Tag Archives: Customers

Are You Hanging CLOSED Sign On Your Door When Customers Are Knocking?

Are You Hanging CLOSED Sign On Your Door When Customers Are Knocking? by Justin Shaffer , August 2, 2019 If a potential customer knocked on your door to purchase a product or service, would you answer? It’s often the marketer’s job to disrupt prospects from their daily life with an ad that will win them … Continue reading Are You Hanging CLOSED Sign On Your Door When Customers Are Knocking?

Unhappy Employees = Unhappy Customers: How to Break the Lose-Lose Cycle

Vanessa Brangwyn — July 30, 2019 — July 30, 2019 Have you ever walked into a place of business and been treated like a nuisance? Everyone has that experience at some point, and we all know how discouraging it can be. If this happened in a retail store, you may have simply turned around and … Continue reading Unhappy Employees = Unhappy Customers: How to Break the Lose-Lose Cycle

When Your Buying Stages Don’t Match Your Customer’s Needs: Lessons in Customer Experience – Part 3

Lorena Harris — July 12, 2019 — July 12, 2019 As we discussed in part 2 of this series, even the largest and oldest companies are facing a new B2B selling environment where “old school” marketing and sales just doesn’t work like it did. Companies that talk to their prospects instead of listening and working … Continue reading When Your Buying Stages Don’t Match Your Customer’s Needs: Lessons in Customer Experience – Part 3

3 Ways Your Customers Can Help Your Company Turn Around a Failing Product

Teresa Becker — July 25, 2019 — July 25, 2019 In the world of SaaS products, fine-tuning is a near constant endeavor. Every product goes through the process of checks and balances, and sometimes there are more downs than ups. Just because you have a ‘failing’ product doesn’t mean it’s time to pack up shop. … Continue reading 3 Ways Your Customers Can Help Your Company Turn Around a Failing Product

When Your Brand Finally Realizes It’s Not All About You | Lessons in Customer Experience part 2

When Your Brand Finally Realizes It’s Not All About You | Lessons in Customer Experience part 2   As we discussed in part 1 of this series, much of today’s B2B selling cycle happens online without human interaction. When done right, the brand delivers a clearly-defined experience driven in large part by the customer’s previous … Continue reading When Your Brand Finally Realizes It’s Not All About You | Lessons in Customer Experience part 2

When Marketing Prospects Don’t Want to Play Your Way | Lessons in Customer Experience part 1

When Marketing Prospects Don’t Want to Play Your Way | Lessons in Customer Experience part 1   Whether you want to believe it or not, customer experience is the new battleground by which business will be won or lost. Over the next four months, we will be publishing a 4-part blog series discussing key lessons … Continue reading When Marketing Prospects Don’t Want to Play Your Way | Lessons in Customer Experience part 1

10 eCommerce Automations to Effectively Engage With Your Customers

Georges Fallah — July 8, 2019 Follow @georgesfallah — July 8, 2019 It’s no doubt that every ecommerce business has a lot of data to manage and organize: customer’s last purchase date, number of abandoned shopping carts, customers who have not engaged with your brand for more than 3 months, highly engaged contacts and the … Continue reading 10 eCommerce Automations to Effectively Engage With Your Customers

Co-Creation With Customers: 5 Ways to Drive Better Results

Jeannie Walters — July 6, 2019 Follow @jeanniecw — July 6, 2019 What does co-creation with customers really mean? Co-creation means letting your customers in on the ground floor of innovation and creating new products, services, and customer journeys in sometimes real time with them. Customers become partners and advisors, not just end users. And … Continue reading Co-Creation With Customers: 5 Ways to Drive Better Results