Tag Archives: should

New Snowflake partnerships should allow marketers to do more with data while remaining compliant

How the expanding Snowflake ecosystem meets challenges to discover precise audiences without crossing the privacy line. Chris Wood on November 17, 2021 Cloud data platform Snowflake has teamed up with marketing data company Zeta’s CDP and identity graph to power more precise campaigns backed by Snowflake’s records and secure data sharing. Also this week, Snowflake … Continue reading New Snowflake partnerships should allow marketers to do more with data while remaining compliant

The 10 Latest Google Ads Updates: What You Should Know (AND Do)

Kristen McCormick November 15, 2021 At this point, we know that resisting Google Ads updates is a bit like… …herding cats. But that doesn’t mean we can’t gather ’em up into no-nonsense roundups with the essential facts and tips! Read on to learn what you really need to know about the latest Google Ads updates, … Continue reading The 10 Latest Google Ads Updates: What You Should Know (AND Do)

The 40-Hour Workweek Is Over and We Should Let Hybrid Work End It For Good

Anna Znamenskaya November 10, 2021 The 40-hour workweek is done for. Executives know it, and employees do too, even if very few of them are saying it out loud. As big-name corporations like Amazon delay bringing workers back to the office due to continued COVID-19 concerns, others are trying to coax workers back and fretting … Continue reading The 40-Hour Workweek Is Over and We Should Let Hybrid Work End It For Good

Top 5 Things SEOs Should Know About Google Ranking Algorithm

Aleh Barysevich November 8, 2021 Google’s ranking algorithm is a complicated thing. First, it has more than 200 factors under the hood. Second, SEOs have spent years figuring out which factors are more important than others. Finally, Google may just hide something and have some more ranking factors which SEOs don’t even think about or … Continue reading Top 5 Things SEOs Should Know About Google Ranking Algorithm

7 Biggest Video Marketing Mistakes You Should Know

Debra Murphy November 5, 2021 Video marketing campaigns have been buzzing all over social media platforms. This marketing strategy conveys product messages that people are often reluctant to find for themselves. As video content is becoming popular, marketers should take this opportunity to leverage their campaigns using this content format. But before jumping into video … Continue reading 7 Biggest Video Marketing Mistakes You Should Know

Here’s Why You Should Be Creating Social Media Infomercials Instead of Ads

Tom Martin November 2, 2021 I recently discovered some incredibly interesting social media advertising research produced by Travis Chambers and his firm. They analyzed $ 80,000,000 in social ad spend covering 30,000 different creative assets to try and figure out what kind of ad types are most effective on social media. And frankly, what they … Continue reading Here’s Why You Should Be Creating Social Media Infomercials Instead of Ads

11 Legitimately Scary PPC Stats Every Advertiser Should Know (+Survival Tips)

Susie Marino October 31, 2021 Each October, my friends and I meet throughout the month to watch scary movies leading up to Halloween. But while it’s cool to be spooked in the fun times, it’s not cool to be spooked when you’re running a PPC account. And unfortunately, there are some truly concerning stats out … Continue reading 11 Legitimately Scary PPC Stats Every Advertiser Should Know (+Survival Tips)

Here’s How Executives Should Empower Teams to Boost Business Results

Ido Wiesenberg October 29, 2021 Business executives have much more power than they realize when it comes to business operations, because team morale rests on their shoulders. It goes without saying that there is a direct connection between team empowerment, with general job satisfaction, performance, and commitment to the company itself. Then of course, there … Continue reading Here’s How Executives Should Empower Teams to Boost Business Results

6 Exciting Instagram Promotion Ideas You Should Definitely Try In Your Next Campaign

Rafaella Aguiar October 19, 2021 Time to upgrade your Instagram promotion efforts? Making an impact on Instagram is one of the most valuable ways to boost your online presence. Instagram crushed the 1 billion global user mark in 2020 and continues to capture the attention of customers all over the globe today. It’s the place … Continue reading 6 Exciting Instagram Promotion Ideas You Should Definitely Try In Your Next Campaign

To Link or Not to Link: Should You Include Links In Your Social Media Posts?

Arik Hanson October 14, 2021 Over the last 12 years I’ve been a consultant, I’ve conducted a lot of social media audits. And one trend I continue to see in many of those audits is brands attempting to drive organic traffic to their web sites or blogs from social media. In some cases, it works–specifically … Continue reading To Link or Not to Link: Should You Include Links In Your Social Media Posts?