Tag Archives: Digital

Trouble Scaling? Examine How You Approach Digital Transformation

Alex Yakubovich — October 6, 2017 Follow @ScoutRFP — October 6, 2017 kaboompics / Pixabay Innovation pays off — and if you’re not regularly investing in it, your company’s growth may be suffering. Seamless collaboration and automation yield bigger savings, greater operational efficiency, more strategically aligned decisions and, ultimately, better business outcomes. In today’s digital … Continue reading Trouble Scaling? Examine How You Approach Digital Transformation

How to Show Value to Your Clients Through Digital Marketing Measurement

Dave Charest — October 5, 2017 Follow @DaveCharest — October 5, 2017 When it comes to measuring digital marketing, it’s important to remember that your small business clients only care about the impact your actions are having on their business. Overburdening them with leading indicators such as likes, shares, and followers should never be your … Continue reading How to Show Value to Your Clients Through Digital Marketing Measurement

15 Valuable Digital Marketing Tools to Grow Your Business

Petra Mainer — October 4, 2017 — October 4, 2017 Technological transformations in the modern world have moved much of human activity to the virtual space. Our work, study, leisure, and even private areas such as friendships and intimate communication are inextricably linked to “being online.” So if your company does not exist online, it … Continue reading 15 Valuable Digital Marketing Tools to Grow Your Business

13 Things That Set Your Digital Presence Apart From the Crowd

Young Entrepreneur Council — September 29, 2017 Follow @YEC — September 29, 2017 What about your digital brand/footprint sets you apart? 1. Opinionated Content When I write content that I think will be helpful for people, it rarely gets shared. When I write content based on my personal experience in a specific area, it tends … Continue reading 13 Things That Set Your Digital Presence Apart From the Crowd

How Digital Transformation Will Change Consulting Business Models

Jeff Mutimer — September 26, 2017 — September 26, 2017 fancycrave1 / Pixabay Four years ago, the Harvard Business Review published an article that predicted the disruption of the consulting industry as a result of the evolving digital economy. Over the past few years, we’ve seen that disruption start to develop. Consultants are adding digital … Continue reading How Digital Transformation Will Change Consulting Business Models

Digital Marketing: Gambling on Over Segmentation?

Frank Bocchino — September 23, 2017 Follow @frankbocchino — September 23, 2017 GregMontani / Pixabay As reliance upon digital marketing continues to grow, some corporate budgets have completely displaced (rather than supplemented) traditional marketing. The new normal sees companies with separate departments for email, SEO, PPC, display, social media, content creation, branding, and so on. … Continue reading Digital Marketing: Gambling on Over Segmentation?