Tag Archives: should

15 Business Continuity Program Metrics You Should Be Using

Michael Herrera — June 8, 2017 Follow @mhaconsulting— June 8, 2017 As a business executive, you can likely point to a number of metrics currently being utilized in your company, all of which measure the effectiveness of various practices and processes—everything from marketing, to sales, to customers. That’s because the value of metrics is not … Continue reading 15 Business Continuity Program Metrics You Should Be Using

Who should optimize content: SEOs or content writers?

Search engine optimization (SEO) and content marketing have a lot of overlap, but they’re still separate disciplines. Columnist Stoney deGeyter discusses who should ultimately own content optimization. Stoney deGeyter on June 8, 2017   Content marketing and SEO are pretty closely related in the digital marketing sphere, but they can also be miles apart in … Continue reading Who should optimize content: SEOs or content writers?

Who in Your Organization Should Be Involved in Your Next Website Redesign?

Kyle James — June 5, 2017 — June 5, 2017 Redesigning a corporate website has become an item that most businesses feel is a necessary evil every few years. It sucks months away from the marketing team and by the time it’s finally launched it’s not uncommon for internal stakeholders to already be tired of … Continue reading Who in Your Organization Should Be Involved in Your Next Website Redesign?

3 reasons why customer identity should top retailers’ 2017 holiday wish lists

Retailers, are you prepared for the holiday season? Columnist Mike Sands notes that this year, customer identity will be critical for engaging holiday shoppers with easy, convenient and frictionless experiences. Mike Sands on May 30, 2017   For all the buzz about creating superior customer experiences, marketers still seem to be falling flat heading into … Continue reading 3 reasons why customer identity should top retailers’ 2017 holiday wish lists

When You Should and Shouldn’t Choose Free Business Software

Victor Iryniuk — May 30, 2017 Follow @iryniuk— May 30, 2017 So you’ve decided to open your own little business. No matter which one that is, you’ll end up managing finances, projects, clients, and co-workers. Thankfully, today there’s almost an unlimited supply of tools and services that can help you with all of that. However, … Continue reading When You Should and Shouldn’t Choose Free Business Software