Tag Archives: Digital

Why the FTC’s stand on hashing is a wake-up call for digital advertisers

The FTC declares hashing isn’t a foolproof privacy measure. Here’s what this stance means for the industry’s future. Angelina Eng on August 23, 2024   On July 24, 2024, the U.S. Federal Trade Commission (FTC) released a statement that hit home for many in the digital advertising and marketing industry. The FTC categorically stated that … Continue reading Why the FTC’s stand on hashing is a wake-up call for digital advertisers

Urban digital transformation: Insights for marketers from global smart cities

Cities worldwide are rebranding through digital transformation, offering marketers insights into modernization and innovative storytelling. Shama Hyder on August 9, 2024   As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in … Continue reading Urban digital transformation: Insights for marketers from global smart cities

Digital asset management and content management systems: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Evaluating and connecting CMS and DAM systems. MarTechBot on July 29, 2024   Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading Digital asset management and content management systems: Best of the MarTechBot

Why digital out-of-home advertising is summer 2024’s marketing powerhouse

Harness the power of DOOH advertising for your summer campaigns with its increased visibility, flexible targeting and programmatic benefits. Geoff Crain on July 17, 2024   Summer is a time to get out of the house and maybe on the road. It’s filled with activities like long-distance vacations, trips to the beach and farmers’ markets. … Continue reading Why digital out-of-home advertising is summer 2024’s marketing powerhouse

ByteDance has to keep the EU’s gatekeeper label under the Digital Markets Act

July 17, 2024 ByteDance has to keep the EU’s gatekeeper label under the Digital Markets Act TikTok owner ByteDance on Wednesday lost its court challenge against its designation as a gatekeeper under landmark European Union rules, in a boost for antitrust regulators seeking to curb the power of Big Tech. Under the EU Digital Markets … Continue reading ByteDance has to keep the EU’s gatekeeper label under the Digital Markets Act

3 strategies to navigate change as digital privacy evolves

Adapt your marketing strategy to new privacy regulations and AI advancements to to stay ahead of the curve. Christie Ray Harrison on July 12, 2024   The only constant in marketing is change. With new trends, technologies and techniques emerging almost daily, the importance of swiftly adapting only increases. Specifically, two connected areas in the … Continue reading 3 strategies to navigate change as digital privacy evolves