Brad Egeland — February 7, 2017 — February 7, 2017 Ok, you have the project, you have an idea of what the goal is, who the client is, and a basic awareness of what it is going to take to get to the finish line with the client. Now it’s time to settle in and … Continue reading The Creative PM: Assembling the Creative Team
Daily Archives: February 24, 2017
Complete PPC Guide to Facebook Niche Targeting
Warren Knight — February 7, 2017 Follow @warrenknight— February 7, 2017 There are only 6% of all Facebook Pages advertising on Facebook which means 94% of ALL Business Facebook Pages are NOT utilising Facebook niche targeting. Spending money on PPC (pay per click) and more importantly; Facebook adverts is something that most small businesses do … Continue reading Complete PPC Guide to Facebook Niche Targeting
Growth Guide: What Executives Must Know to Ensure Creative Agency Success
Ron Ause — February 7, 2017 — February 7, 2017 Growth is good. But contrary to what they say, you can have too much of a good thing. A growing creative agency does bring in more money. But it also spends more money. If you don’t manage your money well and you spend more than … Continue reading Growth Guide: What Executives Must Know to Ensure Creative Agency Success
Why Social Media Is Beneficial For Small Business Owners: 5 Sites And The Best Ways To Use Them
Kaitlyn Hammond — February 7, 2017 — February 7, 2017 Keeping up with the growing number of social media sites and trying to put your small businesses mark on the map can seem overwhelming. What platform does what?, How do I use each one?, and Aren’t they all the same? are most likely questions your … Continue reading Why Social Media Is Beneficial For Small Business Owners: 5 Sites And The Best Ways To Use Them
GroupM: Marketers Ignore AI At Their Peril; Ad Fraud On The Wane
GroupM: Marketers Ignore AI At Their Peril; Ad Fraud On The Wane by Steve McClellan @mp_mcclellan, February 6, 2017 GroupM has released its annual Interaction report that outlines what the firm sees at the state of digital marketing and key issues and trends facing marketers during the coming year. The report, authored by Global Chief … Continue reading GroupM: Marketers Ignore AI At Their Peril; Ad Fraud On The Wane
3 Metrics To Measure Content Marketing Success
By Emily Culclasure February 7th, 2017 Creating content is only the first step of the content marketing process. After producing carefully thought out content and distributing it to your audience, the next step is to measure the success of your efforts. Why? Because data is necessary for continual improvement. And if you don’t see results … Continue reading 3 Metrics To Measure Content Marketing Success
55 Foolproof Ways to Get More Instagram Followers
Carlo Pacis — February 7, 2017 — February 7, 2017 Chances are, Instagram has become a big part of your social media marketing strategy. And with good reason – it’s one of the best ways to promote your business and connect with your customers. But there’s one question I hear all the time: How do … Continue reading 55 Foolproof Ways to Get More Instagram Followers
Stop Leaving Money on the Table! 3 Tips to Drive Upsells
Rachel Serpa — February 7, 2017 Follow @getbase— February 7, 2017 We all know that the ultimate goal of sales is getting customers to sign on the dotted line. “Always be closing,” as the saying goes. But perhaps even more important than the close itself is the actual deal value and the promise of revenue … Continue reading Stop Leaving Money on the Table! 3 Tips to Drive Upsells
Twitter for Business: The Main Rules of Engagement
Veronika Baranovska — February 6, 2017 Follow @socialveronika— February 6, 2017 So, you have decided to use Twitter for business. Whether you’re just starting out on this social media network or are way beyond your first tweets and hundreds of followers, this article is useful as it explores the fundamental aspects that make Twitter a … Continue reading Twitter for Business: The Main Rules of Engagement
7 Ways to Make Your Social Media Resume Look Awesome & Get Hired
Mary Lister — February 6, 2017 — February 6, 2017 Social media is rapidly changing the way companies brand and market themselves as well as provide customer service. Though paid social continues to grow, organic social media management remains important as well! Since 2010, jobs with “social media” in the title tripled year over year, … Continue reading 7 Ways to Make Your Social Media Resume Look Awesome & Get Hired