Mathilde Augustin — November 14, 2017 Follow @GetAmity — November 14, 2017 You’ve emailed your customer multiple times, and nothing, still nothing. It’s painful, you can feel the customer getting closer to the dangerous churn zone, but you can’t seem to get a hold of them to chat or even schedule a call. This tends … Continue reading How to Get a Hold of Your MIA Customers
Serenity Gibbons — November 8, 2017 — November 8, 2017 nile / Pixabay If you’re in business long enough, you’ll eventually run across those clients who never pay on time. If you have to deal with customers who don’t pay on time all the time, this post will help you. In certain industries, you’ll find … Continue reading How Do You Deal With Customers Who Don’t Pay On Time?
Naser Alubaidi — November 7, 2017 — November 7, 2017 Any experienced online marketer or website creator knows that social media is not just a place to interact with people and have fun. It can be a constant source of leads if it is used well. Unfortunately, there are those who do not know how … Continue reading How to Convert Social Media Followers to Paying Customers
Dave Brock — November 3, 2017 It seems to be fashionable to talk about creating “frictionless buying experiences?” I suppose the concept draws readers, perhaps it’s an extreme expression of removing barriers to the customer buying process. But does the concept make sense? Is it what customers want? And if we looked at the … Continue reading Do Customers Really Want A Frictionless Buying Experience?
Dave Brock — November 3, 2017 Follow @davidabrock— November 3, 2017 It seems to be fashionable to talk about creating “frictionless buying experiences?” I suppose the concept draws readers, perhaps it’s an extreme expression of removing barriers to the customer buying process. But does the concept make sense? Is it what customers want? And if … Continue reading Do Customers Really Want A Frictionless Buying Experience?
Lianna Patch — October 26, 2017 — October 26, 2017 Say you’re an ecommerce store owner who enjoys regular sales. What percentage of your customers have bought from you more than once? If you’re like most owners, that number hovers right around “not enough” percent. Me neither, Oprah! And if you’re like virtually all ecommerce … Continue reading Write a Killer Welcome Email to Increase Your Number of Repeat Customers
Dave Brock — October 27, 2017 Follow @davidabrock — October 27, 2017 FotografieLink / Pixabay Some of you may be reading this title, having the reaction, “They work for me, they are responsible for producing the results I expect!” It’s pretty much the “command and control” point of view too many managers still embrace. Too … Continue reading Managers, Your People Are Your Customers!
Don’t annoy your subscribers with email overload. Columnist Len Shneyder explains how preference centers can empower customers and help email marketers know how much is too much. Len Shneyder on October 26, 2017 Email is the default medium for communication across the internet. It can reach new customers through lead-gen campaigns and rejuvenate old … Continue reading Let customers drive email’s cadence
Kristen Dunleavy — October 23, 2017 Follow @KristenWritesIt — October 23, 2017 It’s likely that most people don’t delve into their inboxes expecting to be delighted by what they find there. So, if you can figure out how to that, you on your way to creating loyal customers who look forward to your messages (what … Continue reading 6 Ways to Surprise and Delight Your Customers with Email Marketing
Kevin Page — October 18, 2017 Follow @krpage91 — October 18, 2017 One of the things that sets inbound marketing apart from other marketing methods is the use of email nurturing workflows — or more broadly, lead nurturing. The idea of taking someone who is just learning about your company, and dripping helpful, useful and … Continue reading Incorporating Advanced Workflows to Convert More Leads to Customers