Farah Kim April 2, 2021 Quick question: What do you understand by the term, ‘digital branding?’ Over the course of my decade-long experience, I’ve received some interesting responses to this question. Some say: It’s a trend. It’s a fancy website and logo. It’s advertising. It’s image building. Others say: It’s what consumers think about their … Continue reading Why Small Businesses Need to Invest in Digital Branding to Survive the Competition
Richard Conn March 31, 2021 What is Cold Calling? Source Cold calling is a sales outreach tactic performed by directly phoning prospect clients to build a relationship and to sell services, whether it be cleaning, repairs, or landscaping. This technique has long been favored to achieve sales rep goals. Of course, it has changed over … Continue reading 7 Cold Calling Pro Tips Small Service Businesses Should Follow
Jake Eisenberg March 15, 2021 If you’ve been in the business long enough, you’ll realize that companies experience capital shortages. Companies that have to wait for months to get paid are especially prone to cash flow issues. Fortunately, invoice financing lets business owners accelerate cash flow by selling their invoices to third-party companies. This way, … Continue reading An Entrepreneur’s Quick Guide to Invoice Financing for Small Businesses
Herby Fabius March 11, 2021 I am an interviewer. I spend my days interviewing entrepreneurs and self-published authors. Over the years, I have interviewed over 600 entrepreneurs. I am naturally curious to understand why they started their businesses, what they learned on that journey, and most importantly, what were some of the mistakes they made … Continue reading Top 3 Mistakes Entrepreneurs Make Starting Their New Businesses
Gaurav Aggarwal March 4, 2021 Small- and medium-sized businesses were impacted the most by the pandemic due to the financial fragility that the COVID-19 disruption put on businesses during the initial stages. Businesses had to adapt to changes quickly, and a lot of them couldn’t adapt due to the ever-changing restrictions put in place. The … Continue reading How Small and Medium Businesses Are Recovering From COVID-19
Anastasia Belyh February 28, 2021 A professional and productive inventory management strategy is the core of any successful eCommerce platform. Many retail businesses fail because they have no clear system for managing their inventory effectively and efficiently. From organizing products efficiently to keeping stocks ready around the clock, inventory management plays an important role. Well-organized … Continue reading Why Inventory Management Is Key for eCommerce Businesses
Whitney A. White February 22, 2021 If you’re burning the candle at both ends trying to be a successful entrepreneur, I want you to know that there’s an easier route for you to take. Because I’ve been there—late nights, running myself ragged, and watching my life seemingly slip in the opposite direction of my dreams. … Continue reading The 4 Pillars Entrepreneurs Need to Run Their Businesses Successfully
Michael Ugino February 18, 2021 Making the sale is a big win—but it’s only half the battle. If you want to keep making sales, you need to deliver products quickly and without friction. Customers want fast, cheap shipping. They want easy returns. And most will happily go to your competitors on Amazon for these benefits … Continue reading Ecommerce Fulfillment Centers: A Guide for Small Businesses
Eleanor Hecks February 20, 2021 Digital businesses might not be the first industry you think of when considering COVID-19-related changes. However, there are many areas where companies of all types have had to embrace shifting perspectives, immediate concerns, and long-term thinking. In spring 2020, the U.S. Census Bureau began conducting surveys of small business owners … Continue reading How Digital Businesses Should Conduct Operations in a Post-Pandemic World
Small business often means small data, but there are ways to drive value from it. William Terdoslavich on February 10, 2021 In the world of big data, gigabytes are worth less than pennies. But that loose change can add up to dollars for a small business. Those digital mom-and-pop online stores face the same analytical challenge … Continue reading How small businesses can drive value from small data
