Tag Archives: Social

How Can Brands Respond To Political And Social Issues Responsibly?

How Can Brands Respond To Political And Social Issues Responsibly? by Grace Farag , May 4, 2022 The recent kerfuffle over the exceedingly unfortunate CNN cutaway to an Applebee’s ad featuring a dancing cowboy, which aired right next to footage of war-torn Kyiv, is just the latest example of ads behaving badly — but in this … Continue reading How Can Brands Respond To Political And Social Issues Responsibly?

Why we care about social media marketing: A guide for brands

Learn how to be successful with social media marketing – one of the most important channels across the digital landscape. Akshat Biyani on May 3, 2022 Social media is still one of the most powerful marketing channels. Social platforms enable word-of-mouth, brand authenticity, brand trust, community and more. All of this comes with a degree … Continue reading Why we care about social media marketing: A guide for brands

Consumers Find Things To Do Offline, Rather Than On Social Media

Consumers Find Things To Do Offline, Rather Than On Social Media by Laurie Sullivan  @lauriesullivan, April 7, 2022 Consumers are shifting toward more intentional online behavior — moving from social platforms and toward editorial sites such as news and lifestyle websites, mainly because the content is more positively perceived. Some plan to spend their time offline. … Continue reading Consumers Find Things To Do Offline, Rather Than On Social Media

First it changed basketball. Now Overtime’s social content machine is kicking off 7-on-7 football

By Jeff Beer   March 29, 2022 For the last 13 years, Cam Newton has been deeply involved in 7-on-7 youth football, running teams of many ages through his foundation. Now, the former NFL MVP is becoming an investor with Brooklyn-based Overtime’s newest sports venture OT7, a new 7-on-7 football league for high school-age players … Continue reading First it changed basketball. Now Overtime’s social content machine is kicking off 7-on-7 football

70% Of SMBs Investing In Social Media Advertising In 2022, Study Shows

70% Of SMBs Investing In Social Media Advertising In 2022, Study Shows by Colin Kirkland , March 18, 2022 New survey findings from Visual Objects –– a portfolio site featuring case studies and client reviews on top creative agencies –– show that 70% of small businesses (SMBs) are focusing and investing in social media advertising … Continue reading 70% Of SMBs Investing In Social Media Advertising In 2022, Study Shows