Tag Archives: Businesses

When It Makes Sense For Businesses To Hire Junior Software Developers

Viktor Bogdanov — November 13, 2018 Follow @easytiger1981 — November 13, 2018 Today, many companies try to stay away from hiring junior software developers and only focus on mid-level and senior resources. There’s a misconception that junior programmers will break the project and deliver little to no value. Here, I will try to dispel this … Continue reading When It Makes Sense For Businesses To Hire Junior Software Developers

Small businesses more likely to shift ad budgets from search, display, paid social to Amazon

Third Door Media’s “Making Room for Amazon” report highlights marketers’ plans for Amazon ad budgets, staff and technology. Amy Gesenhues on October 26, 2018   Amazon advertising is proving to be a valuable channel for marketers, with many SMBs looking to increase their ad budgets on the e-commerce platform. A survey of nearly 700 digital … Continue reading Small businesses more likely to shift ad budgets from search, display, paid social to Amazon

Google Adds ‘Book,’ ‘Schedule’ Button In Search For Some Businesses

Google Adds ‘Book,’ ‘Schedule’ Button In Search For Some Businesses by Laurie Sullivan  @lauriesullivan, (October 23, 2018) Google has expanded the ability to book or schedule appointments for some businesses through Reserve with Google, a service that allows users to book an appointment or reservation with nearby providers directly in the search engine. The icon that … Continue reading Google Adds ‘Book,’ ‘Schedule’ Button In Search For Some Businesses

False Positives — A Touchy Problem For Businesses

Sandra Wrobel-Konior — October 19, 2018 Follow @sandricz — October 19, 2018 False positives are getting to be a bigger problem than actual fraud, as they can seriously harm online business’s bottom line. It’s a complex issue that touches many online merchants. What exactly are false positives and how can merchants minimize them? According to … Continue reading False Positives — A Touchy Problem For Businesses

Despite buzz, only one-third of B2B businesses are committed to ABM, report says

A majority of B2B companies aren’t confident in the quality of the data they need to drive an ABM program. Robin Kurzer on September 12, 2018   In recent years, account-based marketing (ABM) has been touted as an effective B2B strategy. According to the Information Technology Services Marketing Association, 69 percent of organizations that implement … Continue reading Despite buzz, only one-third of B2B businesses are committed to ABM, report says

How Local Businesses Can Survive the Rise of Online Shopping

Nishadha Silva — August 31, 2018 Follow @rumblinglankan — August 31, 2018 With people increasingly looking to do their shopping online via sites like Amazon, brick and mortar businesses are clearly struggling to survive. But there is still plenty of demand for in-store shopping highlighted by the growth of onsite shoppers in Target stores. The … Continue reading How Local Businesses Can Survive the Rise of Online Shopping