Tag Archives: Through

Driving growth through data: Optimizing the purchase stage

Leverage data in the purchase stage to increase conversion rates, average order value and lifetime customer value. Greg Kihlstrom on January 11, 2024 Without good data collection, access and analysis, it is harder for brands to understand their customers. Likewise, it is more difficult for customers to indicate their preferences for the brands they support.  … Continue reading Driving growth through data: Optimizing the purchase stage

Elevate customer loyalty through tailored experience by Comarch

Customized experience can lead to heightened satisfaction and loyalty. Comarch on January 9, 2024 Imagine walking into a hotel room and discovering a personalized note next to a plate of your favorite food. Opening the note reveals information about hotel amenities and recommendations for local attractions aligned with your interests. It sounds like a dream … Continue reading Elevate customer loyalty through tailored experience by Comarch

Breaking through the noise: How brands can connect with today’s consumers

Learn how reception marketing can help your brand provide real-time, valuable content tailored to consumer needs. RJ Licata on November 2, 2023 There aren’t enough hours in a day. You spend eight hours working. If you’re lucky (or really disciplined), you get eight hours of sleep. What do you do with the remaining eight hours? … Continue reading Breaking through the noise: How brands can connect with today’s consumers

Microsoft Advertising Goes Through ‘Transformation,’ Rebrands Xandr, PromoteIQ

Microsoft Advertising Goes Through ‘Transformation,’ Rebrands Xandr, PromoteIQ by Laurie Sullivan  @lauriesullivan, July 27, 2023 Microsoft Advertising is rebranding its products, strategy and services, combining and renaming the technology from its recent acquisitions of Xandr and PromoteIQ, and changing some of the processes across its product line. The shift officially begins in August. The new … Continue reading Microsoft Advertising Goes Through ‘Transformation,’ Rebrands Xandr, PromoteIQ

Wildfire Monetizes Commerce Transactions Through Gen AI Engine

Wildfire Monetizes Commerce Transactions Through Gen AI Engine by Laurie Sullivan  @lauriesullivan, July 27, 2023 Wildfire, which powers rewards programs and shopping companions, has announced Revenue Engine, which monetizes ecommerce transactions driven by generative artificial intelligence (GAI) applications, plugins, and products.  “When you think about what’s happening in doom rooms and garages across the country, GAI … Continue reading Wildfire Monetizes Commerce Transactions Through Gen AI Engine

Trackable Digital Refunds And Payments Made Possible Through SKUx, Emplifi Partnership

Trackable Digital Refunds And Payments Made Possible Through SKUx, Emplifi Partnership by Laurie Sullivan  @lauriesullivan, July 18, 2023 SKUx, a payments and consumer engagement platform founded in 2018, plans to announce a partnership with Emplifi that will make it easy to send a one-to-one serialized, encoded and trackable digital payment to consumers. The instantaneous payments … Continue reading Trackable Digital Refunds And Payments Made Possible Through SKUx, Emplifi Partnership

Maria Shriver offers insights on how to keep growing through a decades-long career

  By Jenna Abdou June 10, 2023 When Maria Shriver was in her 50s, she launched her nonprofit, The Women’s Alzheimer’s Movement. Then, came her award-winning media company, Shriver Media. Her acclaimed newsletter, The Sunday Paper, and brain health protein bars, MOSH, followed in her 60s. What will she launch next? “The things I’m doing … Continue reading Maria Shriver offers insights on how to keep growing through a decades-long career

Making Data Talk: How Marketers can Humanize their Campaigns through Zero- and First-Party Data

Making Data Talk: How Marketers can Humanize their Campaigns through Zero- and First-Party Data Julio Lopez / 03 Jun 2023 Without a comprehensive U.S. consumer privacy law, U.S. state and federal lawmakers have been looking toward Europe’s General Data Protection Regulation (GDPR) to serve as inspiration as states begin to introduce data privacy laws in … Continue reading Making Data Talk: How Marketers can Humanize their Campaigns through Zero- and First-Party Data

McDonald’s Replaces Product Placement With Streaming Delivery Through App

McDonald’s Replaces Product Placement With Streaming Delivery Through App by Laurie Sullivan  @lauriesullivan, May 16, 2023 Amsterdam agencies TBWA\NEBOKO and TBWA\X developed a streaming and food delivery service for McDonald’s that allows consumers to order products seen in films or television series by scanning them. The campaign, Order That Scene, reaches for the culture who … Continue reading McDonald’s Replaces Product Placement With Streaming Delivery Through App

Life in the Gig Economy: NBA legend James Worthy on connecting with fans through Cameo

  By Jessica Bursztynsky May 17, 2023 Life in the Gig Economy tells the stories of workers in an industry millions of people rely upon. If you’d like to share your story, email staff writer Jessica Bursztynsky at Jessicabursz@proton.me. James Worthy is a 62-years-old sports commentator and analyst who played 12 seasons with the Los Angeles Lakers, … Continue reading Life in the Gig Economy: NBA legend James Worthy on connecting with fans through Cameo