Choncé Maddox — July 30, 2018 — July 30, 2018 marijana1 / Pixabay There comes a time in your business where you’ll feel like you need to clone yourself to get all the tasks checked off your to-do list. I don’t know if scientists have figured out the magic formula for cloning someone yet, but … Continue reading 10 Work Tasks You Should Pay Someone Else to Do
Howard J. Sewell — July 27, 2018 Follow @hjsewell — July 27, 2018 A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn, if it’s promoting the same asset?” My response: In short: no. There’s an appeal to the economies of using one landing page … Continue reading Should You Use the Same Landing Page for Email and Online Ads?
A marketing tech exec offers some rules of thumb. Barry Levine on July 26, 2018 Augmented reality (AR) adds visual overlays on the physical world and is usually viewed through a smartphone. Virtual reality (VR) depicts a self-contained, navigable 3D world and is usually experienced through a specialized motion-detecting headset. Just as marketers … Continue reading When should marketers use AR and when VR?
SEO is no longer about about low-quality, keyword-rich content. To make a website successful, SEO experts need a content marketing strategy. SEO (Search Engine Optimization) is a busy and dynamic market. As search engines regularly change their algorithms to take new factors into account when calculating a website’s rank, positioning sites is becoming more challenging. … Continue reading Here’s why you should start thinking of content marketing as an SEO strategy
Amanda Clark — July 24, 2018 Follow @GrammarChicInc — July 24, 2018 trudi1 / Pixabay A major concern for many job seekers is blending in with the competition. You want to make your resume stand out and catch a hiring manager’s attention, but how can you do this effectively without coming across as gimmicky or … Continue reading Simple or Creative: How Should You Style Your Resume?
Eric Rosenberg — July 20, 2018 — July 20, 2018 A side hustle can help you turn around a difficult financial situation. Whether you are looking to pay off debt, improve your retirement savings, or are looking to pad your cash flow to retire early, it may be possible with a side hustle. A recent … Continue reading How Much Should You Earn from Your Side Hustle?
How can you best evaluate a site to determine whether it’s a good linking partner? Contributor Julie Joyce outlines 15 things you need to check including site hacks, poor quality content, traffic and more. Julie Joyce on July 19, 2018 When inbound links occur naturally, you don’t look to see if the site linking to … Continue reading 15 checks you should make when choosing a link partner
Why You Should Demand Guarantees From SEO Companies by Hamlet Batista , Op-Ed Contributor, July 13, 2018 If you are like 92% of small businesses, you’ll probably have a website by the end of this year. But odds are you already have one. After all, it’s tough to turn down a slice of the world’s … Continue reading Why You Should Demand Guarantees From SEO Companies
Ron Johnson — July 5, 2018 Follow @cyberoptik — July 5, 2018 TeroVesalainen / Pixabay The Internet is full of review sites. From Yelp and Google to Facebook Business Pages, there’s nowhere you can turn without seeing what other people have to say. The importance of having online reviews is unignorable. With 85% of people … Continue reading Why You Should Have a System in Place to Get Online Reviews
Contributor Kevin Lee discusses the pros and cons of large brands bringing some elements of programmatic media in-house. Kevin Lee on July 5, 2018 Large marketers spending millions in annual programmatic and digital media spend have a number of good reasons for taking some elements of programmatic media in-house. We’ll talk about the specific … Continue reading Should marketers own programmatic accounts as they do with SEM & Social?