Julia Li — February 7, 2018 — February 7, 2018 Watch our Webinar to learn how your company can achieve your positive business engagement goals. Did you know that Forbes has named 2018 “The Year of Employee Experience”? Companies with a strong and positive culture have employees that are happy, productive and loyal to their … Continue reading Can You Prove Well-being, Culture and Social Responsibility Programs Impact Retention and Brand?
Kate Rose — February 6, 2018 Follow @rosemcgrory — February 6, 2018 So, obvious upfront declaration: we offer managed social media as an organisation, so we’d expect you to take this article with a “you would say that” – and that’s just fine. But here’s the thing: we also do a lot of other stuff, … Continue reading Should You Outsource Your Social Media Presence?
Warren Knight — February 5, 2018 Follow @warrenknight — February 5, 2018 Did you know that only 57.6% of businesses use Social Media? What is even more surprising is that 30% of consumers want to support brands online but cannot do so, if a business is not embracing social media. When I work with business … Continue reading Why CEOs Must Embrace Social Media In 2018
Lou Jordano — February 5, 2018 Follow @LouJordano — February 5, 2018 GDJ / Pixabay The explosion of social media over the past few years has been mind-boggling. Facebook now counts more than 2 billion active users, monthly. By 2015, Twitter users were posting 100 million GIFs per year. Instagram now counts more than 40 … Continue reading 4 Tips for Finding the Perfect Social Media Influencer
Mike Allton — February 2, 2018 Follow @Mike_Allton — February 2, 2018 2017 saw an explosion in the use and capability of the Story format. Many years ago, Snapchat was the sole network using this idea of sharing a glimpse into your life with specific friends – a glimpse which would automatically be deleted … Continue reading Should Brands Use Social Media Stories? [Infographic]
Brian Appleton — February 2, 2018 Follow @BArailrunner — February 2, 2018 15 years ago, the term social influencers wasn’t even on most people’s marketing radar. Social media was just a baby in 2003. The only sites worth mentioning were Myspace and LinkedIn until they were joined by Facebook in 2004. How things have changed. … Continue reading Do You Need to Use Social Influencers in Your Marketing Strategy?
If you’re worried about Facebook’s changes to its News Feed, don’t panic just yet. Columnist Rachel Lindteigen shares ways to expand the reach of your content in the wake of the update. Rachel Lindteigen on February 2, 2018 If you’re like many marketers, you’ve heard about the update to the Facebook algorithm and the … Continue reading Sharing on social in the wake of Facebook’s recent algorithm update: what you need to know
By Vikas Agrawa January 31st, 2018 As a marketer, you can’t afford to be behind the competition. You never sleep on the job — you should always be on the lookout for the next avenue for growth. Statistics show that 74% of marketers incorporate the use of visual content in their social media marketing, … Continue reading How to Use Visual Storytelling to Improve Your Social Marketing
By Rohan Ayyar January 30th, 2018 Over the past decade, social media has become the domain where much of the world’s buzz takes place. By 2021, the number of users across the globe is expected to surpass the 3 billion mark. In addition to all the people talking, sharing, liking, and posting all over the place, … Continue reading Reading Your Audience: How to Incorporate Psychology into Social Media Marketing
Ivan Ivanov — January 29, 2018 — January 29, 2018 Unlike other similar marketing documentation, a social media report isn’t strictly defined with a clear-cut structure. Even though you might be able to find different templates online, creating a paper to outline the data of a networking profile is not an easy task. Almost every … Continue reading How A Social Media Report Can Help Bring You More Clients