Christina BockischFebruary 20, 2015 It’s no secret that a well-written blog can have a significant impact on your business’ growth. While most of your website will remain static, a blog is a growing vehicle that allows you to educate your customer. Blogging helps develop you as a thought leader, attracts traffic, and helps you engage … Continue reading #1 Reason You’re Not Getting Results from Blogging
Contributor Scott Rayden advises on how marketing organizations can leverage data and integrate it across the company. Scott Rayden on February 19, 2015 Q1 is a time of fine-tuning for the year to come. In performance marketing, data has been the largest contributor to our strategy/approach for as long as I can remember. That’s absolutely the case … Continue reading If You’re Not Using These Data Types, You Risk Falling Behind
Tea SilvestreFebruary 17, 2015 Are you like Julia? She signed up for every free e-course that she could find. She’s downloaded just about all the free templates, e-books and worksheets that are out there (and most — if not all — are languishing among digital dust bunnies on her hard drive). She’s attended every telesummit, … Continue reading Why Your Business is Stuck and How to Move it Forward (Especially if You’re Flat Broke and Jonesing for a High-Priced Program)
Miranda PaquetFebruary 13, 2015 Have you ever come across a business that really seems to understand you? They not only have the products or services you’re looking for, but they also have something else that makes you walk away feeling like, “Wow! This business really gets me.” This is an example of a WOW! moment … Continue reading How To Market With A Personal Touch (Even When You’re Speaking To Different Audiences)
VerticalResponseFebruary 5, 2015 Events and emails go hand in hand. Whether you host an open house, charity gala, webinar or customer appreciation day, the best way to promote your event and invite guests is through email. About 52 percent of VerticalResponse customers use our platform to send out event emails. Next to newsletters, they’re the … Continue reading You’re Invited: 6 Components to a Successful Event Email
Debbie LevenJanuary 22, 2015 You’ve got no profile and the media don’t know you exist. You’ve got a strong story to tell and it’s downright frustrating when you see your competitors in the media spotlight. Small business PR sounds great but if you don’t know how to get started then it could all just turn … Continue reading 7 Steps to Getting Small Business PR When You Have No Idea What You’re Doing
Marisa SmithJanuary 18, 2015 LinkedIn is the social network that everyone uses and no one uses well. Twitter and Facebook come naturally enough to most people, and after some practice most companies do a decent job using those platforms. But LinkedIn is a different beast. It’s social, but it’s professional. You’re connecting for business purposes, … Continue reading 13 Reasons You’re Failing Spectacularly with LinkedIn
My consulting includes doing very deep, thorough, site audits. I’m looking for issues that have been recently killing their recent performance on search. All of my clients are convinced that there’s something outside themselves that have resulted in their site crashing in organic search. The initial conversation generally almost always reveals that the client feels … Continue reading You’re Doing a Terrible Job With Search and Social
Multiple data sources show how mobile is now central to consumer shopping. Greg Sterling on January 8, 2015 If nothing else holiday 2014 drove home the importance of mobile as a shopping tool. Mobile traffic numbers and even mobile e-commerce sales beat expectations, according to data from multiple sources. As one example, IBM reported … Continue reading Brands And Retailers: If You Don’t Get Mobile Right Soon, You’re Screwed
Dan Smith December 15, 2014 If you’ve read my past posts here on Business2Community.com, I’m sure it’s clear I have a strong focus on content. Able to be incorporated into – and have a positive impact on – any business activity, I’ve focused every SEO strategy I’ve been involved in during my decade in the industry … Continue reading Struggling To Secure Guest Blogging Spots? Chances Are You’re Making This One Mistake
