Tag Archives: Customers

How COVID-19 affected HubSpot customers: ‘People wanted to hear from marketers’

Data shows positive audience response to inbound and outbound marketing, but response to sales emails lagged. Kim Davis on July 8, 2020 HubSpot this week provided extensive insights into the effects of COVID-19 on digital businesses by aggregating second-quarter data from its 70,000-plus customer base. The data confirmed: A notable growth in web traffic (18% … Continue reading How COVID-19 affected HubSpot customers: ‘People wanted to hear from marketers’

5 Ways Product Managers Can Prioritize Mobile Customers

Ashley Sefferman June 30, 2020 A huge number of consumer transactions now happen digitally due to COVID-19. As a result, 2020 is the most we’ve seen brands leverage mobile customer feedback to improve their products and adjust their overall business goals. Companies and product managers across all industries have leveled up their in-app engagement processes … Continue reading 5 Ways Product Managers Can Prioritize Mobile Customers

How a CDP can help reduce ad spend, drive revenue and build trust with customers

Customer data platforms can do more than simply wed together your customer data, the right solution can help move the needle in multiple ways. Amy Gesenhues on June 4, 2020 As brands are forced to go all-in on their digital efforts in light of COVID-19, the need to tie-together customer data is more urgent than … Continue reading How a CDP can help reduce ad spend, drive revenue and build trust with customers

Oh, Shift! How to Woo Customers Back to Your Business

Ellen Huxtable — June 1, 2020 What are you doing to woo customers back to your business? 2020 began, a new decade, with great expectations and high hopes. Business was good; your customers had needs, and you had solutions. And then, almost overnight, COVID-19 struck, and the business world was thrown into chaos. Businesses are … Continue reading Oh, Shift! How to Woo Customers Back to Your Business

Your customers aren’t interested in your COVID messaging anymore, what now?

COVID burnout is real, but the pandemic is not over. Greg Sterling on June 1, 2020 Even though the coronavirus is far from fully under control, there’s evidence of COVID fatigue everywhere you look. It casually appeared in late April and then in the crowded Wisconsin bar scenes and packed Alabama and Florida beaches of … Continue reading Your customers aren’t interested in your COVID messaging anymore, what now?

Targeting Your Most Profitable Customers – Market Segmentation

Daniel Hopper — May 30, 2020 We only want to market to the people who are most likely to be profitable customers right? Grouping these people based on their common characteristics and how they best respond to marketing would make it easier to communicate with them, right? This blog is about how businesses can use … Continue reading Targeting Your Most Profitable Customers – Market Segmentation