Tag Archives: Customers

Product Launch Best Practices: Finding Your Invisible Customers

Christa Tuttle — September 30, 2019 According to recent Gartner research, when B2B buyers are considering a purchase, only 17% of that time is spent meeting potential suppliers. In fact, almost half (45%) of buyers’ pre-purchase period is spent researching independently. So, what does this mean for your upcoming B2B product launch? The extensive pre-purchase … Continue reading Product Launch Best Practices: Finding Your Invisible Customers

Your customers are everywhere, but here’s why you don’t need to be

In today’s Soapbox, focusing on the critical moments in your customer’s journey will increase your odds of delivering an exceptional experience and avoid diluting your resources. Theresa Forman on September 16, 2019 We think brand leaders pay creative agencies for big, bold ideas. Ironically, they tend to pick the safest option: pushing piles of expected … Continue reading Your customers are everywhere, but here’s why you don’t need to be

Vibenomics launches out-of-home audio advertising marketplace to target customers in-store

The audio ad marketplace is designed to connect advertisers with customers shopping in physical stores around the U.S. Taylor Peterson on September 5, 2019 Audio experience company Vibenomics announced Tuesday the launch of an audio out-of-home (OOH) advertising marketplace, designed to connect advertisers with customers shopping in physical stores around the U.S. According to Vibenomics, … Continue reading Vibenomics launches out-of-home audio advertising marketplace to target customers in-store

How To Effectively Engage With Customers On Facebook (3 Tips)

Jared Atchison — August 26, 2019 — August 26, 2019 When you run an online business, your social media is everything. It’s an organic way to build brand awareness, grow a following, and position yourself as a leader in your industry. Beyond that, it improves engagement between your brand and its target audience. Engagement with … Continue reading How To Effectively Engage With Customers On Facebook (3 Tips)

9 Types of Emails You Should Send to Your Subscribers and Customers

Kevin George — August 22, 2019 Follow @imkevin_monk — August 22, 2019 If you are an email marketer, there is a good chance that you are already sending weekly or monthly newsletters to your subscribers. After all, it is the most popular format used by 83% companies. What is particularly bothersome is that far too … Continue reading 9 Types of Emails You Should Send to Your Subscribers and Customers

Don’t call me: Nearly 90% of customers won’t answer the phone anymore [Study]

The call isn’t dead, just unsolicited calling. Greg Sterling on August 20, 2019 There’s an ongoing debate about the role of telephone sales and whether they’re effective anymore. Many pundits have long asserted that “cold calling is dead,” but is any form of outcalling or inside sales effective now? Declining success rates. A new survey … Continue reading Don’t call me: Nearly 90% of customers won’t answer the phone anymore [Study]