Tag Archives: Customers

Marketing Personas – Know Your Small Business Customers

Debra Murphy July 15, 2021 How well do you know your customer? What motivates them to buy and why? The more you understand your customer, including their needs, wants, challenges and values, the better you can communicate with them. Marketing personas are highly detailed profiles of your ideal customer that will help provide clarity in … Continue reading Marketing Personas – Know Your Small Business Customers

How You Can Leverage Social Media to Turn Campfire Conversations Into Loyal Customers

Tom Martin June 29, 2021 Did you know that a recent Sprout Social research study found when consumers feel connected to brands, more than half of them (57%) said they’d increase their spending with that brand and 76% indicated they’d buy from that brand vs a competitor? And guess what that same research indicated was … Continue reading How You Can Leverage Social Media to Turn Campfire Conversations Into Loyal Customers

Capture Your Customer’s Hearts with Powerful Company Culture Video

Victor Blasco June 8, 2021 You might have already noticed how business is getting too impersonal in this digital age — so many screens, so little time. Since the rise of e-commerce, people don’t always know much about who they are buying from. And that’s not precisely an advantage. To reach out to your customers … Continue reading Capture Your Customer’s Hearts with Powerful Company Culture Video

Recovering From the Pandemic: How Retailers Can Encourage Customers to Return to Stores

Peter Navarro May 16, 2021 Whenever there was a government assessment of the lockdown situation, I would literally stick to the screen for possible answers for the future. As a consumer, of course, one asks oneself what the situation will be like after the easing of the lockdown and how things will be in the … Continue reading Recovering From the Pandemic: How Retailers Can Encourage Customers to Return to Stores

Use URL Structure SEO to Drive Customers to Your Website

Alaina Brandenburger April 27, 2021 When you built your business website, you likely drafted your copy according to SEO guidelines to increase the chances of people finding you on the internet. To improve business visibility, it’s essential to employ SEO strategies when creating content for your blog, videos, social media posts, and other digital marketing. … Continue reading Use URL Structure SEO to Drive Customers to Your Website

Digital Boomerang: New Online Customers Drive Boost In Returns

Digital Boomerang: New Online Customers Drive Boost In Returns by Ray Schultz , Columnist, April 5, 2021 New customers spent 144% more last year than they did in 2019, and that may be because there were more of them, judging by a new report from Alliant.  Alliant’s DataHub, a cooperative database, saw a 57% YoY … Continue reading Digital Boomerang: New Online Customers Drive Boost In Returns