Microsoft agrees to union contract terms involving the use of AI This is the first US instance of collective bargaining in the company’s history. Lawrence Bonk Mon, Dec 11, 2023 Future Publishing via Getty Images Microsoft has agreed to union contract language regarding its use of artificial intelligence, which should give workers a voice … Continue reading Microsoft and CWA Union reach AI agreement
Investment is slowing, budgets are shrinking and generative AI threatens disruption. Here’s why 2024 may be a shakeup year for martech. Scott Gillum on November 9, 2023 One certainty for marketers over the last dozen years is that Scott Brinker’s martech landscape map would grow. The map, which started in 2011 with only 150 companies … Continue reading 5 reasons why the martech landscape will reach its peak in 2024
By Associated Press November 08, 2023 Hollywood’s actors union reached a tentative deal with studios Wednesday to end its strike, bringing an end to months of labor strife that ground the entertainment industry to a historic halt. The three-year contract agreement must be approved by votes from the union’s board and its members in … Continue reading SAG-AFTRA strike is over as actors reach tentative deal with Hollywood studios
Cox Media Group Follows Search Engines Into ‘Really Local’ News And Reach by Laurie Sullivan @lauriesullivan, August 22, 2023 Cox Media Group (CMG) has followed search engines like Google and Microsoft, as well as platforms like Nextdoor and Facebook, into the world of community local news. The goal is to attract small local advertisers and … Continue reading Cox Media Group Follows Search Engines Into ‘Really Local’ News And Reach
The national retailer is capitalizing on mobile to drive online and in-store purchases during its back-to-school push. Chris Wood on August 16, 2023 The Container Store is using texts and other mobile channels to drive back-to-school sales as college students prepare to move into dorms. The company’s strategy is tailored to engage customers in the … Continue reading How The Container Store is using SMS to reach college students
U.S. Paid-Search Spend Forecast To Reach $110B In 2023 by Laurie Sullivan , Staff Writer @lauriesullivan, May 18, 2023 Marketers are expected to spend $110 billion in 2023 on paid-search advertising and $29.69 on retail media search, according to a forecast from eMarketer, an Insider Intelligence company. The data shows that overall U.S. digital ad spending … Continue reading U.S. Paid-Search Spend Forecast To Reach $110B In 2023
Search-Based Retail Media Accelerates Search Market To $350B, ‘Traditional’ Still Dominates by Laurie Sullivan , Staff Writer @lauriesullivan, April 13, 2023 Search initially changed technology and the way marketers market. Now technology is changing search. Driven by the rapid acceleration of retail media, as well as new generative AI applications, total search spending is projected to … Continue reading Global Search Ad Spend Forecast To Reach $350.4B, Retail Media Challenges Growth
Unifying first-party data in the CDP helps authenticate users and quickly improve their experiences. Chris Wood on December 22, 2022 Less than two years ago, Penske Media Corporation (PMC) began implementing a customer data profile (CDP) from Treasure Data to unify data across big-name titles like Billboard, Rolling Stone and Variety. PMG has 130m unique … Continue reading How Penske Media uses a CDP to help advertisers reach digital users
Here are the valuable metrics beyond opens and clicks that can impact your business. Chris Wood on November 8, 2022 Metrics like clicks and opens are crucial for measuring campaign performance. But other metrics have a bigger impact on your business and marketing strategy. “It’s not just about getting those easy-access metrics that are available … Continue reading 6 email metrics to help reach marketing goals and make business decisions
Snapchat Helps Merchants Reach Younger Audiences With BigCommerce Integration by Colin Kirkland , November 1, 2022 Snap Inc. has announced a new partnership with BigCommerce — an ecommerce platform focused on helping B2C and B2B brands — inviting U.S. merchants to directly integrate their store into Snapchat as a one-stop-shop to sync product catalogs and … Continue reading Snapchat Helps Merchants Reach Younger Audiences With BigCommerce Integration
