Christa Tuttle — September 30, 2019 According to recent Gartner research, when B2B buyers are considering a purchase, only 17% of that time is spent meeting potential suppliers. In fact, almost half (45%) of buyers’ pre-purchase period is spent researching independently. So, what does this mean for your upcoming B2B product launch? The extensive pre-purchase … Continue reading Product Launch Best Practices: Finding Your Invisible Customers
Justin Herring — September 26, 2019 Follow @justincherring Local business owners are busy people – you know that already. In a single day, you could be acting as an HR manager, marketing guru, IT expert, and cashier. That’s a lot for any one person to do. For that reason, SEO can sometimes take a back … Continue reading 5 SEO Mistakes That Are Costing You Customers
In today’s Soapbox, focusing on the critical moments in your customer’s journey will increase your odds of delivering an exceptional experience and avoid diluting your resources. Theresa Forman on September 16, 2019 We think brand leaders pay creative agencies for big, bold ideas. Ironically, they tend to pick the safest option: pushing piles of expected … Continue reading Your customers are everywhere, but here’s why you don’t need to be
Nick Mehta — September 9, 2019 Follow @nrmehta — September 9, 2019 Everyone has parts of their job that they love and parts that they loathe. The parts that energize you and the parts that drain you. As you grow in your career, you’ll also grow deeper in understanding which activities are doing what. My … Continue reading How I Meet 500+ Customers a Year as a CEO
The audio ad marketplace is designed to connect advertisers with customers shopping in physical stores around the U.S. Taylor Peterson on September 5, 2019 Audio experience company Vibenomics announced Tuesday the launch of an audio out-of-home (OOH) advertising marketplace, designed to connect advertisers with customers shopping in physical stores around the U.S. According to Vibenomics, … Continue reading Vibenomics launches out-of-home audio advertising marketplace to target customers in-store
Teresa Becker — August 27, 2019 — August 27, 2019 Today’s SaaS companies are on a mission to constantly provide amazing products and value to customers. In order to do this, most SaaS platforms require ongoing updates and new feature releases to both keep up with changing customer needs and ensure the technology is running … Continue reading 5 Tips to Train Customers on New Product Updates
Jared Atchison — August 26, 2019 — August 26, 2019 When you run an online business, your social media is everything. It’s an organic way to build brand awareness, grow a following, and position yourself as a leader in your industry. Beyond that, it improves engagement between your brand and its target audience. Engagement with … Continue reading How To Effectively Engage With Customers On Facebook (3 Tips)
Kevin George — August 22, 2019 Follow @imkevin_monk — August 22, 2019 If you are an email marketer, there is a good chance that you are already sending weekly or monthly newsletters to your subscribers. After all, it is the most popular format used by 83% companies. What is particularly bothersome is that far too … Continue reading 9 Types of Emails You Should Send to Your Subscribers and Customers
The call isn’t dead, just unsolicited calling. Greg Sterling on August 20, 2019 There’s an ongoing debate about the role of telephone sales and whether they’re effective anymore. Many pundits have long asserted that “cold calling is dead,” but is any form of outcalling or inside sales effective now? Declining success rates. A new survey … Continue reading Don’t call me: Nearly 90% of customers won’t answer the phone anymore [Study]
Dave Brock — August 15, 2019 Follow @davidabrock — August 15, 2019 Pexels / Pixabay Recently, the CEO of a company shared the agenda for his management offsite meeting. Agenda: – Review key metrics (30 min) – Discuss service growth plan (30 min) – Discuss 2020 product vision (30 min) – Discuss pricing / packaging … Continue reading What If We Talked About Our Customers?
