Blake Jackson — April 5, 2017 — April 5, 2017 Did you know that 81% of shoppers perform online research before making a purchase? The future is now when it comes to digital. Digital marketing can span anywhere from ads on Google to posts on Twitter to even mobile display advertisements. So, the question still … Continue reading 6 Steps to Digital Marketing Success
Aleksandar Olic — March 31, 2017 Follow @olicsan— March 31, 2017 An incredibly fast pace of modern technology has given us an opportunity to perform any imaginable daily tasks in just a few clicks. From electronic bank statements and online shopping to digital calendars and communication tools, there are thousands of applications that can take … Continue reading Digital Office or Creative Mess On Your Desk – What’s Making You Productive?
In a world where we’re bombarded with digital interruptions, it’s hard to feel grateful for digital. So what’s a marketer to do? Columnist Lewis Gersh has an answer to the conundrum. Lewis Gersh on March 31, 2017 The internet is both the best and worst thing that’s ever happened to us. (And I say … Continue reading Are you grateful for digital?
Kaleigh Moore — March 29, 2017 Follow @kaleighf— March 29, 2017 Today, there are more than 2.32 billion smartphone owners around the world. These devices aren’t just for browsing social media, texting, and making calls. They take owners beyond mere communication and act as resources for consumers who are finding and researching products – and … Continue reading How to Improve Mobile UX with Digital Wallets
The Digital Advertising Upside-Down: What Was Great Is Now Deemed Terrible by Maarten Albarda, Featured Contributor, March 27, 2017 How quickly the world can change. Last week I wrote about the fact that U.K. advertisers seemed to move a lot more proactively than U.S. advertisers on addressing YouTubegate. I refer of course to the fact … Continue reading The Digital Advertising Upside-Down: What Was Great Is Now Deemed Terrible
Cent Muruganandam — March 18, 2017 Follow @centmuru— March 18, 2017 Let’s be honest, small to medium businesses have a tight budget but they are traditionally competing with big giants with massive wallets. One way small and medium enterprises can get a level ahead of their big counterparts is to go digital, i.e. look for … Continue reading 15 Free Digital Marketing Tools for SMBs and Startups [Infographic]
Aashish Sharma — March 20, 2017 Follow @ineedseo— March 20, 2017 On My Marketing Manager, the vast majority of our clients are entrepreneurs, VSEs and SMEs – like more than 90% of companies in India. Like most of these companies, they do not have a marketing department, let alone digital marketing, and they do not … Continue reading Why Your Digital Marketing Strategy is a Failure
Christopher Jan Benitez — March 17, 2017 Follow @christopherjanb— March 17, 2017 Thinking about improving your marketing plan? Start by reading the following must-read online guides: 1. Content Marketing Want to read a definitive blueprint for creating a killer content marketing plan? Or perhaps you are more interested in finding out how to use storytelling … Continue reading 5 Must-Read Digital Marketing Guides to Beat Your Competition
Mukesh Gupta — March 16, 2017 Follow @rmukeshgupta— March 16, 2017 Premise: Everywhere you go on the internet, there is one thing that is prevalent. No, I am not talking about Donald Trump, though he seems to be prevalent almost everywhere as well. I am referring to “Digital Transformation”. I have been reading about digital … Continue reading The Hard Thing About “Digital Transformation”
Tom Willis — March 16, 2017 — March 16, 2017 Raising the profile of your business enterprise through traditional PR can be a game changer, however in an era when every cent of digital spend is under the microscope, many will argue that the practice can no longer compete with social or paid ads for … Continue reading Successful Digital PR Tactics That Won’t Break the Bank