Over the years social media has evolved from a social networking platform into a powerful marketing platform. And marketers are taking advantage of this opportunity to improve their businesses for more profit.
Social media has more than 4 billion users worldwide. And according to sources, on average, a social media user spends about 2 hours 22 minutes a day on social platforms. This means that if used well, those 2 hours and 22 minutes every day can offer an incredible opportunity for your business to create brand awareness, attract more traffic, boost your sales and increase your overall conversion rate.
So not using it for your business can only mean leaving out money on the table. But what is it about social media that makes all of this possible? Let’s find out.
1. Helps Grow Your Reach
One of the major benefits of using social media is that it helps you reach out to a wider audience in very little time. According to reports, 90% of all marketers say that social media marketing has increased their business’ exposure. And 70% of business-to-consumer marketers have gotten their customers through Facebook. This clearly shows how important social media can be for your business.
All you have to do is be consistent with your social media strategy. This includes having a proper posting schedule, engaging with your audience through likes, shares, and comments, using relevant hashtags, etc. Doing this will help you increase your visibility and people will start recognizing you. And when they recognize your brand they start trusting you too.
2. Makes Relationships with your Audience Stronger
Another amazing benefit of using social media is that you can use it to build relationships with your audience. You can use it to connect with your audience on a deeper level and use it to build trust amongst your audience.
Most of the time your audience understands your brand only through the content you offer. In doing so they see it in terms of a company. So your audience doesn’t feel any kind of attachment to your company. You can reverse this strategy a little by using social media to humanize your brand for your audience. This will give them a face for your business and they can relate to it better. There are several ways of humanizing your brand.
For example, most businesses don’t let their audience know the behind the scene stories of their companies. But by giving them a sneak peek into your inside story you can help your audience understand your brand better. In doing so, you can introduce your employees to your audience, give them a tour of your office, show them how you pack your products, etc. All of this helps them know the people involved in your business, how things work, etc.
To make things more interesting, you can go live on social media. It’s a great way to interact with your audience on a one-on-one level and understand their expectations. You can then use these insights to meet your audience’s expectations and improve your business. This will make your audience happy because they will know that you truly care about what they want. As a result, your relationship with your audience will grow even stronger.
3. Helps Attract Traffic to Your Website
If you want to attract traffic to your website, you first have to let people know about it. Without that, they won’t visit your site(unless they find it organically). But the problem is it takes time to attract traffic organically. So if your business has just been launched, you need to find other ways to publicize and promote it.
Luckily social media can help you do it. The best thing is that it lets you reach out to thousands of people all at once with just a click of the button. As mentioned earlier, create great content for your site and share it with your audience with relevant hashtags. This will help you increase your reach. If people like your content they will definitely give it a read and might even share it with their friends. And as you know the more readers you have the more traffic your blog will attract.
So these are some of the ways why you need to use social media for your business. Social media is no longer just a social networking site. It has transformed into a huge marketing platform that can help your business grow and succeed. So if you’re not using social media already, get started now.