Jay Rahman — March 12, 2020 ‘So’ – I asked, ‘How was the training course?’ ‘Amazing’, said the newly minted ‘Super Agile Scrums Mechanical Engineer’. ‘Cool, what did you learn…? ‘ ‘I learned about all this amazing agile scrum stuff!’ replied the eager chap ‘Great,’ I smiled, ’so what are you doing differently?’ ‘Excuse me?’ … Continue reading That Agile Training Course Probably Wont Work…
Sofia Wilton — January 30, 2020 Since time immemorial, email has been of the most powerful communication channels between the company and the consumer. But with the rise in competition, there has been a dynamic shift in email marketing campaigns. Most businesses and marketers are yet implementing the age-old How, What, Who strategy wherein they … Continue reading Why Product-Centered Emails Won’t Work: 6 Hacks to Influence Customer Decisions
Arik Hanson — January 29, 2020 I spent a lot of time on LinkedIn these days. It is, without a doubt, the most valuable social network to me now (in a professional sense). So, I see a lot of “interesting” behavior–especially among people who are often looking for a job! Now, I don’t claim to … Continue reading 6 Pro Tips for Using LinkedIn That Won’t Make You Look Like an Amateur
There’s an underappreciated relationship between online and offline retail. Greg Sterling on January 15, 2020 According to post-holiday sales data, U.S. overall retail sales were flat or up modestly; however, some traditional retailers saw sales declines to varying degrees. By comparison, online sales were up roughly 19% according to data from Mastercard, which said total … Continue reading Why the retailers closing stores probably won’t see a major e-commerce uptick
Sean McDade — December 17, 2019 Employee experience is vital to a healthy and growing company. A poor employee experience leads to disgruntled or apathetic employees who suck the energy out a business. On the other hand, an exceptional employee experience leads to employees who pass on their enthusiasm to customers. In fact, customers are … Continue reading 25 Staff Appreciation and Recognition Ideas That Won’t Break the Bank
Bruce Hakutizwi — December 10, 2019 Follow @BizForSaleUS It should come as no surprise that entrepreneurs can be a little precious about their businesses. After all, these professionals worked tirelessly for years — sacrificing blood, sweat, and tears — to get a business off the ground. And now they have to say goodbye. So, even … Continue reading How to Buy From a Business Owner Who Won’t Let Go
Michael Ugino — November 25, 2019 Across YouTube channels and affiliate blogs, self-styled entrepreneurs promote the idea of retail arbitrage as a way to build a living or supplement existing income. The idea is simple: find items for sale on clearance, then turn around and re-sell them for more. Some swear by the technique, pointing … Continue reading Why Retail Arbitrage Won’t Help You Scale Your Business
Content featured in the dedicated news section may have Instant Article ads. Amy Gesenhues on October 25, 2019 Facebook is launching Facebook News, a dedicated space on the platform that will highlight top news stories from national and local publications. The company confirmed with Marketing Land that publishers whose articles are placed in Facebook News … Continue reading Facebook News tab won’t include ads, but publishers can still monetize content
The call isn’t dead, just unsolicited calling. Greg Sterling on August 20, 2019 There’s an ongoing debate about the role of telephone sales and whether they’re effective anymore. Many pundits have long asserted that “cold calling is dead,” but is any form of outcalling or inside sales effective now? Declining success rates. A new survey … Continue reading Don’t call me: Nearly 90% of customers won’t answer the phone anymore [Study]
Katy French — July 15, 2019 — July 15, 2019 StartupStockPhotos / Pixabay Let’s be real. We’ve all lost hours of our lives to pointless meetings. You know the ones we’re talking about, where one person drones on while another mindlessly checks email and nobody brings any ideas to the brainstorm. We’ve all been there … Continue reading How To Run a Meeting That Won’t Waste Your Time (Our Top 9 Tips)
