Tag Archives: should

Should I Crowdfund?

Elliot Begoun — June 2, 2018 Follow @intertwinegroup — June 2, 2018 Canva.com A founder wears many hats. Leader, evangelist, visionary, and more. One of the heaviest of those hats is as a fundraiser. Great ideas don’t become good businesses without money. Too often, this chase for capital becomes all consuming. Sadly, I know of … Continue reading Should I Crowdfund?

7 Things from Brick-And-Mortar Stores You Should Use in Your Online Store

Jake Rheude — June 1, 2018 Follow @jakerheude— June 1, 2018 More and more people prefer shopping online rather than in stores in their towns, but that definitely doesn’t mean online shop owners can’t learn a thing or two from their brick-and-mortar companions. Here are just seven things that you can take from malls, shopping … Continue reading 7 Things from Brick-And-Mortar Stores You Should Use in Your Online Store

How Local Businesses Should Be Doing Keyword Research

Courtney McGhee — May 24, 2018 Follow @courtch28 — May 24, 2018 For some local, brick-and-mortar shop owners, the idea of search engine optimization (SEO) can be daunting. Although tempting to ignore the proverbial Mount Everest that is optimizing your online presence, it is super important for local businesses to appear in search results. ComScore … Continue reading How Local Businesses Should Be Doing Keyword Research

Why Your Small Business Should Have A Content Marketing Strategy

Andrew Gazdecki — May 22, 2018 Follow @biznessapps — May 22, 2018 For some time now, paid advertising has been used as a reliable strategy to gain new customers. Unfortunately, paid ads are becoming less effective. The modern day consumer doesn’t want to be blatantly sold to, they want to organically learn about a company … Continue reading Why Your Small Business Should Have A Content Marketing Strategy

6 dimensions of online reputation that should guide your social media marketing

We all know social media can improve the perception of your brand, but how? Contributor Mark Traphagen outlines things to keep in mind when forging your strategy. Mark Traphagen on May 16, 2018   When a brand post comes up in one of your social feeds, what’s the first thing you notice? It’s probably the … Continue reading 6 dimensions of online reputation that should guide your social media marketing

17 Digital Marketing Metrics You Should Be Tracking In 2018

By Jo-Ann Coetzee May 8th, 2018   Digital commerce is fast outpacing the traditional brick-and-mortar way of doing business. Even online sales seem to be catching up with in-store sales. According to Big Commerce, e-store sales grew by 23% in 2017. With this in mind, a lot of SMBs have been taking their businesses online – … Continue reading 17 Digital Marketing Metrics You Should Be Tracking In 2018

Google AdSense updates impression metrics, but earnings should not be impacted

Google AdSense is transitioning from served impressions to downloaded impressions. Barry Schwartz on May 3, 2018   Google announced that it has updated how it counts impression metrics within Google AdSense. Google did say that although the metrics for impressions may look different, publishers should not expect earnings to be “impacted by this change.” Google … Continue reading Google AdSense updates impression metrics, but earnings should not be impacted