Digital video now more than 60% of TV and video spend, so advertisers are prioritizing AI, precision targeting, and measurable outcomes. By Jamie Finstein Published on May 5, 2026 Digital video is becoming a primary environment for AI, targeting, and outcome accountability, according to the recently released “2026 IAB Digital Video Ad Spend & … Continue reading Digital video ad spend surges as AI and targeting reshape strategy
Local Digital Ad Growth Slows As Markets Mature by Laurie Sullivan , Staff Writer, May 5, 2026 Year-over-year digital ad growth has fallen to low single digits and is projected to dip below 3% by 2029, the slowest pace in the past 18 years, according to Borrell Associates. The 2026 Annual Benchmarking Report on Local … Continue reading Local Digital Ad Growth Slows As Markets Mature
AI animation studio Toonstar will turn books into digital shows for HarperCollins Ah, lovely AI content. By Devindra Hardawar April 3, 2026 Toonstar We may receive a commission on purchases made from links. HarperCollins is tapping into AI to bring some of its book franchises to life. Specifically, the publisher is teaming up with Toonstar, an … Continue reading AI animation studio Toonstar will turn books into digital shows for HarperCollins
Digital audio is no longer a niche channel. Learn how streaming audio fits into media buying, from incremental reach to measurable performance. By Elizabeth Marsten Published on March 31, 2026 Until recently, digital audio was treated as a nice-to-have line item, layered in after TV, social and search were funded, often left in … Continue reading Why digital audio is a must-have for your retail media plan
March 15, 2026 Chasing the digital nomad dream? Beware of global current events BY The Only Black Guy in the Office My desk is a disaster. Cold brew from this morning, now room temperature. A stack of unopened mail that’s been piling up since the holiday break. Outside my window: rain. Not the romantic kind. This … Continue reading Chasing the digital nomad dream? Beware of global current events
Meta Passes EU Digital Services Tax To Advertisers by Laurie Sullivan , Staff Writer, March 10, 2026 Meta Platforms will add “location fees” to ad buys targeting users in six countries. This is not based on the advertiser’s billing address or ad account country. The new rule that passes on costs of Europe’s digital services taxes (DST) … Continue reading Meta Passes Europe’s Digital Services Tax To Advertisers
AI is turning digital experience platforms into decision-making engines, and only brands with strong data, architecture and governance will be ready to keep up. By Benu Aggarwal January 13, 2026 AI is forcing digital experience platforms (DXPs) to do more than deliver content. It is making them become intelligent systems that can understand … Continue reading What it takes to future-proof your brand’s digital experience
The roadmap shows how digital advertising can scale AI-driven execution with existing standards rather than rebuilding the ecosystem from scratch. By Constantine von Hoffman , January 6, 2026 IAB Tech Lab released an agentic roadmap outlining how the digital advertising industry can scale agentic buying and selling without tearing down what already works. … Continue reading IAB releases agentic AI roadmap for digital advertising
EU: TikTok Ordered To Add Search, Ad Filters by Laurie Sullivan , Staff Writer, December 24, 2025 TikTok will introduce additional search options and filters, allowing users to find advertisements more easily after the European Commission received a commitment from the U.S.-based company to provide advertising repositories that ensure full transparency around ads on its … Continue reading TikTok Must Add Search Options, Filters For Ads Per EU Digital Services Act
ANA report says why marketers must deliver hands-on brand experiences while designing for a future led by AI-powered consumer decision-making. Constantine von Hoffman on November 25, 2025 Marketers in 2026 face two priorities: bring back real-world brand experiences and get ready for AI-led discovery, according to the “Signals from the Stage” report from the … Continue reading Consumers want less digital, more real world from brands in 2026
