Tag Archives: Reasons

It’s not too late: 5 reasons people over 40 make great entrepreneurs

  By Judith Humphrey January 25, 2024 We regularly read about entrepreneurs starting their companies at a young age. Bill Gates was 19 when he founded Microsoft—the same age Mark Zuckerberg was when he launched Facebook, and Michael Dell when he began Dell Technologies. These are classic cases of successful entrepreneurship among the young. But … Continue reading It’s not too late: 5 reasons people over 40 make great entrepreneurs

5 reasons why the martech landscape will reach its peak in 2024

Investment is slowing, budgets are shrinking and generative AI threatens disruption. Here’s why 2024 may be a shakeup year for martech. Scott Gillum on November 9, 2023  One certainty for marketers over the last dozen years is that Scott Brinker’s martech landscape map would grow. The map, which started in 2011 with only 150 companies … Continue reading 5 reasons why the martech landscape will reach its peak in 2024

3 reasons why customer journeys are the key to better experiences and profits

Here’s how taking a holistic look at customer journeys can help your organization drive better experiences and higher revenue. Chris Wood on September 11, 2023 Organizations that want happier customers should look holistically at the entire customer journey. It’s not enough to target individual touchpoints for improvements. Marketers need the big picture when it comes … Continue reading 3 reasons why customer journeys are the key to better experiences and profits

Apple has better reasons than Wall Street to jump into the generative AI arms race

By Mark Sullivan July 19, 2023 Bloomberg’s Mark Gurman wrote Wednesday that Apple has been quietly developing its own generative AI models, and may even try to compete with OpenAI and Google in the chatbot wars. Gurman’s (unnamed) sources say Apple management is still deciding how the company might publicly release the technology, which has … Continue reading Apple has better reasons than Wall Street to jump into the generative AI arms race

3 reasons marketers are 10 years behind with agile — and how to catch up

Why marketers have shown resistance to agile frameworks for their work — and how to overcome that resistance. Stacey Ackerman on March 8, 2023 I recently had an epiphany about agile marketing. We’re 10 years behind our software counterparts! That may not be surprising, as agile marketing started about 10 years after it did in … Continue reading 3 reasons marketers are 10 years behind with agile — and how to catch up