AI is turning digital experience platforms into decision-making engines, and only brands with strong data, architecture and governance will be ready to keep up. By Benu Aggarwal January 13, 2026 AI is forcing digital experience platforms (DXPs) to do more than deliver content. It is making them become intelligent systems that can understand … Continue reading What it takes to future-proof your brand’s digital experience
The roadmap shows how digital advertising can scale AI-driven execution with existing standards rather than rebuilding the ecosystem from scratch. By Constantine von Hoffman , January 6, 2026 IAB Tech Lab released an agentic roadmap outlining how the digital advertising industry can scale agentic buying and selling without tearing down what already works. … Continue reading IAB releases agentic AI roadmap for digital advertising
EU: TikTok Ordered To Add Search, Ad Filters by Laurie Sullivan , Staff Writer, December 24, 2025 TikTok will introduce additional search options and filters, allowing users to find advertisements more easily after the European Commission received a commitment from the U.S.-based company to provide advertising repositories that ensure full transparency around ads on its … Continue reading TikTok Must Add Search Options, Filters For Ads Per EU Digital Services Act
ANA report says why marketers must deliver hands-on brand experiences while designing for a future led by AI-powered consumer decision-making. Constantine von Hoffman on November 25, 2025 Marketers in 2026 face two priorities: bring back real-world brand experiences and get ready for AI-led discovery, according to the “Signals from the Stage” report from the … Continue reading Consumers want less digital, more real world from brands in 2026
November 19, 2025 Adobe to buy digital marketing platform Semrush for $1.9 billion
Digital channels are crumbling, personalization is backfiring, and Gartner says CMOs must rethink everything—or risk becoming irrelevant. Constantine von Hoffman on November 19, 2025 Two pillars of modern marketing—digital channels and personalized engagement—are falling apart and CMOs must do a radical rethink to survive, according to a new Gartner report. “The foundations CMOs once … Continue reading CMOs face a make-or-break moment as digital channels and personalization collapse
GAI Ad Production Costs Vs. Traditional, Estimated By NP Digital by Laurie Sullivan , Staff Writer, September 16, 2025 There has been much discussion of the cost to create, from start to finish, an advertisement or video for digital sites or streaming and connected TV (CTV) services. James Maddison, Blockchain.com head of marketing, recently described … Continue reading GAI Ad Production Costs Vs. Traditional, Estimated By NP Digital
August 11, 2025 This tool will help declutter your digital mess BY Jeremy Caplan This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. Most bookmark tools feel like cluttered digital filing cabinets—full of folders, tags, and organizational overhead. mymind is a minimalist alternative. It’s a clean, simple … Continue reading This tool will help declutter your digital mess
July 27, 2025 How brands are converting digital burnout into real-world connection BY Becky Mailen In a world of endless pings, scrolls, and streams, digital burnout has become a modern malaise. Particularly for Gen Z, whose lives have played out almost entirely online, there’s now a growing hunger for something more grounded. In fact, 69% of … Continue reading How brands are converting digital burnout into real-world connection
Free tools come at a price — your data. As third-party cookies vanish, marketers must earn trust through transparency, consent and real value. Alan K’necht on July 25, 2025 There is an old web adage, “Either you buy a product or you are the product!” I rephrased this years ago as “It’s the cost … Continue reading Privacy is the new currency in digital marketing
