Tag Archives: Digital

Microsoft’s Digital Marketing Center for search and social management adds features, opens beta

The free platform is now open to U.S. small businesses. Ginny Marvin on October 7, 2020 at 1:58 pm The Microsoft Digital Marketing Center (DCM) is now available in open beta in the U.S. The company had been piloting the free platform designed for SMBs to manage automated search and social campaigns across Microsoft, Google, … Continue reading Microsoft’s Digital Marketing Center for search and social management adds features, opens beta

Big Changes Coming to Digital Ad Tracking: A Cookie-less Future?

Paul Dughi October 6, 2020 We’re in for some big changes when it comes to tracking and advertising. While government regulators are making noise about taking action against major tech companies, the industry has not-so-quietly been making a couple of key changes that could lead to a cookie-less future. Cookies are those things websites use … Continue reading Big Changes Coming to Digital Ad Tracking: A Cookie-less Future?

You Can’t Have Digital Transformation Without Digital Contract Transformation

David Parks October 5, 2020 While digital transformation is a term or buzzword (depending on your audience and level of fatigue), digital contract transformation (DCX) has less of a following, which is surprising given its importance. Contracts are a business’ lifeblood, and play a critical role in helping companies manage their relationships with all parties … Continue reading You Can’t Have Digital Transformation Without Digital Contract Transformation

3 Ways to Understand the Difference Between SEO and SEM in Digital Marketing

Jock Breitwieser October 2, 2020 Are you looking to find the perfect digital marketing strategy for your business? Search marketing can work well for you if you want to raise brand awareness, boost website traffic, and increase your revenue. However, for you to run your campaign well, you must familiarize yourself with the most popular … Continue reading 3 Ways to Understand the Difference Between SEO and SEM in Digital Marketing

The Rise of Third-Party Data: 4 Reasons Why It’s Driving Digital Marketing

Paula Chiocchi October 3, 2020 With increased privacy regulations and major browsers removing support of third-party cookies, many digital marketers are trying to figure out what’s next. The upset has also led to some confusion of the impact on third-party data. While third-party cookies are a type of third-party data, they are not one and … Continue reading The Rise of Third-Party Data: 4 Reasons Why It’s Driving Digital Marketing

Modern Field Service Management Requires a Digital Anchor. Here’s How to Optimize Your Distributed Teams.

Thomas Oberting September 30, 2020 As technology has advanced rapidly, consumers have come to demand more visibility into the operational processes that impact their experiences with businesses. As many as 73% of consumers identify experience as an essential factor in their purchasing decisions, yet fewer than half say they receive the experience they want. The … Continue reading Modern Field Service Management Requires a Digital Anchor. Here’s How to Optimize Your Distributed Teams.

Digital Marketing Hacks Explode Your Business

Angela Hausman, PhD September 29, 2020 Today’s businesses find digital marketing a very cost-effective means to generate profits, yet both new businesses and those with a longer track record struggle to get the most from their digital marketing strategy. Today, we share 5 digital marketing hacks that will help explode your business opportunities and profits. … Continue reading Digital Marketing Hacks Explode Your Business