Tag Archives: Through

Principles of Process: Implementing Successful Change Management Through Empathy and Empowerment

Jeanne Hardy — May 31, 2019 Follow @creativebizinc — May 31, 2019 mohamed_hassan / Pixabay Over time, every business will come to a point in its strategic planning in which it will need to institute a major organizational change, whether it be implementing a new technology, establishing different operational processes, restructuring staff, or changing employee … Continue reading Principles of Process: Implementing Successful Change Management Through Empathy and Empowerment

How TikTok and Spotify could win through location-based marketing

There are many opportunities for apps and businesses to collaborate on co-branded experiences tied to brick-and-mortar locations. Adam Dorfman on March 26, 2019 TikTok, the video creation app, is looking to monetize its popularity, and for good reason: since its founding in 2016, TikTok has achieved one billion downloads. It was reported recently that TikTok … Continue reading How TikTok and Spotify could win through location-based marketing

Leveraging RTB display to engage, nurture and convert audiences through personalization

With an omnichannel campaign focused on key metrics and an optimized bidding structure, RTB display can be a powerful tool in your advertising strategy. Chris Loretto on March 18, 2019  With a history dating back 25 years, the banner display ad is not only the oldest digital advertising platform: it’s also the most valuable — … Continue reading Leveraging RTB display to engage, nurture and convert audiences through personalization

How to Avoid Rushing Through Life and Stop Being in a Constant Hurry

Mile Živkovic — January 30, 2019 — January 30, 2019 Despite all of the technological advancements, apps and productivity tips, it seems that we have less time every day and that we’re in constant hurry. On the other hand, data says otherwise, since people in developed countries have actually gained more free time and work … Continue reading How to Avoid Rushing Through Life and Stop Being in a Constant Hurry

Retailers Running Promotions Through Thanksgiving Week See Benefits, Data Shows

Retailers Running Promotions Through Thanksgiving Week See Benefits, Data Shows by Laurie Sullivan  @lauriesullivan, (November 28, 2018) Retailers that changed their Thanksgiving Day strategy and began running promotions through the week rather than the holiday weekend began to see benefits from the move from consumers getting a jump on their holiday shopping.  Hitwise, a data … Continue reading Retailers Running Promotions Through Thanksgiving Week See Benefits, Data Shows

Breaking through with meaningful content marketing in the age of storytelling

A conversation on the state of story-driven content with analyst and author Brian Solis. Keith Richey on November 7, 2018 Today, it seems that everyone is a storyteller — some 550,000 marketers list storytelling in their profile on LinkedIn. But connecting with people through the power of the story requires a lot more than changing … Continue reading Breaking through with meaningful content marketing in the age of storytelling