Apple Web Eraser Will Force Brands To Know Their Customers by Laurie Sullivan , Staff Writer @lauriesullivan, May 28, 2024 Apple’s forthcoming iOS 18 will force advertisers and marketers to know and understand their existing and potential customers extremely well. Whether or not a brand understands its customers can mean the difference between profit or loss. … Continue reading Apple Web Eraser Will Force Brands To Know Their Customers
May 24, 2024 Spotify just killed Car Thing with no refunds. Angry customers ask why it can’t be open-sourced The streaming giant hinted that its foray into hardware was an experiment in data collection. Some who paid $90 for the device want an option to keep using it. BY Anna-Louise Jackson What was that thing for … Continue reading Spotify just killed Car Thing with no refunds. Angry customers ask why it can’t be open sourced
A step-by-step workshop approach to defining the key ‘entry points’ where your product or service can solve customers’ pressing pains. Eric Holmen on May 9, 2024 Understanding the “entry points” where your ideal customers first experience the acute pains your product or service can solve is critical for marketing success. An entry point is … Continue reading How to turn your ideal customer’s pain points into entry points
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how to score and act on leads among existing customers. MarTechBot on May 6, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based … Continue reading Lead scoring for existing customers: Best of the MarTechBot
Video can be a simple way to make emails more engaging, convey information to customers and generate more conversions. Liz Wilcox on May 1, 2024 One of the biggest missed opportunities amongst marketers is the use of video in your email marketing. As the rules around bulk senders get stricter and deliverability gets harder … Continue reading Using video in email to engage customers and close deals
April 09, 2024 Why every CEO must pay close attention to what their customers are saying Verizon Consumer CEO Sowmyanarayan Sampath is on a quest to constantly connect with today’s consumers. Here, he explains why that’s true for all CEOs. BY FastCo Works Verizon Consumer CEO Sowmyanarayan Sampath understands that valuable customer data can come … Continue reading Why every CEO must pay close attention to what their customers are saying
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how to use retargeting to acquire new customers. MarTechBot on April 1, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading Retargeting campaigns to acquire new customers: Best of the MarTechBot
Canva rallies customers with a B2B push to get the word out about its Magic Studio suite of AI products. Chris Wood on March 12, 2024 Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. The “What Will You Design Today?” campaign was created with … Continue reading How Canva is approaching B2B customers with AI-powered tools
Here’s how account-based marketing (ABM) can help you identify and acquire your next, highest-value customers. Scott Hornstein on March 12, 2024 You’re likely familiar with the Pareto Principle, the old 80/20 rule and how it applies to marketing — 80% of your profit comes from 20% of your customers. You also know who those “best” … Continue reading How to find your next, best customers with ABM
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: CDP use case for targeting lapsed customers. MarTechBot on January 8, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of … Continue reading CDP use case for targeting lapsed customers: Best of the MarTechBot
