Tag Archives: Media

IAB Creates Branded Content Studio Directory To Aid Media Buyers

IAB Creates Branded Content Studio Directory To Aid Media Buyers by Sara Guaglione , July 2, 2018 The Interactive Advertising Bureau (IAB) has created a directory of branded content studios operated by publishers, with the hope that it will “help buyers more easily identify publisher content studio offerings to meet their goals.” A committee at … Continue reading IAB Creates Branded Content Studio Directory To Aid Media Buyers