Advertising hurdles SMBs face – and solutions to level up. Microsoft Advertising on October 28, 2022 To succeed as a small or medium-sized business (SMB), employees must work smarter. Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media … Continue reading 4 digital marketing pain points SMBs face today by Microsoft Advertising
The world’s largest contemporary circus deploys a composable martech stack with key components from Sitecore. Kim Davis on October 25, 2022 Today’s digital experience platforms are geared up to serve every kind of business, traditional or disruptive, from D2C and e-commerce to banks, engineering and construction and publishing. How about the largest contemporary circus company … Continue reading Cirque du Soleil spotlights its digital strategy
Publisher Wolters Kluwer explains the scale and speed at which it switched from online chaos to delivering digital experiences. Kim Davis on October 24, 2022 The old school Dutch business publisher Wolters Kluwer has been around for almost 200 years. Transforming such a well-established company into a savvy digital operation was not an easy task. … Continue reading The digital transformation of a traditional business publisher
Accessibility experts share tips for digital marketing teams on how to make campaigns more accessible to people with disabilities. Alan K’necht on October 24, 2022 After being diagnosed with dyslexia in the final semester of my undergraduate degree nearly 40 years ago, the issue of accessibility has always been on my mind. I think of … Continue reading How to make web accessibility a part of digital marketing efforts
By Andrew Bevan October 19, 2022 Like many of us during the COVID-19 lockdown, Pharrell Williams channeled a bit of Marie Kondo and began sifting through his belongings—no small feat, considering Williams owns 11 storage vaults filled with rare one-of-a-kind cultural artifacts that span the fashion and music heavyweight’s career. Feeling weighed down, Williams created … Continue reading Pharrell Williams launches a digital auction house for A-listers and collectors
Allocating Your Digital Marketing Budget: 7 Things To Consider ValueWalk / 08 Oct 2022 In the fast-paced world of digital media, companies, and startups are rushing to get their brands noticed by consumers on a global scale. Effective communication has become easier and increasingly convenient in recent years, as the widespread adoption of technology and the … Continue reading Allocating Your Digital Marketing Budget: 7 Things To Consider
8 Reasons Why Content is King in Digital Marketing Syed Balkhi / 06 Oct 2022 Content is king. There’s no denying that, and it’s an integral part of digital marketing. Around 87% of marketing visionaries consider content as the core of their marketing strategy. That explains the significance of content and its influence in … Continue reading 8 Reasons Why Content is King in Digital Marketing
Hawke AI: A Digital Marketing Tool That Optimizes Performance-Driven Metrics Brad Anderson / 27 Sep 2022 Marketing isn’t an easy activity. From strategizing to putting campaigns in motion to conducting follow-ups and making adjustments, there are a lot of areas to consider. Consequently, along with a competent marketing team, most businesses need a CMO … Continue reading Hawke AI: A Digital Marketing Tool That Optimizes Performance-Driven Metrics
Are Data Silos Undermining Digital Transformation? Dietmar Rietsch / 23 Sep 2022 At a time of seemingly ultrarapid digital disruptions, digital transformation in an enterprise needs a bold vision and an intent to embrace change. With the global digital transformation market projected to reach $ 2.8 trillion in 2025, leaders are expediting their transition … Continue reading Are Data Silos Undermining Digital Transformation?
What you should be asking the DEP vendor can depend on your business use case. Pamela Parker on October 7, 2022 If you’ve decided a digital events platform makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Make a list of all the DEP capabilities you currently … Continue reading 30 questions to ask a digital events platform vendor
