Julie Chomiak — June 2, 2017 — June 2, 2017 As your small business evolves, so does your myriad of marketing materials. From business cards to websites and everything in between, you’ll quickly find that your small business is swimming in marketing collateral. Before you get to this point, it’s wise to take a step … Continue reading Brand Style Guide: Matching Your Print and Digital Marketing Assets
Aaron Kim — June 2, 2017 — June 2, 2017 realworkhard / Pixabay As companies embark on their digital transformation journeys, some tend to pursue that continuously moving target of binary perfection with the traditional mega-program enterprise approach: setting up a working group of subject matter experts, developing a vision, a mission statement, a roadmap, … Continue reading Digital is Plural
Mark Miller — May 30, 2017 Follow @MMtwopointfive— May 30, 2017 Today’s varied, multifaceted digital marketing environment has produced professionals that come in a variety of forms and flavors. Some are compelled to become flexible, multitalented marketers by necessity. Like a Swiss Army Knife, they’re ready to take almost any job (even if they’re not … Continue reading How to Find the Right Career Opportunity Based on What Kind of Digital Marketer You Are
John Lincoln — May 23, 2017 Follow @johnelincoln— May 23, 2017 If you’re at the point where you’re ready to hire a digital marketing agency, then it’s time to start the interview process. During that process, you’ll talk to people from competing agencies. It’s important that you ask those sales reps the right questions. Otherwise, … Continue reading Hiring a Digital Marketing Agency? Stop and Ask These 9 Questions First
Alex Birkett — May 22, 2017 — May 22, 2017 It’s all about asking the right digital analytics questions. Sure, in the right context, you can probably get by doing what Avinash Kaushik refers to as “data puking,” but you won’t excel as an analyst or marketer that way. In addition, you’ll consistently come up … Continue reading 5 Questions to Ask When Approaching Digital Analytics Data
Ginny Marvin on May 22, 2017 at 12:04 pm The IAB Tech Lab has introduced a tool to help eliminate counterfeit and unauthorized inventory by cutting illegitimate sellers out of the supply chain. Called ads.txt, the solution enables publishers to declare publicly which sellers are authorized to sell their inventory in a file posted to … Continue reading To purge fake ad sellers from digital advertising, IAB Tech Lab launches ads.txt
Google Study: Digital Drives Higher Revenue Growth, But SMBs Lack The Tech by Laurie Sullivan @lauriesullivan, May 19, 2017 It makes sense that the digitally-savvy small businesses have a more diverse customer base, which means they can grow faster, have a greater capability for product innovation, and generate new streams of revenue by offering products … Continue reading Google Study: Digital Drives Higher Revenue Growth, But SMBs Lack The Tech
Sally Falkow — May 18, 2017 — May 18, 2017 According to a new BCG report on Digital Transformation released today digital marketing presents a tremendous opportunity to engage consumers because the ways in which consumers engage with media have shifted dramatically in recent years—and marketing approaches must be reinvented accordingly. However, the study found … Continue reading The Digital Marketing Revolution has Just Begun
Sara Neal — May 19, 2017 — May 19, 2017 It’s no secret that in-store traffic is valuable for most businesses. In fact, while the average website conversion rate is 2.35% across industries, for in-store traffic the average conversion rate is 33%. That is to say – if you can move that website visitor to … Continue reading 6 Ways to Drive In-Person Visits with Digital Marketing
Kristina Podnar — May 17, 2017 Follow @kpodnar— May 17, 2017 Running a small business can be a lot like parenting kids with ages ranging from toddler to teenager — with a couple of dogs and cats thrown in for good measure. You’re always multitasking, there’s never time to give anything your full attention, and … Continue reading Tackling Digital Policies One Step at a Time
