Tag Archives: Customers

How Canva is approaching B2B customers with AI-powered tools

B2B Engagement

Canva rallies customers with a B2B push to get the word out about its Magic Studio suite of AI products. Chris Wood on March 12, 2024 Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. The “What Will You Design Today?” campaign was created with … Continue reading How Canva is approaching B2B customers with AI-powered tools →

CDP use case for targeting lapsed customers: Best of the MarTechBot

Customer Data Platforms

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: CDP use case for targeting lapsed customers. MarTechBot on January 8, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of … Continue reading CDP use case for targeting lapsed customers: Best of the MarTechBot →

Putting customers first: The key to successful customer data exchange

Customer Data Platforms

Uncover how brand perception and incentives shape customer data-sharing decisions, plus tips for balancing trust and ROI. Joseph Enever on November 3, 2023 This article was co-authored with Dan Gutter, Sr. Research Specialist, covering Consumer and Culture Insights in the Gartner Marketing Practice. Marketing leaders looking to expand their customer database should focus on delivering … Continue reading Putting customers first: The key to successful customer data exchange →

What to do if customers aren’t receiving your confirmation emails

Email Tools

Learn strategies to overcome email blockers, improve deliverability and adapt to customer communication preferences. Greg Krehbiel on October 31, 2023 Confirmation emails are more than just a courtesy. Sometimes, they contain crucial information — like details about a meeting. So, what do you do when your confirmation emails aren’t being delivered? This article suggests ways … Continue reading What to do if customers aren’t receiving your confirmation emails →

Ikea is cutting the price of furniture as customers feel more inflation pain

IKEA

  By Emily Price October 13, 2023 That Kallax bookshelf you’ve been eyeing at Ikea is potentially about to get a bit cheaper. The furniture and meatball purveyor was forced to raise its prices during the COVID-19 pandemic as the cost of raw materials rose. Now that supply costs have started to become more accessible, … Continue reading Ikea is cutting the price of furniture as customers feel more inflation pain →

How Georgia-Pacific connects with customers on retail media networks

Customer Communication

Director of digital media Paras Shah tells us how he got started with RMNs and what his focus is on now with RMN campaigns. Chris Wood on October 5, 2023 Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. Overseeing these campaigns is Paras Shah, the … Continue reading How Georgia-Pacific connects with customers on retail media networks →

How Citi is stealing the airline status playbook to give its customers perks

Banking Services

  By Sam Becker August 30, 2023 Banking is evolving. While most people may associate a trip to the bank with a long wait in line and grumpy tellers, some banks are upping the ante: They now have branch locations that more closely resemble hotel lobbies, with concierges, cucumber water, and even quiet sitting areas. … Continue reading How Citi is stealing the airline status playbook to give its customers perks →

How to map your selling process to the way your B2B customers buy: A case study

B2B Sales

Learn how an industrial manufacturing company transformed their marketing strategy to meet evolving B2B buying behavior. Ruth Stevens on August 22, 2023 B2B buying has changed dramatically in the last decade, and marketers need to change with it. Let’s look at a company that figured out how to change their marketing to meet their buyers’ … Continue reading How to map your selling process to the way your B2B customers buy: A case study →

The three types of digital value that get customers to buy

Digital Marketing Tools

These three value levels explain exactly what your B2B content needs to do to be memorable and drive action. Kristina LaRocca-Cerrone on August 17, 2023  Digital engagement is complex, and getting more so all the time. In 2023, Gartner’s Multichannel Marketing Survey indicated that marketers manage nine different channels on average. It went on to … Continue reading The three types of digital value that get customers to buy →

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