By Tibor Shanto, Published November 14, 2014 Every day, many salespeople get up in the morning, have their morning cup of coffee, and set out to find somebody with pain. I used to work with a consultant who proudly told me that he saw his job in sales as finding the soft underbelly of the … Continue reading You’re Doing It Wrong: Shifting Sales From Pain To Objectives
By Shelly Kramer, Published November 11, 2014 If you don’t have a customer relationship management (CRM) system for your small or midsize business, you’re likely wasting time, losing money and stifling your own growth. That may seem a little bold, but your business — whatever its size — needs a reliable way to manage information … Continue reading Small or Midsize Businesses? Without A CRM, You’re Leaving Money On The Table
Study finds marketers view loyalty programs as a way for customers to show appreciation for their businesses. Ginny Marvin on October 10, 2014 It’s a common refrain that consumers are moving faster and changing habits more quickly than marketers can keep pace with. We’ve seen it happening in mobile and a new study underscores how … Continue reading Marketers, You’re Thinking About Loyalty Programs All Wrong, And Other Consumer Disconnects [Study]
There exists a growing trend in the small business sector that we feel needs to be addressed before it’s allowed to continue. A rising quandary we have encountered with a number of our clients and prospects is the use of sites like GoDaddy.com and Network Solutions. These web-hosting services seem to provide a picture-perfect need: a low-cost web … Continue reading Small Business Web Hosting: Where You’re Hosted Matters
Going viral is not a practical marketing goal for any business. Creating great content, so customers remember your company when they make a purchase, is a more realistic expectation. In order to get in front of potential customers before they buy, content marketers must understand what’s behind that buying decision. That’s the central point behind Rand Fishkin’s presentation about why … Continue reading Moz’s Rand Fishkin to Content Marketers: You’re Doing it Wrong
If you’re trying to build your mailing list, chances are good that you’ve considered implementing an opt-in bonus, offering your site visitors a discount or free trial, for example, in exchange for their email address. The web is awash in these kinds of offers, but they may not be the most effective way to get … Continue reading Four Creative Options to Encourage Email Opt-ins
