Lauren Riley December 20, 2014 When it comes to looking for a job in the digital industry, it’s not enough to just fire off a CV and cover letter and hope for the best. The internet and social media has given job seekers the chance to promote themselves beyond the traditional job application, and … Continue reading 5 Tips On Using Social Media To Build Your Personal Brand
SocialBakers says natively uploaded videos are winning an 80 percent share of all video interactions happening on Facebook. Amy Gesenhues on December 18, 2014 Social media analytics company SocialBakers is throwing more fuel on the fire that is the Facebook video versus YouTube video showdown. Two months after forecasting the number of videos uploaded … Continue reading More Brands Uploading Video Directly To Facebook Vs. Posting YouTube Videos On Facebook Pages [Report]
Personal Branding Blog December 14, 2014 Jimmy Fallon’s monologue bit this week encapsulates this so well. He announced that Starbucks has a new Platinum Card hailing it as the gift that cries here’s $ 200 that says I don’t know you. He’s right. This season you could quickly rob yourself of points in credibility … Continue reading Success At Networking: Gifts That Rob Your Personal Brand
Janet Fouts December 12, 2014 The news about Facebook lately has been pretty grim. The Wall St. Journal recently ran a piece on how smaller brands are seeing sales generated from Facebook in “the lower digits” even on pages with tons of “likes”, and Facebook recently announced that starting January 1 our newsfeeds will … Continue reading Is Brand Engagement Over on Facebook?
by Laurie Sullivan, December 11, 2014 The time consumers spend on a Web site doesn’t always determine their order value at checkout — but it will translate into a longer, stronger relationship between brands and consumers, especially during the holiday season. Research suggests that Amazon has become the magnet destination for online shoppers, commanding more … Continue reading Time Spent On Retail Sites Key To Building Strong Bonds Between Brands, Consumers
Look again at some of the logos from major brands. They may contain images or references that support the brand’s message or product. Marketing Land Infographics on December 9, 2014 What’s your favorite brand logo really telling you? There’s creativity hidden inside many of them that you might miss at first glance. See the … Continue reading The Secret Meanings Behind 40 Brand Logos
Chris Lucas December 9, 2014 As universities improve their digital marketing, they are adopting strategies that also apply to the business world. Higher ed branding is becoming more sophisticated and targeted. Although their audience and sales funnels are different from the typical small business, universities can offer high-performing solutions to standard marketing problems. … Continue reading University Branding: How Colleges Utilize Their Brand (and How You Can Too!)
Shelly Kramer December 1, 2014 Social media marketing is probably something that you’re engaged in, whether your business is large or small. But all too often people hand over set up and management of these valuable business assets to people who aren’t as qualified as they should be and/or they don’t protect their … Continue reading Your Brand’s Social Media Identity: How to Protect It
Mike Gingerich December 1, 2014 We now know that visuals go a long way in getting our posts noticed and shared. But how do you choose the right images? What if you use and image that’s not a cute baby or kitten? If you use an image that’s not so appealing to the masses, … Continue reading How To Choose The Right Images For Your Brand [Infographic]
By Shelby Clarke November 15, 2014 We all know the important role social media plays in good marketing. A lot of time is spent organizing important posts and managing social media. Our audience is online, so we need to be, too. But how much time do we spend on the details – things like our … Continue reading Four Big Name Brands with Great Social Media Cover Images
