Tag Archives: Social

Job seekers: A 50-year-old social theory could be the key to your success on LinkedIn

By Sam Becker September 15, 2022 Many people likely turn to their family members or friends for help when starting a job search. But according to a new study, which looked at how social media and the labor market mesh, it may be more beneficial to skip over our strong connections and consider those on … Continue reading Job seekers: A 50-year-old social theory could be the key to your success on LinkedIn

A new California law will require social media platforms to add more ‘protections’ for children

Snap, TikTok and YouTube need to do more to protect children, lawmakers say Snap, YouTube and TikTok promised new safety features, but lawmakers weren’t impressed K. Bell @karissabe   Samuel Corum via Getty Images The Senate Commerce Committee just wrapped up another three-hour hearing about social media’s effect on children and teens. But the latest … Continue reading A new California law will require social media platforms to add more ‘protections’ for children

Shoppers Want Email Offers Before The Holidays, Social Media Is Second

Shoppers Want Email Offers Before The Holidays, Social Media Is Second by Ray Schultz , September 21, 2022 Email is the preferred channel for 35% of consumers approaching this holiday season. And 38% say email is most likely to catch their attention, according to Optimove’s 2022 Consumer Holiday Retail Shopping Survey. Social media is a distant … Continue reading Shoppers Want Email Offers Before The Holidays, Social Media Is Second

Building GSK’s Social Listening Post: It’s More Than ‘Engagement’

Building GSK’s Social Listening Post: It’s More Than ‘Engagement’ by Steve Smith , Staff Writer @popeyesm, July 29, 2022 “Engagement” is table stakes when it comes to understanding and leveraging the intelligence that social media offers brands. In order to go deeper, you need sophisticated listening protocols, data and analytics infrastructure and a plan for democratizing … Continue reading Building GSK’s Social Listening Post: It’s More Than ‘Engagement’

Snap stock price tanks in a warning sign for social media investors: Here’s what happening

By Christopher Zara     July 22, 2022     The wild growth that Snapchat and other social media companies enjoyed during the lockdown phase of the COVID pandemic is looking farther and farther in the rearview mirror. Shares of Snap Inc. are tumbling in premarket trading on Friday after the company reported disappointing financial … Continue reading Snap stock price tanks in a warning sign for social media investors: Here’s what happening

Research Points To Power Of Social Brand Conversation On Consumer Decision Making

Research Points To Power Of Social Brand Conversation On Consumer Decision Making by Richard Whitman , Columnist, July 15, 2022 Publicis Media and Twitter recently collaborated on a research study that the companies say point to the power of social brand conversation on consumer decision making and sales.    This study surveyed 9,600 consumers on … Continue reading Research Points To Power Of Social Brand Conversation On Consumer Decision Making