Jaime Nacach — February 8, 2017 Follow @bloominari— February 8, 2017 A comprehensive digital marketing strategy is more essential than ever in today’s ultra-competitive marketplace. If you own a new or growing business, it’s crucial to have some understanding of the potential that lies in digital marketing. If Your Company Doesn’t Exist Online Today, It … Continue reading 3 Ways to Grow Your Business With Digital Marketing
We can all learn a lot from how advertisers treat America’s ultimate tentpole event, says columnist Lewis Gersh. Lewis Gersh on February 3, 2017 Picture this. It’s Super Bowl Sunday. Last play. Patriots trail by four. Tom Brady fires a pass to Julian Edelman at the back of the end zone. Touchdown. But wait. … Continue reading What if Super Bowl commercials were like digital ads?
Amanda Clark — February 2, 2017 Follow @GrammarChicInc— February 2, 2017 When you’re a jobseeker, the Internet offers countless tools for promoting your personal brand, connecting to desired employers, and moving your career forward. Of course, all of this is contingent on you identifying and exploiting those tools, making the most out of the available … Continue reading 4 Ways to Improve Your Digital Job Search Today
Alex Birkett — February 2, 2017 — February 2, 2017 A large part of landing page optimization is focusing your visitors’ attention on what matters. There are many design theories on how exactly to do that. Most will include using what is known as a visual cue to direct attention towards a desired object. Visual … Continue reading A Digital Marketer’s Guide to Visual Cues
LSA survey reveals important standards SMBs want from a provider that will help marketers stand out from the competition and reduce churn. Columnist Wesley Young elaborates. Wesley Young on January 31, 2017 Small and medium-sized businesses (SMBs) get almost 24 calls a month from marketing providers looking to sell them advertising or marketing products … Continue reading SMBs are overwhelmed with digital marketing choices. How to stand out and win their business.
Angela Hausman, PhD — January 31, 2017 Follow @MarketingLetter— January 31, 2017 A website is a great starting point and an important centerpiece of your digital marketing efforts, but you really need more than a website to optimize market performance. Why you need more than a website Here are 4 reasons: SEO Build relationships with … Continue reading More Than a Website: Digital Marketing
Cameron Conaway — January 29, 2017 Follow @CameronConaway— January 29, 2017 Keeping up with changes in the digital marketing space can often feel like a job unto itself. Search engine algorithms are always evolving and new tools are continuously being developed (and being pitched to us by fellow marketers). The sheer pressure of keeping up … Continue reading Deep Focus: The Unheralded Skill of Digital Marketing Leaders
By Andrea Lehr January 26th, 2017 Over the last 12 months, I sent more than 300 pitches that helped secure over 60 guest posts, which covered everything from viral content to SEO best practices. The goal? To help other digital marketers get a handle on where our industry is heading within the next year. So … Continue reading 16 Must-Know Digital Marketing Stats To Profit From
Chelsey Fox — January 25, 2017 — January 25, 2017 If you’re running a small business and actively participating in Inbound Marketing, which you must be by reading this blog, you’re already getting ahead of the competition. Congratulations! With the help of industry professionals, you know you’re supposed to be creating new digital content, collecting … Continue reading How to Turn Digital Inquiries into New Clients
Nearly 60 percent said they were going to invest more in marketing on social networks in the coming year. Greg Sterling on January 20, 2017 Almost three-fourths of small businesses (70 percent) say they’re going to increase digital marketing investments this year. The primary driver is social media, followed by mobile. This data comes … Continue reading Survey: Social and mobile are top drivers of new small business digital spending