Tag Archives: should

6 Things Entrepreneurs of 2019 Should Learn from Google’s Online Success

Zeeshan Khalid — February 12, 2019 — February 12, 2019 Image Source Every new venture whether it is a service business, an e-commerce startup, a manufacturing company or sales firm, all require proper tools and guidance to penetrate the market and generate revenues. When we think of the most innovative, industry-leading businesses such as Apple, … Continue reading 6 Things Entrepreneurs of 2019 Should Learn from Google’s Online Success

7 Recent Online Advertising Updates You Should Know

Conor Bond — February 11, 2019 — February 11, 2019 As every marketer knows, online advertising is in constant flux. AdWords rebranded to Google Ads last summer. With an ever-expanding suite of platforms for you to leverage, it makes sense that new features, ad formats, placements, and targeting functionalities are emerging (and vanishing) all the … Continue reading 7 Recent Online Advertising Updates You Should Know

Here’s why marketers should care about Microsoft’s Cortana

With Microsoft’s focus on voice for enterprises, marketers need to understand how to adopt voice technology with customers, employees and stakeholders. Adam Dorfman on February 6, 2019 Over the past few years, one of the major stories of CES has been the rise of intelligent virtual assistants to power consumer products ranging from alarm clocks … Continue reading Here’s why marketers should care about Microsoft’s Cortana

Women love mobile games and brand advertisers should play along

Rewarded video is a popular format among app developers to drive downloads that could also work well for brand advertisers. Here’s how. Christy Wong-Taylor on February 5, 2019  Here’s a fact that might surprise you – women love mobile games. A 2017 Google Play and NewZoo survey [pdf] reported that 65 percent of U.S. women, … Continue reading Women love mobile games and brand advertisers should play along

Why ARF thinks marketers should reconsider their personalization strategy

‘We’ve taken targeting too far in terms of effectiveness and ethics,’ says the CEO of the non-profit research org. Robin Kurzer on February 5, 2019  At a time when technology is enabling marketers to inch ever closer to one-to-one marketing, one of the industry’s most highly respected institutions suggests that this “Holy Grail” may not … Continue reading Why ARF thinks marketers should reconsider their personalization strategy

7 Reasons Why You Should Have Your Next Meeting In-Person

Deanna Ritchie — February 5, 2019 — February 5, 2019 StartupStockPhotos / Pixabay At Calendar we have a fully remote team. They have been outstanding. We don’t need to invest in a large office. Team members set their own schedules. Thanks to email, Slack, Skype, GoToMeeting, and FaceTime everyone can quickly and easily communicate with … Continue reading 7 Reasons Why You Should Have Your Next Meeting In-Person

10 Reasons Why Your Company Should Consider Hiring Veterans

Jamie Mercer — January 27, 2019 — January 27, 2019 With industries across the country experiencing significant talent shortages, many businesses are looking into new avenues of sourcing candidates to keep their pipelines from drying up. Internships, return-to-work programs, diversity and inclusivity policies; all of these things are great ways to shake up your hiring … Continue reading 10 Reasons Why Your Company Should Consider Hiring Veterans