Tag Archives: reach

3 Ways to Reach More Customers with Social Media this Holiday Season

Patrick Gillooly — November 16, 2017 — November 16, 2017 Reaching your customers or donors — particularly through social media — is key to driving your year-end and holiday goals. But with diminishing organic reach on social platforms like Facebook and Twitter, how can you get in front of more customers this holiday season? Here … Continue reading 3 Ways to Reach More Customers with Social Media this Holiday Season

Why engagement trumps reach when measuring influencer marketing impact

With influencer marketing, you can spend big dollars on reach and get little in return. Contributor Ben Jacobson explains why driving engagement is the name of the game. Ben Jacobson on October 17, 2017 at 12:49 pm As influencer marketing matures, the agencies and strategists who favor the tactic are finally starting to wake up … Continue reading Why engagement trumps reach when measuring influencer marketing impact

For Marketers’ Eyes Only: Magento 2 Features that will Expand Your E-Commerce Reach

Adam Gingery — September 25, 2017 Follow @AdamGingery1 — September 25, 2017 Migrating to a new platform can be a hassle, but if you’re a marketer, you’ll love some of the new specs in Magento 2. Features on e-commerce platforms are often made with only consumers in mind (and rightfully so!); however, from better user … Continue reading For Marketers’ Eyes Only: Magento 2 Features that will Expand Your E-Commerce Reach

CPCs Reach All-Time High

CPCs Reach All-Time High by Laurie Sullivan @lauriesullivan, July 25, 2017 Marketers feel the pressure to land their brand’s content and search advertisements in the first couple of spots in mobile search queries. The drive to dominate the top of the results page has sparked a bidding war that continues to drive up the cost … Continue reading CPCs Reach All-Time High