by Bob Hutchins February 3, 2016 Follow @BobhutchinsFebruary 3, 2016 Every social media platform has its own Golden Hour. You know about the Hour. It’s that time when all is right… the platform is free, simple, all your friends are using it, and–most importantly–there are no ads or marketing. For Facebook, the “Golden Hour” was … Continue reading What’s REALLY Going On With Snapchat? [Infographic]
by Chris Cancialosi January 26, 2016 Follow @gothamCultureJanuary 26, 2016 When I was a young child, I was convinced that the characters I saw in the glowing image of my family’s television set were actually running around inside the box. They walked, they talked, they even told jokes. As far as I was concerned that … Continue reading Do You Know What’s Really Driving Your Organizational Culture?
by Charlene Van January 8, 2016January 8, 2016 As we all know, a couple of months ago Google introduced ‘Mobilegeddon’; a word which spread anxiety across the digital land. It’s release encouraged businesses to reconsider their website design and how accessible their website was on mobile and tablet devices. With the overall emphasis placed on … Continue reading Responsive vs. Adaptive Design – What’s Right for Your Business?
Are you looking to start advertising on Instagram? Columnist Andrew Waber discusses some key stats and has some tips to get you on the right path. Andrew Waber on January 6, 2016 Chukcha / Shutterstock.com My work involves looking into larger trends we (at Nanigans) observe across our base of hundreds of large advertisers, primarily … Continue reading Instagram Advertising: What’s Working?
by Larry Kim December 31, 2015December 31, 2015 2015 was a jam-packed year filled with some really exciting developments in reaching our audience through digital ads. Looking ahead, our friends at Acquisio gathered some pros in the industry to chat about predictions in paid search for 2016, and there’s some great stuff to look forward … Continue reading What’s in Store for PPC in 2016? Predictions from the Pros
by Christine Watts December 19, 2015 Follow @IOUFinancialDecember 19, 2015 Surely you’ve heard of SEO at this point … Search Engine Optimization, but you may be wondering do you really need to be concerned about it. In a word, the answer is YES! Having a focus on SEO for your business is important because the … Continue reading SEO: What’s All the Fuss About?
by Kristin Lisak December 9, 2015December 9, 2015 The Ice Bucket Challenge. Charitable donations aside, there must be something special about an online video that would make a grown individual voluntarily dump a bucket of cold water on his or her head, right? In fact, there is. Once just another mystery of the internet, viral … Continue reading What’s Trending? 3 Characteristics of Viral Content
by Melissa Duko December 9, 2015December 9, 2015 We’ve all been there. Open up a bill and feel our stomach drop as we experience sticker shock. No one likes high cost surprises, especially when you haven’t budgeted for them. A PPC management company’s pricing model will affect your ROI either positively or negatively. Choose the … Continue reading How PPC Agencies Price Their Services, and How to Know What’s Best
Looking to come up with the next “big idea” for your brand? Columnist Peter Minnium reveals some key components of effective creative ideas. Peter Minnium on December 4, 2015 “Are you kidding?!” exclaimed the major global agency creative director. “That’s not your idea!” She had been sitting quietly at the BuzzFeed offices listening to a … Continue reading What’s The Big Idea: The 3 Fundamentals Of Successful Digital Creative
by Elias Parker November 20, 2015 Follow @eliasparkerNovember 20, 2015 If you stop and think about it, Twitter and text messaging aren’t so different. They both have limited characters (140 and 160), they’re both fast-moving channels, and they’re both widely-used channels. But how widely-used? Let’s take a look. That’s right—texting is used 46 times more … Continue reading Twitter vs SMS: What’s the Best Way for Companies to Engage?
