From leveraging AI to dominating social commerce, learn the top five trends set to shape social media marketing success in 2024. Geoff Crain on February 1, 2024 The digital marketing ecosystem is full of trends that flicker and fizzle faster than your Instagram stories. Mention Vine to a Gen Z colleague and see what happens. … Continue reading Top 5 strategic trends for social media marketing in 2024
Tag Archives: Media
Salesforce’s full-funnel approach to social media
Social listening and analytics inform the company’s growing social media team on how to engage customers and streamline customer care. Chris Wood on January 26, 2024 Engaging customers on social media is a full-funnel strategy, and not just for consumer brands. Salesforce reaches customers and prospects on over 150 social channels. The company partnered with … Continue reading Salesforce’s full-funnel approach to social media
Media companies should turn to the Three R’s in order to navigate the tech landscape
By David Cohn January 22, 2024 For the past 20 years, the media’s working relationship with big technology platforms like Google, Facebook, Twitter, etc. has been a Faustian bargain. Tech giants provided access to the largest audience in human history (not an exaggeration) and in exchange, the media industry handed over ultimate control of their … Continue reading Media companies should turn to the Three R’s in order to navigate the tech landscape
I used LinkedIn as my only social media for 3 weeks. Here’s what happened
By Joe Berkowitz January 20, 2024 Social media is broken. It feels impossible now to keep up with friends and news in the same place—to be informed, entertained, and part of a community all at once. As Ryan Broderick has written, there’s no longer anywhere to figure out what everyone’s talking about, and the … Continue reading I used LinkedIn as my only social media for 3 weeks. Here’s what happened
Integrate launches new media solution
Pipeline360 will offer content syndication and digital advertising capabilities for B2B marketers. Kim Davis on January 10, 2024 Integrate, the enterprise demand management platform, today announced the launch of a new media arm, Pipeline360, which offers multichannel campaign management, analytics, lead validation and standardization, and segmentation. It incorporates the capabilities previously found in the Integrate … Continue reading Integrate launches new media solution
2024 Predictions: Retail media networks
Advertisers will continue to pursue RMN opportunities as the value of first-party shopper data increases with the phasing out of cookies. Chris Wood on January 5, 2024 In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth … Continue reading 2024 Predictions: Retail media networks
2024 Predictions: Advertising and digital media
How marketers will adapt with new metrics and harness AI to manage efficient ad budgets. Oh, and there’s an election this year. Chris Wood on December 28, 2023 In the year ahead, digital advertisers will be looking to harness AI and new metrics in the evolving digital space. They want to keep budgets down, even … Continue reading 2024 Predictions: Advertising and digital media
Crypto drainer hidden in social media and browser ads steals $58 million
Crypto drainer hidden in social media and browser ads steals $58 million Brian-Damien Morgan / Last Updated: Dec 22, 2023 Over $ 58 million has been stolen via fraudulent Google and X ads in nine months. The wallet draining service is named ‘Ms Drainer.’ Scammers use Google Ads to present fake versions of popular … Continue reading Crypto drainer hidden in social media and browser ads steals $58 million
Tech and media layoffs December update: Job cuts not slowing as 2023 draws to an end
By Sarah Bregel December 01, 2023 November has come to a close, but unfortunately, the monthslong series of layoffs at notable companies does not appear to be ending. According to the tracking site, Layoffs.fyi: Job losses, mainly in media and tech, seem to be continuing through the end of 2023. At the time of … Continue reading Tech and media layoffs December update: Job cuts not slowing as 2023 draws to an end
Tech and media layoffs November update: Job cuts keep coming at ByteDance, Vice, Amazon, Faire
By Michael Grothaus November 28, 2023 Update Tuesday, November 28: November has shaped up to be a particularly rough month for tech companies, as layoffs have continued through its final few days. On Monday, it was reported that TikTok parent company ByteDance will lay off hundreds of employees as it winds down its failed … Continue reading Tech and media layoffs November update: Job cuts keep coming at ByteDance, Vice, Amazon, Faire