Tag Archives: should

Why you should add predictive modeling to your marketing mix

Learn how predictive modeling can optimize your marketing campaigns through accurate audience segmentation, strategic ad placement and more. Jessica Hawthorne-Castro on January 31, 2024  Predictive analytics provides a solid foundation for data-driven decision-making for marketing campaigns. But while most marketing leaders already use some form of predictive analytics, specifically predictive modeling, many still struggle to … Continue reading Why you should add predictive modeling to your marketing mix

Media companies should turn to the Three R’s in order to navigate the tech landscape

By David Cohn January 22, 2024 For the past 20 years, the media’s working relationship with big technology platforms like Google, Facebook, Twitter, etc. has been a Faustian bargain. Tech giants provided access to the largest audience in human history (not an exaggeration) and in exchange, the media industry handed over ultimate control of their … Continue reading Media companies should turn to the Three R’s in order to navigate the tech landscape

I’m a socialist professor at a business school. Here’s why business schools should hire more of us

  By Paul Adler January 22, 2024 It is the last session of my MBA course on business and environmental sustainability and the room is buzzing. After a semester studying how businesses can help tackle climate change, students are about to vote on whether voluntary action by the private sector will be enough, or, if … Continue reading I’m a socialist professor at a business school. Here’s why business schools should hire more of us

Worried about attrition? You should let employees rotate jobs

  By Lauren Valente January 22, 2024 For so long, career paths were generally thought of as linear: Get trained, build expertise, and work hard to advance in your chosen field until retirement. However, because of a global pandemic, challenging socio-economic crosswinds, and a tightening labor market, it’s no surprise that the way we view … Continue reading Worried about attrition? You should let employees rotate jobs

Too many leaders fear their younger coworkers. Here’s what they should do instead

  By Bill Adams January 18, 2024 Retirement just isn’t what it used to be. Many executives 65 and older are choosing to work for longer—and they are being asked to stay. One reason executives are being asked to delay retirement is because companies are afraid of change and they are ill-prepared for change. Retirement-aged … Continue reading Too many leaders fear their younger coworkers. Here’s what they should do instead

4 questions to ask to decide if you should delegate or do it yourself

  By Andrea Liebross January 15, 2024 If you aren’t sure whether or when to delegate, you’re not alone. It’s one of the main things my clients often have trouble with. People often fear delegating. They worry about things such as others not doing the task well, or that delegating somehow implies they can’t pull … Continue reading 4 questions to ask to decide if you should delegate or do it yourself