by Stephen Moyers January 20th, 2015 Stephen Moyers Stephen Moyers is a Writer, Web Designer, Blogger, Technology lover. He is currently associated with SPINX Digital – a Digital Marketing Agency based in LA, California.You can follow Stephen on Twitter and Google+. For better or worse, the cultural phenomenon known as “Kimye” is here to stay. … Continue reading How to Build Your Brand By Giving It Personality
Ruxandra MindrutaJanuary 19, 2015 Every day, customers turn to social media to post about brand recommendations, tap into the latest product research and make complaints when they’re unsatisfied and in need of quick assistance. At virtually every point in their experience with your business, customers become more informed by what is being shared online without … Continue reading Five Ways Social Media Can Add Value To Retail Brands
Jay GronlundJanuary 16, 2015 The growing demand for greater corporate transparency, especially among Millennials, should not be news to anyone. Trust in business has reached new lows, as reported by the latest 2014 Edelman Trust Barometer (e.g. only 50% of Americans trust financial service companies), and insufficient transparency has been one of the key reasons. … Continue reading Why Transparency is Essential for Building Corporate Brand Trust
Amanda ClarkJanuary 10, 2015 Small business owners, do you know how you get your company’s name out there—do you know how you get it not just seen, but well-received—among online shoppers and search engine users? There was a time when the answer might have involved tricky SEO, “link building,” online directories, article marketing, or even … Continue reading Building Your Brand: Tips For Small Business Owners
Multiple data sources show how mobile is now central to consumer shopping. Greg Sterling on January 8, 2015 If nothing else holiday 2014 drove home the importance of mobile as a shopping tool. Mobile traffic numbers and even mobile e-commerce sales beat expectations, according to data from multiple sources. As one example, IBM reported … Continue reading Brands And Retailers: If You Don’t Get Mobile Right Soon, You’re Screwed
Gal BorensteinJanuary 7, 2015 1. E-PAYMENTS & SOCIAL MEDIA CREATE NEW CLASS OF GLOBAL-VILLAGE ENTREPRENUERS … Continue reading Top 10 Digital Branding & Marketing Trends to Watch in 2015 (Infographic)
Columnist and entrepreneur Neil Patel shares his tips for those looking to successfully build and shape their personal brand. Neil Patel on January 2, 2015 at 11:22 am When you develop your personal brand, you need to watch your attitude. I don’t mean this in the “shame on you” sense. I’m referring to the unique … Continue reading How To Shape Your Personal Brand Attitude
Shelley PringleDecember 30, 2014 I recently spoke with the director of marketing for a popular food brand who told me her organization was debating the pros and cons of Pinterest versus Instagram. She’s not alone. Whether you work for a large or small company, this debate is important for your brand. Pinterest and Instagram are … Continue reading Pinterest Versus Instagram: Which One is Best For Your Brand?
Robert Glazer December 25, 2014 Right now, “incrementality” is a hot word in online affiliate marketing. According to our friends at Affiliate Window in a recent blog post, incrementality “consists of sales that an advertiser would not have obtained without a publisher’s contribution”. That means that incrementality measures more than just new customers — … Continue reading Understanding Incrementality In Affiliate Programs
While others are figuring out what they can do better in the coming year, columnist Kevin Ryan is thinking about what he can do without… presented in song form. Kevin Ryan on December 24, 2014 It’s that time of year again – yes, the time we all reflect on years past and look forward to the … Continue reading The 12 Days Of Procurement
