Tag Archives: Media

Political polarization reflected in voters’ shopping, media habits

As November elections approach, here’s where Democrats, Republicans and Independents are shopping and getting their news. Chris Wood on March 8, 2024 Marketers are engaging very different consumers depending on their political affiliation. How consumers vote informs several other behaviors, including where they shop and how they consume media. And the distinction isn’t only between … Continue reading Political polarization reflected in voters’ shopping, media habits

AI in retail media? Majority of marketers are optimistic

53% of marketers believe AI will significantly enhance targeting and ad relevance according to Cooler Screens study. Chris Wood on March 6, 2024 Marketers are ready to embrace AI in the retail media space. A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to … Continue reading AI in retail media? Majority of marketers are optimistic

Florida’s controversial bill to restrict social media use by minors heads to governor

Florida’s controversial bill to restrict social media use by minors heads to governor Maxwell Nelson Tech Journalist Family Dialogue on Digital Safety: Navigating Social Media Amidst Legislative Debates in Florida   Florida is on the brink of enacting one of the nation’s most restrictive bans on social media use by minors. According to the Associated … Continue reading Florida’s controversial bill to restrict social media use by minors heads to governor

Media Giant Walmart’s New Descriptor: From Online To Offline

Media Giant Walmart’s New Descriptor: From Online To Offline by Laurie Sullivan , Staff Writer @lauriesullivan, February 20, 2024 Walmart became a media giant on Tuesday when it officially announced the acquisition of television manufacturer Vizio — not a surprising move given the company’s insatiable appetite for technology, content and advertising. The company has always been … Continue reading Media Giant Walmart’s New Descriptor: From Online To Offline

The Kate Middleton scandal shows the worst of a generative AI-filled social media world

  By Chris Stokel-Walker March 12, 2024 It’s the scandal that keeps on giving—and has dominated social media discourse in a way few other stories have in years: What the hell is going on with Kate Middleton, Princess of Wales, and wife to the King-in-waiting? Princess Catherine, to use her official royal name, has been … Continue reading The Kate Middleton scandal shows the worst of a generative AI-filled social media world

Caveats Flood Paid Search, Retail Media Investments

Caveats Flood Paid Search, Retail Media Investments by Laurie Sullivan , Staff Writer @lauriesullivan, February 7, 2024 Retail media and paid online search are the most important marketing channels to consumer product manufacturers and agencies today, according to a study released Wednesday from the digital agency Skai and the Path to Purchase Institute (P2PI). Fifty-three percent … Continue reading Caveats Flood Paid Search, Retail Media Investments

Salesforce’s full-funnel approach to social media

Social listening and analytics inform the company’s growing social media team on how to engage customers and streamline customer care. Chris Wood on January 26, 2024 Engaging customers on social media is a full-funnel strategy, and not just for consumer brands. Salesforce reaches customers and prospects on over 150 social channels. The company partnered with … Continue reading Salesforce’s full-funnel approach to social media

Media companies should turn to the Three R’s in order to navigate the tech landscape

By David Cohn January 22, 2024 For the past 20 years, the media’s working relationship with big technology platforms like Google, Facebook, Twitter, etc. has been a Faustian bargain. Tech giants provided access to the largest audience in human history (not an exaggeration) and in exchange, the media industry handed over ultimate control of their … Continue reading Media companies should turn to the Three R’s in order to navigate the tech landscape