Laura Donovan — November 15, 2017 Follow @thewordpro — November 15, 2017 Marketing is the process of creating, communicating, delivering, and exchanging something that has a value to customers, clients, partners, and society at large. At its very core, marketing is psychological. Whereas advertising and selling implement techniques to get people to give you cash … Continue reading The Psychology of Social Media
Jenni Wrights — November 14, 2017 Follow @jenniwrightsstg — November 14, 2017 Social media campaign Have you ever seen how a restaurant employee makes your double chicken burger with extra cheese, large French fries, a latte, mineral water bottle and delivers it in the timeline during peak lunch hour? If your little son has also … Continue reading Can Data Appending Improve Profiles of Social Media Campaigns?
Janet Fouts — November 8, 2017 Follow @jfouts — November 8, 2017 It’s not news that people search social media for reviews on purchases, hotels, restaurants and such, or that they ask their friends for recommendations. According to the Nielsen Trust in Advertising report, 83% of consumers world-wide trust recommendations from friends and family. 66% … Continue reading New Social Media Report, and What About UGC?
Evans Walsh — November 8, 2017 — November 8, 2017 geralt / Pixabay While people are still grumbling about Kindle and iPads replacing real books, many authors are thanking technology. About 1 million new social media users come online every day. Nearly 2.56 billion use social media through their mobile devices, which translates into 34% … Continue reading How to Find the Right Balance on Social Media to Sell More
Jordan Con — November 8, 2017 Follow @jordanmcon — November 8, 2017 Jay Baer, in Why Social Will Never Get The Credit It Deserves: “It’s very, very difficult to fully account for the impact and the power of social media and its influence on our purchasing decisions.” Frank V. Cespedes, Senior Lecturer at Harvard Business … Continue reading Clearing Things Up — Connecting Social Media to Sales
Kyle Weber — November 8, 2017 — November 8, 2017 I stop brushing. “She’s what?” I ask, pulling my toothbrush from my mouth. “She’s looking for a career change,” Kelly replies. “She’s looking for something in Social Media Management.” I spit into the sink. “She’s just gonna walk into a Social Media Management role, eh? … Continue reading Taking a Minute to Get Serious About Social Media Management
Naser Alubaidi — November 7, 2017 — November 7, 2017 Any experienced online marketer or website creator knows that social media is not just a place to interact with people and have fun. It can be a constant source of leads if it is used well. Unfortunately, there are those who do not know how … Continue reading How to Convert Social Media Followers to Paying Customers
Choncé Maddox — November 4, 2017 geralt / Pixabay Scoring new clients can be a big concern for freelancers. When you’re just starting out, it’s crucial but even if you’ve been freelancing for some time you should realize the importance of maintaining a few solid client leads to balance out the effects of feast … Continue reading 3 Ways to Use Social Media to Land New Freelance Clients
Patrick Whatman — October 30, 2017 Follow @mrwhatman — October 30, 2017 This is a busy time for brands and marketers. The calendar is full from now until the new year with Thanksgiving, Christmas, and Black Friday/Cyber Monday sales. All of these are big business for brands looking to cash in with sales and limited … Continue reading Halloween 2017: Top Social Media Trends on Halloween Eve
Eric Johnson — October 26, 2017 — October 26, 2017 Social Media Giants and the Death of Organic Reach StockSnap / Pixabay It’s almost 2018, and many social media marketers are still kicking back and discussing the best year ever in social media marketing: 2008. In 2008, Facebook was a no man’s land. No significant … Continue reading Is Social Media Marketing Dying?