Tag Archives: Through

$34.8B Online Spend Thanksgiving Through Cyber Monday, Adobe Estimates

$34.8B Online Spend Thanksgiving Through Cyber Monday, Adobe Estimates by Laurie Sullivan  @lauriesullivan, November 25, 2022 Adobe Analytics expects the five days from Thanksgiving Day through Cyber Monday — known as Cyberweek — to generate $34.8 billion in online spend, up 2.8% year-over-year (YoY) in 2022, and represent 16.3% share of the holiday season from November through … Continue reading $34.8B Online Spend Thanksgiving Through Cyber Monday, Adobe Estimates

Retail Needs To Follow Through With Website Promises Before It’s Too Late

Retail Needs To Follow Through With Website Promises Before It’s Too Late by Laurie Sullivan , Staff Writer @lauriesullivan, October 18, 2022 I love search and the features that Google and Microsoft have built into their respective engines. Often, when I search online for products, I want them now. It took me a long time to comply … Continue reading Retail Needs To Follow Through With Website Promises Before It’s Too Late

Agency New Biz Continues To Recede Through First 8 Months

Agency New Biz Continues To Recede Through First 8 Months by Joe Mandese  @mp_joemandese, October 14, 2022 While the ad industry still is not in a recession, according to the major agency forecasting units, the major agencies continue to see their year-over-year revenues declining, according to a monthly tracking study of revenue gains by consultant … Continue reading Agency New Biz Continues To Recede Through First 8 Months

Persado introduces new API to drive consumer behavior through words

The API will allow marketers to integrate Persado’s AI-generated motivational language suggestions with their other systems. Kim Davis on October 7, 2022 Persado, which uses AI to generate natural language with a persuasive edge, has announced the launch of its Motivation AI API, allowing marketers to integrate Persado directly into their other solutions. Having spent … Continue reading Persado introduces new API to drive consumer behavior through words

How to Create a Competitive Advantage Through Software Development

How to Create a Competitive Advantage Through Software Development Alex Tapper / 03 Jun 2022   Companies have been doing an increasingly good job of ensuring their software investments enhance their competitive advantages. Most businesses have moved past the “we need an app” stage. However, many leaders are still grabbing at the next big thing. For … Continue reading How to Create a Competitive Advantage Through Software Development

‘Create a cascade of change’: How to break through stubborn company infrastructure and get things done

By Gary Hamel and Michele Zanini   April 06, 2022 Wherever one looks, one sees organizations—from universities, health care providers, and large- to medium-size companies—who are struggling to adapt to an ever-accelerating pace of change.  In their quest to stay relevant, most organizations are hobbled by bureaucratic management systems—with too many layers and too may … Continue reading ‘Create a cascade of change’: How to break through stubborn company infrastructure and get things done

Similarities And Differences In Languages Through A Semantic Network

Similarities And Differences In Languages Through A Semantic Network by Laurie Sullivan , Staff Writer @lauriesullivan, April 11, 2022 Language plays an increasingly important role in search. Revealing the similarities and differences between languages through network science might seem daunting, but researchers at the Tokyo University of Science have found a way to make it work. … Continue reading Similarities And Differences In Languages Through A Semantic Network

Kroger Precision Marketing Expands Access To Its Search Ad Inventory Through Three Platforms

Kroger Precision Marketing Expands Access To Its Search Ad Inventory Through Three Platforms by Laurie Sullivan  @lauriesullivan, March 28, 2022 Kroger Precision Marketing (KPM), the retail media business of Kroger that is powered by 84.51°, announced Monday the expansion of its search product listing ads through three ad management platforms. The capability allows brands to buy … Continue reading Kroger Precision Marketing Expands Access To Its Search Ad Inventory Through Three Platforms

How leaders can manage employees through an ‘ambition reset’

By Shaun Spearmon   March 20, 2022     Workplace dissatisfaction is nothing new, but the past two years have prompted many Americans to ask, “Is my job really worth it?” Some have titled this era—one in which employees are unwilling to compromise personal interests for organizational gain—as the Age of Anti-Ambition. But is it … Continue reading How leaders can manage employees through an ‘ambition reset’