Beyond the backlash lies a bigger issue for marketers: when vendors need customer data for their products, who captures the value? By Constantine von Hoffman Published on July 7, 2026 On July 1, HubSpot announced new terms of service that allowed the company to take enrichment data from one company and use it … Continue reading HubSpot reverses course after customers reject data sharing
July 06, 2026 Klarna wants to become a bank. Here’s what that could mean for millions of customers BY Taylor Hatmaker The “buy now, pay later” fintech giant Klarna wants to become a real bank. The Swedish company just announced its plans to establish a U.S.-based subsidiary known as Klarna Bank USA. If approved, the … Continue reading Klarna wants to become a bank. Here’s what that could mean for millions of customers
The strongest marketing messages address the frustrations and motivations customers rarely share directly. Here’s how AI can help uncover them. By Ed Poppe Published on June 18, 2026 The most important step before writing a marketing headline is understanding what drives your customer. Across all the performance marketing campaigns I’ve optimized for … Continue reading What customers tell friends that marketers miss
Mailchimp is not shutting down, but Intuit’s latest comments suggest the platform is entering a very different phase. By Pamela Parker Published on May 22, 2026 Intuit’s announcement this week that it will cut approximately 3,000 jobs — 17% of its global workforce — landed hard across the tech industry. But for the 11 … Continue reading What Intuit’s layoffs mean for Mailchimp customers
Amplitude gets the Statsig platform and customers, but OpenAI keeps the team that built the technology. By Constantine von Hoffman Published on May 8, 2026 Product development and analytics providers Amplitude and Statsig have gone from competitors to partners, but the arrangement is already raising questions about what customers are actually getting. Under … Continue reading Amplitude and Statsig deal raises questions for customers
April 08, 2026 Samsung is shutting down its texting app for U.S. customers BY Associated Press Samsung is saying goodbye to its namesake texting app, at least for United States customers. According to an end-of-service announcement published on the tech giant’s U.S. support website, Samsung Messages will be discontinued in July. Impacted owners of Samsung smartphones and other … Continue reading Samsung is shutting down its texting app for U.S. customers
Hidden costs and punitive fees are trust killers. Algorithm-driven revenue might help Q4, but it erodes long-term loyalty. Here is how to price for partnership. By Annette Franz Published on April 3, 2026 Leaders often treat fees as a pricing decision, but customers experience them as a trust decision. Every fee sends a … Continue reading What the fees customers hate reveal about your pricing strategy
PSA: T-Mobile customers have a week to sign up for a free year of MLB.TV With a yearly subscription running $150, this is a sweet deal for any baseball fans on T-Mo. By Sam Rutherford March 25, 2026 Sam Rutherford for Engadget We may receive a commission on purchases made from links. Today marks the … Continue reading PSA: T-Mobile customers have a week to sign up for a free year of MLB.TV
Salesforce survey finds 83% of marketers saying customers expect two-way conversations, but 69% admitting they can’t respond fast enough. By Constantine von Hoffman February 24, 2026 Eighty-three percent of marketers say customers expect two-way conversations. Yet 69% admit they struggle to respond quickly to inquiries. That gap may be the most critical signal … Continue reading Customers want dialogue, and marketers cannot keep up
An AI prompt framework to clarify positioning, segment opportunity and prioritize high-impact loyalty initiatives without a six-figure agency budget. By Ed Poppe February 20, 2026 The best loyalty programs aim to show up like a friend who actually knows you. Marketers have a thousand ideas and no time to test them. AI won’t … Continue reading How to design a loyalty program your CFO and customers will both support
