Scott Cohen — September 23, 2017 Follow @scottcohen13 — September 23, 2017 Abandoned carts—somehow no matter how well you have set up your online store, they are simply unavoidable. How unavoidable? Nearly 75% of online shopping carts are abandoned. This begs the question: Why? Though high shipping costs top the list of reasons why (at … Continue reading Finding Lost Revenue with Cart Abandonment Emails
Denny McCorkle — September 22, 2017 Follow @DennyMcCorkle — September 22, 2017 The use of social media can make or break a near or recent graduate’s personal brand, job search, or career advancement. Just the mention of a job search can bring fears, worries, and stress to near and recent graduates. Are you prepared for … Continue reading 4 Essential Social Media Lessons for Near and Recent Grads
Shane Barker — September 22, 2017 Follow @shane_barker — September 22, 2017 Everyone from startups to top brands have started working with influencers to draw in more customers. Tomoson reports that not only is influencer marketing the fastest growing customer acquisition channel, it’s also the most cost-effective. And 51% of marketers claim to acquire better … Continue reading How to Leverage Social Influencers and Win Customers
How To Create A Product Page That Converts by Asim Mughal , Op-Ed Contributor, September 22, 2017 Creating conversion-friendly product pages is the most important step in building an online ecommerce empire. However, only a handful of website owners focus on optimizing their product pages for better conversions. As a result, sales plummet and business … Continue reading How To Create A Product Page That Converts
Hephzy Asaolu — September 22, 2017 Follow @http://twitter.com/iamladywriter — September 22, 2017 DigitalMarketingAgency / Pixabay As the world approaches a decade since the meltdown that rocked its financial markets, it is more desperate than ever for a revolution. Some bandages have been applied, but many believe we’re overdue for another financial crash. New regulations in … Continue reading The New Era of Digital Banking is Here and Why It Matters
Contributor Debbie Qaqish believes marketing operations leaders are becoming the new power players in marketing and gives examples of how they’re driving change in their organizations. Debbie Qaqish on September 22, 2017 A funny thing is happening to marketing operations leaders. Suddenly, they are showing up in executive meetings, in board rooms and acting … Continue reading Rise of the strategic marketing operations leader: Part 1
Al Davidson — September 22, 2017 Follow @manageyourleads — September 22, 2017 Deedster / Pixabay In business, there are four methods to increase profits: Find new customers (expanding market share or penetrating new markets) Increase your sales to current customers (cross-selling and upselling) Cut costs (lower overhead costs equal higher profits) Raise prices (to increase … Continue reading How to Boost Your Profits…By Raising Your Prices
Can you really afford to miss out on free technical data about your website’s performance in Google search results? Of course not! Contributor Fili Wiese explains how to set up your website in Google Search Console to make it work to your advantage. Fili Wiese on September 22, 2017 Google Search Console serves as … Continue reading SEO 101: Which URL versions to add to Google Search Console
Chalmers Brown — September 22, 2017 — September 22, 2017 SugarandSkullDesigns / Pixabay How many times have you heard about a new software platform that’s all the rage and you need to check it out? I mean really need to because you don’t want to be left out in the cold. But, when go to … Continue reading The Best Way to Lower Your Platform Signup Friction
Dan Shewan — September 22, 2017 — September 22, 2017 Trends in digital media come and go, but recently, one of the more noticeable trends in digital media has been the gradual shift in emphasis toward video content. From major mainstream outlets like Mashable, MTV News, and Vice to smaller operations, more and more publishers … Continue reading Should You ‘Pivot to Video’? Pros & Cons of Video Content Marketing
