Tag Archives: Digital

Learn how to discipline your story to serve your digital transformation

Here are the steps to define, create and protect your story so that it measures up to the same quality as the products and services you sell. Jason Ocker on April 11, 2019 A digitally transformed organization is a content organization. You now manage a continuum of experiences across an expanding range of digital customer … Continue reading Learn how to discipline your story to serve your digital transformation

4 Must-Have Components for Your Digital Workplace

Suresh Sambandam — April 9, 2019 — April 9, 2019 Ten years ago, business leaders began seeking new terminology to describe a company’s web-based platform and internal digital applications. “Intranet” didn’t seem to cut it. Paul Miller, a technology entrepreneur, was one of the first to use the term “digital workplace” and published “The Digital … Continue reading 4 Must-Have Components for Your Digital Workplace

Between Customer Intimacy and Digital Marketing

Marc Jadoul — April 3, 2019 Follow @mjadoul — April 3, 2019 Many sales people (and few marketers) only have a handful of intimate customers. But they’re able to build out a long-lasting and rewarding relationship with them. Customer intimacy goes beyond frequently talking to buyer groups. It’s all about creating, nurturing and cherishing a … Continue reading Between Customer Intimacy and Digital Marketing

Speech Analytics: Don’t Forget About Voice in Your Digital Enablement Strategy

Omer Minkara — March 29, 2019 Follow @omer_aberdeen — March 29, 2019 Digital enablement is almost everywhere. Nearly all recent conversations I have with customer experience (CX) executives across companies of all sizes and industries involve how they currently use digital channels (e.g., social media, video and messaging), or plan to use them to meet … Continue reading Speech Analytics: Don’t Forget About Voice in Your Digital Enablement Strategy

What a year’s worth of publisher responses can teach you about digital PR

It’s important to understand the topics each publisher wants to cover – and then how to pitch that content – to earn the best response. Domenica D’Ottavio on March 20, 2019 at 8:00 am Most marketers agree that if you can get your content in front of the eyes of journalists at mainstream online publishers, … Continue reading What a year’s worth of publisher responses can teach you about digital PR

How to Embrace Digital Learning Journeys for Leadership Development

David Ackley — March 19, 2019 — March 19, 2019 Smart business leaders know that learning is critical for long-term success. In fact, your company’s survival hinges on your ability to continuously develop your knowledge base and skill set and to make sure your team is doing the same. That’s the only way to keep … Continue reading How to Embrace Digital Learning Journeys for Leadership Development

Why digital out-of-home should be integrated into your 2019 marketing mix

With advances in location and time data, advertisers now have the ability to track consumer movement in the real world to measure outdoor advertising tactics. Jon Schulz on March 18, 2019 Digital outdoor advertising has increased 35 percent since 2010 according to PricewaterhouseCoopers, and is projected to overtake traditional outdoor ad spending by 2020. Perhaps … Continue reading Why digital out-of-home should be integrated into your 2019 marketing mix