Leverage data and AI strategies to drive customer retention through personalization and tailored marketing efforts. Greg Kihlstrom on February 21, 2024 In my last article, we looked at how to best use data during the purchase stage of the customer journey and how effective use of data can enhance outcomes for both the customer and … Continue reading Driving growth through data: Optimizing the retention stage
B2B content marketing has emerged as a powerful tool for businesses to engage, educate, and convert their target audience. Chris Wood on February 20, 2024 B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience and drive conversions. In this article, we will explore the fundamentals of … Continue reading B2B content marketing: Driving success through strategic content creation
Talk Of Google Lawsuit Around Privacy Sandbox Rumbles Through Industry by Laurie Sullivan , Staff Writer @lauriesullivan, February 19, 2024 Amelia Waddington, Captify CPO, says she would not be surprised if a group of industry executives sued Google for discontinuing third-party browser cookies before its Privacy Sandbox technology successfully rolls out to advertisers. The ad-tech company has … Continue reading Talk Of Google Lawsuit Around Privacy Sandbox Rumbles Through Industry (DD)
Data drives business, but breaches drive customers away. Learn how to balance data collection and security to build consumer trust. Shama Hyder on January 30, 2024 Advancements in data and technology are meant to make our lives easier. Martech promises task automation, optimized workflows and improved digital experiences, but it also creates opportunities for bad … Continue reading How to build customer trust through data privacy and security
Leverage data in the purchase stage to increase conversion rates, average order value and lifetime customer value. Greg Kihlstrom on January 11, 2024 Without good data collection, access and analysis, it is harder for brands to understand their customers. Likewise, it is more difficult for customers to indicate their preferences for the brands they support. … Continue reading Driving growth through data: Optimizing the purchase stage
Customized experience can lead to heightened satisfaction and loyalty. Comarch on January 9, 2024 Imagine walking into a hotel room and discovering a personalized note next to a plate of your favorite food. Opening the note reveals information about hotel amenities and recommendations for local attractions aligned with your interests. It sounds like a dream … Continue reading Elevate customer loyalty through tailored experience by Comarch
Learn how reception marketing can help your brand provide real-time, valuable content tailored to consumer needs. RJ Licata on November 2, 2023 There aren’t enough hours in a day. You spend eight hours working. If you’re lucky (or really disciplined), you get eight hours of sleep. What do you do with the remaining eight hours? … Continue reading Breaking through the noise: How brands can connect with today’s consumers
Microsoft Advertising Goes Through ‘Transformation,’ Rebrands Xandr, PromoteIQ by Laurie Sullivan @lauriesullivan, July 27, 2023 Microsoft Advertising is rebranding its products, strategy and services, combining and renaming the technology from its recent acquisitions of Xandr and PromoteIQ, and changing some of the processes across its product line. The shift officially begins in August. The new … Continue reading Microsoft Advertising Goes Through ‘Transformation,’ Rebrands Xandr, PromoteIQ
Wildfire Monetizes Commerce Transactions Through Gen AI Engine by Laurie Sullivan @lauriesullivan, July 27, 2023 Wildfire, which powers rewards programs and shopping companions, has announced Revenue Engine, which monetizes ecommerce transactions driven by generative artificial intelligence (GAI) applications, plugins, and products. “When you think about what’s happening in doom rooms and garages across the country, GAI … Continue reading Wildfire Monetizes Commerce Transactions Through Gen AI Engine
Trackable Digital Refunds And Payments Made Possible Through SKUx, Emplifi Partnership by Laurie Sullivan @lauriesullivan, July 18, 2023 SKUx, a payments and consumer engagement platform founded in 2018, plans to announce a partnership with Emplifi that will make it easy to send a one-to-one serialized, encoded and trackable digital payment to consumers. The instantaneous payments … Continue reading Trackable Digital Refunds And Payments Made Possible Through SKUx, Emplifi Partnership
