Sahail Ashraf — June 12, 2017 Follow @Talcontent— June 12, 2017 It’s a more common problem than you think, and it probably affects more brands than you think too. It’s that awful situation where a brand literally ‘gives up’ on social media. The ROI that their agency promised them has not materialized. Their social accounts … Continue reading 3 Tips To Reinvigorate Your Brand’s Social Media Marketing Efforts
Warren Knight — June 9, 2017 Follow @warrenknight— June 9, 2017 ACCORDING TO RESEARCHER GARTNER, AI BOTS WILL POWER 85% OF ALL CUSTOMER SERVICE INTERACTIONS BY 2020. AI (Artificial Intelligence) has been a hot topic in 2017, especially when looking at the future of Artificial Intelligence in Social Media. Investment has been growing in AI, … Continue reading The Future of Artificial Intelligence in Social Media
Brooke B. Sellas — June 9, 2017 Follow @madSMscientist— June 9, 2017 Looking for a social media agency to ensure you’ve constantly got something smart to say online? Congratulations! Outsourcing your social media to someone else is often a shrewd move. However, I can tell you from experience that unless you do your homework when … Continue reading How To Interview (And Hire!) A Social Media Agency
Nicole Farber — June 9, 2017 Follow @FarberNicole— June 9, 2017 Sometimes, a company or organization will run into trouble. It can be a simple gaffe – a mistaken statement or action. Maybe something happened at your place of business, a college campus, in your parking lot, or other instances where you are receiving backlash. … Continue reading “Oh No She Didn’t!”: Got a Social Media Crisis on Your Hands?
Janet Church — June 9, 2017 Follow @JanetChurch— June 9, 2017 PublicDomainPictures / Pixabay Corporations spend millions of dollars a year to increase their visibility and mindshare on social media. However, there are times when companies stand out on social media for all of the wrong reasons. Some notorious examples spring to mind: The numerous … Continue reading Why Social Media Risk Management is About More than Handling a PR Crisis
Lilach Bullock — June 8, 2017 Follow @lilachbullock— June 8, 2017 Generating Leads Through Social Media (5 Little-Known Tactics) Generating leads through social media can seem impossible. The truth is, social media can be a great source for lead generation, as well as for nurturing leads and turning them into customers. In this blog post, … Continue reading Generating Leads Through Social Media (5 Little-Known Tactics)
John Hawthorne — June 7, 2017 — June 7, 2017 geralt / Pixabay Sales are the absolute lifeblood of your eCommerce store. Simply put, without sales, you’ll go out of business and be forced back to your office job. Because of this, you’re always looking for new ways to supercharge your sales. To get more … Continue reading 10 Steps To Supercharging Your eCommerce With Social Media
Contributor Sweta Patel walks you through the three main social media attribution models to help you understand which approach will work best for your organization. Sweta Patel on June 7, 2017 Have you been looking for the best way to measure the effectiveness of each of your social media channels? Do you want to … Continue reading Two social media attribution models to use instead of single-touch
Annaliese Henwood — June 7, 2017 Follow @MktgInnovator— June 7, 2017 You’re on social media because, among other possible reasons, you want to drive visitors to your business website. It’s a good goal, and social media outreach is a handy technique for it. It’s all a matter of how you do it. Social media is … Continue reading How to Increase Website Traffic Using Social Media Outreach
Ivan Ivanov — June 6, 2017 — June 6, 2017 From the #BowWowChallange to the most creative Oscar Best Picture creations, people love expressing themselves through viral trends on social media. A simple photo, such as Michelle Obama side-eyeing, a comment over a picture, such as ‘brother may I have some oats’ or a funny … Continue reading The Top Social Media Viral Marketing Stunts Of 2017
