Mike Moran — August 8, 2017 Follow @MikeMoran — August 8, 2017 Many of you no longer face this problem within your company, which is great. Some of you are increasing spending on digital and reaping the rewards, but not all. Some B2C companies spend the lion’s share of their marketing budget on traditional marketing, … Continue reading How Do You Persuade Big Company Executives That Digital Marketing is Important?
Great SEO does not exist in a bubble, but is part of a broader marketing framework. Columnist Marcus Miller explains how an awareness and understanding of this framework can improve SEO performance. Marcus Miller on August 7, 2017 It’s a peculiar time to be a marketer. Many of us in the SEO world, myself … Continue reading The 4 Ps of SEO & digital marketing
Dan Abelow — August 4, 2017 — August 4, 2017 Lesson for Leaders Advertising is the Internet’s main business model. But publishers have declined because they lost advertising to the exponential growth platforms of Google and Facebook. Media will decline when OTT (Over-the-Top) streaming decimates cable subscriptions. These damage industry leaders along with people’s privacy … Continue reading Lead Exponential Digital Growth Through Publishing and Advertising
Alice Oh — August 3, 2017 — August 3, 2017 Photo-Mix / Pixabay If you’ve ever stepped foot into the marketing world, you’ve surely heard of key performance indicators (KPIs) and how important they are for businesses. They’re essentially metrics that help organizations track their performance against their business objectives and goals. Many marketers get … Continue reading 2 Core Digital Marketing KPIs That Are Essential for Your Business and How to Calculate Them
Burke Turner — August 3, 2017 Follow @weareatmosphere — August 3, 2017 kaboompics / Pixabay Back in the day, consultant and writer Marc Prensky coined the terms ‘digital natives’ and ‘digital immigrants’ to describe generational differences in the workplace. Actually, it was 2001… And whether or not you think that’s `back in the day’ depends … Continue reading Digital Natives or Digital Immigrants? 3 Tactics to Manage Multigenerational Digital Transformation
The Store As A Digital Channel by Bob Welch , Columnist, July 26, 2017 Customers who are visiting a physical store or an online store are on a mission; they are looking for something; they are fulfilling a need. To drive loyalty and increase sales, providing consumers with personalized convenience is critical for retailers. However, … Continue reading The Store As A Digital Channel
Ali Liaquat — July 26, 2017 Follow @a_liaquat — July 26, 2017 Templune / Pixabay In this article, you will learn what is a digital marketing plan? How can a digital marketing plan help your business? How do you make sure your website is helping your digital marketing? Imagine ShimmerXYZ Studio is a salon known … Continue reading Quick Guide: How To Create Your Digital Marketing Plan?
Mark Miller — July 25, 2017 Follow @MMtwopointfive — July 25, 2017 If you’ve been even remotely connected to the realm of digital marketing recently, you’re no doubt aware of its constant, rapid changes. Digital marketers have been forced to evolve and add new skills to their marketing stack in order to remain competitive. As … Continue reading 8 of the Best Skills to Have Listed on Your Digital Marketing Resume in 2017
Dale Keipert — July 24, 2017 Follow @360Interactive — July 24, 2017 Photo-Mix / Pixabay AI Are you kidding me? I just received a newsletter that I’ve been subscribed to for a couple of years. The topics that they cover are all about digital marketing, which as you can imagine, I’m always really interested in. … Continue reading Steps To A Solid Digital Marketing Foundation
Angela Hausman, PhD — July 23, 2017 Follow @MarketingLetter — July 23, 2017 If you’re new to the digital marketing space or just searching for something to make your life easier and more productive, you’ll find a host of digital marketing tools. Here are just a few of the tools available, courtesy of Smart Insights: … Continue reading Digital Marketing Tools: Tools to Make Digital Marketing Easy (ier)