Tag Archives: should

Marketing is hiring more freelancers. Should one of them be you?

For knowledge workers like digital marketers the employment picture has changed radically and possibly for the better. Constantine von Hoffman on October 23, 2023 Digital marketing and its technology aren’t the only things that have been transformed in the past three and three-quarter years. Digital marketers are now in an employment environment radically different from … Continue reading Marketing is hiring more freelancers. Should one of them be you?

Lateral Movement: What Every Business Should Know

Lateral Movement: What Every Business Should Know Gilad Maayan / Sep 27, 2023   Lateral movement is a term that has become increasingly prominent within cybersecurity circles, but is largely unknown to a general business audience. However, as we’ll show in this article, business leaders and IT professionals must understand this term and its implications … Continue reading Lateral Movement: What Every Business Should Know

How much should startup founders pay themselves in salary? Increasingly, the answer is $0

  By Clint Rainey September 26, 2023 On the whole, startup founders seem to have been busy this year enjoying the spoils of their hard labor: Their median salary, according to a new report by the startup-focused accounting firm Pilot, has increased by 15%. But then another pattern jumps out: The biggest change in the … Continue reading How much should startup founders pay themselves in salary? Increasingly, the answer is $0

What should I wear back to the office? It’s okay to be confused in the era of RTO

  By Shalene Gupta September 19, 2023 CEOs might be debating the return to office, but workers everywhere are debating a far more compelling topic: the return of pants. After all, isn’t fashion just a reflection of current events? A new survey by International Workplace Group (IWG) asked 1,000 hybrid workers about how their sense … Continue reading What should I wear back to the office? It’s okay to be confused in the era of RTO

How leaders should approach difficult conversations with employees

  By Julia Herbst September 17, 2023 One of the most challenging parts of being a boss—whether you have one direct report or hundreds—is having difficult conversations. Maybe you have an employee who is floundering, or you realize that there’s an unfair pay gap between workers. Maybe you need to be honest about a specific … Continue reading How leaders should approach difficult conversations with employees

Why you should always ask why: Strategy must lead tactics in marketing planning

It’s time to get out of a tactics-first mindset and chart a strategic course based on knowing why you’re doing what you’re doing. Ryan Phelan on August 22, 2023 Remember the COVID times? I’ll wait while you stop twitching.  It was hellish for a while, but for marketers, it was also all about doing things, … Continue reading Why you should always ask why: Strategy must lead tactics in marketing planning