Through the keen application of data and the robust messaging opportunities of email, marketers can turn behavioral signals into conversions and keep customers engaged. Len Shneyder on September 6, 2018 Customer-centric marketing must absolutely deliver one thing: value. Here’s why. A recent report from The Radicati Group reports 124 business emails are sent … Continue reading Making potential customers happy: How to nurture the best possible leads
5 Types of Content Attracting Paying Customers by Alex Valencia , Op-Ed Contributor, August 31, 2018 Google has long recognized the importance of content. Marketers for the most part agree that brands need a content strategy. Content attracts visitors to your site and builds trust and a relationship with your audience as well as awareness … Continue reading 5 Types of Content Attracting Paying Customers
Consumers expect more transparency from businesses than they do from politicans, friends, or even themselves Robin Kurzer on August 22, 2018 A majority of consumers are demanding transparency from businesses, according to a recent report from social media company Sprout Social. The Social Media and the Evolution of Transparency report (free, registration required) surveyed 1,000 US … Continue reading Report: Customers are more loyal to companies that are transparent on social media
Manish Dudharejia — August 17, 2018 Follow @Manish_Analyst — August 17, 2018 In today’s vast online market, the more focused and specific your business is, the better. Niche markets, while they may be small, can be incredibly powerful and profitable. By breaking down large audiences into small subsets, businesses can provide niche markets with the … Continue reading 3 Easy Ways to Attract Customers to Your New Niche Small Business
The Salesforce/Publicis.Sapient study reveals that 71% of retail customers use their phone during their in-store shopping experience. Robin Kurzer on August 17, 2018 A new report from Salesforce and Publicis.Sapient shows that marketers are missing opportunities to engage with customers who are pulling out their phones while they’re shopping in store. The Shopper-First Retailing Report includes … Continue reading Report: Marketers are missing mobile opportunities to reach customers in store
Ben Duchesney — August 14, 2018 — August 14, 2018 Walking down the streets of New York City, you can feel the history, almost hear the newsboys call up from your kneecaps, saying, “Read all about it, 7 Ways You Can Save The World!” A headline like that feels more at home on an email … Continue reading How Your Headline Can Draw Customers Into Your Email Body Text
Choncé Maddox — August 7, 2018 — August 7, 2018 If you’re actively searching for new business, a case study can really help you market yourself better to potential clients and customers. A case study is a process or record of research that is analyzed over a certain period of time in order to showcase … Continue reading How to Create a Case Study That Attracts Clients and Customers
Derek Andersen — August 3, 2018 — August 3, 2018 Experts predict that the adoption of voice technology will increase exponentially in the coming years. In fact, comScore estimates that by 2020, 50% of all searches will be voice searches. And when consumers search for local businesses with their voices, they usually engage with those … Continue reading 4 Strategies to Drive More Calls and Customers from Voice Search
Implementing a comprehensive email retention program may seem daunting, but contributor Sam Welch reminds us of the payoff and explains how to do it. Sam Welch on August 2, 2018 If you’re in marketing, I’ll bet that at one point in your professional career you have either heard or learned for yourself that keeping … Continue reading How to structure your email program to retain customers
Contributor Rohit Gupta explains how crowdsourcing inventory helps companies cut costs associated with product design while keeping customers engaged. Rohit Gupta on July 2, 2018 As retail increasingly moves online and into mobile experiences, consumers are presented with ever-increasing purchasing choices, including fully customizable products that can be ordered on a whim. Today’s consumers … Continue reading Crowdsourcing your inventory: Outsource product and empower customers
