Fredrik Wendt — January 20, 2020 Should the PO really balance the level of technical debt? I just had this conversation (January 24, 2020) at Sweden’s “big” agile conference, Agila Sverige. There were many interpretations, understandings and strategies around this. I think it mostly boiled down to these two ways of looking at and arguing … Continue reading Should the Product Owner Balance Technical Debt?
Tom Martin — January 19, 2020 This week RSW/US released its New Year Outlook 2020 Survey Report and based on the content, I think smaller, independent and/or specialist agencies will need to step up their biz dev game and learn to Sell Greatly this year or get left behind. Let’s talk about why. Clients Plan … Continue reading Where Should Your Agency Focus Your New Biz Efforts In 2020?
Chelsea Boice — January 17, 2020 Websites are a wonderful thing: They serve as a digital home where brands of all sizes can demonstrate their services and products, as well as their character and personality. A website is a vital asset for every business because it opens your company up to the world beyond your … Continue reading Custom vs. Templates: How Should You Build Your Website?
Kristina Podnar — January 14, 2020 It’s hard to believe it’s been almost three years since the EU enacted its General Data Protection Regulation (GDPR), which fundamentally changed how businesses collect, process, and store consumer data. For many organizations, the GDPR was a major disruption that forced them to switch from a mindset of “collect … Continue reading How Should SMBs Approach Data Privacy Laws?
It’s time for brands to build on others’ success by presenting their own stories as episodes to keep audiences coming back for more. Erin Craft on January 13, 2020 Trends in storytelling generally stem from media and entertainment. Once these early adopters demonstrate success, edgy B2C brands borrow with pride. Then, B2B players catch on … Continue reading Soapbox: Here’s why B2B should get better at episodic storytelling
Peter Koning — January 13, 2020 The agile movement really has changed the way we lead our people. Giving them more freedom and autonomy to do their job often improves the quality, productivity and happiness of the people. Because knowledge workers (or highly educated people) don’t need a boss to tell them what to do, … Continue reading How Much Autonomy Should Teams Get From Their Agile Leader?
Thomas Griffin — January 9, 2020 Improving your member experience will help you retain members on your site and reduce your churn rate. Segmenting your member base is a powerful but simple way to create better experiences for your members. Member segmentation is about categorizing your customers into groups based on certain characteristics. When you … Continue reading 7 Reasons Why You Should Segment Your Members
Shane Barker — January 8, 2020 Automation tools with artificial intelligence and machine learning capabilities can help you increase your productivity and grow your business. They can automate simple tasks so that you can concentrate on the important ones. According to the State of Marketing Automation Survey Report 2019, 75% of marketers claim to use … Continue reading 6 of the Best Automation Tools Your Business Should Use
Brands who are successful at digital overall will start to address the bigger consumer experience and how they can extend digital success to the offline world in the coming year. Ashley Cooksley on January 3, 2020 A lot happened in social media in 2019 – from the continued influence of President Trump’s Twitter feed to … Continue reading 5 things every social media manager should be doing in 2020
Maranda Dziekonski — December 30, 2019 Follow @marandasays Congratulations! You have been promoted and are now a manager for the first time. The learning curve on how to manage people can be steep. However, with an open mind, open heart, and constant curiosity, you will overcome. You will find that everyone has opinions on how … Continue reading 5 Mistakes Managers Should Avoid