J. Frank Sigerson — August 7, 2018 — August 7, 2018 Corporate social responsibility (CSR) may not solve all the world’s problems—but it can give just the right push toward making this world a better place to live in. This is because most CSRs have a powerful reach and influence. After all, these projects are … Continue reading How Corporate Social Responsibility Is Changing the Way We Help the World
Tag Archives: Social
How To Find Out Which Social Media Platform Your Audience Is Using
Alex Humphries — August 7, 2018 — August 7, 2018 Your audience is on social media. We’re pretty certain of that. What we don’t yet know is where they are on social media. What platform, or platforms, are they using? Which do they engage on the most? On which are they likely to interact with … Continue reading How To Find Out Which Social Media Platform Your Audience Is Using
Why to Include Social Media Translations in Your Marketing Strategy
Greetje den Holder — August 3, 2018 Follow @GdenHolder — August 3, 2018 Last week, I published the ultimate guide to a perfect social media strategy. There is one issue to consider that might be added to that guide, which is social media translations. If your company is working on an international market, you have … Continue reading Why to Include Social Media Translations in Your Marketing Strategy
Looking to Increase Social Sharing at Your Company? Do These 4 Things Today
Todd Kunsman — August 3, 2018 Follow @OhSoFreshMusic — August 3, 2018 With the fast-paced moving of information on social media platforms, it is easy for your company’s social posts to be missed. Plus, the updating and changing of algorithms (looking at you Facebook) have affected the way content is seen as well. This means … Continue reading Looking to Increase Social Sharing at Your Company? Do These 4 Things Today
Even Search Marketers Investing 200% More In Social
Even Search Marketers Investing 200% More In Social by Laurie Sullivan , Staff Writer @lauriesullivan, August 2, 2018 Despite Facebook’s woes surrounding Cambridge Analytica and fake accounts intended to influence U.S. political elections, the number of marketers spending more than half of their budget on social campaigns rose 200% in the past year. In fact, 88% … Continue reading Even Search Marketers Investing 200% More In Social
The Impact of Social Media on Your Corporate News
Kirstin Liebhardt — August 2, 2018 Follow @onlinenewsroom — August 2, 2018 Social media users are active- very active. They spend hours searching, reading and sharing your news. What does this mean for the corporate communicator? Publishing your news, stories, events, and multimedia on social media channels can be an effective means of distributing your … Continue reading The Impact of Social Media on Your Corporate News
How To Build A Brand Community Using Social Media
Carol Forden — July 31, 2018 Follow @carolforden — July 31, 2018 Today, companies and brands are often unsure of what to post on social media and often resort to self-promotion, which to be honest is boring and one of the worst things you can do. Social media when utilized correctly and with a purpose … Continue reading How To Build A Brand Community Using Social Media
4 Things to Know About the Future of Social Media for Gen Z
Liz Papagni — August 1, 2018 Follow @mrktgworx — August 1, 2018 Marketers dropped the ball with Millennials, and they know it. Now that Generation Z is in charge of their own wallets, marketers are determined to correct past mistakes. Born from anywhere in the mid-90’s to the mid-2000’s, this generation wields 25.9% ($ 44 … Continue reading 4 Things to Know About the Future of Social Media for Gen Z
Unlikely Brands That Are Smashing Social Media
Sahail Ashraf — July 31, 2018 — July 31, 2018 We strongly believe that any brand can have a useful and fun presence on social media. Brands are often so confident that they can do this that they use in-house staff. And a lot of that confidence is derived from knowing that their business works … Continue reading Unlikely Brands That Are Smashing Social Media
Vector Media Uses Social Influencers To Boost OOH, Experiential Campaigns
Vector Media Uses Social Influencers To Boost OOH, Experiential Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, July 25, 2018 Vector Media, known for its digital and static out-of-home, as well as experiential advertising, has developed a business model to pull social influencers into the mix, thereby extending the life of campaigns. Jim MacCurtain, Chief … Continue reading Vector Media Uses Social Influencers To Boost OOH, Experiential Campaigns
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