Tag Archives: Digital

How we can restore trust in digital advertising

The CEO of French “drive to store” marketing platform Teemo talks about how transparency can thread the digital needle between irrelevant and creepy. Greg Sterling on September 27, 2019   Benoit Grouchko is CEO and co-founder of Teemo. Teemo is a France-based location intelligence provider (“drive-to-store” marketing platform) that serves the retail, fast-food, automotive and grocery … Continue reading How we can restore trust in digital advertising

Cheetah Digital debuts Customer Engagement Suite for marketers

The new platform is expected to help marketers and brands create better relationships with their customers by delivering a unique value exchange throughout the customer lifecycle. Jennifer Cannon on September 26, 2019   Cross-channel engagement platform provider, Cheetah Digital, has announced the debut of its Customer Engagement Suite. The suite is the result of the … Continue reading Cheetah Digital debuts Customer Engagement Suite for marketers

For Telco Providers, Digital Transformation is a Continuous Journey for Lifetime Success

Brian Johnson — September 20, 2019 — September 20, 2019 JanBaby / Pixabay In life, there are fads and there are trends. Fads are things that become popular one day and gone the next. In the 70’s, people were crazy for waterbeds. More recently, people would lay face down in bizarre places and called it … Continue reading For Telco Providers, Digital Transformation is a Continuous Journey for Lifetime Success

How To Tell If Your Company’s Digital CX Is Fractured

Nicola Els — September 18, 2019 — September 18, 2019 This the first of a 3-part blog series, in which Nicola Els provides valuable insight into human-centered communication. In this first post, Nicola discusses 5 underlying causes of a fractured digital experience, the organizational symptoms and what customers are likely to experience as a result. … Continue reading How To Tell If Your Company’s Digital CX Is Fractured

In a world of AI and digital shortcuts, humans crave human interaction

In today’s Soapbox, when it comes to customer service, businesses can’t forget the importance of human interaction. Greg Heist on September 18, 2019 With the ever-increasing cost of human capital and advances in chatbot technology, it’s tempting for corporations to cut corners when it comes to operational efficiencies. However, while AI was meant to be … Continue reading In a world of AI and digital shortcuts, humans crave human interaction

New Software From Human Automation Tracks Digital Footprint

New Software From Human Automation Tracks Digital Footprint by Ray Schultz , September 12, 2019 SaaS provider Human Automation has launched the beta version of Personalize, software that uses an AI-driven algorithm to monitor a consumer’s website behavior and interests. This data can be used to fuel personalized email campaigns. The product can analyze metrics … Continue reading New Software From Human Automation Tracks Digital Footprint

How Retailers Have Stepped Up Their Game and How Digital Marketers Can Do the Same

Kaleigh Bulford — September 11, 2019 — September 11, 2019 At Stryve, we believe that it’s important to cross-pollinate with other professions and industries. To seek inspiration outside of marketing. To boldly go where no one has gone before! That’s why you might run into us at a conference about architecture, or a workshop on … Continue reading How Retailers Have Stepped Up Their Game and How Digital Marketers Can Do the Same

6 Ecommerce Digital Marketing Tips for More Online Sales

Conor Bond — September 10, 2019 — September 10, 2019 The percentage of total retail sales attributed to ecommerce has been growing with each passing quarter for years. That healthy market is good news, but on the down side it points to increasing competition. For each individual ecommerce business, it can be harder (and more … Continue reading 6 Ecommerce Digital Marketing Tips for More Online Sales