Tag Archives: Through

How To Create Affiliate Marketing Programs Through Partnerships

Amity Kapadia — April 4, 2018 Follow @amitykapadia— April 4, 2018 When it comes to building out successful affiliate marketing programs, one of the trickiest elements is finding the right affiliates who value your product as much as you do. Sure, you can sign up for an affiliate marketing network and almost instantly gain access … Continue reading How To Create Affiliate Marketing Programs Through Partnerships

How To Enhance Talent Management Through Gamification

Paul Keijzer — March 23, 2018 Follow @Paul_Keijzer— March 23, 2018 Gamification is fast gaining a lot of attention in the corporate world today. It’s being used to engage customers to help build loyalty and gain meaningful insights to consumer behavior. Internally, its application has helped companies with their talent management initiatives, particularly engagement, motivation, … Continue reading How To Enhance Talent Management Through Gamification

Google Connects Search, Home, Assistant Purchases Through Shopping Actions

Google Connects Search, Home, Assistant Purchases Through Shopping Actions by Laurie Sullivan  @lauriesullivan, March 19, 2018 Under siege from Amazon’s push into search and advertising, Google Monday began rolling out a feature that allows consumers to make purchases through Google search and Google Assistant. The new program — called Shopping Actions — launched Monday, but several … Continue reading Google Connects Search, Home, Assistant Purchases Through Shopping Actions

Connect Through Relationships or Connect Alot – The Pro’s and Con’s

James Potter — February 27, 2018 Follow @thelinkedinman — February 27, 2018 PhotoMIX-Company / Pixabay Let’s keep this simple. There are two core approaches on LinkedIn, very different in approach, the work involved and the risk. Connect and message This is the approach where you connect to lots of relevant people with the idea that … Continue reading Connect Through Relationships or Connect Alot – The Pro’s and Con’s

Three ways retailers can deliver meaningful 1:1 shopping experiences amidst the retail apocalypse through AI marketing

You don’t have to be Amazon, Facebook or Google to turn insights into actions.   If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally came to fruition. The traditional Main Street took some major blows last year. Shopping mall mainstays like Wet … Continue reading Three ways retailers can deliver meaningful 1:1 shopping experiences amidst the retail apocalypse through AI marketing

Fostering Vibrant Small Business Communities Through Mentoring and Education

Mike Macioci — November 27, 2017 Follow @mikemacioci — November 27, 2017 Throughout my professional life I have learned that by asking questions(especially the right ones) one can learn a lot. This article is another in a series of interviews I am doing, focusing on accomplished individuals with valuable perspectives. I hope you find it … Continue reading Fostering Vibrant Small Business Communities Through Mentoring and Education

5 best practices for transforming the customer journey through analytics

Successful CMOs are embracing analytics to gain a competitive advantage. Columnist Nandini Rathi discusses how you can set up a sophisticated analytical framework for data-driven marketing. Nandini Rathi on November 21, 2017   In this data-driven age, marketers can no longer afford to be analytics-agnostic. Without analytical sensibility, data-driven insights are hard to come by. … Continue reading 5 best practices for transforming the customer journey through analytics