Stop customizing your way around fragmented data. Start unifying it for your own reporting and for an industry waiting on you to lead. By Angelina Eng Published on September 2, 2026 We love blaming walled gardens for grading their own homework. Fair enough. But everyone’s doing it. Agencies, brands, and platforms configure measurement … Continue reading Marketers are media measurement’s biggest problem
Tag Archives: Media
Navigating ‘Mind-Blowing’ New Media Challenges
Navigating ‘Mind-Blowing’ New Media Challenges by Laurie Sullivan , Staff Writer, August 26, 2026 As AI agents begin to request content directly, publishers and platforms will need systems that expose enough metadata for discovery while still protecting paid content. It’s a challenge that engineers at JWX are trying to work through, John Nardone, CEO of … Continue reading Navigating ‘Mind-Blowing’ New Media Challenges
Meta reaches $17 billion settlement with states over landmark teen social media addiction claims
August 26, 2026 Meta reaches $17 billion settlement with states over landmark teen social media addiction claims
ANA Urges Retail Media Framework, Measurement Consistency
ANA Urges Retail Media Framework, Measurement Consistency by Laurie Sullivan , Staff Writer, August 18, 2026 Retail and commerce media account for a large and growing share of marketers’ media mix, but measurement practices have lagged making it difficult to prove ROI and other campaign outcomes. An Association of National advertisers (ANA) member report — … Continue reading ANA Urges Retail Media Framework, Measurement Consistency
Trump Media ‘retreats from Crypto.com deals’ as prediction market push cools
Trump Media ‘retreats from Crypto.com deals’ as prediction market push cools Suswati Basu Trump Media & Technology Group is said to be pulling back from its planned expansion into prediction markets after walking away from two previously announced deals involving Crypto.com. The retreat points to a change in direction for the company’s wider … Continue reading Trump Media ‘retreats from Crypto.com deals’ as prediction market push cools
How AI, publishers, and social media are rewriting product discovery
Product discovery now spans AI, social, publishers, creators and communities. Here’s how brands can influence purchase decisions. By Adam Weiss Published on August 11, 2026 Today’s buying journey no longer begins with a Google search alone. Consumers now typically move between ChatGPT (or another AI chatbot of choice), Google, TikTok, Reddit, YouTube, LinkedIn, … Continue reading How AI, publishers, and social media are rewriting product discovery
France will ban social media for children under 15
France will ban social media for children under 15 The country’s new law also bans the use of mobile phones in schools. By Ian Carlos Campbell July 21, 2026 Stockplanets/Getty Images French regulators have passed a bill banning social media for children under 15, CNN reports. The new bill, assuming it’s approved by France’s Constitutional … Continue reading France will ban social media for children under 15
Marketers know what improves paid media ROI, but underinvest in it
New research found marketers invest in targeting, AI, and creative while neglecting the post-click experiences they say drive paid media ROI. By Constantine von Hoffman Published on July 17, 2026 Nine out of 10 marketers say budget constraints are squeezing their paid media programs, yet many are still overlooking one of the biggest … Continue reading Marketers know what improves paid media ROI, but underinvest in it
Microsoft Sees Paid-Search Ad Media Buys Rise
Microsoft Sees Paid-Search Ad Media Buys Rise by Laurie Sullivan , Staff Writer, July 16, 2026 Media buyers spent 7% more on Microsoft Advertising paid search ads in the second quarter of 2026 compared with the year-ago quarter, according to data released this week. While search cost-per-click (CPC) growth has been weak for Google in recent … Continue reading Microsoft Sees Paid-Search Ad Media Buys Rise
Will Ace Hardwire RedVest Into An AI Retail Media Network?
Will Ace Hardwire RedVest Into An AI Retail Media Network? by Laurie Sullivan , Staff Writer, July 8, 2026 Ace Hardware advertisers now have options to manage and run retail RedVest Media campaigns alongside Amazon, Walmart and other major retail media networks following an integration with a commerce network. The partnership with Pacvue and integration through Epsilon gives brands … Continue reading Will Ace Hardwire RedVest Into An AI Retail Media Network?