Tag Archives: Digital

Adapting Your Digital Marketing Strategy: Why You Must Up Your Game

Angela Hausman, PhD January 15, 2021 Scanning posts from some of the top digital experts, we see 2021 promises a host of changes from SEO to marketing priorities. The question for digital marketers is, how are you adapting your digital marketing strategy to accommodate these changes and grow your digital business? While we won’t have … Continue reading Adapting Your Digital Marketing Strategy: Why You Must Up Your Game

Make Your Business ‘Digital Ready’ in 2021

Germina Paola January 6, 2021 This pandemic sparks a radical shift in how we live and work as a society. The world will never be the same, unlikely to return to the pre-covid-19 era ultimately. The notion is quite apparent in today’s digital economy’s accelerating phase, vastly ranging from online education to telemedicine. Online meetings … Continue reading Make Your Business ‘Digital Ready’ in 2021

Animation in Digital Marketing: The Power of Influence Hidden Behind Cartoons

Dana Kachan January 2, 2021 Videos are the most versatile content type interacting with the human psyche. We, humans, perceive the information from the video at the audial and visual levels simultaneously. It gives us a more comprehensive view of the subject and a better understanding of the key message. In the current pandemic conditions, … Continue reading Animation in Digital Marketing: The Power of Influence Hidden Behind Cartoons

Is Your Digital Marketing Ready for 2021? Here Are 3 of the Most Important Things.

Bob Hutchins December 31, 2020 Have you started thinking about our 2021 digital marketing plans yet? Here are 3 important digital marketing things that you need to be preparing for in 2021 1. Optimize for voice search. The popularity of products like Google Home and Alexa have created a HUGE boom in the usage of … Continue reading Is Your Digital Marketing Ready for 2021? Here Are 3 of the Most Important Things.

5 Digital Marketing Strategies for Long-Term Benefits Post-Pandemic

Lalit Sharma December 26, 2020 The inherently fast-paced and dynamic forms of digital marketing are making everything possible to the new-age business advertising both pre and post-pandemic period. However, as per studies the demands for various client and individual business strategies during and after the pandemic will remain constant. This article talks about how digital … Continue reading 5 Digital Marketing Strategies for Long-Term Benefits Post-Pandemic

Study: Striking Differences Between Digital Readers Who Do/Don’t Consume COVID News

Study: Striking Differences Between Digital Readers Who Do/Don’t Consume COVID News by Sara Guaglione , December 22, 2020  A recent study by data solutions company Lotame examined the digital behavior of COVID-19 content readers versus non-COVID-19 content readers. It found that consumers of COVID-19 content were more likely to be family-focused, female and young, compared … Continue reading Study: Striking Differences Between Digital Readers Who Do/Don’t Consume COVID News

Microsoft Quietly Builds Economic Recovery Model To Support Digital Advertising, Predictive Analytics

Microsoft Quietly Builds Economic Recovery Model To Support Digital Advertising, Predictive Analytics by Laurie Sullivan  @lauriesullivan, December 18, 2020 Microsoft’s analytics team believes marketers who understand the economy better can improve search and digital media campaigns, so the company plans to integrate the reflection of real-life events into the data it publishes. This week, Joe … Continue reading Microsoft Quietly Builds Economic Recovery Model To Support Digital Advertising, Predictive Analytics