Chad Reid — June 8, 2017 Follow @thebig3c— June 8, 2017 Melionaire / Pixabay Fight it if you want, but video marketing is here to stay. People consume a surprisingly high amount of video content every month, and with each passing month, your competitors are learning this more and more. There are two reasons video … Continue reading The 7 Types of Videos Every Company Should Produce
Michael Herrera — June 8, 2017 Follow @mhaconsulting— June 8, 2017 As a business executive, you can likely point to a number of metrics currently being utilized in your company, all of which measure the effectiveness of various practices and processes—everything from marketing, to sales, to customers. That’s because the value of metrics is not … Continue reading 15 Business Continuity Program Metrics You Should Be Using
Search engine optimization (SEO) and content marketing have a lot of overlap, but they’re still separate disciplines. Columnist Stoney deGeyter discusses who should ultimately own content optimization. Stoney deGeyter on June 8, 2017 Content marketing and SEO are pretty closely related in the digital marketing sphere, but they can also be miles apart in … Continue reading Who should optimize content: SEOs or content writers?
Erik Devaney — June 5, 2017 — June 5, 2017 The lead capture form has become one of the most ubiquitous tools in a marketer’s toolbelt. For a decade now, it has been the mechanism that makes inbound marketing and lead generation possible. As a result, many marketers have become obsessed with optimizing forms. It … Continue reading Should You Get Rid of Your Website’s Lead Forms?
Kyle James — June 5, 2017 — June 5, 2017 Redesigning a corporate website has become an item that most businesses feel is a necessary evil every few years. It sucks months away from the marketing team and by the time it’s finally launched it’s not uncommon for internal stakeholders to already be tired of … Continue reading Who in Your Organization Should Be Involved in Your Next Website Redesign?
Jacob Havenridge — June 2, 2017 — June 2, 2017 Your campaigns are built, the keyword targets are all in lock-step with the messaging, and the click-through rate is through the roof. However, there’s a problem: Your conversion rate is slipping. At this point, some marketers might be pulling their hair out trying to figure … Continue reading The PPC Landing Page Checklist Every Marketer Should Use
Retailers, are you prepared for the holiday season? Columnist Mike Sands notes that this year, customer identity will be critical for engaging holiday shoppers with easy, convenient and frictionless experiences. Mike Sands on May 30, 2017 For all the buzz about creating superior customer experiences, marketers still seem to be falling flat heading into … Continue reading 3 reasons why customer identity should top retailers’ 2017 holiday wish lists
Victor Iryniuk — May 30, 2017 Follow @iryniuk— May 30, 2017 So you’ve decided to open your own little business. No matter which one that is, you’ll end up managing finances, projects, clients, and co-workers. Thankfully, today there’s almost an unlimited supply of tools and services that can help you with all of that. However, … Continue reading When You Should and Shouldn’t Choose Free Business Software
Angela Stairs — May 29, 2017 Follow @angelastairs— May 29, 2017 In our digital world, brands need to make themselves as easy to find online as possible. Link building is a way to spread your brand awareness online, both by exposing your brand to a wider audience and also by spreading awareness (signals) for your … Continue reading 5 Reasons Your Company Should Have A Link Building Strategy
Deep Patel — May 25, 2017 Follow @realdeeppatel— May 25, 2017 You’ve probably heard it before: marketing today is not what it used to be. Technology has democratized marketing, eradicated many barriers to entry, and enabled anyone with internet access to spread their message across the globe. Marketers have access to an incredible amount of … Continue reading 5 Snapchat Tools Every Brand Should Use