Ciaran BlumenfeldFebruary 13, 2015 If your brand is on social, you’ve probably already put a significant amount of thought into your brand’s voice. Defining your brand’s voice for social media messaging is standard planning, but as visual platforms gain traction, defining your brand’s “visual voice” is becoming just as important as defining a characteristic verbal … Continue reading The Five C’s of Cultivating Your Brand’s Visual Voice on Instagram and Beyond
Ronn TorossianFebruary 12, 2015 In this day and age, more and more people are using social media on a daily basis. Utilizing social media, therefore, is becoming more and more important for those who want their brand to be noticed and remembered. Instagram is one such platform, and its steady growth during the last several … Continue reading How Can Your Brand Use Instagram?
Rebekah RichardsFebruary 11, 2015 What if you could have an infinite resource of targeted leads? The biggest list of targeted leads on earth is yours and the best thing is it’s free. We all know this mega database of leads called LinkedIn, but how do you turn it into a lead generation machine with workable … Continue reading Building Your Lead Generation Machine Using LinkedIn
Marie AlonsoFebruary 6, 2015 Now more than ever, social media and content marketing are driving business branding and lead generation campaigns. Social media for B2B and B2C enterprises of all sizes – especially small businesses – is a highly controllable and low cost platform for content marketing promoting brand engagement, client recruitment and even customer … Continue reading Social CRM: Cool Tool for Driving Content & Brand Marketing
Business.comFebruary 4, 2015 The year 2015 is expected to be one that will throw up plenty of surprises, unexpected and on a global scale. There is a lot of optimism regarding the economic green shoots that are visible all across the world but there are also niggling worries. Startups and small businesses that managed to … Continue reading Slaying the Goliaths: Small Business Vs. Big Brands
“We’ve learned it’s vital to be able to adapt quickly to accommodate the every-changing nature of social media.” Amy Gesenhues on January 29, 2015 There is no shortage of Super Bowl advertising coverage this week, but we wanted to find out what it’s like to manage a brand from inside the marketing powerhouse that is … Continue reading Building A Brand From Inside The NFL: 5 Questions With Indianapolis Colts Head Of Marketing
Business.comJanuary 27, 2015 At one point a few years ago, many execs dismissed social media as a fad — a playground for kids or something for which they simply didn’t have time. Whatever the reason at that moment, a lot of water has passed under the bridge since they made that decision. More than a … Continue reading Confidential to the C-Suite: It’s Not Too Late to Develop Social Media Fluency
by Laurie Sullivan, January 21, 2015 Consumer product goods companies and retailers have an interesting opportunity to cross-sell products online. While baby-related items like wipes and diapers typically are shipped to homes in bulk, an increasing number of consumers now add coffee, creamer, mascara, and candy to the online order. It has become more of … Continue reading CPG Brands Getting Better At Building Cross-Category Relationships With Online Shoppers
The field of marketers shooting for the next Oreo moment is crowded, so we asked the experts how best to prepare real-time marketing plans for the big game. Martin Beck on January 20, 2015 The lights going out during halftime of the 2013 Super Bowl was unexpected, but even more surprising was how one quickly … Continue reading How Brands & Agencies Are Ramping Up To Score The Next Super Bowl Touchdown On Social Media
Chip StevensJanuary 20, 2015 For most people, your website represents a primary interface to your company – a single source for all of the information that a prospective customer might get about your products, services, and values. Your website is very important to the perception of your company, and it also drives everything from your … Continue reading 3 Website Brand Identity Considerations You Might Have Overlooked
