Christina Phillips — February 12, 2019 — February 12, 2019 Think back to the first time thought leadership came up in an internal meeting. At a high level, you thought to yourself, “Yes, it makes total sense. Let’s do that.” Your team knows that your company has a lot to offer, you certainly know it … Continue reading Sorting Through the Fog of Thought Leadership
Mile Živkovic — January 30, 2019 — January 30, 2019 Despite all of the technological advancements, apps and productivity tips, it seems that we have less time every day and that we’re in constant hurry. On the other hand, data says otherwise, since people in developed countries have actually gained more free time and work … Continue reading How to Avoid Rushing Through Life and Stop Being in a Constant Hurry
Amreen Bhujwala — January 30, 2019 — January 30, 2019 If you were one of the early Facebook adopters, you’ll know that much has changed, growing from a simple page for your business, to ad campaigns targeted directly at the relevant audience. With the number of businesses getting online, the channels to market your business … Continue reading Grow Your Email List Through Facebook in 2019
Retailers Running Promotions Through Thanksgiving Week See Benefits, Data Shows by Laurie Sullivan @lauriesullivan, (November 28, 2018) Retailers that changed their Thanksgiving Day strategy and began running promotions through the week rather than the holiday weekend began to see benefits from the move from consumers getting a jump on their holiday shopping. Hitwise, a data … Continue reading Retailers Running Promotions Through Thanksgiving Week See Benefits, Data Shows
Yuval Yeret — November 22, 2018 Follow @yuvalyeret — November 22, 2018 SAFe includes Scrum – so how come many Scrum practitioners and thought leaders consider it unsafe? The Scaled Agile Framework (SAFe) is one of the most popular approaches to applying agile at scale out there. SAFe’s perspective is that “Nothing beats an Agile … Continue reading Improving SAFe Through Professional Scrum
A conversation on the state of story-driven content with analyst and author Brian Solis. Keith Richey on November 7, 2018 Today, it seems that everyone is a storyteller — some 550,000 marketers list storytelling in their profile on LinkedIn. But connecting with people through the power of the story requires a lot more than changing … Continue reading Breaking through with meaningful content marketing in the age of storytelling
Rick Lepsinger — October 17, 2018 Follow @onpoint_llc — October 17, 2018 Today’s organizations understand the value of effective leadership. The numbers speak for themselves, as companies with top-tier leadership outperform the competition in terms of business performance metrics like profitability, innovation, and retention rates. No one questions that good leadership is critical to driving … Continue reading How to Drive Business Results in Your Team Through Leadership
Brian Wallace — October 5, 2018 Follow @nowsourcing — October 5, 2018 Customers expect high quality service when they interact with their suppliers, and why shouldn’t they? Among customers that switch vendors, 66% do so because of high prices, rates, and fees and 32% because of serious problems with services, like mistakes or failures. Above … Continue reading Preventing Customer Churn Through One Simple Act [Infographic]
Amazon Music Highlights Voice Search Through Alexa In Latest Campaign by Laurie Sullivan @lauriesullivan, August 17, 2018 Amazon Music announced the launch of a new advertising campaign titled A Voice is All You Need to highlight powerful vocals of notable songs and the simplicity of using voice on Alexa to search for music. Ariana Grande, … Continue reading Amazon Music Highlights Voice Search Through Alexa In Latest Campaign
Elijah Masek-Kelly — July 26, 2018 Follow @ElijahMK100 — July 26, 2018 When someone asks a room of marketers how they find their keywords, it often turns into an echo chamber. The truth is, many companies rely on the same tried-and-true tools to determine which search terms they should be targeting. It’s undeniable that tools … Continue reading How to Come Up with Untapped Keyword Ideas Through a Competitor Analysis
