Identity resolution plays an important role in proving RMN value while remaining transparent and privacy-compliant. Chris Wood on August 1, 2024 This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. Additionally, it is … Continue reading Experian rolls out retail media network solution
How One Ad, Data Expert Intends To Change Retail Media by Laurie Sullivan , Staff Writer @lauriesullivan, July 29, 2024 AI-supported incrementality will become a bigger focus for retail media, because it will more easily identify the parts of campaign programs that work and parts that do not. “Before the end of this year, we will … Continue reading How One Ad, Data Expert Intends To Change Retail Media
July 12, 2024 Beastie Boys sue Chili’s owner for using ‘Sabotage’ in social media ads without permission ‘Sabotage’ was a single from the group’s 1994 album ‘Ill Communication’ and gained fame for its music video, a parody of 1970s television police dramas. BY Reuters The Beastie Boys have sued restaurant owner Brinker International in New York … Continue reading Beastie Boys sue Chili’s owner for using ‘Sabotage’ in social media ads without permission
Brands should have a clear game plan before entering this fragmented, often confusing space. Chris Wood on July 2, 2024 While retail media networks (RMNs) continue to evolve, they are fragmented and confusing for brands. Two experts in data and marketing — Keen CEO Greg Dolan and Len Ostroff, SVP of sales and partnerships … Continue reading 3 challenges for marketers as retail media networks evolve
June 20, 2024 N.Y. governor signs bill targeting ‘addictive’ suggested posts on social media feeds for kids Under the legislation, feeds on apps like TikTok and Instagram would be limited for people under age 18 to posts from accounts they follow, rather than content suggested by an automated algorithm. BY Associated Press New York Gov. Kathy … Continue reading N.Y. governor signs bill targeting ‘addictive’ suggested posts on social media feeds for kids
June 19, 2024 Why experts say we don’t need warning labels for social media platforms Research is divided on whether social media helps or hurts teens’ mental health. BY Chris Stokel-Walker Warning labels are put onto products that can seriously harm our health, like alcohol and tobacco. But the U.S. surgeon general wants to have a … Continue reading Why experts say we don’t need warning labels for social media platforms
US Surgeon General says that social media, like cigarettes, should come with warning labels But warning labels can’t happen without Congressional support. karissa bell Mon, Jun 17, 2024 NBC via Getty Images The US Surgeon General, Vivek Murthy, says that social media should come with warning labels about its potential health impacts much … Continue reading US Surgeon General says that social media, like cigarettes, should come with warning labels
June 08, 2024 A tale of 2 families: Teens rely on social media, but some opt out until it’s necessary Some teenagers are initiating social media ‘cleanses’ because of the toll they know it takes on mental health and grades. BY Associated Press Kate Bulkeley’s pledge to stay off social media in high school worked at … Continue reading A tale of 2 families: Teens rely on social media, but some opt out until it’s necessary
Dive into the nuances of responsible media buying that balances brand safety and support for credible journalism, DEIB and sustainability. Angelina Eng on June 7, 2024 As the advertising industry grapples with the growing importance of brand safety, sustainability and supporting diverse and inclusive content, marketers face the challenge of translating these ideals into … Continue reading Marketers, it’s time to walk the walk on responsible media
June 07, 2024 New York to ban ‘addictive’ suggested posts on social media feeds for kids As with any regulatory effort against social media companies, New York’s bill has drawn heavy pushback from the tech industry, which argues it unconstitutionally censors the sites. BY Associated Press The New York state Legislature on Friday passed a bill … Continue reading New York to ban ‘addictive’ suggested posts on social media feeds for kids
