Tag Archives: Media

Salesforce’s full-funnel approach to social media

Social listening and analytics inform the company’s growing social media team on how to engage customers and streamline customer care. Chris Wood on January 26, 2024 Engaging customers on social media is a full-funnel strategy, and not just for consumer brands. Salesforce reaches customers and prospects on over 150 social channels. The company partnered with … Continue reading Salesforce’s full-funnel approach to social media

Media companies should turn to the Three R’s in order to navigate the tech landscape

By David Cohn January 22, 2024 For the past 20 years, the media’s working relationship with big technology platforms like Google, Facebook, Twitter, etc. has been a Faustian bargain. Tech giants provided access to the largest audience in human history (not an exaggeration) and in exchange, the media industry handed over ultimate control of their … Continue reading Media companies should turn to the Three R’s in order to navigate the tech landscape

I used LinkedIn as my only social media for 3 weeks. Here’s what happened

  By Joe Berkowitz January 20, 2024 Social media is broken. It feels impossible now to keep up with friends and news in the same place—to be informed, entertained, and part of a community all at once. As Ryan Broderick has written, there’s no longer anywhere to figure out what everyone’s talking about, and the … Continue reading I used LinkedIn as my only social media for 3 weeks. Here’s what happened

Integrate launches new media solution

Pipeline360 will offer content syndication and digital advertising capabilities for B2B marketers. Kim Davis on January 10, 2024 Integrate, the enterprise demand management platform, today announced the launch of a new media arm, Pipeline360, which offers multichannel campaign management, analytics, lead validation and standardization, and segmentation. It incorporates the capabilities previously found in the Integrate … Continue reading Integrate launches new media solution

Crypto drainer hidden in social media and browser ads steals $58 million

Crypto drainer hidden in social media and browser ads steals $58 million Brian-Damien Morgan / Last Updated: Dec 22, 2023   Over $ 58 million has been stolen via fraudulent Google and X ads in nine months. The wallet draining service is named ‘Ms Drainer.’ Scammers use Google Ads to present fake versions of popular … Continue reading Crypto drainer hidden in social media and browser ads steals $58 million

Tech and media layoffs December update: Job cuts not slowing as 2023 draws to an end

  By Sarah Bregel December 01, 2023 November has come to a close, but unfortunately, the monthslong series of layoffs at notable companies does not appear to be ending. According to the tracking site, Layoffs.fyi: Job losses, mainly in media and tech, seem to be continuing through the end of 2023. At the time of … Continue reading Tech and media layoffs December update: Job cuts not slowing as 2023 draws to an end

Tech and media layoffs November update: Job cuts keep coming at ByteDance, Vice, Amazon, Faire

  By Michael Grothaus November 28, 2023 Update Tuesday, November 28: November has shaped up to be a particularly rough month for tech companies, as layoffs have continued through its final few days. On Monday, it was reported that TikTok parent company ByteDance will lay off hundreds of employees as it winds down its failed … Continue reading Tech and media layoffs November update: Job cuts keep coming at ByteDance, Vice, Amazon, Faire