Medallia’s debt crisis reveals how private equity ownership can quietly reshape the software marketers depend on. By Pamela Parker Published on May 11, 2026 If you’re a marketer or CX leader who relies on Medallia, you’ve likely been asking yourself: Is Medallia going out of business? Should I be worried? The short answer: no, Medallia … Continue reading Medallia survived, but the real story should worry marketers
May 07, 2026 Why high-growth companies should build decision cultures BY Larraine Segil At the Exceptional Women Alliance, we help senior women leaders mentor one another through shared insight. As founder, chair, and CEO, I speak with executives shaping how organizations evolve and perform. This month, I spoke with Jennifer Renaud, CEO of Kradle LLC and … Continue reading Why high-growth companies should build decision cultures
As revenue tech stacks merge, B2B teams need new structures, shared metrics, and cross-functional pods to break silos and drive growth. By MarTechBot Published on May 4, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives … Continue reading How RevOps teams should adapt as martech and adtech converge
March 28, 2026 Should you trust AI to do your taxes? BY Emily Guy Birken No language on earth has ever produced the expression “as enjoyable as filing your taxes.” This annual chore is the pits. It’s slow, frustrating work that requires organization, math skills, and the ability to decipher meaning from the U.S. tax code. … Continue reading Should you trust AI to do your taxes?
March 02, 2026 Should you be using AI for performance reviews? BY Tomas Chamorro-Premuzic and Ben Dattner During the last decade, digital innovations have produced a range of recruitment and evaluation tools: now, whenever you first apply for a job, you are less likely to be judged by humans and more likely to be assessed by … Continue reading Should you be using AI for performance reviews?
HubSpot data shows B2B buyers are more active — not less — during Super Bowl week, making it one of the most underused engagement windows of the year. By Constantine von Hoffman February 5, 2026 B2B marketers usually treat Super Bowl week like a black hole for engagement. The assumption? Everyone’s distracted, inboxes … Continue reading B2B marketers should stop punting on Super Bowl week
As buyers rely on AI summaries, marketing needs new visibility models, KPIs and ownership over the next 18 months. By Stephanie Trovato January 27, 2026 Last month, I asked a VP of marketing how prospects were finding her company. “Organic search, some paid, a little social,” she said. I opened ChatGPT and entered a … Continue reading How CMOs should think about discovery in an AI-first world
December 18, 2025 5 key reasons you should hire a financial planner span>span]:whitespace-nowrap”>It might surprise people that my husband and I pay a financial planner, given that I spend a lot of time on financial, tax, and investment planning at work. However, hiring a planner has delivered a return that can’t be quantified: peace of … Continue reading 5 key reasons you should hire a financial planner
November 19, 2025 5 ways leaders should prioritize mental health
Data in silos? Teams misaligned? Convergence could mean one customer view, and full-funnel orchestration. But is it good for businesses? MarTechBot on October 27, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access … Continue reading Martech, adtech and sales tech: Are they converging — and should they?
