Digital Out-of-Home Ad Role Changing, Media Drives Performance And Actions, Study Finds by Laurie Sullivan @lauriesullivan, May 9, 2022 GroupM, WPP’s media investment group, has released findings of the Sightline Global Digital Out-of-Home (DOOH) survey on perceptions of DOOH advertising. The study found that DOOH campaigns drive direct action by consumers. The data reveals that half … Continue reading Digital Out-of-Home Ad Role Changing, Media Drives Performance And Actions, Study Finds
Digital Transformation in Supply Chain Management Gengarajan PV / 26 Apr 2022 In order to achieve a competitive edge in today’s global marketplace, businesses can use digital transformation in supply chain management to maximize efficiency, increase quality and consistency, and better serve their customers. In addition, it guarantees that the supply chain will become more … Continue reading Digital Transformation in Supply Chain Management
Digital Is Not (And Never Was) An Easy Button by Ryan Green , May 2, 2022 In a cookieless world, the easy button is dead. Long before acronyms like GDPR and CCPA, brands turned to the broad reach of ad networks and Facebook’s ever-knowing, ever-changing algorithm. Many gave it a blank check, seduced by the … Continue reading Digital Is Not (And Never Was) An Easy Button
The State Of Digital Advertising Is (Still) Bad by Maarten Albarda , Featured Contributor, April 29, 2022 I’m sorry, but it’s time again to burst your safety bubble and tell you that, no, your digital dollars are still not safe. On the one hand, I feel like I’m on repeat on this topic, as I … Continue reading The State Of Digital Advertising Is (Still) Bad
The 11% drop can be attributed to higher expectations and more advanced attribution analyses. Constantine von Hoffman on April 28, 2022 Digital marketing’s contribution to company performance dropped significantly last year, according to leading marketers surveyed in a new report. Deloitte’s CMO Survey found only 21% of respondents strongly agreed that digital contributed significantly to … Continue reading Digital marketing’s contribution to company performance rated as down significantly
No-Code: A “Not So Secret Weapon” for Acing Digital Transformation 2.0 Vivek Goel / 22 Apr 2022 As per McKinsey, 70% of digital transformation projects fail to meet their objectives. This is a concerning statistic, especially given enterprise transformation’s global frenzy, regardless of size or revenue. After a near-successful pilot initiative, the main challenge … Continue reading No-Code: A “Not So Secret Weapon” for Acing Digital Transformation 2.0
Aligning ops teams is critical to implementing a buyer-first strategy. Corey Patterson on April 20, 2022 “The past two years have wreaked havoc on [marketing] pipelines and exacerbation around getting clean, intelligent data, and passing that data to sales,” said Stephanie Swinyer, head of revenue marketing at Integrate, in her presentation at The MarTech Conference. “If … Continue reading How to implement a buyer-first digital strategy across departments
Winning in Physical and Digital Retail With the Power of Data by Allysun Lundy , Op-Ed Contributor, April 14, 2022 After over a year of debate about whether shoppers will go back into stores, I think it’s been decided: it will be a blend of both, but to keep shoppers loyal to a brand or … Continue reading Winning in Physical and Digital Retail With the Power of Data
Digital Spending And Order Volumes Fell In Q1: Salesforce by Ray Schultz , April 14, 2022 Digital spending has declined globally by 3% YoY, according to the Q1 Shopping Index from Salesforce. In addition, traffic was down by 2% and order volumes by 12%. But Salesforce projects that consumer confidence and online spending will level … Continue reading Digital Spending And Order Volumes Fell In Q1: Salesforce
The DXP market is forecasted to grow 80% by 2024. Learn how they enable engaging customer experiences. Arc XP on April 15, 2022 The new connected consumer poses a challenge for brands and digital business pros. Understanding how your customers connect across devices, platforms and channels and mapping your portfolio of experiences so that … Continue reading Demystifying the misconceptions of digital experience platforms
