Tag Archives: should

Why Digital Marketers Should Pass Call Data into Google Marketing Platform

Derek Andersen — October 22, 2018 — October 22, 2018 On June 27th, Google combined its DoubleClick and Google Analytics suites under the name Google Marketing Platform. This unified stack gives advertisers a single point of control to plan, buy, measure, and optimize digital media. As a result, marketers can see a unified channel view … Continue reading Why Digital Marketers Should Pass Call Data into Google Marketing Platform

It’s Your Career Story. Why Should You Hire a Resume Writer to Help You Tell It?

Virginia Franco — October 6, 2018 Follow @VAFrancoResumes — October 6, 2018 742680 / Pixabay Whether you are testing the waters, looking to make a career 180, struggling with job security or are miserable in your current role – the first step toward finding or changing jobs is a resume, and more often than not, … Continue reading It’s Your Career Story. Why Should You Hire a Resume Writer to Help You Tell It?

Low Search Volume Keywords: Should You Ignore Them Completely?

Erika Montgomery — September 28, 2018 Follow @PublicityErika — September 28, 2018 geralt / Pixabay If you want to succeed online, search engine optimization (SEO) can never be left out of your strategy. One indispensable way to make sure that your SEO campaign succeeds is doing content marketing on strategically-curated topics. These can be topics … Continue reading Low Search Volume Keywords: Should You Ignore Them Completely?

Should eCommerce Merchants Remove Negative Product Reviews?

Graeme Caldwell — September 27, 2018 Follow @nexcess — September 27, 2018 A motivated customer with an ax to grind can damage the reputation and revenue of an eCommerce store. Negative reviews are something everyone who does business online has to deal with, but they make many eCommerce merchants nervous — so nervous they’re tempted … Continue reading Should eCommerce Merchants Remove Negative Product Reviews?

7 Compelling Reasons Your Firm Should Be Blogging

Tim Asimos — September 27, 2018 Follow @timasimos — September 27, 2018 Free-Photos / Pixabay Today, anyone with valuable, relevant content can attract an audience online. Blogging enables firms to become publishers by creating educational content that attracts and engages their audience while building trust and credibility in the process. Having an active blog loaded … Continue reading 7 Compelling Reasons Your Firm Should Be Blogging

How the hospitality industry should approach online reviews and citations

Looking for more positive reviews? Here are some smart ways to build citations and reviews plus tips to boost the visibility of businesses in the hospitality Jamie Pitman on September 17, 2018   We all know that when it comes to search engine optimization (SEO), every industry has its quirks but the restaurant and hospitality … Continue reading How the hospitality industry should approach online reviews and citations

Report: Retailers should invest in better service, faster checkout for stores

Quick checkout and ‘exceptional’ in-store service represent a winning combination according to GroundTruth consumer survey. Greg Sterling on September 14, 2018   The death of physical retail stores has been greatly exaggerated. Although there have been numerous store closings and bankruptcies, some retailers (e.g., Macys, Target) have recently reported strong earnings and are seeing more … Continue reading Report: Retailers should invest in better service, faster checkout for stores