Frequently asked questions aren’t just for customer support. They’re the backbone of clear, consistent marketing communication. Bunny Tharpe on January 6, 2025 Who, what, when, why and how? Journalism students learn to answer these questions to ensure the most important information is conveyed first in an article. Depending on their backgrounds, marketers may not … Continue reading Why FAQs should be your go-to marketing tool
Tag Archives: should
5 great design films you should watch right now
December 24, 2024 5 great design films you should watch right now Epic and influential designers, both real and imagined, hit the screen. BY Nate Berg Given their visual allure, it’s an obvious jump for objects of design to make their way to the big screen. But seeing a piece of architecture or industrial design on … Continue reading 5 great design films you should watch right now
What retailer marketers should be thinking about in 2025
Big changes in the search and discovery process and the growth of retail media are critical trends, says Criteo. And CTV is going to join them. Kim Davis on December 20, 2024 “Advertisers are looking for more of a full-funnel approach, from end to end, working with a smaller set of DSP partners, thinking … Continue reading What retailer marketers should be thinking about in 2025
How should I talk about my layoff on social media?
Losing your job turns your world upside down. It’s understandable to want to post about it online, but there are a few things to consider before you do. BY Kathleen Davis Welcome to Pressing Questions, Fast Company’s work-life advice column. Every week, deputy editor Kathleen Davis, host of The New Way We Work podcast, will answer the biggest and most … Continue reading How should I talk about my layoff on social media?
What every marketer should watch for in 2025
Prepare for 2025 with insights on fallback strategies, email marketing innovations and staying ahead in a rapidly evolving landscape. Ryan Phelan on December 13, 2024 We are days away from closing the books on 2024 (thank goodness). How did your year go? I can’t believe how fast this year has gone. Yet, at times, … Continue reading What every marketer should watch for in 2025
Why you should write your competitor’s business plan
It’s not just an exercise when launching a new business. Here’s how to think deeply about your competition during times of change. BY Mickey Lyons Writing a thorough business plan is a necessary if tedious part of starting a business. But it’s not just for the startup phase. It’s also a good practice for existing businesses … Continue reading Why you should write your competitor’s business plan
11 essential SEO elements you should be tracking
Stay on top of SEO performance by tracking technical and on-page changes, and using the right tools to simplify your efforts. John McAlpin on November 26, 2024 By now, you may have encountered SEO dashboards, such as those from Screaming Frog, which sync with Looker Studio. Perhaps you use an enterprise tool to track your technical SEO in … Continue reading 11 essential SEO elements you should be tracking
Marketers should make time for time management
Prioritize your health alongside campaign goals to improve your personal wellness and professional productivity. Scott Gillum on October 24, 2024 There is a screenshot on my desktop that serves as a reminder. Every few months, I click on it to remind myself of an important lesson I had not learned sooner. It reads, “If you … Continue reading Marketers should make time for time management
Why leaders shouldn’t focus on creating a corporate culture—and what they should build instead
August 23, 2024 Why leaders shouldn’t focus on creating a corporate culture—and what they should build instead An emotional intelligence expert explains how building a sense of community can help companies increase employee engagement, boost worker mental health, and more. BY Harvey Deutschendorf Leaders often preach about the importance of building a healthy company culture. Understandably, … Continue reading Why leaders shouldn’t focus on creating a corporate culture—and what they should build instead
Should you tell your boss you have another job offer?
August 13, 2024 Should you tell your boss you have another job offer? It can be difficult to decide if, when, and how to tell your boss that you’ve received a new job offer. Here’s what to consider. BY Karen Walker If you’re fielding calls from recruiters—either because you’re seeking a new position or new opportunities … Continue reading Should you tell your boss you have another job offer?