Tag Archives: Through

Solving the Struggle of Employee Engagement: Building Continuous Employee Engagement Through Benefits Tech

Chris Bruce — July 10, 2018 — July 10, 2018 Employee engagement remains the number one strategic objective for 80% of HR and reward professionals. Studies confirm that engaged employees are more productive, provide better customer service, and are more likely to stay with their employer. However, increasing employee engagement remains a struggle for the … Continue reading Solving the Struggle of Employee Engagement: Building Continuous Employee Engagement Through Benefits Tech →

Leadership Development Made Easy Through E-Learning

Leadership Lessons

Darleen DeRosa — July 10, 2018 Follow @onpoint_llc — July 10, 2018 FirmBee / Pixabay One of the most enduring myths about leadership is the notion that leaders are born rather than made. This kind of thinking tends to mistake certain personality traits for essential leadership qualities and falls into the trap of believing that … Continue reading Leadership Development Made Easy Through E-Learning →

Driving Better Business Performance Through Employee Engagement

Employee Engagement

Rick Lepsinger — June 28, 2018 Follow @onpoint_llc — June 28, 2018 Free-Photos / Pixabay There’s no question that companies with highly engaged employees are more successful. Gallup research found that teams with engaged employees performed better in terms of customer ratings, profitability, and productivity with much lower turnover and absenteeism rates. Companies with an … Continue reading Driving Better Business Performance Through Employee Engagement →

Kantar, Adwanted Automate Offline Media Buys Through Programmatic, Integrate SRDS Data

Marketing Guide

Kantar, Adwanted Automate Offline Media Buys Through Programmatic, Integrate SRDS Data by Laurie Sullivan @lauriesullivan, June 26, 2018 Adwanted USA, which connects legacy publishers with brands and agencies, has inked an exclusive partnership with Kantar Media to license Standard Rates and Data Services (SRDS,) industry standard data, on 6,700 U.S. business-to-business and consumer magazines. The … Continue reading Kantar, Adwanted Automate Offline Media Buys Through Programmatic, Integrate SRDS Data →

How to Provide and Get Value Through Email Marketing All Year Long

Email Marketing

Ben Duchesney — June 15, 2018 — June 15, 2018 The friends you’re willing to help are the same ones that help you. You can think about email marketing in the same way you think of the give and take between friends. The more value you give to the relationship, the more value you’ll get … Continue reading How to Provide and Get Value Through Email Marketing All Year Long →

Have You Thought Your CMS, SEO, and Site-Hosting Strategy Through?

Strategy

Chris Abraham — June 4, 2018 Follow @chrisabraham — June 4, 2018 While tools like cPanel can install CMS platforms like Drupal and WordPress into $ 3.95/month web hosting services with the click of a button, there’s the cheap and easy way and there’s the right way. As they say, measure twice, cut once. Entertainment … Continue reading Have You Thought Your CMS, SEO, and Site-Hosting Strategy Through? →

What CMOs Can Learn from Millennials through Reverse Mentoring

Millennials

Bob Van Rossum — May 28, 2018 Follow @BobVR — May 28, 2018 Generation Y (also known as Millennials) can often be misunderstood when it comes to their roles in the workforce. Some think of this generation as innovative and influential, while others consider these young adults lazy and entitled. But before getting too caught … Continue reading What CMOs Can Learn from Millennials through Reverse Mentoring →

Empathetic Websites: Knowing Your Customers Through User Personas

Customer Retention

By Michael May 23rd, 2018 More and more eCommerce providers rely on a personalised user experience for their customers. The best example of a wide and far reaching user experience is the fashion industry. There are now 52 seasons a year instead of four which can make it difficult for retailers to know what the … Continue reading Empathetic Websites: Knowing Your Customers Through User Personas →

Ad Tech: Finding A Way Through The ‘New’ Chaos

Technology Trends

Ad Tech: Finding A Way Through The ‘New’ Chaos by Laurie Sullivan , Staff Writer @lauriesullivan, May 17, 2018 Modern entrepreneurs not only deal with the challenges of wearing many hats to run their business, but now they must understand many of the tools required to run their business and advertising strategies. Clate Mask, chief executive … Continue reading Ad Tech: Finding A Way Through The ‘New’ Chaos →

Two kinds of video ads help break through the dilemma of interruptive marketing

Video Advertisement

At an IAB breakfast last week, two firms presented documented examples of how marketers can avoid ad skipping and competition from second screens. Barry Levine on May 9, 2018 Two ad tech firms presented possible answers last week to advertising’s Dirty Little Secret. That Secret, of course, is that few people actually watch content-interrupting … Continue reading Two kinds of video ads help break through the dilemma of interruptive marketing →