Tag Archives: Customers

Modern Customers Want Brand Communities, No More Advertising

Dana Kachan January 15, 2021 Customers feel the growing need for online socializing, especially when most of us are staying at home during the lockdown. The power of community marketing is rising amidst social distancing in the offline world. “People do not buy goods and services. They buy relations, stories and magic” – Seth Godin … Continue reading Modern Customers Want Brand Communities, No More Advertising

6 Simple Ways to Get More Returning Customers to Your eCommerce Store

Victoria Taylor January 15, 2021 Did you know you can earn more by selling to returning customers rather than acquiring new customers? As a business owner, it’s important that you get new customers going to your store. After all, customers are the only thing keeping your business going. Most eCommerce owners make the mistake of … Continue reading 6 Simple Ways to Get More Returning Customers to Your eCommerce Store

4 Effective Strategies for Selling to Wholesale Customers

Syed Balkhi January 8, 2021 Are you looking for a way to make more money with your online store? If so, you may want to consider the world of wholesale marketing. Essentially, wholesale marketing is when you sell your products to other businesses, usually for resale purposes. You can make new business connections, dramatically improve … Continue reading 4 Effective Strategies for Selling to Wholesale Customers

How to Build a Website For Your Customers, Not Yourself

Andy Woods December 26, 2020 “When a customer enters my store, forget me. They are king.” John Wannamaker, one of America’s advertising pioneers, is quoted as saying “When a customer enters my store, forget me. He is king.” Well, this attitude is as true for early 20th-century American department stores as it is for website … Continue reading How to Build a Website For Your Customers, Not Yourself

B2B Businesses More Likely To Keep Third-Party Ad-Tracking Secrets From Customers

B2B Businesses More Likely To Keep Third-Party Ad-Tracking Secrets From Customers by Laurie Sullivan  @lauriesullivan, December 21, 2020 A recent privacy survey finds that 62% of businesses don’t tell customers about ad trackers collecting their data, and 55% of 1,416 business leaders polled across the United States and Canada believe their company has well-defined and … Continue reading B2B Businesses More Likely To Keep Third-Party Ad-Tracking Secrets From Customers

How to Win at Selling When You Can’t Meet Customers Face to Face

Carrie Morgan November 15, 2020 JESHOOTS-com / Pixabay Many B2B salespeople are used to meeting with their customers face to face; delivering presentations or holding discovery meetings. Their training has been focused around how to hold successful meetings and reading customer body language – only for it all to be thrown up in the area … Continue reading How to Win at Selling When You Can’t Meet Customers Face to Face

15 LinkedIn InMail Best Practices and Message Ads Tips to Close More Customers

Erika Giles November 3, 2020 Looking to utilize LinkedIn ads to reach your target audience? LinkedIn Message ads are a great way to start! LinkedIn InMail and Message Ads are a way to expand on your email campaigns to your target audience via LinkedIn. Start closing more customers and creating excellent engagement with your InMail … Continue reading 15 LinkedIn InMail Best Practices and Message Ads Tips to Close More Customers

For a Successful Holiday Season, Meet Your Customers Where They Are

Mike Kappel October 23, 2020 This year is certainly something, to say the least. Don’t get me wrong—I’ve been counting my blessings each day, but there’s no arguing that 2020 has required some major adjustments. After a summer of social distancing, you (like me) are probably wondering what the heck the holiday season is going … Continue reading For a Successful Holiday Season, Meet Your Customers Where They Are