Kristen Herhold — February 5, 2019 Follow @kristenherhold — February 5, 2019 Businesses can receive feedback in a number of ways, and social media is a favorite venue for customers to share their experiences: On Facebook, a customer can either recommend or not recommend your business by leaving a review. On Twitter, a customer can … Continue reading The Importance of Engaging With Customers on Social Media
For cleaning product maker TriNova, a Facebook Messenger chatbot keeps customers engaged with the brand and buying more products than other customers. Barry Levine on January 22, 2019 A conversational flow for a TriNova customer on Facebook Messenger. (Click to expand) Marketers are employing chatbots for many uses, but one Chicago-based company has found success … Continue reading How one marketer uses a chatbot to retain customers
Erika Brookes — January 18, 2019 Follow @ebrookes — January 18, 2019 As consumers seek out gifts for everyone on their holiday shopping lists, the last few months of each year consistently deliver increased traffic and sales for retailers small and large. The latest numbers indicate that November to December revenue was in the ballpark … Continue reading How to Turn Seasonal Shoppers into Year-round Customers
Jeff Pulvino — December 21, 2018 Follow @jeffpulvino — December 21, 2018 Email newsletters are a great way to connect and engage with your customers and prospects. However, creating one, whether it is from scratch or with the use of templates, is not always that easy. More often than not, you have to take into … Continue reading 7 Ways to Create Email Newsletters Your Customers Will Want to Read and Share
To Have And To Hold: How Email Helps Retailers Acquire And Retain Customers by Ray Schultz , Columnist, December 7, 2018 Email is one of the main tools used by retailers to acquire new customers, according to How Investments In Customer Acquisition And Retention Lead To Strong ROI, a study by Retail Touchpoints. But it’s … Continue reading To Have And To Hold: How Email Helps Retailers Acquire And Retain Customers
Research shows the shopping season starts well before Black Friday, and savvy marketers plan how to retain all those new customers. Robin Kurzer on November 13, 2018 at 5:44 pm You may already know this, but turns out your customers aren’t waiting till Black Friday to shop for the holidays. In the past few years, … Continue reading Your customers aren’t waiting till Black Friday, neither should you
Zsuzsa Kecsmar — October 30, 2018 Follow @zsuzsakecsmar — October 30, 2018 The word “omnichannel” has taken on a life of its own in the marketing world, but before it became a buzzword, retailers had already long been working to grow their sales by adding new channels into their mix. Now the same companies are … Continue reading Reaching More Retail Customers With an Effective Omnichannel Loyalty Program
JJ Tyson — October 29, 2018 — October 29, 2018 With Halloween just around the corner, many people are looking for a good scare. Spooky decorations are adorning suburban lawns, horror movies are premiering left and right, and “Monster Mash” seems to be playing everywhere. However, there is one place where you never want to … Continue reading On-Entry Strategies and Why They Scare Customers Away
Ankush Mahajan — October 1, 2018 Follow @ankushmahajann — October 1, 2018 Take a look at the top ecommerce companies in the world “Amazon” “Alibaba” “FlipKart”, and you’ll notice all of them are multivendor stores, and for a reason. Multivendor ecommerce websites offer much greater practicality in comparison to their single-vendor counterparts. They have a … Continue reading Must-Have Features of a Multivendor Ecommerce Website: Customers, Sellers, and Admin Features
Miranda Marquit — September 21, 2018 — September 21, 2018 Accepting online payments can be a great way to help you expand your business and make it easier for your customers to give you money. On the other hand, it seems as though every other day we hear about a data breach. And, even though … Continue reading 5 Ways to Help Your Customers Feel Comfortable Paying Online
