While the allure of these exciting content management platforms is strong, start by assessing business needs, staff capabilities, management support and financial resources before jumping in. Pamela Parker on February 22, 2023 While many organizations are excited about digital experience platforms and the power they have to transform content management, understanding your current processes, knowing … Continue reading Does your marketing team need a digital experience platform (DXP)?
Tag Archives: Digital
Digital advertising automation is here: Are you ready? by Fluency
Is your organization ready for automation? We have your checklist for success. Fluency on February 21, 2023 The benefits of automation are clear: replace the need to manually manage your digital advertising accounts with fulfilling work, such as strategic planning and forward-thinking conversations. Drastically reduce the stress related to a business exclusively powered by people—such … Continue reading Digital advertising automation is here: Are you ready? by Fluency
What is digital asset management and how can it help you?
Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation. Pamela Parker on February 10, 2023 What does digital asset management do? Digital asset management (DAM) stores and organizes all of an organization’s digital assets — images, PDFs, photographs, … Continue reading What is digital asset management and how can it help you?
Must-Have Digital Nomad Apps For Better Work And Travel In 2023
Must-Have Digital Nomad Apps For Better Work And Travel In 2023 ValueWalk / 02 Feb 2023 While a majority of employers have recalled their employees back into the office over the last few months – ending a nearly two-year work-from-home – ecosystem, a large majority of remote workers are still shaping the future of work and … Continue reading Must-Have Digital Nomad Apps For Better Work And Travel In 2023
Gen Z says school is not equipping them with the skills they need to survive in a digital world
By Shalene Gupta January 27, 2023 Gen Z is coming of age in turbulent times—from rising costs of living, to climate change, to the pandemic. They will inherit the solutions we build. Dell Technologies recently published the results of a study that surveyed over 15,000 people—aged 18-26, from 15 different countries—about their thoughts on … Continue reading Gen Z says school is not equipping them with the skills they need to survive in a digital world
P&G, Geico Help Push OTT To 15% Of U.S. Q3 Digital Ad Spend
P&G, Geico Help Push OTT To 15% Of U.S. Q3 Digital Ad Spend by Karlene Lukovitz @KLmarketdaily, February 3, 2023 Over-the-top (OTT) ad spending accounted for 14.8% of a total $23.3 billion in digital ad spending in the U.S. in Q3 2022, to social media’s 61% and display/video’s 24%, according to data from Sensor Tower’s … Continue reading P&G, Geico Help Push OTT To 15% Of U.S. Q3 Digital Ad Spend
Linear TV Shows Flat Q4 Ad Growth, Nearly On Par With Digital Media
Linear TV Shows Flat Q4 Ad Growth, Nearly On Par With Digital Media by Wayne Friedman , January 26, 2023 Traditional linear TV — national and local broadcast and cable — will see flat advertising growth in the fourth quarter — nearly the same as digital media advertising platforms, according to estimates from MoffettNathanson Research. … Continue reading Linear TV Shows Flat Q4 Ad Growth, Nearly On Par With Digital Media
WeAdvertise: WeWork Joins Captivate’s Digital Ad Network
WeAdvertise: WeWork Joins Captivate’s Digital Ad Network by Joe Mandese @mp_joemandese, January 18, 2023 Captivate, the digital out-of-home advertising network that began by installing video screens in the elevators of high-rise office buildings, has added flexible workspace network WeWork as an affiliate. The deal adds more than 175 locations to Captivate’s network and brings its … Continue reading WeAdvertise: WeWork Joins Captivate’s Digital Ad Network
ChatGTP to support digital experience analytics
Glassbox will integrate conversational AI into its digital experience analytics platform. Kim Davis on January 18, 2023 Digital experience analytics platform Glassbox has announced that it will integrate ChatGTP with its digital experience analytics platform. This will allow users to gain insights by asking questions in their native language and having ChatGTP respond. ChatGTP is … Continue reading ChatGTP to support digital experience analytics
How Booksy used DAM to organize their digital asset production
The appointment-making platform implemented Bynder’s digital asset management (DAM) system to root out inefficiencies. Chris Wood on January 12, 2023 Appointment-making platform Booksy, popular especially in the beauty industry for booking clients, is a versatile digital marketing tool for many small businesses. The platform provides assets that businesses can use to promote themselves on digital … Continue reading How Booksy used DAM to organize their digital asset production
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