Tag Archives: reach

Report: Marketers are missing mobile opportunities to reach customers in store

The Salesforce/Publicis.Sapient study reveals that 71% of retail customers use their phone during their in-store shopping experience. Robin Kurzer on August 17, 2018  A new report from Salesforce and Publicis.Sapient shows that marketers are missing opportunities to engage with customers who are pulling out their phones while they’re shopping in store. The Shopper-First Retailing Report includes … Continue reading Report: Marketers are missing mobile opportunities to reach customers in store

How to reach consumers while protecting their privacy

Probabilistic methods allow for personal campaigns while ensuring anonymity. The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape and technological capabilities, and with customers increasingly engaging across multiple devices, brands and agencies should be having a different conversation: They need to look beyond which targeting method … Continue reading How to reach consumers while protecting their privacy

How Email Can Make Up For Declining Organic Facebook Reach

Miles DePaul — June 7, 2018 — June 7, 2018 If you’re like 55% of marketers, you have seen a significant decrease in your Facebook page’s engagement since they changed the algorithm to encourage “more meaningful social interactions with family and friends.” While social media platforms are, of course, an important way to connect with … Continue reading How Email Can Make Up For Declining Organic Facebook Reach

The future of retail is Generation Z-dependent — and martech is the way to reach them

Contributor Rohit Gupta outlines three steps retailers must take to evolve for the changing expectations of a new generation coming of age. Rohit Gupta on April 2, 2018    By now, it’s no secret that Gen Zs (born between the mid-1990s and the mid-2000s) value individuality, innovation and creativity above all else — especially when … Continue reading The future of retail is Generation Z-dependent — and martech is the way to reach them

Facebook will no longer show audience reach estimates for Custom Audiences after vulnerability detected

Researchers were able to infer attributes of individuals using the tools. Ginny Marvin on March 23, 2018   Exclusive: Facebook said Friday that it will stop showing audience reach estimates in any campaign using Custom Audience targeting. The move comes after a research team from Northeastern University notified the company through Facebook’s Bug Bounty program … Continue reading Facebook will no longer show audience reach estimates for Custom Audiences after vulnerability detected