Tag Archives: Businesses

3 ways entrepreneurs keep their businesses fresh during changing times

By Arianna O’Dell   April 22, 2022 As the COVID-19 pandemic continues to touch all corners of the world, businesses have been struggling to stay afloat. Many have been forced to close their doors, and others forced to pivot or even change their business model entirely. Reports from the U.S. Bureau of Labor Statistics have … Continue reading 3 ways entrepreneurs keep their businesses fresh during changing times

Digital CX: Businesses need them, yet struggle to create great experiences

Survey finds only 38% of marketers they have clearly defined goals and strategies for digital customer experience. Constantine von Hoffman on April 1, 2022 Marketers know they need great digital customer experience, but few know how to get it.  While 84% agree that businesses must deliver excellent digital customer experience to survive, only 38% say … Continue reading Digital CX: Businesses need them, yet struggle to create great experiences

Metaverse jobs surge as businesses scramble to grow VR presence

A new study shows the exponential growth in metaverse positions. Chris Wood on March 29, 2022 Metaverse job openings have nearly quadrupled since last fall, according to job search engine Adzuna. Last October, when the marketing world was still speculating about why Facebook’s parent company rebranded as Meta, the number of job openings on Adzuna … Continue reading Metaverse jobs surge as businesses scramble to grow VR presence

Why businesses are hiring taxonomists

Claravine’s Christine Reges and Michael Shearer discuss the growing need for taxonomists to organize data and content and avoid missed opportunities. Chris Wood on December 20, 2021 As organizations update their data strategy, new roles are often created so there’s more ownership of data and other digital assets. These roles go hand-in-hand with implementing marketing … Continue reading Why businesses are hiring taxonomists

Do Small Businesses Require Business Licenses?

Deborah Sweeney December 17, 2021 Starting a small business means navigating a checklist of must-have necessities to get the business up and running. Some of these items include incorporating or forming an LLC, obtaining a federal tax ID to open a business bank account, and registering for trademarks that protect names, slogans, designs, and logos … Continue reading Do Small Businesses Require Business Licenses?

Build the Right Tech Stack to Deliver RevOps Solutions for High-Growth Businesses

Alejandra Melara December 17, 2021 The importance of delivering successful revenue operations (RevOps) initiatives for mid-size to enterprise-level companies relies on having a deep understanding of the tech ecosystem and building a robust martech stack that supports a well-aligned inbound strategy. As the world gets more complicated and connected, marketers are getting more advanced in … Continue reading Build the Right Tech Stack to Deliver RevOps Solutions for High-Growth Businesses

4 e-Commerce Features Businesses Must Use to Drive Holiday Sales

Itai Sadan December 17, 2021 The holiday season is upon us and with it comes the possibility of increased engagement, new customers, and record-breaking sales. With holiday e-commerce sales forecasted to have a year-over-year increase of between 11% to 15% during 2021-2022, now is the time for businesses to ensure that no revenue-driving stone is … Continue reading 4 e-Commerce Features Businesses Must Use to Drive Holiday Sales