Tag Archives: should

Should the Product Owner Balance Technical Debt?

Fredrik Wendt — January 20, 2020 Should the PO really balance the level of technical debt? I just had this conversation (January 24, 2020) at Sweden’s “big” agile conference, Agila Sverige. There were many interpretations, understandings and strategies around this. I think it mostly boiled down to these two ways of looking at and arguing … Continue reading Should the Product Owner Balance Technical Debt?

Soapbox: Here’s why B2B should get better at episodic storytelling

It’s time for brands to build on others’ success by presenting their own stories as episodes to keep audiences coming back for more. Erin Craft on January 13, 2020 Trends in storytelling generally stem from media and entertainment. Once these early adopters demonstrate success, edgy B2C brands borrow with pride. Then, B2B players catch on … Continue reading Soapbox: Here’s why B2B should get better at episodic storytelling

How Much Autonomy Should Teams Get From Their Agile Leader?

Peter Koning — January 13, 2020 The agile movement really has changed the way we lead our people. Giving them more freedom and autonomy to do their job often improves the quality, productivity and happiness of the people. Because knowledge workers (or highly educated people) don’t need a boss to tell them what to do, … Continue reading How Much Autonomy Should Teams Get From Their Agile Leader?

7 Reasons Why You Should Segment Your Members

Thomas Griffin — January 9, 2020 Improving your member experience will help you retain members on your site and reduce your churn rate. Segmenting your member base is a powerful but simple way to create better experiences for your members. Member segmentation is about categorizing your customers into groups based on certain characteristics. When you … Continue reading 7 Reasons Why You Should Segment Your Members

6 of the Best Automation Tools Your Business Should Use

Shane Barker — January 8, 2020 Automation tools with artificial intelligence and machine learning capabilities can help you increase your productivity and grow your business. They can automate simple tasks so that you can concentrate on the important ones. According to the State of Marketing Automation Survey Report 2019, 75% of marketers claim to use … Continue reading 6 of the Best Automation Tools Your Business Should Use

5 things every social media manager should be doing in 2020

Brands who are successful at digital overall will start to address the bigger consumer experience and how they can extend digital success to the offline world in the coming year. Ashley Cooksley on January 3, 2020  A lot happened in social media in 2019 – from the continued influence of President Trump’s Twitter feed to … Continue reading 5 things every social media manager should be doing in 2020