Gemma Scarth July 31, 2020 When the coronavirus outbreak forced countries around the world into lockdown, brands responded by reducing their ad spend in a bid to cut back on marketing expenses. According to the World Economic Forum, ad spend was down 9% on average across Europe by June while the UK and Germany pulled … Continue reading How SEO Helped Businesses Survive COVID-19
David Hunter July 31, 2020 Digital marketing isn’t rocket science. If you have the right tools, that is. Your digital marketing strategy will depend greatly on your overall business goals, but if you are just getting started — by moving an existing business online, starting your own business from scratch, or simply giving in (finally) … Continue reading 3 Digital Marketing Tools for Small Businesses
Jennifer Warren July 22, 2020 In the wake of COVID 19, several businesses out there have been desperately diverting their supply chain strategies toward automation. Be it manufacturers, supplier, or wholesalers, anyone and everyone who’s part of the supply chain, have no choice at hand, but to switch over to automation, especially in the wake … Continue reading How Supply Chain Automation Benefits Businesses During Coronavirus-like Crises
Dana Salman July 16, 2020 There’s no doubt that the corona virus pandemic has been hard on small businesses. For example, a survey of 350 U.S. small businesses from different regions and industries, conducted by the Electronic Transactions Association and the Strawhecker Group, showed that 40% of business owners had temporarily or indefinitely closed operations … Continue reading Small Businesses Must Pivot to Succeed
Dana Kachan July 8, 2020 You can find here everything small businesses need to know to overcome a recession and run a smooth transition into the new digital economy. Get ready for experience-backed insights and proven practices on how to provide digital business transformation in 2020. Nobody has expected to face it so quickly. The … Continue reading In Response to COVID-19: Crisis Playbook for Startups and Small Businesses
Brian Basilico July 3, 2020 Today, I want to talk about the five biggest mistakes big businesses make on LinkedIn. This also applies to small businesses, and even solopreneurs. The first thing I will assume is that you have a business page on LinkedIn. The second thing I will assume is that some (if not … Continue reading Top 5 Big Mistakes Big Businesses Make on LinkedIn
Lalit Sharma June 23, 2020 News updates have shown us that there is going to be a ‘before coronavirus’ and an ‘after coronavirus’ time for businesses. We are also seeing what that means for small business owners. The income is surely going to be lesser for some time. Some small business owners reading this right … Continue reading 5 Reasons Why Small Businesses Need Digital Marketing to Survive the COVID-19 Pandemic
Debra Murphy June 23, 2020 Marketing is an investment in your business. Creating and implementing an inbound marketing plan can increase your visibility and strengthen your expert reputation. But marketing mistakes can be costly to your small businesses in terms of dollars, reputation, visibility and results. They can lead to customers questioning your expertise and … Continue reading Costly Marketing Mistakes Small Businesses Make
Dana Salman June 23, 2020 The COVID-19 pandemic has forced a fundamental shift in how many retail businesses operate. With the government closure of non-essential businesses and customers nervous about keeping proper social distances in retail spaces, many brick-and-mortar businesses have focused on adding ecommerce to their business model. While this shift may have happened … Continue reading Shifting Bricks-and-Mortar Businesses Online
Jeff Greenstein June 18, 2020 Today the commonly accepted conclusion of Charles Darwin’s seminal work, The Origin of Species, is that the bedrock of evolution is “survival of the fittest.” In actuality, this interpretation represents a morphing of what Darwin proclaimed centuries earlier. His key theory was that evolution favored the survival of the most … Continue reading Adapt or Fall: Why Darwin’s Ideas Still Matter to Modern Businesses
