An inbox that acts like a personal assistant? AI could turn email into a smart, signal-based system that fits your daily life. Here’s how. Ryan Phelan on April 24, 2025 Imagine your inbox is no longer a hodgepodge of personal messages, replies, announcements, alerts and commercial messages you must scroll through endlessly. Instead, your … Continue reading Your next marketing challenge may be winning over the AI in charge of the customer’s inbox
Your biggest competitor may not be who you think. Here’s how to uncover the real threats to your revenue. Zac Stucki on April 7, 2025 Most marketers define their competition too narrowly — and it’s costing them. They focus on companies that offer similar products or services, but customers don’t make decisions based on … Continue reading The competition you’re ignoring is costing you customers
Old-school tactics like corporate gifts, swag and snail mail are brand new and effective people who grew up online. Constantine von Hoffman on March 10, 2025 AI personalization is everywhere, but it’s not everything. Only humans can provide the genuine interaction and empathy to build lasting customer relationships. While AI can help identify your … Continue reading AI can find your ideal customers, but only humans can build real relationships
Some customers drive loyalty and others drive volume — both matter. Here’s how to engage each group while optimizing your resources. Annette Franz on January 29, 2025 Not all customers contribute to your business in the same way. Some build long-term value through loyalty and advocacy; others drive sales volume through frequent transactions. Understanding … Continue reading Are you focusing on valued customers or volume customers?
Limited-time discounts are getting people back in the door at quick-service restaurants, but such gains could be fleeting when the deals disappear. BY Jennifer Mattson Fast-food restaurant chains have been seeing an uptick in traffic over the past two months due to the success of limited-time deals and promotions, along with an early rollout of the … Continue reading Fast-food chains are winning back customers with meal deals. Will the good times last?
Three-quarters of SMBs are adopting or considering new martech solutions over increasing concerns about engaging new and existing customers. Chris Wood on October 16, 2024 Small and midsize businesses are considering or adopting marketing technology to better engage with new and existing customers. Over a third — 35% — of SMBs are currently considering … Continue reading One-third of SMBs are looking to new martech to target customers
Long-standing customers were surprised in August by a new, higher pricing plan for multiple users in a small team. Now the earlier pricing plan is back for them. Chris Wood on October 14, 2024 Small teams alarmed by a recent price increase by Canva are getting a reprieve. The company announced it’s reversing a … Continue reading Canva reverses price hike for loyal customers
Go beyond transactions and build deeper connections with your customers for long-lasting brand relationships. Annette Franz on October 3, 2024 Loyalty. What’s emotion got to do with it? That emotional connection to a brand is extremely important to customer loyalty. It’s often been thought to be a key driver of loyalty. It goes beyond … Continue reading 7 ways to boost customers’ emotional connection and loyalty with your brand
July 21, 2024 Companies can apologize to their customers better. Here’s how In the end, a corporate apology should be about more than just saying ‘we are sorry.’ BY The Conversation When a company makes a mistake—such as a marketing misstep or a product failure that leads to a recall—a good apology can make a big … Continue reading Companies can apologize to their customers better. Here’s how
Amazon’s AI chatbot Rufus is now live for all US customers It’s still in beta and looks to be exclusively tied to the app. lawrence bonk Fri, Jul 12, 2024 Amazon There’s another chatbot in town. Amazon’s AI chatbot Rufus is now live for all US customers, albeit in a beta version. This … Continue reading Amazon’s AI chatbot Rufus is now live for all US customers
