Tag Archives: should

The changing role of “sales” kickoffs & why marketing should drive

Contributor Scott Vaughan shares tips on how to make your annual revenue kick-off event as successful as possible. Scott Vaughan on February 2, 2018   It’s “Sales Kickoff” season. The time of year company “keggers” are thrown for every sales org to celebrate (or drown their sorrows about) the past year, hand out self-congratulations, share … Continue reading The changing role of “sales” kickoffs & why marketing should drive

Why Brands Should Rely on Influencer Marketing in 2018 and Beyond

By Shane Barker February 1st, 2018 Influencer marketing has gone mainstream. With defined steps to implement it, more and more brands are going to rely on influencer marketing in 2018. According to Linqia’s latest research: Out of 86% marketers who used influencer marketing in 2017, 92% of them found it useful. To make the most out … Continue reading Why Brands Should Rely on Influencer Marketing in 2018 and Beyond

12 Reasons Your Business Should Be More Socially Conscious

George Beall — January 31, 2018 Follow @GeorgePBeall — January 31, 2018 Social consciousness is defined as the awareness of important social issues, but awareness isn’t enough. Simply being aware of an issue will not change it, you have to take action. While many companies and individuals have become more aware of the social issues … Continue reading 12 Reasons Your Business Should Be More Socially Conscious

6 hot trends travel brands should watch in 2018

Contributor Christi Olson shares six trends travel brands can keep an eye on to help build their advertising outreach strategies in 2018. Christi Olson on January 31, 2018 From off-the-beaten-path locales to memorable experiences, travelers’ needs and wants are evolving, opening the door to new opportunities for savvy brands and impacting the way travel advertisers … Continue reading 6 hot trends travel brands should watch in 2018