Sahail Ashraf — March 19, 2020 We all know there can be huge frustrations with shopping in the real world. There are queues, stress, and the constant annoyance of items not being in stock. Then there is buying online, which has non-immediate gratification as the only drawback (although many things can now be bought instantly). … Continue reading How Social Media Helps You Shop
Lara Dunning — March 13, 2020 Establishing a social media marketing plan takes a lot of time and effort and there are lots of things to consider, including which platform to use and how best to reach your target audience. However, many brands often overlook creating a social media crisis plan; this is one of … Continue reading Do You Have a Social Media Crisis Plan?
Pam Moore — March 13, 2020 Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. They talk … Continue reading How to be a Digital and Social Marketing ROI Rebel – 10 Proven Strategies [Podcast]
Arik Hanson — March 9, 2020 Last week, Greg Swan shared an interesting tweet as part of his presentation on the state of social media in 2020. It talked about the “half life” of content. See below. Fascinating to compare the half-life of content across platforms (time it takes for a piece of content to … Continue reading How Your Content’s Half-Life Should (Drastically) Impact Your Social Media Strategy in 2020
Liz Papagni — March 9, 2020 Social media has absolutely revolutionized the many ways that brands can market to potential buyers. Through the ability to reach vast numbers of people, exposure to new brands is now easier than ever. Brand communities give products and their makers a chance to cultivate dedicated audiences that help boost … Continue reading Convincing and Converting Buyers Through Social Media Marketing
Colleen McKenna — March 8, 2020 After all these years, I still remind people that to think of LinkedIn as social media is just plain wrong. People feel compelled to disclose they’re not on social media but do like LinkedIn. How I use LinkedIn is different from how I view social channels like Facebook, Twitter, … Continue reading Do I Have to Be on Social Media?
Mary Lister — March 7, 2020 So your company decided that it’s about time to start engaging with an audience on social media. That probably means you’re going to run some social advertising (Facebook Ads, anyone?) and establish a brand presence on Instagram, Facebook, LinkedIn, Twitter, and maybe even some other social media networks. Image … Continue reading 7 Ways to Write More Like-able Social Media Copy
Anthony Santiago — March 6, 2020 The famous, influential person on social media networks who endorse brand products and services is an influencer on social media. You can also define a social media influencer as a person working in and collaborating with a particular industry. It is also an individual who can have an impact … Continue reading How Social Media Influencers Impact Businesses
Gee Ranasinha — March 4, 2020 While social media seems to be losing some of the sociability it once had, Google seems to be taking more and more search clicks away from businesses. What on earth is going on? Back when social media channels started to gain traction with the general public (thereby putting them … Continue reading How Changes To Search and Social Media Negatively Affect Your Business
Dave Brock — February 27, 2020 Listen to the proponents of “Social Selling,” and it is the future of selling. It is the way for us to “develop relationships,” extend our reach, capture new prospects and customers. The Social Selling experts talk about extending the size of your networks, many talking about how many 100’s … Continue reading Social Selling, Bar Hopping, and Relationship Commoditization