Tag Archives: Word

In Subject Lines Every Word Counts

by Jack Loechner, Staff Writer @mp_research, August 31, 2016 According to a new study from Fractl, written by Lillian Podlog, after analyzing 26,988 PR eMail pitches sent over a 20-month period to determine what makes a pitch successful (whether or not an editor responded to the pitch,) some key insights are: If editors want to “show their … Continue reading In Subject Lines Every Word Counts →

The 4 Letter Word in Success

Productivity

by Ken Thoreson Follow @/KenThoresonAugust 29, 2016 The 4 Letter Word in Success How successful can I really be? People ask me that all the time, my normal response is: Do you know what it takes? I have worked with thousands of individuals over the many years at Acumen Management Group; a wide variety of … Continue reading The 4 Letter Word in Success →

Mum’s the Word for Referral Marketing to Families

Referral Marketing

by Angela Southall Follow @mentionmeshareAugust 10, 2016 Are you a parent? Have you planned your summer holiday family days out and activities? How did you discover and choose the best places to go with your kids? Most parents will immediately recognize the challenge that is finding, choosing and booking activities for their families. Advertising plays … Continue reading Mum’s the Word for Referral Marketing to Families →

Cialdini’s 6 Weapons of Influence – Psychology of Referrals (Part 2)

Marketing Strategy

by Andy Cockburn July 20, 2016 Follow @mentionmeshareJuly 20, 2016 In Part 1 of the Psychology of Referral we explored the concepts of social capital and social risk and how these relate to our propensity to share brands with friends. Here we will dive into the specifics of how the “six weapons of influence” can … Continue reading Cialdini’s 6 Weapons of Influence – Psychology of Referrals (Part 2) →

50+ Ways to Spread Your Word on the Internet

Marketing Strategy

by Andrew Gazdecki July 19, 2016 Follow @biznessappsJuly 19, 2016 The Information Age has made it easy to get ahold of almost anything you could want to know, but it’s created a problem for people who want to be heard. How do you make your content discoverable in an ever-deepening sea of information? Social Bookmarking … Continue reading 50+ Ways to Spread Your Word on the Internet →

Why ‘Perfectionist’ Should Not Be A Dirty Word In Business

Business Development

by Susan Friesen June 5, 2016 Follow @https://twitter.com/eVisionMediaJune 5, 2016 Ways Your Website Should Be Perfect to Avoid Losing Sales “I can see I’m dealing with a perfectionist here.” This is what a client said to me the other day when I pointed out a glaring error on her website that we had just launched … Continue reading Why ‘Perfectionist’ Should Not Be A Dirty Word In Business →

Why YOU Need To Use The Word “BECAUSE” In Your Emails

Email Marketing

by Bill Achola February 26, 2016 Follow @billacholaFebruary 26, 2016 Have you ever wondered why you enjoy reading some emails, why you think that others are just a little too boring—and might even be considered “spam”? Well, maybe it’s because of the fact that some emails just do not use the right words. After all, … Continue reading Why YOU Need To Use The Word “BECAUSE” In Your Emails →

Get the Word Out!

Email Marketing

by Brent Pohlman December 4, 2015 Follow @brentpohlmanDecember 4, 2015 As I look at 2016, I really see a bigger need to break through all of the noise of information that surrounds us. It is a daunting task to find new ways to keep our company information fresh in the eyes and minds of … Continue reading Get the Word Out! →

How SEO Copywriters Should Deal With Word Count Worries

Search Engine Optimization

By Mandy Boyle November 16th, 2015 We’ve seen the studies. People tend to read less on the web. Instead of diving right into a great piece of content, they skim the waters and pick up tidbits of information here and there. Does this mean that all SEO copywriters should craft content that’s short, sweet, and to … Continue reading How SEO Copywriters Should Deal With Word Count Worries →