Tag Archives: should

How brands should react to market slowdowns

Explore the value of maintaining marketing investments during market slowdowns and how savvy brands can capture market share. Geoff Crain on October 23, 2023 This article was co-authored with Ed Crain, President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, … Continue reading How brands should react to market slowdowns →

Marketing is hiring more freelancers. Should one of them be you?

Freelancing Tools

For knowledge workers like digital marketers the employment picture has changed radically and possibly for the better. Constantine von Hoffman on October 23, 2023 Digital marketing and its technology aren’t the only things that have been transformed in the past three and three-quarter years. Digital marketers are now in an employment environment radically different from … Continue reading Marketing is hiring more freelancers. Should one of them be you? →

Should kids be subjected to age verification?

Kids Safety Risks

By Jeff Sakasegawa October 10, 2023 Kids sometimes lie about their age online. Many do it because they want access to platforms or age-restricted content for the sheer thrill of engaging in what they perceive as “grown-up” activities. Others are driven by peer pressure and FOMO. And, as any parent will tell you, it’s … Continue reading Should kids be subjected to age verification? →

Lateral Movement: What Every Business Should Know

Business Effectiveness

Lateral Movement: What Every Business Should Know Gilad Maayan / Sep 27, 2023 Lateral movement is a term that has become increasingly prominent within cybersecurity circles, but is largely unknown to a general business audience. However, as we’ll show in this article, business leaders and IT professionals must understand this term and its implications … Continue reading Lateral Movement: What Every Business Should Know →

15 cutting-edge tools every B2B marketer should know

B2B Marketing Challenges

B2B marketers are reaping the rewards from the huge number of new martech tools. Here’s a guide to some of the best of them. Ruth Stevens on September 29, 2023 B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, … Continue reading 15 cutting-edge tools every B2B marketer should know →

How much should startup founders pay themselves in salary? Increasingly, the answer is $0

Startups Challenges

By Clint Rainey September 26, 2023 On the whole, startup founders seem to have been busy this year enjoying the spoils of their hard labor: Their median salary, according to a new report by the startup-focused accounting firm Pilot, has increased by 15%. But then another pattern jumps out: The biggest change in the … Continue reading How much should startup founders pay themselves in salary? Increasingly, the answer is $0 →

What should I wear back to the office? It’s okay to be confused in the era of RTO

Back-To-Office

By Shalene Gupta September 19, 2023 CEOs might be debating the return to office, but workers everywhere are debating a far more compelling topic: the return of pants. After all, isn’t fashion just a reflection of current events? A new survey by International Workplace Group (IWG) asked 1,000 hybrid workers about how their sense … Continue reading What should I wear back to the office? It’s okay to be confused in the era of RTO →

How leaders should approach difficult conversations with employees

Leadership Skills

By Julia Herbst September 17, 2023 One of the most challenging parts of being a boss—whether you have one direct report or hundreds—is having difficult conversations. Maybe you have an employee who is floundering, or you realize that there’s an unfair pay gap between workers. Maybe you need to be honest about a specific … Continue reading How leaders should approach difficult conversations with employees →

Should AI attempt absolutely everything?

AI Revolution

Just because it can be fun seeing what AI will do with a prompt, it’s not necessarily helping with your marketing. Stop and think. Steve Petersen on August 28, 2023 Artificial Intelligence is a wondrous thing. While it’s been around for a long while, it recently has really started to enter our lives in obvious … Continue reading Should AI attempt absolutely everything? →

Why you should always ask why: Strategy must lead tactics in marketing planning

Marketing Strategy

It’s time to get out of a tactics-first mindset and chart a strategic course based on knowing why you’re doing what you’re doing. Ryan Phelan on August 22, 2023 Remember the COVID times? I’ll wait while you stop twitching. It was hellish for a while, but for marketers, it was also all about doing things, … Continue reading Why you should always ask why: Strategy must lead tactics in marketing planning →