Daily Archives: February 26, 2017

The brainpower boost: How neuroscience nurtures marketing and design potential

Improved efficiencies in marketing and design are rooted in understanding human behavior and motivation, say marketer-scientist contributors Caitlin Pequignot and Tommy Hung. Caitlin Pequignot & Tommy Hung on February 9, 2017   Since the dawn of design and marketing, people have used their understanding of human motivations and behavior to design products and experiences. They’ve … Continue reading The brainpower boost: How neuroscience nurtures marketing and design potential

The evolution required to achieve a sustainable online ecosystem

How can we stem the rise of ad blocking? Contributor Ben Barokas believes the relationship between publishers and users must change, and it starts with educating consumers about content compensation. Ben Barokas on February 9, 2017    Ad blocking certainly got the industry talking in 2016. It was included for the first time on Gartner’s … Continue reading The evolution required to achieve a sustainable online ecosystem

Should You Start a Hardware or Software Business?

Phil Morettini — February 9, 2017 Follow @TechnologyGuy— February 9, 2017 Much of my consulting practice centers on working with software-based companies. But I have substantial hardware market experience as well, so I also work with hardware companies. Hardware vs software business models is something that you don’t often see a lot of debate about. … Continue reading Should You Start a Hardware or Software Business?

2 Ways Small Business Owners Can Reclaim Time Through Technology

Bob LaLoggia — February 9, 2017 Follow @blaloggia— February 9, 2017 It’s common knowledge that small business owners wear multiple hats. It’s part of the excitement and challenge of building your own business. But while it’s fun and rewarding to develop a strategy, work with clients, carry out marketing plans, improve your offerings, and track … Continue reading 2 Ways Small Business Owners Can Reclaim Time Through Technology

A CMO’s View: Denny’s purpose-driven marketing puts spotlight on brand’s revitalization efforts

CMO John Dillon says Denny’s marketing is built around the founder’s original reason for opening the restaurant — because he loved to feed people. Amy Gesenhues on February 9, 2017   In recent years, Denny’s has undergone a major revitalization that has touched on everything from the restaurant’s marketing strategy to its menu items, and … Continue reading A CMO’s View: Denny’s purpose-driven marketing puts spotlight on brand’s revitalization efforts