Buyers are forming opinions before they click. Learn how to show up in AI answers, earn trust in peer networks, and influence decisions earlier. By Tanya Thorson Published on April 24, 2026 Today’s buyers are researching independently, comparing options, and forming opinions before ever engaging with sales. Additionally, Google AI Overviews now appear … Continue reading Why relevance now beats reach in the AI-driven buyer journey
Why It’s Best For Marketers To Reach Gen Z On The Go by Laurie Sullivan , Staff Writer, April 16, 2026 Marketers try to determine how to reach Gen Z on screens, but Lyft executives believe reaching them on the go is a better way. The ride-hailing company released data on Wednesday from a study … Continue reading Why It’s Best For Marketers To Reach Gen Z On The Go
December 30, 2025 You can’t reach a goal without a plan span>span]:whitespace-nowrap”>I’ve done it, you’ve done it, we’ve all done it. With the best of intentions, we set big goals for our future: get a work promotion, lose 20 pounds, run a marathon. And too often, we give up a few months later, realizing we … Continue reading You can’t reach a goal without a plan
September 11, 2025 Graphic videos of Charlie Kirk’s killing reach the feeds of unwitting social media users with auto-play BY María José Gutierrez Chavez On the afternoon of September 10, shortly after right-wing political activist Charlie Kirk was assassinated in front of a crowd at Utah Valley University, videos of the Turning Point USA cofounder getting … Continue reading Graphic videos of Charlie Kirk’s killing reach the feeds of unwitting social media users with auto-play
Guess what? Marketing/sales alignment is still a problem in B2B, but where the teams work together results are significantly better. Kim Davis on October 8, 2024 No less than 50% of B2B marketers won’t reach their goals this year. When sales and marketing teams are firmly aligned, the outlook is much better, with 80% … Continue reading 50% of B2B marketers won’t reach 2024 goals
CDP GrowthLoop will make TransUnion’s TruAudience data available to users in the hope of improving match rates. Kim Davis on April 17, 2024 Composable CDP GrowthLoop and information company TransUnion announced a new partnership to optimize audience reach and ad spend. The partnership will bring together GrowthLoop’s CDP capabilities and TransUnion’s TruAudience Marketing Solutions. TruAudience’s … Continue reading GrowthLoop and TransUnion partner to improve audience reach
As the gaming industry matures, there are new ways for marketers to reach gamers where they are. Chris Wood on April 1, 2024 Left to right: Jayson Dubin, CEO, Playwire; Julie Piskin, head of global partner program, Roblox; Pete Basgen, director and global lead, gaming & esports, Wavemaker; Paul Chenier, EVP global sales, Playwire at … Continue reading How to reach gamers and understand gaming experiences: IAB PlayFronts
March 27, 2024 Unionized Sega employees reach a bargaining agreement with game maker ‘We’re hopeful that in the midst of extensive layoffs, workers across the video game industry will see organizing as a pathway to improve working conditions for all of us,’ said a union representative. BY Chris Morris Less than a year after Sega recognized … Continue reading Unionized Sega employees reach a bargaining agreement with game maker
Microsoft agrees to union contract terms involving the use of AI This is the first US instance of collective bargaining in the company’s history. Lawrence Bonk Mon, Dec 11, 2023 Future Publishing via Getty Images Microsoft has agreed to union contract language regarding its use of artificial intelligence, which should give workers a voice … Continue reading Microsoft and CWA Union reach AI agreement
Investment is slowing, budgets are shrinking and generative AI threatens disruption. Here’s why 2024 may be a shakeup year for martech. Scott Gillum on November 9, 2023 One certainty for marketers over the last dozen years is that Scott Brinker’s martech landscape map would grow. The map, which started in 2011 with only 150 companies … Continue reading 5 reasons why the martech landscape will reach its peak in 2024
