Susan Gilbert — April 13, 2018 Follow @SusanGilbert — April 13, 2018 How To Use Social Media for Word Of Mouth Marketing Who do you turn to when you want to know whether to purchase a product or service? Word of mouth marketing extends far beyond face-to-face and phone conversations to texting, messaging, social media … Continue reading Social Media Formula For Word Of Mouth Marketing
David Kiger — February 21, 2018 Follow @davidkiger — February 21, 2018 One of the bigger challenges in a small business’ early days is attracting attention. If marketing and advertising budgets are small — or nonexistent — the business is at an immediate disadvantage. Yet there is power in word of mouth, both in old-fashioned … Continue reading Word of Mouth is a Prime Marketing Tool for Small Business Owners
Daniel Waas — September 13, 2017 — September 13, 2017 kelseyannvere / Pixabay We have all felt it, the nagging feeling of doubt every time we host a webinar. After the echo of each fading word, your mind probes into the menacing silence of the muted audience. You can’t help but wonder: Is this going … Continue reading Simple Tricks to Get Your Webinar Audience Hanging on Your Every Word
Mike Paton — April 3, 2017 Follow @mpaton— April 3, 2017 A few weeks ago, during a two-day annual planning session, I witnessed a truly poignant moment. The leadership team was participating in the “One Thing” exercise, designed to improve trust and team health. It requires each leader to provide every other team member with … Continue reading The Power of a Positive Word
Jonathan Bright — February 8, 2017 Follow @SoutherlyComms— February 8, 2017 The adoption of marketing automation technology has been rapidly on the rise. MarketsandMarkets forecasts the Global Marketing Automation Software market to grow to $ 5.5 billion in 2019, from $ 3.65 billion in 2014. While automation can help with scalability of many marketing operations, … Continue reading Crushing the Creative, by MS Word and Other Robots
Jeanette Nyden — December 23, 2016 Follow @JeanetteNyden— December 23, 2016 Boy am I hopping mad! If you were here with me you would see the steam coming out from my ears! It is 4 pm Sunday afternoon and I was comfortably reading the Sunday New York Times Week in Review when I came across … Continue reading Since When Did Negotiation Become a Four Letter Word?
by Laurie Sullivan, Staff Writer @lauriesullivan, December 13, 2016 Only 31% of marketers say they optimize the search channel to enhance the customer experience, according to a survey published this week that suggests companies will put experience at the top of their to-do list of improvements in 2017. The findings from the Econsultancy, with … Continue reading A Word About Search And Customer Experience
by Christina Comben Follow @https://twitter.com/christinacombenOctober 25, 2016 Localization is far from new, although the term may seem foreign to you. If you studied a business degree at college, it probably came under the umbrella of global marketing. Companies large and small have been adapting their products to suit foreign markets for as long as trade … Continue reading Why Localization is More Than Just a Buzz Word
by John Nemo Follow @JohnNemoPROctober 6, 2016 This innovative software solution makes it easy for you to pen pitch-perfect blog posts without having to write a single sentence. In today’s marketplace, content is currency. Creating and sharing valuable content that helps your target audience solve a key problem or overcome a challenge is the price … Continue reading How To Craft a Killer Blog Post Without Writing a Word
Don’t ignore what’s truly important to your visitors. Columnist Brian Massey walks you through two ways to use words clouds with transcripts to help you understand your customers’ input and know what they value. Brian Massey on September 8, 2016 The key to successful A/B testing on your site is picking the right things … Continue reading 2 ways word clouds help you optimize
