Julian Baring on December 6, 2018 People have been telling stories for thousands of years, and the elements of what makes a good story have changed precious little in that time. Through the stories we tell, we not only entertain and connect with others, but we also convey information about our own beliefs, tastes and … Continue reading The new best practices for digital brand storytelling
Tag Archives: Digital
Why Your Enterprise Needs a Digital Business Transformation Strategy
Kevin Elliott — November 30, 2018 — November 30, 2018 How to Meet Customer Needs and Grow Revenue with Customer Identity Management Is Your Enterprise Ready for a Digital Transformation? Enterprise CIOs and VPs of technology face growing demands to scale their digital platforms. Gartner estimates that 2020 is the sink-or-swim year for mid- and … Continue reading Why Your Enterprise Needs a Digital Business Transformation Strategy
4 Digital Marketing Updates You Need to Know
Darnelle O’Brien — November 30, 2018 Follow @thekissagency — November 30, 2018 janeb13 / Pixabay How in-the-know are you when it comes to the latest in digital marketing? Staying on top of and ahead of the digital trends is key to your competitive advantage. But don’t worry. We’ve kept it simple for you this week. … Continue reading 4 Digital Marketing Updates You Need to Know
Digital Publishers Debate Future As Competition For Ad Dollars Intensifies
Digital Publishers Debate Future As Competition For Ad Dollars Intensifies by Rob Williams , November 23, 2018 BuzzFeedCEO Jonah Peretti caused a stir this week by suggesting his company could merge with other digital publishers to gain more bargaining power with Silicon Valley’s tech titans. Peretti made some interesting points in an interview with TheNew … Continue reading Digital Publishers Debate Future As Competition For Ad Dollars Intensifies
Facebook Attribution deep dive: Democratizing attribution for digital marketers
Facebook has put aside any platform bias and now there is a way to compare performance across platforms. Simon Poulton on November 12, 2018 at 2:26 pm Picture this – for a given period, your Google Ads campaigns record 500 conversions and for that same period, Facebook Ads campaigns show 700 conversions but the total … Continue reading Facebook Attribution deep dive: Democratizing attribution for digital marketers
5 Steps for Avoiding Mayhem in Your Digital Transformation
Dave Sutton — November 8, 2018 — November 8, 2018 StockSnap / Pixabay There is a common misconception that digital transformation involves nothing more than acquiring, configuring, and installing new technologies. You just roll out the systems, and the customer experience is miraculously transformed. You just flip a switch and all of your people line … Continue reading 5 Steps for Avoiding Mayhem in Your Digital Transformation
What Mario Kart Taught Us About Digital Marketing
Maria Mora — November 7, 2018 Follow @mariamelee — November 7, 2018 Our annual group costume was born from a mutual love of Mario Kart, the game that’s been evolving since 1992. With over 100 million copies sold, Mario Kart is beloved around the world — even by people who now get destroyed by their … Continue reading What Mario Kart Taught Us About Digital Marketing
Digital Commerce Is Disrupting B2B With No End In Sight
Tony Zambito — November 1, 2018 Follow @tonyzambito — November 1, 2018 QuinceMedia / Pixabay Digital commerce is growing at lightning speed. Putting pressure on B2B Executives to transform their businesses. Commerce models that have been relied on for the past twenty to thirty years will give way to a new robust era of digital … Continue reading Digital Commerce Is Disrupting B2B With No End In Sight
Digital Transformation: Setting Yourself Up for Success
Kevin Joyce — October 31, 2018 — October 31, 2018 Last week we looked at digital transformation from a CMO’s perspective. This week we’ll look at what it takes to succeed at digital transformation and why some companies fail to reach the levels of success they expected. Of the many challenges currently faced by CMOs, … Continue reading Digital Transformation: Setting Yourself Up for Success
What is a Digital Marketing Strategy?
Mitch Milaitis — October 30, 2018 — October 30, 2018 StartupStockPhotos / Pixabay What is a digital marketing strategy? To start, let’s define what a marketing strategy is. I know this seems basic, but let’s start small. A marketing strategy is an overall plan that you, or your business, implements to reach and attract … Continue reading What is a Digital Marketing Strategy?
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