Katia Herrera — February 8, 2017 — February 8, 2017 When it comes to digital marketing, one of the most difficult things for business owners and marketers is to measure the ROI in their social media efforts. By now, brands and businesses realize social media is not optional – but critical – to tracking different … Continue reading Time to Understand ROI in Social Media Marketing
Daily Archives: February 26, 2017
Top 5 Facebook Live Tips
Jason Davis — February 8, 2017 Follow @weareelement502— February 8, 2017 Facebook Live is a way you can connect to your target audience for marketing your brand. That is, if you have something interesting and useful to say and share. However, be patient if it’s your first time going live. Not everyone is an instant … Continue reading Top 5 Facebook Live Tips
Content for Organic Rankings
Zach Heller — February 8, 2017 Follow @zheller— February 8, 2017 Over the course of the last several weeks, we have covered the area of content marketing from a few different angles. That’s because we identified a number of distinct ways that companies can use content in their marketing efforts. They can use content for … Continue reading Content for Organic Rankings
Pop the personalization filter bubbles and preserve online diversity
The rise of long tail media, filter bubbles, and fake news are closely intertwined. Advertisers and consumers need to take responsibility for the media they support, says columnist and IAB VP of Marketing Chris Glushko. Chris Glushko on February 8, 2017 Remember when the internet was viewed as the great equalizer in media? You … Continue reading Pop the personalization filter bubbles and preserve online diversity
National Retail Federation predicts online sales will grow 8% to 12% in 2017
The NRF’s chief economist says online sales will continue to increase this year, driving retail industry growth. Amy Gesenhues on February 8, 2017 According to 2017 sales forecasts from the National Retail Federation (NRF), online and other non-store online sales are expected to grow between 8 percent and 12 percent over last year’s sales … Continue reading National Retail Federation predicts online sales will grow 8% to 12% in 2017
Are the New Domain Extensions Worth It?
Maris Callahan — February 8, 2017 — February 8, 2017 Nontraditional domain extensions hit the mainstream when Google rebranded as Alphabet and chose the new domain name of abc.xyz. Nearly every article about the corporate restructuring focused on this element of their new brand. It’s unlikely they would have gotten the same widespread coverage if … Continue reading Are the New Domain Extensions Worth It?
How to Instantly 17x Your Visibility on LinkedIn
John Nemo — February 8, 2017 Follow @JohnNemoPR— February 8, 2017 LinkedIn’s new desktop design makes it easier to engage prospects and get discovered on the platform. To stand out to your core audience on LinkedIn, you must be strategic about how your present your digital self, as well as how you conduct business online. … Continue reading How to Instantly 17x Your Visibility on LinkedIn
Why is marketing so dang hard?
As marketing grows ever more complex, columnist Scott Vaughan has some practical tips for marketers on how to simplify your efforts so that you can better focus on the outcomes that matter. Scott Vaughan on February 8, 2017 I’m sitting around with a bunch of friends on a recent off-road trip. Nearly all have … Continue reading Why is marketing so dang hard?
Crushing the Creative, by MS Word and Other Robots
Jonathan Bright — February 8, 2017 Follow @SoutherlyComms— February 8, 2017 The adoption of marketing automation technology has been rapidly on the rise. MarketsandMarkets forecasts the Global Marketing Automation Software market to grow to $ 5.5 billion in 2019, from $ 3.65 billion in 2014. While automation can help with scalability of many marketing operations, … Continue reading Crushing the Creative, by MS Word and Other Robots
How Redefining Your Core Values Can Benefit Your Business
Kaitlyn Hammond — February 8, 2017 — February 8, 2017 As the new year momentum continues, it can be beneficial to review the core values of your business to see what you can amend and improve upon. Redefining your business core values to make them significant and actually mean something to your staff, partners, and … Continue reading How Redefining Your Core Values Can Benefit Your Business
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