Vanessa DiMauroApril 6, 2015 I sometimes hear managers say to their reports “Just keep on doing what you’re doing.” As soon as I hear this, I begin to wonder: “Do they know where they’re going with what they’re doing?” When it comes to social business, “keep on doing” often means the firm’s online activities may … Continue reading “Just Keep Doing What You’re Doing?” Stop, Then Find Your Way
John W HayesApril 2, 2015 You’ve got customers: If you’ve got customers, you’ve got the opportunity to generate repeat purchases and upsell opportunities. The revenue from these opportunities is the lifeblood of most businesses (small or large). It is much easier to sell to an existing customer than find a new one. It’s never too … Continue reading 7 Signs You’re Ready for Email Marketing Software
Andrew MoravickMarch 30, 2015 Fun fact about me, I actually met my fiancé on Twitter. There’s a story there, but it can wait for another day (plus, “How I Met My Wife on Twitter” makes for a higher impact headline). Anyway, the point of this personal confession is that, naturally, I’m a bit biased toward … Continue reading Twitter for Marketing: Google’s Back and There’s Gonna Be Trouble…If You’re Not Tweeting
Carol StephenMarch 18, 2015 Five Things You’re Doing Wrong on Pinterest and How to Fix Them If you’re a business on Pinterest, then you probably would like to get more business. Am I right about that? And if you’re not getting any engagement on Pinterest, chances are you’re making one or more of these mistakes. … Continue reading Five Things You’re Doing Wrong On Pinterest And How To Fix Them
Colleen McKennaMarch 12, 2015 LinkedIn’s recent Profile updates increase visibility for people and companies. People, by nature, are visual and LinkedIn, like other platforms, is becoming increasingly visual. You have the opportunity to connect more dots and further your branding if you take advantage of these LinkedIn changes. You are more transparent than ever. Use … Continue reading Attention! You’re More Transparent Than Ever
Jona JoneMarch 11, 2015 You probably think you’ve done everything right at your job already. Wrong. Getting ahead in your job calls beyond mastering faithfully from A to Z the dusted, hard-bound employee handbook long been tucked onto your work desk cubicle. Whether you’re the newest office darling making your route to becoming Lady Achiever, … Continue reading Pitfalls You’re Probably Committing At Work
Justin WilsonMarch 10, 2015 Twitter is a great social network – due to the vast number of accounts (288m monthly active users) and tweets (500m posted per day), there is always something interesting happening there, and is the best network to see people’s reactions to live events, everything from sporting events to breaking news to … Continue reading 10 Signs You’re Getting Twitter Wrong
Ryan PinkhamFebruary 25, 2015 You know it’s important to regularly communicate with your email audience. You see the positive impact of email marketing each time you hit send, and work hard to stick to a schedule. But even with all the hard work you’re putting in, there are still times when you’re unsure what to … Continue reading 30 Email Ideas for When You’re Not Sure What to Send
Howard J. SewellFebruary 24, 2015 The lack of an appropriate and complete tracking system is one of the most common errors, or omissions, that B2B marketers make in setting up a paid search program. It’s easy to see why. Google, for example, provides basic tracking services – impressions, clicks, cost per click – automatically and … Continue reading Failing at Paid Search? Maybe You’re Just Measuring It Wrong.
Business.comFebruary 21, 2015 “I was fired and that’s okay,” Henrique de Castro tells LinkedIn’s Isabelle Roughol, “being fired is part of your career options.” This is an optimistic outlook to have if you’re just getting started in your career. But Mr. de Castro was no fledgling college graduate. He was the Yahoo COO and one … Continue reading Dear Boss, You’re Fired: High Profile Firings
