Tag Archives: Digital

Myth or Truth: AI is Reshaping the Digital Marketing Industry?

Dave Sutton April 2, 2021 Is AI reshaping the digital marketing industry? Yes! In recent years, Artificial Intelligence (AI) has become a vital entity in the realms of digital marketing, with digital marketers across the globe leveraging AI to streamline and optimize digital marketing campaigns and gain client loyalty in the digital age. For most … Continue reading Myth or Truth: AI is Reshaping the Digital Marketing Industry?

Why Small Businesses Need to Invest in Digital Branding to Survive the Competition

Farah Kim April 2, 2021 Quick question: What do you understand by the term, ‘digital branding?’ Over the course of my decade-long experience, I’ve received some interesting responses to this question. Some say: It’s a trend. It’s a fancy website and logo. It’s advertising. It’s image building. Others say: It’s what consumers think about their … Continue reading Why Small Businesses Need to Invest in Digital Branding to Survive the Competition

Supply Chain and Sales Growth: What the Best Buy Case Teaches About Going Digital

Rocky Osborn March 26, 2021 The pandemic triggered two significant shifts in the retail market. First and foremost, the lockdown caused the closure of physical stores and forced businesses to rethink their business models and strategies. Urged to go online and digital, some players succeeded, others failed. Secondly, technologies have become indispensable. Learning, working, and … Continue reading Supply Chain and Sales Growth: What the Best Buy Case Teaches About Going Digital

Move Your Operation Forward Along the Digital Marketing Maturity Curve

Alistair Norman March 19, 2021 The marketing landscape is constantly evolving. The pace of change is relentless. Customer expectations seem to just grow and grow. Challenges like these seem so ever-present, they become cliché after a while. But, there are actions marketing leaders can take to address them. One practical way is to honestly assess … Continue reading Move Your Operation Forward Along the Digital Marketing Maturity Curve

10 Must-Haves of a Highly Engaging Digital Workspace

John Allen March 21, 2021 Deloitte considers the digital workplace to be the “natural evolution” of the workplace, and defines it as “all the technologies people use to get work done in today’s workplace”. That might be a simple definition, but the digital workplace already exists in most companies. The image below charts the direction … Continue reading 10 Must-Haves of a Highly Engaging Digital Workspace

How to Build a Digital Commerce Flywheel

Matthew Russo March 18, 2021 There continues to be a disconnect between the digital and physical operations of most businesses. The pandemic has accelerated the adoption of technology that brings these worlds and datasets closer together, but there is still a large divide for many organizations. For example, most restaurants, grocery stores, QSRs, and retailers … Continue reading How to Build a Digital Commerce Flywheel

8 Leader-Recommended Digital Platforms to Generate Paid Leads

Young Entrepreneur Council March 10, 2021 Taking advantage of digital platforms is a major part of lead generation in today’s online world. But with the sheer size of the internet and so many places potential customers can be, it’s important for marketers to narrow down their strategies. Below are a few platforms you might consider … Continue reading 8 Leader-Recommended Digital Platforms to Generate Paid Leads

Get with Google Local Services Ads: Are You Ready to Enhance Your Digital Marketing Strategy?

David Hunter March 8, 2021 When searchers turn to Google to find professional service providers (plumbers, lawyers, locksmiths, etc.), they don’t have time to browse. These users need services now. If you’re a local business providing these or other services, it’s time to recognize this and get with the program by giving customers a nearly-effortless … Continue reading Get with Google Local Services Ads: Are You Ready to Enhance Your Digital Marketing Strategy?