Wolfram van Wezel — August 7, 2017 — August 7, 2017 LoboStudioHamburg / Pixabay “Succeeding in business is all about making connections.” — Richard Branson When you bake a chocolate cake, missing one ingredient can lead to disaster. Without baking powder, it goes flat. Without the sugar, it’s bitter. The same applies to the outreach … Continue reading Account-Based Marketing: Getting the Most Out of Social Media
Daily Archives: August 16, 2017
Pinterest Images: Everything You Need to Know to Catch Your Customer’s Eye
Marcia Layton Turner — August 7, 2017 — August 7, 2017 FirmBee / Pixabay Where do people today typically go to scope out possible purchases? No, not to a brick and mortar storefront, or to the mall, or even to a mega-retailer like Amazon. In fact, more than 175 million active users head to Pinterest … Continue reading Pinterest Images: Everything You Need to Know to Catch Your Customer’s Eye
What’s next (and now) for mobile attribution
Contributor Shani Rosenfelder takes a look at how mobile attribution is evolving and the trends and best practices that will shape it going forward. Shani Rosenfelder on August 7, 2017 There is a prevailing misconception among mobile marketers that measuring the ROI of their activities is highly challenging. A Forrester survey revealed that 67 … Continue reading What’s next (and now) for mobile attribution
Why Execution Eats Strategy For Breakfast
Arik Hanson — August 7, 2017 — August 7, 2017 For years, I’ve listened to experts and thought leaders tell me PR and digital marketing is all about strategy. And yes, sound strategic thinking is important. But I’m here today to tell you that in my experience execution eats strategy for breakfast. jill111 / Pixabay … Continue reading Why Execution Eats Strategy For Breakfast
Facebook’s Hidden Gems: Underused Tools for Facebook Marketing
Nabeena Mali — August 7, 2017 Follow @nabeenam — August 7, 2017 There’s no denying: Facebook marketing, done right, works. It makes sense, just in potential audience alone. Consider these demographics published by Omnicore in January 2017: 87% of online users of age 18-29 are on Facebook. 74% of college graduates are on Facebook. 72% … Continue reading Facebook’s Hidden Gems: Underused Tools for Facebook Marketing
13 Actionable Tactics for Boosting New Product Awareness
William Harris — August 7, 2017 Follow @wmharris101 — August 7, 2017 BarbaraBonanno / Pixabay You’ve done it. You put all the time and energy into designing and manufacturing a new product for your ecommerce store, and you’re finally ready to add it to your website and start selling it to customers. The question is, … Continue reading 13 Actionable Tactics for Boosting New Product Awareness
What’s Your One Goal For Each Person On Your Team?
Dave Brock — August 7, 2017 Follow @davidabrock — August 7, 2017 Free-Photos / Pixabay Too often, as managers, if we do coach, our coaching is ineffective. One of the key reasons is that we are unfocused on what we are trying to achieve with each person. What happens is that we see skills that … Continue reading What’s Your One Goal For Each Person On Your Team?
Build Your Accounting Firm with 7 Ideas from Leading Accounting Firm Business Development Experts
Jody Glidden — August 7, 2017 — August 7, 2017 congerdesign / Pixabay Whether you work for a massive firm or a one-person practice, your revenue potential is limited only by the new business you can bring in or your bandwidth to handle the work. For those looking to thrive and grow, the key is … Continue reading Build Your Accounting Firm with 7 Ideas from Leading Accounting Firm Business Development Experts
How to Increase Email ROI Using Referral Marketing
Beth Corby — August 7, 2017 — August 7, 2017 Every email you send pushes customers closer to or further away from a purchase. The stakes are high when you’re building a brand. Marketers agonize over every little way they can increase conversions, tweaking button colors and subject lines—think of Google testing 41 different shades … Continue reading How to Increase Email ROI Using Referral Marketing