Tag Archives: Customers

Crowdsourcing your inventory: Outsource product and empower customers

Contributor Rohit Gupta explains how crowdsourcing inventory helps companies cut costs associated with product design while keeping customers engaged. Rohit Gupta on July 2, 2018   As retail increasingly moves online and into mobile experiences, consumers are presented with ever-increasing purchasing choices, including fully customizable products that can be ordered on a whim. Today’s consumers … Continue reading Crowdsourcing your inventory: Outsource product and empower customers

7 Annoying Ways Your Website Content Makes Customers Hate You

Patti Podnar — June 17, 2018 Follow @PodnarWriting — June 17, 2018 My business is content marketing, but there’s not always a clear line between content marketing and business strategy. In the digital world, the two become so enmeshed that the average shopper doesn’t always distinguish between bad website content and bad business practices. They … Continue reading 7 Annoying Ways Your Website Content Makes Customers Hate You

Bank Of America, Capital One Customers Warm Up To AI Marketing Tech

Bank Of America, Capital One Customers Warm Up To AI Marketing Tech by Laurie Sullivan  @lauriesullivan, June 11, 2018 Bank of America began rolling out its virtual voice assistant Erica, in March, and by June the financial institution says all customers will have an option to communicate with the technology online. The chatbot can search … Continue reading Bank Of America, Capital One Customers Warm Up To AI Marketing Tech

How to Gain More Customers Using a LinkedIn Engagement Strategy

JoAnne Funch — May 5, 2018 Follow @joannefunch — May 5, 2018 How to gain sales with a focused engagement strategy Growing sales leads utilizing LinkedIn is more than inviting a lot of people to connect, followed by a promotional sales message. The top sales people using LinkedIn know long-term success is about mastering a … Continue reading How to Gain More Customers Using a LinkedIn Engagement Strategy