Tag Archives: reach

Improve Your Communication and Reach With 4 Entrepreneur Tools

Susan Gilbert — October 15, 2018 Follow @SusanGilbert — October 15, 2018 4 Entrepreneur Tools for Communication and Customer Relationships Today I have some entrepreneur tools to help them improve their customer relationships. Here’s four links with tips and tricks to kick start your Monday. Running a small business requires the wearing of many hats, … Continue reading Improve Your Communication and Reach With 4 Entrepreneur Tools

How to Expand Your Reach Without Spending a Fortune

Nishadha Silva — September 28, 2018 Follow @rumblinglankan — September 28, 2018 There are many people out there ready to take your money with the promise of furnishing you with lots of shiny new customers. Bricks and mortar advertising, Google Adwords or another Pay Per Click program, SEO’s (Search Engine Optimizers) and marketing “guru’s” and … Continue reading How to Expand Your Reach Without Spending a Fortune

Report: Marketers are missing mobile opportunities to reach customers in store

The Salesforce/Publicis.Sapient study reveals that 71% of retail customers use their phone during their in-store shopping experience. Robin Kurzer on August 17, 2018  A new report from Salesforce and Publicis.Sapient shows that marketers are missing opportunities to engage with customers who are pulling out their phones while they’re shopping in store. The Shopper-First Retailing Report includes … Continue reading Report: Marketers are missing mobile opportunities to reach customers in store

How to reach consumers while protecting their privacy

Probabilistic methods allow for personal campaigns while ensuring anonymity. The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape and technological capabilities, and with customers increasingly engaging across multiple devices, brands and agencies should be having a different conversation: They need to look beyond which targeting method … Continue reading How to reach consumers while protecting their privacy

How Email Can Make Up For Declining Organic Facebook Reach

Miles DePaul — June 7, 2018 — June 7, 2018 If you’re like 55% of marketers, you have seen a significant decrease in your Facebook page’s engagement since they changed the algorithm to encourage “more meaningful social interactions with family and friends.” While social media platforms are, of course, an important way to connect with … Continue reading How Email Can Make Up For Declining Organic Facebook Reach