Is ChatGPT the New Digital Word of Mouth? Wisam Abdulaziz Aug 17, 2026 At Search Engine People, we get leads from many different channels: paid search, organic search, social media, and, of course, referrals and word of mouth. Word of mouth has always been our favourite channel. Why? When someone comes to … Continue reading Is ChatGPT the New Digital Word of Mouth?
AI is generating more of the web, and it’s carrying the same accessibility gaps with it. Marketing has the leverage to close them By AudioEye Published on July 31, 2026 AI is writing your copy, building your landing pages, and increasingly generating the code behind your digital experience. Which raises a question worth sitting … Continue reading AI is building your digital experience. It’s also making it less accessible. by AudioEye
Digital video now dominates TV ad spending, shifting marketers’ focus from channel selection to targeting, measurement, and AI-powered execution. By Constantine von Hoffman Published on July 14, 2026 U.S. digital video ad spending is expected to reach $ 81.9 billion in 2026, doubling what advertisers spent just five years ago, according to IAB’s … Continue reading Digital video enters a new era of competition
Here’s your daily reminder that you don’t own digital content People in Europe will soon lose access to Studio Canal movies they paid for on the PlayStation Store. By Cheyenne MacDonald June 27, 2026 Sony Sony has notified customers in a handful of European countries that they’ll soon lose access to some movies that they’ve … Continue reading Here’s your daily reminder that you don’t own digital content
CMOs are spending more on digital media and acquisition as consumers grow more skeptical of AI-generated content and its value. By Constantine von Hoffman Published on June 10, 2026 Marketing leaders are putting more money into digital channels and customer acquisition as they look for growth in an AI-driven market, underscoring how AI … Continue reading Gartner finds CMOs spending more on digital and acquisition
Digital video now more than 60% of TV and video spend, so advertisers are prioritizing AI, precision targeting, and measurable outcomes. By Jamie Finstein Published on May 5, 2026 Digital video is becoming a primary environment for AI, targeting, and outcome accountability, according to the recently released “2026 IAB Digital Video Ad Spend & … Continue reading Digital video ad spend surges as AI and targeting reshape strategy
Local Digital Ad Growth Slows As Markets Mature by Laurie Sullivan , Staff Writer, May 5, 2026 Year-over-year digital ad growth has fallen to low single digits and is projected to dip below 3% by 2029, the slowest pace in the past 18 years, according to Borrell Associates. The 2026 Annual Benchmarking Report on Local … Continue reading Local Digital Ad Growth Slows As Markets Mature
AI animation studio Toonstar will turn books into digital shows for HarperCollins Ah, lovely AI content. By Devindra Hardawar April 3, 2026 Toonstar We may receive a commission on purchases made from links. HarperCollins is tapping into AI to bring some of its book franchises to life. Specifically, the publisher is teaming up with Toonstar, an … Continue reading AI animation studio Toonstar will turn books into digital shows for HarperCollins
Digital audio is no longer a niche channel. Learn how streaming audio fits into media buying, from incremental reach to measurable performance. By Elizabeth Marsten Published on March 31, 2026 Until recently, digital audio was treated as a nice-to-have line item, layered in after TV, social and search were funded, often left in … Continue reading Why digital audio is a must-have for your retail media plan
March 15, 2026 Chasing the digital nomad dream? Beware of global current events BY The Only Black Guy in the Office My desk is a disaster. Cold brew from this morning, now room temperature. A stack of unopened mail that’s been piling up since the holiday break. Outside my window: rain. Not the romantic kind. This … Continue reading Chasing the digital nomad dream? Beware of global current events
