Tag Archives: Customers

15 Insanely Effective Sales Promotion Examples to Win More Customers

Nia Gyant October 17, 2020 Successful companies know that sales promotions are among the most effective methods of increasing sales, boosting customer satisfaction, and heightening brand awareness. Sales promotions have been used for decades with great success and, no matter your industry or the size of your business, there are sales promotion techniques that can … Continue reading 15 Insanely Effective Sales Promotion Examples to Win More Customers

Customers You DON’T Want Based on Lifetime Value

Angela Hausman, PhD September 18, 2020 Image source CIO Businesses tend to think the more customers the better. And mostly that’s true. Certainly, I wouldn’t normally advocate throwing someone out of your retail business, but there are many cases where you don’t want to encourage customers to come into your store or virtual business in … Continue reading Customers You DON’T Want Based on Lifetime Value

Why Digital Transformation Always Needs To Start With Customers First

Louis Columbus September 14, 2020 Customers’ expectations, preferences, changing patterns in how and why they purchase need to be the core of any digital transformation effort. 63% of organizations say delivering an excellent customer experience as measured by customer satisfaction scores defines success as a digital-first business, according to a recent IDG study. 67% of … Continue reading Why Digital Transformation Always Needs To Start With Customers First

4-Step Guide to Effectively Using Video to Relate with Your Customers Innovatively

Joseph Chukwube September 5, 2020 Engagement determines the effectiveness of any marketing strategy. Yet, the nature of video excludes interaction and it is a challenge for marketers to create a video strategy that engages the customer. Of course, internet users want video content from brands. But for brands to engage their customers using videos, they … Continue reading 4-Step Guide to Effectively Using Video to Relate with Your Customers Innovatively

Optimizing “Google My Business” and How To Attract More Local Customers

Jonathan Payne August 19, 2020 Before Google My Business, it wasn’t long ago the phone book was the most practical way to find restaurants, service providers, retailers, and more. It was a slow-moving world, huh? Sure, you could find the business after a lot of flipping through pages. But even then, you had no easy … Continue reading Optimizing “Google My Business” and How To Attract More Local Customers

How COVID-19 affected HubSpot customers: ‘People wanted to hear from marketers’

Data shows positive audience response to inbound and outbound marketing, but response to sales emails lagged. Kim Davis on July 8, 2020 HubSpot this week provided extensive insights into the effects of COVID-19 on digital businesses by aggregating second-quarter data from its 70,000-plus customer base. The data confirmed: A notable growth in web traffic (18% … Continue reading How COVID-19 affected HubSpot customers: ‘People wanted to hear from marketers’

5 Ways Product Managers Can Prioritize Mobile Customers

Ashley Sefferman June 30, 2020 A huge number of consumer transactions now happen digitally due to COVID-19. As a result, 2020 is the most we’ve seen brands leverage mobile customer feedback to improve their products and adjust their overall business goals. Companies and product managers across all industries have leveled up their in-app engagement processes … Continue reading 5 Ways Product Managers Can Prioritize Mobile Customers