Daily Archives: August 16, 2017

Be the Personal Shopper (Not the Annoying Salesperson) of Your Email Strategy

James Glover — August 7, 2017 Follow @coherentpath — August 7, 2017 Maialisa / Pixabay Whether you go to a store with a mission and a certain product in mind or you’re enjoying a relaxing day of shopping, browsing through the racks hoping to snag your next impulse buy, there’s nothing worse than an overbearing … Continue reading Be the Personal Shopper (Not the Annoying Salesperson) of Your Email Strategy

The One Thing Millennials Want in a Job (That You’re Not Giving Them)

Mark Lerner — August 7, 2017 Follow @LernerMark — August 7, 2017 350543 / Pixabay How do you keep millennials satisfied at work? What do they really want? Free lunches, monthly raises, a standing desk that doubles as a ping pong table with a built-in snack fridge? It’s not that complicated. According to an extensive … Continue reading The One Thing Millennials Want in a Job (That You’re Not Giving Them)

How to effectively segment accounts with multiple locations

What’s the best account structure for multilocation business advertisers? Columnist Matt Umbro shares some setups that allow you to easily view performance by location for efficient management and reporting. Matt Umbro on August 7, 2017    One of the more challenging yet often overlooked aspects of PPC management is how to run accounts with multiple … Continue reading How to effectively segment accounts with multiple locations

What to Do if You’ve Been Approached With a Marketing Job You Didn’t Even Apply For

Mark Miller — August 7, 2017 Follow @MMtwopointfive — August 7, 2017 Have you ever been called or emailed out of the blue by a marketing recruiter who was looking for a marketing executive or other talented candidate for a cool new job opportunity? This scenario can be quite common among top marketing professionals with … Continue reading What to Do if You’ve Been Approached With a Marketing Job You Didn’t Even Apply For