Olivia Lipkin — August 7, 2019 — August 7, 2019 It doesn’t take much effort to find various studies proving that digital ads are ineffective. One study found that only 12% of display ads are ever looked at, with just 4% being viewed for over a second. That’s certainly less than ideal when you’re trying … Continue reading 3 Reasons Your Digital Ads Fail (and How Intent Data Helps)
Tag Archives: Digital
How Digital Learning Can Nurture Star Employees
Desiree Gullan — July 30, 2019 — July 30, 2019 PlushDesignStudio / Pixabay Technology continues to disrupt every aspect of our lives. One sector that is benefitting from this disruption is education and training. The rise of online learning platforms continues to make studying more accessible and convenient to students and employees. With a workforce … Continue reading How Digital Learning Can Nurture Star Employees
How to Increase Customer Engagement Through Digital Signage
Brendan O’Reilly — July 26, 2019 — July 26, 2019 Engagement is really another way of saying “emotional reaction”. Customer engagement, therefore, is basically how customers respond to your brand on an emotional level. The more of a positive emotional connection they feel with you, the more likely they are to become not just repeat … Continue reading How to Increase Customer Engagement Through Digital Signage
5 Trends Shaping the Digital Workplace
Suresh Sambandam — July 23, 2019 — July 23, 2019 While 95 percent of the organizations agree that a digital workplace is important for their business, only 44 percent of them have already implemented digital workplace programs. Digital workplaces have companies thinking from an entirely new angle. A digital workplace is the set of digital … Continue reading 5 Trends Shaping the Digital Workplace
Why CMOs should care about digital policies
We need to develop and socialize digital policies to guide the C-suite and keep our brand’s reputation safe from careless distractions. Kristina Podnar on July 23, 2019 As a CMO, you see your C-suite colleagues as smart people with lots of common sense. That’s especially true when it comes to business or finance. But C-suite … Continue reading Why CMOs should care about digital policies
How Much Time Do Consumers Spend Connected to Digital Media? [Infographic]
Jen Warren — July 22, 2019 — July 22, 2019 As technology evolves over the years so does the reach of digital media. According to recent statistics, the average adult in the United States of America now spends an average of 11 hours and 27 minutes each day consuming digital media. While historically most of … Continue reading How Much Time Do Consumers Spend Connected to Digital Media? [Infographic]
7 Keys to Minimizing Refunds of Your Digital Product Sales
Marc Andre — July 18, 2019 Follow @vital_dollar — July 18, 2019 StockSnap / Pixabay Refunds are a part of business regardless of whether you sell a tangible product or a digital product. However, the refund process is much different for a customer with a digital product as compared to a physical product. Getting a … Continue reading 7 Keys to Minimizing Refunds of Your Digital Product Sales
How a Digital Workplace Enables You to Collaborate, Coordinate, and Control
Suresh Sambandam — July 17, 2019 — July 17, 2019 A fully functioning digital workplace should empower employees to communicate, collaborate and control their work from any device, anywhere in order to improve employee productivity and enhance organizational efficiency. That is why it is crucial for organizations to develop digital workplace strategies that can establish … Continue reading How a Digital Workplace Enables You to Collaborate, Coordinate, and Control
Nestlé, McDonald’s, Virgin Media first to test JICWEBS blockchain solution for digital ad spend transparency
The brands are part of a pilot program using a distributed ledger technology platform aimed at creating greater efficiencies within the digital ad ecosystem. Amy Gesenhues on July 16, 2019 Nestlé, McDonald’s and Virgin Media have signed on to be part of a pilot program by JICWEBS to test whether or not blockchain technology can … Continue reading Nestlé, McDonald’s, Virgin Media first to test JICWEBS blockchain solution for digital ad spend transparency
8 Reasons Your Business Needs to Have a Digital Presence
Dan Moyle — July 10, 2019 Follow @danmoyle — July 10, 2019 Back in the dark ages, if your business wasn’t listed in something called a phone book, no one could find you. Imagine having a question for your mechanic, but you can’t Google them and simply tap the “call” button in their Google Business … Continue reading 8 Reasons Your Business Needs to Have a Digital Presence
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