Tag Archives: should

What Your About Page Should Say About Your Business

Ben Duchesney — October 27, 2019 When building your website, writing your about page shouldn’t feel awkward, as if you’re sharing your life story with someone that doesn’t want to hear it. Instead, you should share your passion and explain why you’re excited about your brand. Customers read the about page when they’re looking for … Continue reading What Your About Page Should Say About Your Business

Should I Stay or Should I Go? From Drupal to WordPress, That Is.

Erika Dickstein — October 25, 2019 Follow @springinsight If you’ve hung around web strategy corners of the internet for any length of time, you’ll be familiar with the “the sky is falling” attitude that accompanies many significant changes to the status quo. We see it with just about every major Google Analytics update, we saw … Continue reading Should I Stay or Should I Go? From Drupal to WordPress, That Is.

4 Advanced Email Marketing Automations and Tactics you Should Use

Daniel Ndukwu — October 18, 2019 Follow @daniel_ndukwu When you first try email marketing and get results, a whole new world of opportunity appears. You write down a few words, send it to strangers, they open, and then by from you. If you stick with it long enough, you’ll realize email blasts and one size … Continue reading 4 Advanced Email Marketing Automations and Tactics you Should Use

11 Things Every New Company Should Know About E-Commerce Marketing

Young Entrepreneur Council — October 18, 2019 Follow @YEC If you’re trying to sell products online, it takes more than an impressive website and product images to draw in your audience. To find out more about what you need to know about e-commerce marketing, read on to see what members of the Young Entrepreneur Council … Continue reading 11 Things Every New Company Should Know About E-Commerce Marketing

12 Types of People Entrepreneurs Should Surround Themselves With

Albert Costill — October 16, 2019 There are a number of factors that can make entrepreneurs successful. At the forefront are hard work, drive and constant self-improvement. However, one factor that’s frequently overlooked are the types of people entrepreneurs associate with. This isn’t a revolutionary idea. After all, Jim Rohn famously said, “You are the … Continue reading 12 Types of People Entrepreneurs Should Surround Themselves With

Why marketers should stop avoiding privacy issues

Data privacy and security requirements are not going away so get to work on your privacy policies before someone else does it for you. Kristina Podnar on October 15, 2019  At a recent MarTech conference, I gave some presentations on consumer privacy, stressing that it’s becoming more obvious with every new regulation that privacy as … Continue reading Why marketers should stop avoiding privacy issues