Tag Archives: Through

Structuring AI for marketing impact through focused, real-world activation

AI Marketing Tools

AI’s promise means little without a clear plan. See how marketers can identify high-value workflows, remove friction and scale adoption with purpose. Melissa Reeve on October 23, 2025       The energy at this year’s INBOUND conference was electric, with one topic dominating the hallways, keynotes and coffee chats — artificial intelligence. Everyone was talking about … Continue reading Structuring AI for marketing impact through focused, real-world activation →

Martech stacks evolve through capabilities, not tools

Marketing Technology

Future-ready stacks combine SaaS, AI, workflows and human skills into adaptive systems. Here’s how to manage capabilities as your new foundation. Frans Riemersma on October 10, 2025       “RIP SaaS, hello AI” has become a popular refrain online, implying AI will replace SaaS. That framing, however, overlooks how martech stacks actually work. The debate between … Continue reading Martech stacks evolve through capabilities, not tools →

Criteo Retail Ads Bought Through Google In New Partnership

Google Partnerships

Criteo Retail Ads Bought Through Google In New Partnership by Laurie Sullivan , Staff Writer, September 10, 2025 Google gained support from an unlikely partner on Wednesday as Criteo announced a partnership with Google Search Ads 360 (SA360), the company’s enterprise search advertising platform. The deal makes Criteo the first third-party vendor to integrate with … Continue reading Criteo Retail Ads Bought Through Google In New Partnership →

Unlock Africa’s economic potential through open trade

Africa

June 09, 2025 Unlock Africa’s economic potential through open trade BY Olugbenga GB Agboola Recent tariff announcements have caused significant disruption across global markets and economies. Subsequent changes and postponements—including negotiations between major economies like China and the U.S.—offer a welcome step towards resolution. But the initial uncertainty has already prompted impacted countries to diversify their … Continue reading Unlock Africa’s economic potential through open trade →

3 ways to boost your VOC program’s value through journey management

Voice Advertisement

Customer sentiment isn’t one-size-fits-all. Focus on journeys — not just scores — to deliver real business impact. Raj Sivasubramanian on March 4, 2025   A major challenge for voice of the customer (VOC) teams is proving their value. Their impact is often marginalized because they struggle to drive action that improves the customer experience. This … Continue reading 3 ways to boost your VOC program’s value through journey management →

How to recognize and break through what’s holding you back

Productivity Techniques

February 11, 2025 How to recognize and break through what’s holding you back The biggest barriers to professional growth often aren’t external obstacles or lack of opportunity—they’re self-built invisible ceilings. BY Melissa Puls My mother was always the last parent to pick me up from gymnastics practice. While other moms arrived in jeans, she’d sweep in … Continue reading How to recognize and break through what’s holding you back →

Random Posts on