Columnist Mike Sands says that if CMOs want to thrive in the year ahead, they’ll need to lead the charge in building customer obsession across the enterprise. Mike Sands on February 7, 2017 This year, at least 30 percent of CEOs will fire their CMOs for not having the right skill set to … Continue reading 3 ways CMOs can win the hearts of customers — and CEOs
Daily Archives: February 24, 2017
Calculating Your KPI Correctly: Which Measurement Is Best For Your Campaign?
Amanda Oliver — February 7, 2017 — February 7, 2017 Facebook’s advertising strategy basically boils down to: Show people ads they want to see and don’t show them ads they don’t want to see. Ideally, Facebook wants ads in people’s feeds to be as enjoyable as everything else they see. (I mean, as enjoyable as … Continue reading Calculating Your KPI Correctly: Which Measurement Is Best For Your Campaign?
Give Your Business an Annual Sales Tax Checkup
Mark Faggiano — February 7, 2017 — February 7, 2017 If you’re a brand new store owner or even a seasoned veteran, your daily goal is to keep the lights on and product shipping. With so many other more pressing issues on your mind, it’s easy to defer sales tax to a later date. But … Continue reading Give Your Business an Annual Sales Tax Checkup
How to Use Social Proof Without Asking Your Customers to Do Anything
Meera Murthy — February 7, 2017 — February 7, 2017 Purchasing something online is inherently risky. You can’t see or touch the product you buy. Instead, you have to rely on images and product descriptions to help you find what you’re looking for. If you’ve chosen incorrectly, you won’t find out until the product arrives, … Continue reading How to Use Social Proof Without Asking Your Customers to Do Anything
Why Snapchat Is Becoming Essential For Your Small Business
Evan Brown — February 7, 2017 — February 7, 2017 Once upon a time, not too long ago, Snapchat was born out of the creative genius of Evan Spiegel, perceived as a platform geared mostly towards pre-teens and teens. However, over the last couple of years, Snapchat has revamped its features, decked out its façade, … Continue reading Why Snapchat Is Becoming Essential For Your Small Business
Resolving Team Conflict
Brad Egeland — February 7, 2017 — February 7, 2017 We hope and pray that things will always go smoothly on our creative projects. Big egos often prevail, especially on creative projects because of their nature. The project manager overseeing the team is often less of a resource manager and more of a “facilitator of … Continue reading Resolving Team Conflict
A Simple Keyword Research Technique For Small Business SEO
Mike Brooks — February 7, 2017 Follow @michaelsbrooks— February 7, 2017http://traffic.libsyn.com/nuclearchowder/A_Simple_Keyword_Research_Technique_For_Small_Business_SEO.mp3 If you’re an SEO company or someone who is just really good at SEO, I want to save you some time and let you know you may find this article a little too basic. If you’re a local business who is confused by SEO … Continue reading A Simple Keyword Research Technique For Small Business SEO
Why Revenue Forecasting Makes Your Project Budget More Accurate
David Arnold — February 7, 2017 — February 7, 2017 If you already use revenue forecasting, it is clear that there are a lot of factors that need to be considered. From accounting for different client requirements to adjusting for team size, there are a lot of areas that can make or break your revenue … Continue reading Why Revenue Forecasting Makes Your Project Budget More Accurate
An introduction to streaming analytics for marketing and customer engagement
Contributor Paul Stanton explains streaming data analytics, a new big data strategy that’s gaining traction among marketers. Paul Stanton on February 7, 2017 Big data strategies support customer segmentation, user trends, pricing analysis, campaign results and other critical marketing needs. The hot big data strategy right now? Streaming analytics. Streaming data analytics is a … Continue reading An introduction to streaming analytics for marketing and customer engagement
We’re Thinking About Time Spent At Work All Wrong
Jacob Shriar — February 7, 2017 Follow @jacobshriar— February 7, 2017 Do you come into work early to impress your boss? Do you stay late because you see your coworkers doing it? Are you afraid of what your boss will think of you if you leave early? Is there any point in staying late if … Continue reading We’re Thinking About Time Spent At Work All Wrong