Rachel Smith April 23, 2021 When running a business on your own, you tend to wear many hats. From CEO to Head of Marketing, Product Development Manager, Salesperson and so many more. That’s why it’s important to spot when is the right time to take the plunge and hire help. We’re going to be looking … Continue reading How to Know When You Should Hire Help For Your Small Business
Devansh Khetrapal April 21, 2021 The above image is a demonstration of the stages a product goes through during its lifetime. Economics and MBA students probably recognize this, although the progression and decline curve rarely translates to reality in the way it’s portrayed. See that there are 4 major phases that a business cycle goes … Continue reading Product Marketing: How Marketing Should Evolve With Product Lifecycle
Brian Meert April 19, 2021 Today, you can’t plan out a marketing strategy without stumbling upon the topic of influencer marketing. Using an established influencer to help promote your brand means reaching a dedicated portion of your core audience without going through the time and trouble of building that audience from scratch. A niche influencer … Continue reading What Is a Niche Influencer and When Should You Hire One?
Why Your Post-Pandemic Digital Strategy Should Include Live Video by Caitlin Fairchild , April 15, 2021 Livestreaming, often an afterthought of social media strategy, became the key to engagement and massive audience growth during the pandemic. In March 2020, hip-hop artists Timbaland and Swizz Beatz pitted their musical talents against one another on Instagram Live … Continue reading Why Your Post-Pandemic Digital Strategy Should Include Live Video
Sahail Ashraf April 14, 2021 When it comes to metrics, we all know how important they are. On LinkedIn, it’s exactly the same. Here are 10 you should be tracking. If you’re on LinkedIn, you should be posting and creating on a daily basis right now. It used to be the case that people would … Continue reading 10 LinkedIn Metrics You Should Be Tracking
Agnes Gaddis April 2, 2021 We’re told time and time again, producing high quality content is one of the highest value activities you can do for your business. Yet, the question remains, what does high quality content actually mean and how do you measure it? With content marketing, it can be easy to get lost … Continue reading Organic Shares or SEO Rankings: Which Should You Prioritize?
Richard Conn March 31, 2021 What is Cold Calling? Source Cold calling is a sales outreach tactic performed by directly phoning prospect clients to build a relationship and to sell services, whether it be cleaning, repairs, or landscaping. This technique has long been favored to achieve sales rep goals. Of course, it has changed over … Continue reading 7 Cold Calling Pro Tips Small Service Businesses Should Follow
Marcus Cook March 25, 2021 There are a number of ways to grow your agency. Add a new revenue stream. Grow your sales organically. Form a joint venture. Any number of ways – or combinations of ways – can work for you. However, if it’s a quick win you’re after, and if you are in … Continue reading Should You Grow Your Agency Through Acquisitions?
Rafaella Aguiar March 16, 2021 Are you up to date on your Instagram statistics? Like most social media platforms, Instagram is an environment that’s constantly evolving and changing to suit the needs of its target audience. For companies to excel on Instagram, they need to keep a close eye on how the patterns of use … Continue reading 7 Instagram Statistics Every Social Media Manager Should Know In 2021
Tom-Chris Emewulu March 16, 2021 Industry data puts the savings from automated chargeback management 45% less than manual processes, but that’s not the full story. Before taking a deep dive into the merits of adopting automated chargeback management and how to go about it, let’s make a quick detour. Let’s examine why e-commerce merchants seemed … Continue reading What You Should Know About Automated Chargeback Management (and How It Works)