By Judith Humphrey January 25, 2024 We regularly read about entrepreneurs starting their companies at a young age. Bill Gates was 19 when he founded Microsoft—the same age Mark Zuckerberg was when he launched Facebook, and Michael Dell when he began Dell Technologies. These are classic cases of successful entrepreneurship among the young. But … Continue reading It’s not too late: 5 reasons people over 40 make great entrepreneurs
Tag Archives: Reasons
5 reasons why the martech landscape will reach its peak in 2024
Investment is slowing, budgets are shrinking and generative AI threatens disruption. Here’s why 2024 may be a shakeup year for martech. Scott Gillum on November 9, 2023 One certainty for marketers over the last dozen years is that Scott Brinker’s martech landscape map would grow. The map, which started in 2011 with only 150 companies … Continue reading 5 reasons why the martech landscape will reach its peak in 2024
3 reasons why customer journeys are the key to better experiences and profits
Here’s how taking a holistic look at customer journeys can help your organization drive better experiences and higher revenue. Chris Wood on September 11, 2023 Organizations that want happier customers should look holistically at the entire customer journey. It’s not enough to target individual touchpoints for improvements. Marketers need the big picture when it comes … Continue reading 3 reasons why customer journeys are the key to better experiences and profits
Apple has better reasons than Wall Street to jump into the generative AI arms race
By Mark Sullivan July 19, 2023 Bloomberg’s Mark Gurman wrote Wednesday that Apple has been quietly developing its own generative AI models, and may even try to compete with OpenAI and Google in the chatbot wars. Gurman’s (unnamed) sources say Apple management is still deciding how the company might publicly release the technology, which has … Continue reading Apple has better reasons than Wall Street to jump into the generative AI arms race
Top 8 Reasons You Need a Time Card Calculator
Top 8 Reasons You Need a Time Card Calculator Arpan Patra / Jul 8, 2023 The time card calculator plays a huge role in computing the total work hours of employees and recording their start and end time. In fact, employers can use the weekly data report generated from the time card calculator to … Continue reading Top 8 Reasons You Need a Time Card Calculator
6 reasons why you need a marketing work management tool
Whether your team is remote, in the office or hybrid, marketing management tools can help increase efficiency and productivity. Chris Wood on May 25, 2023 The shift to remote work has created the need to bring teams together using work management platforms and project management tools. Regardless of whether the majority of your marketing team … Continue reading 6 reasons why you need a marketing work management tool
3 reasons marketers are 10 years behind with agile — and how to catch up
Why marketers have shown resistance to agile frameworks for their work — and how to overcome that resistance. Stacey Ackerman on March 8, 2023 I recently had an epiphany about agile marketing. We’re 10 years behind our software counterparts! That may not be surprising, as agile marketing started about 10 years after it did in … Continue reading 3 reasons marketers are 10 years behind with agile — and how to catch up
5 reasons why marketers should consider TikTok for B2B
Think outside the box and consider using TikTok to reach new audiences, strengthen your brand identity and increase awareness. Michael Brito on February 22, 2023 The rise of TikTok has been nothing short of revolutionary. Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an … Continue reading 5 reasons why marketers should consider TikTok for B2B
3 unexpected reasons why being impatient can be good for your career
By Tracy Brower January 24, 2023 Impatience has long been a characteristic that people try to improve, control, or reduce. “Good things come to those who wait,” goes the common wisdom. But what if impatience is actually good for your career? As a matter of fact, it may be exactly what you need to … Continue reading 3 unexpected reasons why being impatient can be good for your career
5 Reasons Setting Customer Expectations Goes a Long Way
5 Reasons Setting Customer Expectations Goes a Long Way Calendar / 20 Jan 2023 There are a lot of different things that go into starting and operating a business. You need a product or service that can sell and a team that can distribute it. You need marketing campaigns, a customer service plan, and … Continue reading 5 Reasons Setting Customer Expectations Goes a Long Way