Smart companies can shape their reputations and visibility with online word of mouth and careful attention to customer feedback. Adam Dorfman on April 18, 2019 For many industry practitioners, including me, the Moz Local Search Ranking Factors report serves as a useful and reference throughout the year to stay abreast of local search ranking … Continue reading Here’s how digital word of mouth and search have converged
Tag Archives: Word
How Effectively Does Social Media Drive Word of Mouth (WOM)
Jay Kang — February 19, 2019 — February 19, 2019 Although word of mouth WOM happens everywhere, there is a clear link between social media and word-of-mouth publicity. The question is how effectively does social media start WOM? People have always discussed the experiences they have had with brands, services, and products. These discussions are … Continue reading How Effectively Does Social Media Drive Word of Mouth (WOM)
The C Word in the Scrum Guide
Louis-Philippe Carignan — October 26, 2018 — October 26, 2018 I have an important favor to ask to Scrum practitioners who are asking their team to commit themselves to their sprint backlog at sprint planning. If you do so, please stop. The Scrum Guide doesn’t mention committing to work planned at sprint planning. Have a … Continue reading The C Word in the Scrum Guide
Social Media Formula For Word Of Mouth Marketing
Susan Gilbert — April 13, 2018 Follow @SusanGilbert — April 13, 2018 How To Use Social Media for Word Of Mouth Marketing Who do you turn to when you want to know whether to purchase a product or service? Word of mouth marketing extends far beyond face-to-face and phone conversations to texting, messaging, social media … Continue reading Social Media Formula For Word Of Mouth Marketing
Word of Mouth is a Prime Marketing Tool for Small Business Owners
David Kiger — February 21, 2018 Follow @davidkiger — February 21, 2018 One of the bigger challenges in a small business’ early days is attracting attention. If marketing and advertising budgets are small — or nonexistent — the business is at an immediate disadvantage. Yet there is power in word of mouth, both in old-fashioned … Continue reading Word of Mouth is a Prime Marketing Tool for Small Business Owners
Simple Tricks to Get Your Webinar Audience Hanging on Your Every Word
Daniel Waas — September 13, 2017 — September 13, 2017 kelseyannvere / Pixabay We have all felt it, the nagging feeling of doubt every time we host a webinar. After the echo of each fading word, your mind probes into the menacing silence of the muted audience. You can’t help but wonder: Is this going … Continue reading Simple Tricks to Get Your Webinar Audience Hanging on Your Every Word
The Power of a Positive Word
Mike Paton — April 3, 2017 Follow @mpaton— April 3, 2017 A few weeks ago, during a two-day annual planning session, I witnessed a truly poignant moment. The leadership team was participating in the “One Thing” exercise, designed to improve trust and team health. It requires each leader to provide every other team member with … Continue reading The Power of a Positive Word
Crushing the Creative, by MS Word and Other Robots
Jonathan Bright — February 8, 2017 Follow @SoutherlyComms— February 8, 2017 The adoption of marketing automation technology has been rapidly on the rise. MarketsandMarkets forecasts the Global Marketing Automation Software market to grow to $ 5.5 billion in 2019, from $ 3.65 billion in 2014. While automation can help with scalability of many marketing operations, … Continue reading Crushing the Creative, by MS Word and Other Robots
Since When Did Negotiation Become a Four Letter Word?
Jeanette Nyden — December 23, 2016 Follow @JeanetteNyden— December 23, 2016 Boy am I hopping mad! If you were here with me you would see the steam coming out from my ears! It is 4 pm Sunday afternoon and I was comfortably reading the Sunday New York Times Week in Review when I came across … Continue reading Since When Did Negotiation Become a Four Letter Word?
A Word About Search And Customer Experience
by Laurie Sullivan, Staff Writer @lauriesullivan, December 13, 2016 Only 31% of marketers say they optimize the search channel to enhance the customer experience, according to a survey published this week that suggests companies will put experience at the top of their to-do list of improvements in 2017. The findings from the Econsultancy, with … Continue reading A Word About Search And Customer Experience
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