Tag Archives: should

Content marketing: What it is and why marketers should care

Content marketing creates better customer experiences. Here’s why it matters, along with tips and tools to help you drive results. Jacqueline Dooley on September 16, 2022 It’s been said, ad nauseam, that content is king. But these days, a more accurate statement is probably: customer experience is king. And, in our hyper-connected world where everyone … Continue reading Content marketing: What it is and why marketers should care

Should CMOs be political? Lessons from Nike, Delta, Burger King and others

Wading into controversial topics can be be risky for brands. Here’s how CMOs and marketing leaders can make sense of their stances. Ruben Ugarte on September 13, 2022 Switzerland is known for its beautiful hills, delicious chocolate and world-class banking system. But 80 years ago, they were also known for their notorious neutrality. In both … Continue reading Should CMOs be political? Lessons from Nike, Delta, Burger King and others

IT Teams Should Have More Accountability For Marketing ROI, Study Says

IT Teams Should Have More Accountability For Marketing ROI, Study Says by Laurie Sullivan  @lauriesullivan, September 9, 2022 Marketing and information technology are increasingly becoming integrated. Experts say that as artificial intelligence is increasingly being used and ad targeting is relying more on automation, combining the two departments or drawing a strong link from one … Continue reading IT Teams Should Have More Accountability For Marketing ROI, Study Says

Marketers Should Avoid Politically Framing Messages In Ads, Collage Group Says

Marketers Should Avoid Politically Framing Messages In Ads, Collage Group Says by Laurie Sullivan  @lauriesullivan, August 18, 2022 Nearly everyone has felt the impact of inflation, but White and Hispanic Americans are the most concerned about the U.S. economy, while Black Americans are much less concerned, according to a recent study from research company Collage … Continue reading Marketers Should Avoid Politically Framing Messages In Ads, Collage Group Says

Governing AI: What part should marketing play?

With artificial intelligence (AI)/machine learning (ML) models being developed for all kinds of marketing problems, what part should marketing play in developing and monitoring the applications that serve them? Theresa Kushner on August 9, 2022 If you have an artificial intelligence program, you also have a committee, team, or body that is providing governance over … Continue reading Governing AI: What part should marketing play?