Arik Hanson — June 7, 2019 — June 7, 2019 Last week, a post by long-time blogger and consultant, Mark Schaefer, ruffled a few feathers–and for good reason. Generally, the post was about how MORE experience could actually HURT you in the marketing profession. It started with a quote from Olga Adrienko, head of global … Continue reading Experience Still Matters in Digital Marketing (No Matter What the ‘Pundits’ Say)
Jessie Coan — June 7, 2019 Follow @jessiecoan — June 7, 2019 There’s one cliché that perfectly sums up the way people feel about display advertising from a web user perspective — you’re more likely to have a heart attack when browsing the internet than click on a digital ad (even accidentally). The numbers back … Continue reading 3 Ways Intent Data Maximizes Digital Ad Performance
Keira Koscumb — May 31, 2019 — May 31, 2019 Do you often look at brands online and wish you could replicate their style of communication? Do your competitors’ beefy digital marketing stats make you feel anxious your company is missing some secret ingredient for success? It doesn’t matter what your company sells, creating a … Continue reading Your Digital Marketing Strategy Starts with a Great Brand Personality
Dariya Lopukhina — May 30, 2019 Follow @AnadeaInc — May 30, 2019 rawpixel / Pixabay Social networks and messaging apps have contributed to a workplace culture of collaboration. Business leaders and senior managers are sold on the need for technology that supports teamwork, with a survey finding that “77 percent of decision makers are using … Continue reading How Digital Technology Can Support Teamwork and Collaboration
Consumers’ lives haven’t changed that much but marketers are much more cautious while some are waiting for the ‘other shoe to drop.’ Greg Sterling on May 24, 2019 There was a lot of hand wringing leading up to last May’s implementation of GDPR. But since that time there have been few fines or enforcement actions, … Continue reading GDPR: A ‘Y2K’ moment or a sea change for the digital ecosystem?
Chaviva Gordon-Bennett — May 22, 2019 — May 22, 2019 Whether you’ve been working with a digital marketing agency for years or are just now considering diving into a partnership, there are quite a few things that your marketing agency should absolutely, positively, never, ever, ever do. 1. Be the Yes-Man A marketing agency should … Continue reading 4 Things Your Digital Marketing Agency Should Never Do
Pam Moore — May 10, 2019 Follow @pammktgnut — May 10, 2019 Being a data and ROI junkie I often find myself buried deep in analytics, spreadsheets and conversion funnels. I like to look for the “why” in both data and people. It’s easy to get side tracked by all the geekdom in social. From … Continue reading 10 Social Media & Digital Marketing Inspiration Metrics You Can’t Ignore in 2019
Digital Ad Fraud Down: What Does That Really Mean? by Maarten Albarda , Featured Contributor, May 3, 2019 Two industry developments this week caught my eye this week. One gives me hope, and one is cause for despair, even though it was reported as a win. To start with the latter (I am a “bad … Continue reading Digital Ad Fraud Down: What Does That Really Mean?
Ryan Yaeger — April 28, 2019 Follow @YaegerBomb — April 28, 2019 Advertising is a constantly evolving industry, both for those who work within it and those who rely upon it. While that has been the case for decades, the digital era has put it all in flux on a far more rapid scale. It’s … Continue reading Right Place, Right Time: How Your Peers Are Using Digital Marketing in 2019
Britt Laeger — April 24, 2019 — April 24, 2019 Throughout the 20th Century, one of the biggest problems with marketing was that it was difficult to calculate its return on investment. Is that ad we placed in the newspaper last month really the reason we’re seeing an uptick in store visits? Or, is the … Continue reading The Beginner’s Guide to Digital Marketing Analytics