Tag Archives: Digital

Stop Thinking Digital To Get The Attribution You Deserve

Stop Thinking Digital To Get The Attribution You Deserve by Rebecca Kaplan, Columnist, March 3, 2017 In our data-driven world, guesses, feelings and estimates about how ads are performing are unacceptable. Advanced analytics tools are helping us see exactly how customers are moving down the digital path to purchase, and which marketing activities are responsible … Continue reading Stop Thinking Digital To Get The Attribution You Deserve

Budgets, Goals Common Digital Hurdle In Creating Experiences

Budgets, Goals Common Digital Hurdle In Creating Experiences by Laurie Sullivan, Staff Writer @lauriesullivan, March 1, 2017 About half of decision makers at companies are knowledgeable enough to address specific user needs across all platforms, but few know the steps that will lead their brands to success. Only 44% of respondents to a study released … Continue reading Budgets, Goals Common Digital Hurdle In Creating Experiences