Tag Archives: Through

Retailers Running Promotions Through Thanksgiving Week See Benefits, Data Shows

Retail Marketing

Retailers Running Promotions Through Thanksgiving Week See Benefits, Data Shows by Laurie Sullivan  @lauriesullivan, (November 28, 2018) Retailers that changed their Thanksgiving Day strategy and began running promotions through the week rather than the holiday weekend began to see benefits from the move from consumers getting a jump on their holiday shopping.  Hitwise, a data … Continue reading Retailers Running Promotions Through Thanksgiving Week See Benefits, Data Shows →

Breaking through with meaningful content marketing in the age of storytelling

Content Marketing

A conversation on the state of story-driven content with analyst and author Brian Solis. Keith Richey on November 7, 2018 Today, it seems that everyone is a storyteller — some 550,000 marketers list storytelling in their profile on LinkedIn. But connecting with people through the power of the story requires a lot more than changing … Continue reading Breaking through with meaningful content marketing in the age of storytelling →

How to Drive Business Results in Your Team Through Leadership

Leadership Lessons

Rick Lepsinger — October 17, 2018 Follow @onpoint_llc — October 17, 2018 Today’s organizations understand the value of effective leadership. The numbers speak for themselves, as companies with top-tier leadership outperform the competition in terms of business performance metrics like profitability, innovation, and retention rates. No one questions that good leadership is critical to driving … Continue reading How to Drive Business Results in Your Team Through Leadership →

Preventing Customer Churn Through One Simple Act [Infographic]

Customer Retention

Brian Wallace — October 5, 2018 Follow @nowsourcing — October 5, 2018 Customers expect high quality service when they interact with their suppliers, and why shouldn’t they? Among customers that switch vendors, 66% do so because of high prices, rates, and fees and 32% because of serious problems with services, like mistakes or failures. Above … Continue reading Preventing Customer Churn Through One Simple Act [Infographic] →

Amazon Music Highlights Voice Search Through Alexa In Latest Campaign

Amazon

Amazon Music Highlights Voice Search Through Alexa In Latest Campaign by Laurie Sullivan  @lauriesullivan, August 17, 2018 Amazon Music announced the launch of a new advertising campaign titled A Voice is All You Need to highlight powerful vocals of notable songs and the simplicity of using voice on Alexa to search for music.  Ariana Grande, … Continue reading Amazon Music Highlights Voice Search Through Alexa In Latest Campaign →

How to Come Up with Untapped Keyword Ideas Through a Competitor Analysis

Competition Strategies

Elijah Masek-Kelly — July 26, 2018 Follow @ElijahMK100 — July 26, 2018 When someone asks a room of marketers how they find their keywords, it often turns into an echo chamber. The truth is, many companies rely on the same tried-and-true tools to determine which search terms they should be targeting. It’s undeniable that tools … Continue reading How to Come Up with Untapped Keyword Ideas Through a Competitor Analysis →

Finding The World Cup Influencers Through A Social Search Engine

Influencer Strategy

Finding The World Cup Influencers Through A Social Search Engine by Laurie Sullivan , Staff Writer @lauriesullivan, July 12, 2018 The FIFA World Cup final on Sunday between Croatia and France will be cheered on by Nike and a whole bunch of fans. For the first time, the American sportswear manufacturing company will supply the “kit,” which highlights … Continue reading Finding The World Cup Influencers Through A Social Search Engine →

Solving the Struggle of Employee Engagement: Building Continuous Employee Engagement Through Benefits Tech

Employee Engagement

Chris Bruce — July 10, 2018 — July 10, 2018 Employee engagement remains the number one strategic objective for 80% of HR and reward professionals. Studies confirm that engaged employees are more productive, provide better customer service, and are more likely to stay with their employer. However, increasing employee engagement remains a struggle for the … Continue reading Solving the Struggle of Employee Engagement: Building Continuous Employee Engagement Through Benefits Tech →

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