Tag Archives: Media

How to Measure the Impact of Online Media on Offline Conversions

Kelley Schultz — February 2, 2017 — February 2, 2017 As digital marketers, the “growth of mobile” stats we continue to see are in the forefront of our minds when launching digital campaigns. Why must our digital campaigns be geared towards consumers on the go? Digital spend on mobile has surpassed digital spend on desktop … Continue reading How to Measure the Impact of Online Media on Offline Conversions

How to Set Up Social Media as an Acquisition Channel in B2B Industries [Infographic]

Gene Sobolev — January 3, 2017 Follow @GeneSobolev— January 3, 2017 We live in an era where social media is all present and everyone kind of knows that it’s an important brand building channel for their business. However, few companies consider their social media assets as high-performing acquisition channels, thereby missing out on low-cost qualified … Continue reading How to Set Up Social Media as an Acquisition Channel in B2B Industries [Infographic]

5 Tips for Improving Your Online Presence with Social Media Marketing

Judah Swagerty — January 29, 2017 Follow @nexlevelconnect— January 29, 2017 Engaging with your target audience and improving your online brand presence with social media marketing is vital to any business. 77% of Twitter users feel more positive about a brand when their Tweet has been replied to. 300 hours of video are uploaded to … Continue reading 5 Tips for Improving Your Online Presence with Social Media Marketing

6 Pretty Obvious Reasons Why SEO Agencies Need a Kickass Social Media Marketing Consultant

Roxanne Roark — January 29, 2017 Follow @r3socialmedia— January 29, 2017 In the past 5 years, I’ve worked with a number of Search Engine Optimization (SEO) agencies and picked up a little bit of SEO knowledge as a side effect. And because of that, I can now proudly write this article detailing why your SEO … Continue reading 6 Pretty Obvious Reasons Why SEO Agencies Need a Kickass Social Media Marketing Consultant

It’s Not Social Media Marketing (It’s Just Marketing!)

Susan Tucker — January 27, 2017 Follow @getsusanmktg— January 27, 2017 The past couple of years have seen the exponentially expanding technology bubble that has allowed small business owners to really embrace social media. Instagram has created Brand Pages, Pinterest has rolled out Advertising, and Facebook continues to gather powerful data levelling the playing field … Continue reading It’s Not Social Media Marketing (It’s Just Marketing!)

5 Tips to Create a Successful Social Media Strategy for February’s Big Game [Infographic]

Ligia Aguilhar — January 23, 2017 Follow @ligia_aguilhar— January 23, 2017 The most-watched sporting event of the year is coming. On February 5, 2017, football fans will gather around their TVs to watch The Final Playoff in Houston, Texas. This is also one of the most important moments of the year for the advertising industry … Continue reading 5 Tips to Create a Successful Social Media Strategy for February’s Big Game [Infographic]

How to Use Built-In Social Media Analytics to Uncover Hidden Insights

Gene Sobolev — January 2, 2017 Follow @GeneSobolev— January 2, 2017 “You can’t manage what you can’t measure,” management theorist Peter Drucker is often quoted as saying. This holds especially true for social media, where correct measurement is a non-trivial task. Most professionals use tools such as Mention, SproutSocial or Hootsuite to monitor and analyze … Continue reading How to Use Built-In Social Media Analytics to Uncover Hidden Insights

Social Media Marketing for Small Business: 70 Strategies, Ideas & Examples

Jordan Lore — January 26, 2017 — January 26, 2017 A large social media following can be a powerful tool for any small business but not many are willing to put in the work. Social media doesn’t have to be a chore, armed with the right information your business can become a social media superstar. … Continue reading Social Media Marketing for Small Business: 70 Strategies, Ideas & Examples