Doreen Clark — August 13, 2017 — August 13, 2017 geralt / Pixabay Your organization has had a marketing focus—e-books, blogs, videos, infographics, podcasts. You have been posting content on your website and LinkedIn, sending directly to your sales targets, and tweeting up a storm. You’re on the right path—after all, digital is where it’s … Continue reading Leveraging Digital to Create Winning PR Campaigns
Paul Keijzer — August 13, 2017 Follow @Paul_Keijzer — August 13, 2017 geralt / Pixabay Every once in a while business leaders need to take a break from the madness of their workload and ponder on their leadership. Sure you’ve been successful at various levels in your professional careers, but is your leadership better than … Continue reading 3 Questions Every Leader Should Ask To Succeed
Choncé Maddox — August 13, 2017 — August 13, 2017 Mediamodifier / Pixabay Shopping online and paying for services right from your computer is very common these days. While some people don’t even think twice about paying with their debit or credit card online, others can be a little cautious especially if the website seems … Continue reading Eliminate Customers’ Fears When Accepting Credit Cards on Your Website
Ali Robins — August 13, 2017 — August 13, 2017 Despite the annual review occurring only once a year, its looming presence has lasting, residual effects on employees’ day-to-day mentality. More often than not, it infects the culture of an organization. It generates a mindset in employees that dictates the way they work, focused on … Continue reading Why We Got Rid Of The Annual Review, For Good
Kara Jensen — August 13, 2017 Follow @BopDesignSD — August 13, 2017 At the beginning of a website project, a schedule is determined for design, copywriting, development, and QA. However, for a variety of reasons, B2B websites often don’t launch on the pre-determined target date. Let’s take a look at 5 common reasons why a … Continue reading 5 Reasons Why Your B2B Website Isn’t Getting Done on Time
Shep Hyken — August 11, 2017 Follow @Hyken — August 11, 2017 The continual advancement of digital technology is nothing new, yet providing an outstanding customer experience is now becoming more impossible to do without incorporating the latest digital elements into it. As Andrew Watson, Director of Customer Experience & Partner Marketing at Vivint, states … Continue reading The Evolving Nature of Digital Customer Experience – Are You Ready for the Future?
Kevin Page — August 11, 2017 Follow @1nonlyKevinPage — August 11, 2017 With more than a billion active users, the sheer size of Facebook makes marketers salivate. Take that audience, combine it with advanced user targeting of the ads platform and multiply that by the power of video content, and you’ve got yourself a match … Continue reading Social Media Advertising: Optimizing Your Video for Facebook Ads
Sammi Reinstein — August 11, 2017 — August 11, 2017 In 2017 alone, it’s predicted that more than 8,600 stores will shut down. Retail giants such as Radio Shack, Payless Shoe Source, and Staples will close a staggering combined total of 1,982 stores and shift more of their focus to e-commerce. Modern shoppers are flocking … Continue reading The Experts Weigh in on Customer Experience in E-Commerce
Maddy Osman — August 11, 2017 — August 11, 2017 User-generated content (UGC) images take the power of word-of-mouth to a new level, articulating the value of a product or service through a more authentic, visual lens. In today’s day and age, consumers can share their experiences with your company in a matter of seconds. … Continue reading How to Measure the ROI of User-Generated Content
Tabitha Jean Naylor — August 11, 2017 Follow @TabithaNaylor — August 11, 2017 LoboStudioHamburg / Pixabay Virtually everyone – from the teenager down the street to your grandmother in Omaha – is on social media. It’s literally transformed the way we communicate in ways we never even thought possible 10 to 20 years ago. … Continue reading 3 Ways Social Media Can Positively Affect Your PR Efforts
