Randy Milanovic — March 4, 2017 Follow @kayak360— March 4, 2017 With all the “offers” to guest blog, one has to wonder… does guest blogging have any real value to a writer or a business these days? Does it lead to the good stuff, like generating new opportunities, or is it just a lot of … Continue reading Should I Write or Accept Guest Blogs?
Rewriting and testing your ad copy may not be the most glamorous way to improve your paid search campaigns, but columnist Jacob Baadsgaard points out that it can be an incredibly effective way to get more bang from your budget. Jacob Baadsgaard on March 3, 2017 When it comes to paid search, there is … Continue reading Should you bother rewriting your ads?
Harry Rollason — March 1, 2017 — March 1, 2017 A common debate for brands just starting their Social Care journey, is whether customer service should be delivered from the brand’s primary Twitter handle or if a dedicated service handle should be created. This decision also differs from industry to industry. If airlines or hotels … Continue reading Should You Have a Separate Twitter Handle for Customer Care?
Amanda Clark — February 28, 2017 Follow @GrammarChicInc— February 28, 2017 If you’ve spent any time working on your resume over the past few years, or even skimming job-related articles, you’ve probably seen that objectives are out and summaries are in. But even knowing this crucial fact, it can still be challenging to figure out … Continue reading What Should Your Summary of Qualifications Include?
Looking to increase your brand’s reach on social media? Columnist Will Scott has 10 tips that will help you draw in new customers and build your business. Will Scott on February 27, 2017 At least 86 percent of Americans are now internet users, according to the latest data, and social media is one of … Continue reading 10 things you should be doing now on social media to grow your business
Bob Van Rossum — February 27, 2017 Follow @BobVR— February 27, 2017 Remote work is on the rise across the board, and for a good reason. But if you think your next Chief Marketing Officer executive search should be for a virtual leader, you should probably reconsider. The Impact of the Digital Workplace on Marketing … Continue reading Remote vs On-Site: Where Should Your Next CMO Work?
Personal Branding Blog — February 24, 2017 — February 24, 2017 You just started a new job. You are bursting at the seams. You want EVERYONE to know. But … Are you wondering: After starting a new job … How soon should you update your LinkedIn profile? Of course … You are excited. You really … Continue reading How Soon Should You Update Your LinkedIn Profile
Cent Muruganandam — February 24, 2017 Follow @centmuru— February 24, 2017 If you want to rank well in the pages of Google, Yahoo!, and Bing, you will need the help of a full-time search engine optimization (SEO) professional. According to a study featured on Search Engine Watch, over half of all users doing online searches … Continue reading 5 Reasons Why You Should Hire An SEO Professional in 2017
Arik Hanson — February 22, 2017 — February 22, 2017 Traackr recently released a study named “Influence 2.0–the Future of Influencer Marketing.” I was curious, so I downloaded the full report and checked it out. But, I also take these types of studies with a very small grain of salt. After all, Traackr is a … Continue reading 3 Reasons Digital Marketing Should NOT Own Influencer Marketing
Brian Mikes — February 21, 2017 Follow @betwext— February 21, 2017 Bulk Text Messages Promote Small Business: A quick introduction to text message marketing. If you run a small business, I’m sure the idea about sending a bulk text to your customers has crossed your mind. Everyone is texting these days… and it’s one of … Continue reading Why You Should Use Bulk Text To Promote Your Small Business