Alex Humphries — October 13, 2018 — October 13, 2018 If used properly, social media can be a wonderful tool. You can use it to engage with customers past, present and future, use it to increase awareness of your brand, or even generate sales or leads for your business. But many businesses find themselves in … Continue reading 7 Reasons Why Your Social Media Activity is Falling Flat
Susan Gilbert — October 11, 2018 Follow @SusanGilbert — October 11, 2018 How To Build a Strong Social Media Influence There’s a lot you can do to deliberately improve your social media influence online. After all, social media has become the main standard by which we communicate and share information – but it is also … Continue reading 10 Ways to Improve Your Social Media Influence
Curt Kaneshiro — October 11, 2018 — October 11, 2018 GDJ / Pixabay Social listening has a variety of applications to help businesses meet their business and marketing goals. It provides marketers with the ability to monitor awareness levels, competitive landscape, consumer segments, product features and brand sentiment. Social listening also provides marketers with access … Continue reading How to Leverage Social Listening for Reputation or Crisis Management
Mike Begg — October 5, 2018 — October 5, 2018 kirstyfields / Pixabay As Amazon has grown as an eCommerce platform so have the complexities of being an Amazon Seller. The days of simple SEO optimization is no longer enough to keep with the massive number of sellers – and that number is growing every … Continue reading How to Successfully Drive Traffic to Amazon with Social Media Advertising
Sofia Pompeo — October 3, 2018 — October 3, 2018 Have you ever thought about how social media impacts SEO or vice versa? If not, start moving it to the front of your mind. Search engine optimization (SEO) and social media are two very different marketing channels, but they have complementary effects on one another. … Continue reading How SEO and Social Media Intersect
While the overall numbers have peaked, there is still growth and change within categories. Greg Sterling on October 1, 2018 Use of social media and internet adoption more broadly are flat according to new data from the Pew Research Center. The organization found the percentages of users who own smartphones, use social media … Continue reading Pew: Internet adoption, social media usage have been flat since 2016
Hannah Sears — September 25, 2018 Follow @Pixlee — September 25, 2018 paulbr75 / Pixabay You probably encounter social storefronts several times a day but may not know exactly what they are. A social storefront is a functional ecommerce store within an established social media network. Having a social media presence gives brands a chance … Continue reading What is a Social Storefront—and Why Do You Need One?
Danielle Winski — September 22, 2018 Follow @DwinskiPR — September 22, 2018 Social media marketing may seem pretty easy, but the truth is – it’s harder than you think! Keep reading to learn how to avoid 11 of the most common mistakes business make. When done well, social media is a powerful and cost-effective marketing … Continue reading Social Media Success: 11 Mistakes to Avoid
Riley Panko — September 22, 2018 Follow @RileyPanko — September 22, 2018 Social media is a critical element of most businesses’ marketing strategies nowadays. In 2018, 77% of the U.S. population has at least one social media profile. It’s predicted that the average person nowadays will spend 5 years and 4 months on social media … Continue reading Which Resource is Best for Your Social Media Marketing?
Kate Van Dyke — September 14, 2018 — September 14, 2018 Unless you’ve been hiding under a rock for the last two decades, you’ve probably heard a thing or two about social media platforms. Social media has transformed the way we communicate with friends and family and interact as a society. Social media platforms have … Continue reading Best Practices to Develop a B2B Social Media Strategy