Tag Archives: Digital

Selecting the right digital platform for a virtual event

The decision-making process behind madconNYC. Rodric Bradford on August 3, 2020 at 3:03 pm The ever-expanding virtual event landscape is one of the few industries enjoying a boom under the pandemic, with dozens of platforms in the space offering distinct services and technologies.  So how do you make a decision when you are already considered … Continue reading Selecting the right digital platform for a virtual event

3 Digital Marketing Tools for Small Businesses

David Hunter July 31, 2020 Digital marketing isn’t rocket science. If you have the right tools, that is. Your digital marketing strategy will depend greatly on your overall business goals, but if you are just getting started — by moving an existing business online, starting your own business from scratch, or simply giving in (finally) … Continue reading 3 Digital Marketing Tools for Small Businesses

CES 2021 Goes Virtual: 3 Ways to Rethink PR, Social Media and Content for Digital Events

Manny Veiga July 31, 2020 Another major event for tech PR professionals will now be online-only: On July 28, the Consumer Technology Association announced that CES 2021 will be an all-digital experience. Organizers say they’re still planning to offer major keynotes, a product showcase, and opportunities for networking, but the grand Las Vegas showcase that … Continue reading CES 2021 Goes Virtual: 3 Ways to Rethink PR, Social Media and Content for Digital Events

Gartner’s First Hype Cycle Ad Report: 5 Digital Trends Forecast To Have Greatest Impact

Gartner’s First Hype Cycle Ad Report: 5 Digital Trends Forecast To Have Greatest Impact by Laurie Sullivan  @lauriesullivan, July 27, 2020 Gartner released its first Hype Cycle for Digital Advertising 2020 report Monday that lists five technologies analysts expect will have the greatest impact on marketers’ ability to respond and adapt to emerging trends.  The technologies most … Continue reading Gartner’s First Hype Cycle Ad Report: 5 Digital Trends Forecast To Have Greatest Impact

New Audio Feature from Twitter Shows the Value of Combining Voice and Digital

Julien Rio July 26, 2020 Credit: Shutterstock Twitter has introduced a new feature that will allow users to tweet with voice messages. A single voice tweet will capture up to 140 seconds of audio, and a thread will be automatically arranged as you keep speaking. These tweets will be available in the user’s timeline alongside … Continue reading New Audio Feature from Twitter Shows the Value of Combining Voice and Digital

How COVID-19 Effecting Digital Marketing Companies

Vinod Janapala July 17, 2020 The unpredictable market climate we have witnessed today because of the consequences of the COVID-19 pandemic is slowly being faced by brands worldwide. Today we are here to tell you everything about how you handle your digital marketing plan should be the main priority in these troubling times whether you … Continue reading How COVID-19 Effecting Digital Marketing Companies

WFH digital marketers and tech workers are more productive — and burned out

Opportunities and challenges abound in the new WFH economy. Greg Sterling on July 9, 2020 Working from home (WFH) is one of the major long-term economic and cultural shifts that will be with us long after the pandemic. Initially forced by COVID-19 to implement WFH policies, many companies are now making WFH a permanent option, … Continue reading WFH digital marketers and tech workers are more productive — and burned out

How to Engage Frontline Workers With Digital Workplace Solutions

Sebastien Ricard July 10, 2020 When you think of the digital workplace, you probably picture office workers with fancy new tech tools, webcams and innovative software. It’s true that digital transformations have mostly been designated to these corporate positions, but frontline workers can see major benefits from these initiatives as well. Estimated to make up … Continue reading How to Engage Frontline Workers With Digital Workplace Solutions

Cooler Screens is trying to solve digital advertising’s ‘last-mile’ problem

The company offers unique in-store digital merchandising at the point of sale. Greg Sterling on July 7, 2020 The future of retail shopping involves the tighter integration of digital and in-store experiences. Online distribution of local product inventory is one example, buy-online-pick-up-in-store (“BOPIS”) is another, Amazon Go’s cashier-free checkout is a third. Inventory and ads. … Continue reading Cooler Screens is trying to solve digital advertising’s ‘last-mile’ problem