Tag Archives: Through

Solving the Struggle of Employee Engagement: Building Continuous Employee Engagement Through Benefits Tech

Chris Bruce — July 10, 2018 — July 10, 2018 Employee engagement remains the number one strategic objective for 80% of HR and reward professionals. Studies confirm that engaged employees are more productive, provide better customer service, and are more likely to stay with their employer. However, increasing employee engagement remains a struggle for the … Continue reading Solving the Struggle of Employee Engagement: Building Continuous Employee Engagement Through Benefits Tech

Driving Better Business Performance Through Employee Engagement

Rick Lepsinger — June 28, 2018 Follow @onpoint_llc — June 28, 2018 Free-Photos / Pixabay There’s no question that companies with highly engaged employees are more successful. Gallup research found that teams with engaged employees performed better in terms of customer ratings, profitability, and productivity with much lower turnover and absenteeism rates. Companies with an … Continue reading Driving Better Business Performance Through Employee Engagement

Kantar, Adwanted Automate Offline Media Buys Through Programmatic, Integrate SRDS Data

Kantar, Adwanted Automate Offline Media Buys Through Programmatic, Integrate SRDS Data by Laurie Sullivan  @lauriesullivan, June 26, 2018 Adwanted USA, which connects legacy publishers with brands and agencies, has inked an exclusive partnership with Kantar Media to license Standard Rates and Data Services (SRDS,) industry standard data, on 6,700 U.S. business-to-business and consumer magazines. The … Continue reading Kantar, Adwanted Automate Offline Media Buys Through Programmatic, Integrate SRDS Data

Two kinds of video ads help break through the dilemma of interruptive marketing

At an IAB breakfast last week, two firms presented documented examples of how marketers can avoid ad skipping and competition from second screens. Barry Levine on May 9, 2018   Two ad tech firms presented possible answers last week to advertising’s Dirty Little Secret. That Secret, of course, is that few people actually watch content-interrupting … Continue reading Two kinds of video ads help break through the dilemma of interruptive marketing