Tag Archives: Media

3 Critical Business Skills Every Digital Marketer and Social Media Manager Must Master [Podcast]

Pam Moore — October 25, 2019 Follow @pammktgnut   Are you a digital or social marketer leader wanting to progress in your business and marketing career? Do you find yourself getting stuck, getting passed over for promotions? Do you often find it hard to win budgets, grow your team or simply justify your own job? … Continue reading 3 Critical Business Skills Every Digital Marketer and Social Media Manager Must Master [Podcast]

LinkedIn Continues Its Social Media Coming of Age With More Features

Darnelle O’Brien — October 26, 2019 Follow @thekissagency Professional social networking platform, LinkedIn, has continued its radical revamp with the release of even more features. More targeted advertising Last week, LinkedIn announced the much-needed overhaul of the ad platform, allowing advertisers to drill down more specifically to target ads to specific characteristics like top industries, … Continue reading LinkedIn Continues Its Social Media Coming of Age With More Features

5 of the Best Strategies For Building Your Brand Through Social Media Marketing

Emily Goldfarb — October 24, 2019 With 89 percent of B2B marketers reporting that brand awareness is their top goal, branding through social media marketing is a valuable endeavor for your business. Keep reading to find out why and how to build your brand through social media. What Is Branding? Branding is how you distinguish … Continue reading 5 of the Best Strategies For Building Your Brand Through Social Media Marketing

How to Hire and Partner with Your Digital Marketing or Social Media Agency to Grow Your Business

Pam Moore — October 21, 2019 Follow @pammktgnut Considering hiring a digital marketing agency, social media agency or branding consultant? Hiring a marketing agency or consultant is a big decision. It’s not only a big investment, but also a relationship that requires trust and a partnership. Understanding how to partner with your chosen agency or … Continue reading How to Hire and Partner with Your Digital Marketing or Social Media Agency to Grow Your Business

10 Ways You’re Unknowingly Hurting Your Social Media Efforts

Max Palmer — October 16, 2019 As an entrepreneur, having a presence on social media is a must. Even if you believe you’re using social media wisely — after all, you have a decent number of followers — there may be ways you’re undermining your efforts without even realizing it. To guarantee you’re getting the … Continue reading 10 Ways You’re Unknowingly Hurting Your Social Media Efforts

How to Use Instagram for Your Brand’s Social Media Marketing

Emily Sidley — October 15, 2019 Follow @EmilySidleyPR When you think of social media marketing, is Instagram on your radar? There are a lot of benefits to investing time and resources into this social media platform! Keep reading to learn about them, and to discover helpful Instagram tips we recommend for each of our clients’ … Continue reading How to Use Instagram for Your Brand’s Social Media Marketing

Social media ad spend to surpass print for first time

Social media will own 13% of global ad spend in 2019, according to a Zenith forecast. Amy Gesenhues on October 14, 2019 Zenith, a media agency owned by Publicis Media, predicts global social media ad spend will grow 20% this year, reaching $84 billion. According to Zenith’s data, social media advertising will account for 13% … Continue reading Social media ad spend to surpass print for first time