Jordan Gardiner — February 9, 2017 — February 9, 2017 Bing Places For Business is Bing’s solution for local search, just like Google My Business. It is essential to have your business listed on search engines in order for potential customers to easily find your business. It also gives them a sense of credibility when … Continue reading Set Up Bing Places for Business
Daily Archives: February 26, 2017
The brainpower boost: How neuroscience nurtures marketing and design potential
Improved efficiencies in marketing and design are rooted in understanding human behavior and motivation, say marketer-scientist contributors Caitlin Pequignot and Tommy Hung. Caitlin Pequignot & Tommy Hung on February 9, 2017 Since the dawn of design and marketing, people have used their understanding of human motivations and behavior to design products and experiences. They’ve … Continue reading The brainpower boost: How neuroscience nurtures marketing and design potential
Using influencer campaigns for real-time amplification
Kick your influencer campaign up a notch. Columnist Caitlin Jeansonne explains how to use influencer marketing as an effective tool to support your other marketing initiatives. Caitlin Jeansonne on February 9, 2017 By all accounts, influencer marketing will continue to be a hot topic in 2017. One of the most common ways to approach … Continue reading Using influencer campaigns for real-time amplification
The evolution required to achieve a sustainable online ecosystem
How can we stem the rise of ad blocking? Contributor Ben Barokas believes the relationship between publishers and users must change, and it starts with educating consumers about content compensation. Ben Barokas on February 9, 2017 Ad blocking certainly got the industry talking in 2016. It was included for the first time on Gartner’s … Continue reading The evolution required to achieve a sustainable online ecosystem
Should You Start a Hardware or Software Business?
Phil Morettini — February 9, 2017 Follow @TechnologyGuy— February 9, 2017 Much of my consulting practice centers on working with software-based companies. But I have substantial hardware market experience as well, so I also work with hardware companies. Hardware vs software business models is something that you don’t often see a lot of debate about. … Continue reading Should You Start a Hardware or Software Business?
2 Ways Small Business Owners Can Reclaim Time Through Technology
Bob LaLoggia — February 9, 2017 Follow @blaloggia— February 9, 2017 It’s common knowledge that small business owners wear multiple hats. It’s part of the excitement and challenge of building your own business. But while it’s fun and rewarding to develop a strategy, work with clients, carry out marketing plans, improve your offerings, and track … Continue reading 2 Ways Small Business Owners Can Reclaim Time Through Technology
4 Tips To Protect Your Online Business
Cosette Jarrett — February 9, 2017 Follow @cosettejarrett— February 9, 2017 Building an online business is easier than ever. All a potential online business owner needs to do to get started is build a website from a pre-designed template and purchase a domain name. This is why 543,000 small businesses are started each month. Although … Continue reading 4 Tips To Protect Your Online Business
A CMO’s View: Denny’s purpose-driven marketing puts spotlight on brand’s revitalization efforts
CMO John Dillon says Denny’s marketing is built around the founder’s original reason for opening the restaurant — because he loved to feed people. Amy Gesenhues on February 9, 2017 In recent years, Denny’s has undergone a major revitalization that has touched on everything from the restaurant’s marketing strategy to its menu items, and … Continue reading A CMO’s View: Denny’s purpose-driven marketing puts spotlight on brand’s revitalization efforts
10 Easy Ways You Can Boost Facebook Engagement
Scott Sims — February 9, 2017 Follow @bscottsims— February 9, 2017 When it comes to social media, Facebook is king. Forty-one percent of small businesses used Facebook in Spring 2015, compared to 12 percent for Twitter. When brands first started flocking to Facebook, they viewed it as an easy way to build a following without … Continue reading 10 Easy Ways You Can Boost Facebook Engagement
The 3 Reasons Why Interactive Video Is Great For Your Video Content
Max Alex — February 9, 2017 — February 9, 2017 1. Digital Video Is Accessible To The Masses What’s so important about digital video content? Everyone uses it! Digital video is used by audiences of ALL ages – it’s not just for younger viewers. Digital video is also an extremely valuable tool. When measuring usage … Continue reading The 3 Reasons Why Interactive Video Is Great For Your Video Content