Tag Archives: Digital

Estimate: Video now 25 percent of all US digital advertising, Facebook the top site

Facebook roughly 2X of YouTube when looking at net video revenue, according to eMarketer. Greg Sterling on October 9, 2018   According to eMarketer’s newest forecast, online video ad spending in the U.S. will reach $27.8 billion. Accordingly, it will constitute one quarter of all U.S. digital advertising in 2018. Video will represent more than half … Continue reading Estimate: Video now 25 percent of all US digital advertising, Facebook the top site

Digital Democracy: Improving Communication and Trust in Your Business

Adam Henshall — October 8, 2018 — October 8, 2018 One of the impacts of technology on how we do business is a greater ability to structure our companies differently and to leverage advantages which would previously have been difficult. At Process Street, our team is based remotely. Which means we’re able to draw on … Continue reading Digital Democracy: Improving Communication and Trust in Your Business

11 Voice Search Statistics Digital Marketers Need to Know

Derek Andersen — October 5, 2018 — October 5, 2018 More and more consumers are using voice search to perform search engine queries, find local businesses, make purchase decisions, and more. And when consumers search for local businesses with their voices, they usually engage with those businesses the same way — by calling. Below, we’ve … Continue reading 11 Voice Search Statistics Digital Marketers Need to Know

4 Reasons Why SEO is the Immune System of Your Digital Strategy

Ashleigh Betvardeh — October 2, 2018 — October 2, 2018 FirmBee / Pixabay Search engine optimisation is the immune system of your digital body. You may not really understand how it works, but it is there to regulate your website’s health. In such a saturated marketplace, search engine optimisation makes sense, but most people don’t … Continue reading 4 Reasons Why SEO is the Immune System of Your Digital Strategy

The Consumer Buying Behavior in the Digital Age [Infographic]

James Patterson — September 24, 2018 — September 24, 2018 The internet and evolving technologies have dramatically changed the way people do everyday activities like researching, shopping, and banking. The common practice before was going to a physical store to learn more about a product, canvas, and finally purchase. Now, it’s possible to do everything … Continue reading The Consumer Buying Behavior in the Digital Age [Infographic]

Why is Digital Marketing Important & Essential for Startup Growth?

Erika Montgomery — September 15, 2018 Follow @PublicityErika — September 15, 2018 Learn why you need to invest in digital marketing for your business. No one starts a business today without having a proper digital marketing strategy. This is because digital marketing today has to be at the center of any marketing strategy for any … Continue reading Why is Digital Marketing Important & Essential for Startup Growth?

The California Consumer Privacy Act and What It Means for Digital Marketers

Maria Breaux — August 26, 2018 — August 26, 2018 “Privacy” is a trending term in headlines and a pressing concern for the online public. With prominent news items like Cambridge Analytica’s data mining activities and third-party developers reading Google emails, people are increasingly concerned about the use and misuse of their personal information. To … Continue reading The California Consumer Privacy Act and What It Means for Digital Marketers