Tag Archives: Businesses

Despite buzz, only one-third of B2B businesses are committed to ABM, report says

A majority of B2B companies aren’t confident in the quality of the data they need to drive an ABM program. Robin Kurzer on September 12, 2018   In recent years, account-based marketing (ABM) has been touted as an effective B2B strategy. According to the Information Technology Services Marketing Association, 69 percent of organizations that implement … Continue reading Despite buzz, only one-third of B2B businesses are committed to ABM, report says

How Local Businesses Can Survive the Rise of Online Shopping

Nishadha Silva — August 31, 2018 Follow @rumblinglankan — August 31, 2018 With people increasingly looking to do their shopping online via sites like Amazon, brick and mortar businesses are clearly struggling to survive. But there is still plenty of demand for in-store shopping highlighted by the growth of onsite shoppers in Target stores. The … Continue reading How Local Businesses Can Survive the Rise of Online Shopping

Resource Utilization: What Small Businesses Are Doing Wrong (And How to Fix It)

Eileen O’Loughlin — July 13, 2018 — July 13, 2018 Forty percent of small and midsize businesses (SMBs) are focused on “increasing employee productivity” as a top business goal going into 2020, according to a 2017 Capterra survey on top technology trends. There are various paths to improving employee effectiveness, including investing in the right … Continue reading Resource Utilization: What Small Businesses Are Doing Wrong (And How to Fix It)

The Top 10 Slack Alternatives for Small Businesses

Andrew Conrad — July 10, 2018 — July 10, 2018 For the Boomer generation, freedom meant car ownership. They shrugged off their overbearing parents and zipped around the country in Impalas, Mustangs, and Cortinas. Boomers coveted the open road, independence, and even disconnection. For Millennials, liberation is access to the internet. Millennials, as a community-oriented … Continue reading The Top 10 Slack Alternatives for Small Businesses

Smart Campaigns To Get Small And Local Businesses On Board

Smart Campaigns To Get Small And Local Businesses On Board by Laurie Sullivan , Staff Writer @lauriesullivan, June 27, 2018 Finally, there is an online advertising platform specifically designed to support small and local businesses that are looking to run search and other types of ads online.   Google launched Smart Campaigns on Wednesday under the new … Continue reading Smart Campaigns To Get Small And Local Businesses On Board