the mass adoption proves it’s not going anywhere but up. While most view it as a way to generate new content, I look at it to help … Continue reading 3 proven ways to use ChatGPT to beef up your content strategy →

5 impactful ways to level up your email marketing designs

Email Marketing Strategy

Craft bespoke email designs to stand out in crowded inboxes. Let your brand’s voice shine through with unique layouts. Alexander Melone on March 15, 2024 Turning to templates might seem the most prudent option when it comes to delivering eye-catching emails, especially when deadlines are fast approaching. However, as I’ve seen from working on thousands … Continue reading 5 impactful ways to level up your email marketing designs →

3 blatant ways the Great Betrayal is damaging workplace culture—and how leaders can rebuild trust

Workplace Evolution

March 15, 2024 3 blatant ways the Great Betrayal is damaging workplace culture—and how leaders can rebuild trust Leaders who do not address the impacts of the Great Betrayal risk high attrition and low productivity. BY Jennifer Dulski A dramatic shift is happening in workplaces. After numerous high-profile rounds of job cuts last year and more … Continue reading 3 blatant ways the Great Betrayal is damaging workplace culture—and how leaders can rebuild trust →

6 ways AI and big data are transforming the auto industry

Data Transformation

March 11, 2024 6 ways AI and big data are transforming the auto industry This technology will personalize all things automotive, from insurance to maintenance. BY mlindsay The automotive industry is shifting gears, accelerating into the future as new technologies push the boundaries of efficiency, sustainability, and safety. The next phase is already here—the integration … Continue reading 6 ways AI and big data are transforming the auto industry →

3 ways to be an adaptive leader in an agile world

Leadership Stories

Learn how agile planning, customer focus and skill diversification can empower leaders to thrive amid market uncertainty. Stacey Ackerman on March 4, 2024 As a leader, you must be agile enough to pivot as you learn new information about the marketplace, your customers and disruptive new technology. We know with certainty that we’re in uncertain … Continue reading 3 ways to be an adaptive leader in an agile world →

5 simple ways to improve customer experience

Customer Experience

Learn how brands can enhance experiences, from anticipating customer needs to improving record-keeping and communication. Alicia Arnold on February 26, 2024 Over the past few months, I have been plagued by a disappointing customer experience with an administrative agency. Some of my friction points included: The overall experience (some positive and not-so-positive moments) was dependent … Continue reading 5 simple ways to improve customer experience →

3 ways to engage B2B buyers pre-deal (DD)

B2B Engagement

Get on B2B buyers’ radars earlier through relevant content experiences, customer stories and strategic event participation. Sarah C. Weiss on February 19, 2024 Most B2B deals are won or lost before sales teams even know they exist. This leaves marketing with an important question: How can we influence buyers when they’re still in research … Continue reading 3 ways to engage B2B buyers pre-deal (DD) →

3 ways to engage B2B buyers pre-deal

B2B Engagement

Get on B2B buyers’ radars earlier through relevant content experiences, customer stories and strategic event participation. Sarah C. Weiss on February 19, 2024 Most B2B deals are won or lost before sales teams even know they exist. This leaves marketing with an important question: How can we influence buyers when they’re still in research mode … Continue reading 3 ways to engage B2B buyers pre-deal →

In defending Taylor Swift’s jet-setting ways, Swifties miss the point

Celebrities

By Morgan Sung February 09, 2024 Ahead of Taylor Swift’s presumed Super Bowl appearance, the spotlight isn’t on her relationship with Travis Kelce—it’s on how she’s getting to the game. Her most devoted fans are so eager to deflect criticism of Swift’s excessive private jet usage that they fail to understand the root of … Continue reading In defending Taylor Swift’s jet-setting ways, Swifties miss the point →

4 ways leaders can better support stressed-out caregivers and working parents

Leadership Skills

By Jennifer Cohen February 03, 2024 American mothers are facing an existential crisis. There have never been more of us, yet it doesn’t feel like it’s any easier. There are also nearly 44 million caregivers in this country—a disproportionate number of them women (75%). The tune of their free labor? $470 billion each year, … Continue reading 4 ways leaders can better support stressed-out caregivers and working parents →