Warren Knight — May 8, 2018 Follow @warrenknight — May 8, 2018 There have been many times in my career where I have had to sit down with my team, and really analyse our digital marketing strategy because it is just not working like it should or like it did in the past. Regardless of … Continue reading How To Fix A Broken Digital Marketing Strategy
By Jo-Ann Coetzee May 8th, 2018 Digital commerce is fast outpacing the traditional brick-and-mortar way of doing business. Even online sales seem to be catching up with in-store sales. According to Big Commerce, e-store sales grew by 23% in 2017. With this in mind, a lot of SMBs have been taking their businesses online – … Continue reading 17 Digital Marketing Metrics You Should Be Tracking In 2018
Shelly Dutton — May 7, 2018 — May 7, 2018 One of the most overhyped and underestimated forms of digital technology might be machine learning (ML), and it is shaking up the foundation of the digital business. Data-pattern anomalies are detected in real time to weed out spam, fraud, and potential security threats. People are … Continue reading Machine Learning: How To Take Hold Of The Latest Evolution In All Things Digital
Logan Godfrey — May 6, 2018 — May 6, 2018 With the 2018 NFL Draft now over, it’s time to write a marketing blog. Before you ask if that makes sense, I’ll explain. If you’ve read any of my blogs in the past, like “A Scouting Combine for Digital Marketers”, you know that I am … Continue reading Drafting Digital Marketing Components: Who Goes First?
Megan Totka — May 5, 2018 Follow @MeganTotka — May 5, 2018 Digital marketing is an important area of focus – often the primary area of focus – for small businesses. However, while the landscape quickly evolves, the challenges do too. Wondering how to overcome the digital marketing challenges you will likely face this year? … Continue reading Top 3 Digital Marketing Challenges (And How to Overcome Them)
Ted Saunders — May 4, 2018 — May 4, 2018 Digital experiences are the new norm for customers as they interact with and experience businesses through computers and mobile devices. The wave of technological advancements over the past decade has caused a major shift in customer expectations. Phone and direct mail surveying has become more … Continue reading Leveraging Digital Channels
Syed Balkhi — May 2, 2018 Follow @SyedBalkhi — May 2, 2018 rawpixel / Pixabay As marketers, we all have habits that we do every day. Adopting the habits of other successful marketers is a nice strategy to become a great marketer yourself. Great marketers have to work hard every day to be as successful … Continue reading 4 Things Great Digital Marketers Do Every Day to Increase Sales
Stacey Rudolph — May 1, 2018 — May 1, 2018 Virtual assistants like Siri, Cortana, Alexa and Google Assistant are becoming common by the day. The number of people using virtual assistant has been growing exponentially and is expected to hit 1.8 billion in 2021. From being used for personal user, virtual assistants are finding … Continue reading The Growth in Usage of Virtual Digital Assistants [Infographic]
The IAB’s latest video advertising study finds 2/3 of advertisers will shift budgets from TV to digital. Ginny Marvin on April 30, 2018 Digital video ad spend among large brands has increased by 53 percent over the past two years, according to a survey released by the IAB, which is overseeing the Digital New … Continue reading Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth
Chandler Stevens — April 30, 2018 Follow @iCorps_Tech — April 30, 2018 TheDigitalArtist / Pixabay By now, it’s well-established that businesses either need to hop on the wave of digital disruption or risk getting swept under the current of today’s hypercompetitive business environment with tech-savvy workforces. Yet many still resist pursuing business and technology transformation … Continue reading 3 Ways to Make Your Digital Transformation a Reality
