Tag Archives: Media

BBTV Media Acquisition Aims To Expand Multi-Platform Distribution For Creators

BBTV Acquisition Aims To Expand Multi-Platform Distribution For Creators by Colin Kirkland , October 28, 2022 In a move to amplify its reach, content library, and proprietary tech, creator monetization company BBTV has acquired the assets of Outloud Media, a Detroit-based creator economy business focused on distributing and monetizing creator content across multiple social media … Continue reading BBTV Media Acquisition Aims To Expand Multi-Platform Distribution For Creators

Havas Media partners with Samba TV to integrate streaming, gaming and linear TV data

The data collaboration serves advertisers using HMG’s Converged audience and data management platform. Chris Wood on October 28, 2022 Havas Media Group (HMG) North America announced a new partnership with connected TV (CTV) analytics company Samba TV that will help advertisers find and manage audiences on streaming, gaming and linear TV channels though HMG’s Converged … Continue reading Havas Media partners with Samba TV to integrate streaming, gaming and linear TV data

Google Performance Max Updates Focus On Planning Media, Custom Assets, Results

Google Performance Max Updates Focus On Planning Media, Custom Assets, Results by Laurie Sullivan  @lauriesullivan, October 26, 2022 Google announced updates on Wednesday to Performance Max to help advertisers further improve their campaigns and drive stronger results, starting with this holiday season. The Performance Max features announced today meet business goals in three key areas: … Continue reading Google Performance Max Updates Focus On Planning Media, Custom Assets, Results

Meta threatens to block news content in Canada over media revenue-sharing legislation

Australian Parliament passes law that requires Google, Facebook to pay for newsOfficials approved the changes that came from their negotiations with Facebook. M. Moon @mariella_moon   The Australian law that makes it mandatory for companies like Google and Facebook to pay for news they use is ready to be enforced. Australia’s Parliament has passed the … Continue reading Meta threatens to block news content in Canada over media revenue-sharing legislation

Lowe’s and Yahoo team up for retail media partnership

Yahoo’s DSP and ConnectID will support off-site media experiences through Lowe’s One Roof Media Network. Chris Wood on October 13, 2022  Today, Yahoo and Lowe’s announce off-site media experiences for brands through Lowe’s One Roof Media Network. They are supported by Yahoo’s demand-side platform (DSP) and the Yahoo ConnectID identity solution. This marks the next … Continue reading Lowe’s and Yahoo team up for retail media partnership

Economic Slowdown Puts Extra Pressure On Marketers, Media Companies: AppsFlyer Report

Economic Slowdown Puts Extra Pressure On Marketers, Media Companies: AppsFlyer Report by Laurie Sullivan , Staff Writer @lauriesullivan, October 14, 2022 AppsFlyer’s most recent mobile advertising report, released this week, reveals that Apple Search Ads tripled market share since the first half of 2020 — even as other companies suffered from the shifts to consumer privacy. … Continue reading Economic Slowdown Puts Extra Pressure On Marketers, Media Companies: AppsFlyer Report

Why the media industry embraces martech transformation to win over consumers

Unravel complexity to unleash and deliver personalized experiences. Virtusa on October 6, 2022   Think about this for a moment: almost 40% of the world’s population, over 2.96 billion people, consider themselves gamers. Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is … Continue reading Why the media industry embraces martech transformation to win over consumers

CTV: 30% Higher ROI, But Just 7% Of Media Budgets

CTV: 30% Higher ROI, But Just 7% Of Media Budgets by Karlene Lukovitz  @KLmarketdaily, October 7, 2022 Connected TV (CTV) continues to be “massively underutilized” in relation to its return on investment (ROI).  That’s according to the Analytic Partners (AP) data analytics consulting/tech firm, which reports that CTV is yielding ROI 30% higher than that … Continue reading CTV: 30% Higher ROI, But Just 7% Of Media Budgets

Search, Retail Media Inch Up As Most Other Advertising Stagnates Or Slows: Magna

Search, Retail Media Inch Up As Most Other Advertising Stagnates Or Slows: Magna by Laurie Sullivan  @lauriesullivan, September 30, 2022 Magna, a unit of Interpublic Group, released data this week pointing to “robust growth” of 19% in keyword formats such as search and retail media during the first half of 2022. Out-of-home — another strong … Continue reading Search, Retail Media Inch Up As Most Other Advertising Stagnates Or Slows: Magna

DoubleVerify announces measurement tools for retail media networks

Advertisers, will have access to pre-campaign activation, measure and post-bid filtering tools. Chris Wood on September 29, 2022 DoubleVerify has announced new measurement tools for retail media networks. They are currently being used by the company’s new partner Best Buy Ads and the ad networks for Amazon, Walmart, Target, Macy’s and Kroger’s. Advertisers using these … Continue reading DoubleVerify announces measurement tools for retail media networks