Tag Archives: Social

SEO and social: 1 + 1 = 3

Columnist Eric Enge recaps a session from SMX West detailing fresh ideas for how search engine optimization (SEO) and social media marketing can work together to produce results. Eric Enge on April 4, 2017   The recent SMX West conference had many awesome sessions, and today I’m going to provide some compelling insights from “SEO and … Continue reading SEO and social: 1 + 1 = 3

How To Measure Social Media ROI With Campaign Tracking In 3 Steps

Catherine Hayden — April 7, 2017 — April 7, 2017 Measuring the return on your social media investment isn’t optional. Making sure you demonstrate how your social media campaigns are contributing to an organisation’s broader business goals secures their buy-in. To do this, you need a firm grasp of social media ROI and to make … Continue reading How To Measure Social Media ROI With Campaign Tracking In 3 Steps

Manufacturing: Buyers Are On Social Media, Are You?

Pamela Muldoon — April 7, 2017 Follow @pamelamuldoon— April 7, 2017 For years manufacturing firms grew simply by producing good quality, differentiated products. As a result, the sales function was fairly straightforward albeit passive: salespeople called on their clients on a regular basis and maintained solid relationships with them. If a quote was reasonable and … Continue reading Manufacturing: Buyers Are On Social Media, Are You?

How to Run a Successful Social Media Advertising Campaign

Emily Sidley — April 6, 2017 Follow @EmilySidleyPR— April 6, 2017 It’s no secret that a social media presence is important for connecting with consumers and getting the word out about your business these days. There are all sorts of important elements of a successful campaign, such as posting regularly, not being too self-promotional, including … Continue reading How to Run a Successful Social Media Advertising Campaign