Tag Archives: Social

How to Leverage Social Listening for Reputation or Crisis Management

Curt Kaneshiro — October 11, 2018 — October 11, 2018 GDJ / Pixabay Social listening has a variety of applications to help businesses meet their business and marketing goals. It provides marketers with the ability to monitor awareness levels, competitive landscape, consumer segments, product features and brand sentiment. Social listening also provides marketers with access … Continue reading How to Leverage Social Listening for Reputation or Crisis Management

Pew: Internet adoption, social media usage have been flat since 2016

While the overall numbers have peaked, there is still growth and change within categories. Greg Sterling on October 1, 2018     Use of social media and internet adoption more broadly are flat according to new data from the Pew Research Center. The organization found the percentages of users who own smartphones, use social media … Continue reading Pew: Internet adoption, social media usage have been flat since 2016