Tag Archives: Media

4 Tips for Working with Micro-Influencers on Social Media

Thomas Griffin — March 8, 2019 Follow @jthomasgriffin — March 8, 2019 The term micro-influencer may conjure up images of someone who is lacking a sufficient number of followers to make the most of your marketing plan. Believe it or not, micro-influencers have much more power than an influencer with millions of followers. But why? … Continue reading 4 Tips for Working with Micro-Influencers on Social Media

2019 Marketing Trends Guaranteed to Shake Up Social Media

Nichole Elizabeth DeMeré — February 25, 2019 Follow @NikkiElizDemere — February 25, 2019 When you ask hundreds of marketers what’s coming around the bend for social media marketing in 2019, you might expect hundreds of different answers. But when hundreds of marketers keep repeating the same 6 themes… you know you’ve hit on trends that … Continue reading 2019 Marketing Trends Guaranteed to Shake Up Social Media

10 Simple & Effective New Things To Try On Social Media In 2019 For Success

Dhariana Lozano — February 26, 2019 Follow @DhariLo — February 26, 2019 Here’s a list of simple and effective things you can try on social media in 2019! 1. Ephemeral content I think disappearing content or content that is only temporarily available will be big in 2019. It will give followers an extra reason to … Continue reading 10 Simple & Effective New Things To Try On Social Media In 2019 For Success

Addressable TV gets a boost as Nielsen buys Sorensen Media

The TV analytics company also unveiled plans to form a group to work towards expansion and innovation of the targeting technology. Robin Kurzer on February 21, 2019   Nielsen announced Thursday that it will acquire Sorensen Media as a step toward providing an end-to-end addressable TV ad delivery solution. The global analytics company also unveiled … Continue reading Addressable TV gets a boost as Nielsen buys Sorensen Media

How Effectively Does Social Media Drive Word of Mouth (WOM)

Jay Kang — February 19, 2019 — February 19, 2019 Although word of mouth WOM happens everywhere, there is a clear link between social media and word-of-mouth publicity. The question is how effectively does social media start WOM? People have always discussed the experiences they have had with brands, services, and products. These discussions are … Continue reading How Effectively Does Social Media Drive Word of Mouth (WOM)

Free Photo Resources to Improve Your Social Media Posts

Ashley Perssico — February 14, 2019 — February 14, 2019 You know the saying, “you shouldn’t judge a book by it’s cover?” While it’s something we’ve all been taught since childhood, we humans are actually pretty terrible at it. In fact, did you know people typically form a first impression in a mere 50 milliseconds? … Continue reading Free Photo Resources to Improve Your Social Media Posts

The Secret Sauce for Successful Social Media Video Marketing

Abhishek Talreja — February 8, 2019 Follow @Abhishekt5 — February 8, 2019 The social media feed of today is replete with video content as opposed to text and images. More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years. – (Source) Social algorithms have evolved to … Continue reading The Secret Sauce for Successful Social Media Video Marketing

How to Manage Your Social Media So It Doesn’t Manage You

Charlotte Rowe — February 8, 2019 — February 8, 2019 rawpixel / Pixabay Whether you are an entrepreneur, marketing director or a content marketing specialist, developing a social media strategy for your company and managing all the different accounts can be a daunting process. But the importance of social media to your overall strategy can’t … Continue reading How to Manage Your Social Media So It Doesn’t Manage You