Marcia Layton Turner — August 3, 2017 — August 3, 2017 geralt / Pixabay When you see the FedEx logo, do you notice the arrow in the space between the E and the X, suggesting movement? Does the number 31 stand out to you in the Baskin Robbins logo? Or can you spot the Bronx … Continue reading How to Create a Logo that Wows Your Customers Online
Patrick Hogan — July 7, 2017 Follow @growtenfold — July 7, 2017 3dman_eu / Pixabay In an average call center, agents would spend 85% of their day attending to the needs of their clients. This would mean that 15% of their work hours are dedicated to move from one call to the other. That 15% … Continue reading What Is Call Disposition and What Are Its Useful Codes?
Maybe it’s time to rethink your approach… B2B marketers are focusing more and more on making sure their customers are successful after they’ve signed the contract and started using your product or service. This renewed attention helps in a couple of ways. First, successful customers are happy customers, and they are more likely to renew … Continue reading What is customer marketing?
Google, Monday, September 19, 2016 3:10 PM “Focus on the user and all else will follow,” which means the user experience on YouTube dictates the ad technology on the video site. In the latest Think with Google, David Mogensen, Google’s head of YouTube ads marketing, sits down with YouTube UX leads Javier Bargas-Avila and Scott Hines … Continue reading What Customer Insights Power YouTube Ads?