Paul Keijzer — October 30, 2019 Follow @Paul_Keijzer The struggles of every leader are innumerable, from juggling ever changing priorities to managing people and their emotions. It’s an ever-changing landscape that one must traverse, and at times, the manager themselves have to wear multiple caps. The concept of Good Cop and Bad Cop is a … Continue reading Should Leaders Play Good Cop or Bad Cop?
Ben Duchesney — October 27, 2019 When building your website, writing your about page shouldn’t feel awkward, as if you’re sharing your life story with someone that doesn’t want to hear it. Instead, you should share your passion and explain why you’re excited about your brand. Customers read the about page when they’re looking for … Continue reading What Your About Page Should Say About Your Business
Ashley Hill — October 27, 2019 Have you considered A/B testing yet? It’s a great way to determine how your visitors behave and how you can best market to their needs and improve their user experience while boosting your conversion rate, click-through rate, or any other element of your website or your email marketing campaign … Continue reading 6 Things You Should Know About A/B Testing
Erika Dickstein — October 25, 2019 Follow @springinsight If you’ve hung around web strategy corners of the internet for any length of time, you’ll be familiar with the “the sky is falling” attitude that accompanies many significant changes to the status quo. We see it with just about every major Google Analytics update, we saw … Continue reading Should I Stay or Should I Go? From Drupal to WordPress, That Is.
Kelly Jean Forrest — October 25, 2019 Your business’s new website has been up and running a few months, and you’ve started noticing that certain descriptions are no longer accurate. But you just did a website redesign—do you really need to update your website already? The most simple answer to the question of how often … Continue reading How Often Should You Update Your Website?
Carly McCrory — October 22, 2019 We all know everyone hates meetings. Whether they’re quick “what’s everyone doing” confirmations or those long soul-suckers that could have easily been handled over email, Karen — you hate them. We hate them, too. We hate them so much that we adhere to policies like Get Shit Done Wednesdays … Continue reading Why You Should Be Running Daily Stand-up Meetings
Daniel Ndukwu — October 18, 2019 Follow @daniel_ndukwu When you first try email marketing and get results, a whole new world of opportunity appears. You write down a few words, send it to strangers, they open, and then by from you. If you stick with it long enough, you’ll realize email blasts and one size … Continue reading 4 Advanced Email Marketing Automations and Tactics you Should Use
Young Entrepreneur Council — October 18, 2019 Follow @YEC If you’re trying to sell products online, it takes more than an impressive website and product images to draw in your audience. To find out more about what you need to know about e-commerce marketing, read on to see what members of the Young Entrepreneur Council … Continue reading 11 Things Every New Company Should Know About E-Commerce Marketing
Albert Costill — October 16, 2019 There are a number of factors that can make entrepreneurs successful. At the forefront are hard work, drive and constant self-improvement. However, one factor that’s frequently overlooked are the types of people entrepreneurs associate with. This isn’t a revolutionary idea. After all, Jim Rohn famously said, “You are the … Continue reading 12 Types of People Entrepreneurs Should Surround Themselves With
Data privacy and security requirements are not going away so get to work on your privacy policies before someone else does it for you. Kristina Podnar on October 15, 2019 At a recent MarTech conference, I gave some presentations on consumer privacy, stressing that it’s becoming more obvious with every new regulation that privacy as … Continue reading Why marketers should stop avoiding privacy issues