Mark WalkerJuly 14, 2015 Some people are natural writers, while others work hard to hone their craft. Then there are those who just never get along with the written word at all. If you’d rather head for a root canal than sit down in front of a keyboard and start typing – how can you … Continue reading 6 Ways To Build An Audience Without Writing A Word
Eric GrovesJuly 13, 2015 In my last post, “Identifying Your ‘Mouths’”, I outlined the importance of knowing who’s most likely to tell others about your business. Word-of-Mouth (“WoM”) happens when these people — consumers, business owners, and other local leaders — put their reputation on the line and tell others about you and your business. … Continue reading Mastering Word-of-Mouth, Step 2: Spread Your Word
Scott BarnettJune 13, 2015 I recently saw an article from last summer that discussed a Verizon survey of small business owners. This survey indicated that 85% of a small business’ new customers come from word of mouth marketing. This coincided with a survey the author had done in 2005 that showed the number was nearly … Continue reading What Does A Funnel Have To Do With Word of Mouth Marketing?
Bob HayesJune 1, 2015 Employee surveys are used to help manage the employee relationship. The questions in the employee survey are used to elicit employee responses that will be used to better understand how to improve that relationship. I crafted a new employee survey question that combines the best of both structured and unstructured measurement … Continue reading One Word Can Speak Volumes About Your Company Culture (DD)
Gareth O’SullivanMay 28, 2015 Nowadays, despite there being more marketing channels than ever, a lot of business promotion still lies in the hands of the customers. Even in this technological age, something as simple as word of mouth is still hugely effective in driving new customers to a business. Yet, many companies are reluctant to … Continue reading Encouraging Word of Mouth With Your Email Marketing
Scott BarnettJanuary 5, 2015 Welcome to 2015! One of my favorite things about January is the end of all the prediction posts and polls. With that said, it was interesting to see how many people and polls predicted that the top two needs for small and local business owners were increasing word of mouth and … Continue reading Three Things Small Businesses Must Do To Increase Word of Mouth and Improve Customer Communication in 2015
Pam Flores November 23, 2014 At a get together at a good friend’s recently, I was quite amused at the cocktail napkins that she passed out to all her guests. They read, “Let’s bring back the days when social networking was a cocktail party.” As a dental hygienist, social media does not really have … Continue reading Back To Basics: The Original “Word of Mouth”
Margie Clayman November 15, 2014 The other day I saw news that a formerly well-known email guru was starting a new business. This fellow had made quite a splash when he announced that he had left his previous company of employ, and he was going to make his search for a new job a public … Continue reading The Ambiguity of the Word Coach
By Personal Branding Blog, Published October 23, 2014 Your connections begin in your own database. When I’m asked about how to “own your game”, or dominate your niche, the first place I begin asking about is what do you know about your database? Word of Mouth marketing starts by owning your contacts Even those born … Continue reading Word of Mouth Starts by Owning Your Contacts
By Catherine Pham, Published October 8, 2014 Recently, I saw a question online asking whether explainer videos were still effective. Now, I must say I am certainly biased towards this type of content because it explains a topic, service or product in just a minute or two. That quick answer to a reader’s question is … Continue reading Explainer Videos – Make Them As Viral As Any Good Word Of Mouth Story
