by Brian Basilico May 16, 2016 Follow @bbasilicoMay 16, 2016 4 TV Stations and 3 Radio Stations Back when I was a kid I had to walk uphill to school … both ways … barefoot! Just kidding, but really we only had 4-5 TV stations and limited radio stations. We had rabbit ears on our … Continue reading How-To Get People To Listen Your Message: What’s In It For Me (WIIFM)
by Brian Neufeld May 10, 2016 Follow @briantneufeldMay 10, 2016 I have a marketing “framework” that I use extensively with small business marketers. Part of this “framework” involves creating a Business Model Canvas for a particular product (which may also be a service). A Business Model Canvas is a brief document that helps owners describe, … Continue reading What’s the Problem? Do You Even Know?
by Allie VanNest May 2, 2016 Follow @parselyallieMay 2, 2016 Digital publishers and brands have been interested in the possibility of video for quite some time, and some are getting pretty serious about creating viable video strategies. Mashable, for example, just downsized its staff to focus on creating more video content — leaving other content … Continue reading What’s Your Video Strategy?
by JoAnn Corley March 16, 2016March 16, 2016 Leading and running a business can be a daunting endeavor no matter the size, even running a department or team for that matter can seem like a formidable challenge. The pressure is ever present to deliver results and for some, knowing how to improve results is the … Continue reading What’s Holding Back Your Business May Not Be What You Think
by Matt Osit March 8, 2016March 8, 2016 For brands with both B2B and B2C online channels, fulfillment is where the rubber meets the road when it comes to eCommerce strategy. The needs and expectations of customers across each of these channels is not always the same, making fulfillment a constant challenge. What’s Different Across … Continue reading What’s Your Strategy for Multichannel eCommerce Fulfillment?
by Heather R. Morgan February 28, 2016 Follow @HeatherReyhanFebruary 28, 2016 If you’re searching for a “silver bullet” to magically solve all your problems, you’re probably going to fail. Even if you’ve found an effective tactic that can give you a strong advantage, that advantage won’t last long once a million other people have learned … Continue reading What’s Killing Some of the Best Cold Emails?
by Susanna Perkins February 27, 2016February 27, 2016 WordPress comes in two distinct flavors: self-hosted, and wordpress.com. Understandably, there’s a lot of confusion between them. So I’m going to tell you upfront, the WordPress you want is self-hosted, sometimes known as wordpress.org. So what’s the difference between the dot-com and dot-org versions? I’m glad you … Continue reading What’s The Difference Between WordPress.com and WordPress.org?
by Nikhil Sharma February 23, 2016 Follow @mrsharmaFebruary 23, 2016 Where will you put your advertising money this year? If you’re like most businesses, you’re torn between SEM and display advertising. Both have their distinct benefits but which one is right for you? The Current State of SEM For years, businesses that did not want … Continue reading SEM vs. Display Advertising: What’s A Better Investment?
by Andy Holland February 22, 2016February 22, 2016 Almost thirteen years after its launch, WordPress is more dominant on the web than ever before. In fact, it’s now thought that at least 25% of websites are powered by this CMS. Major developments in 2015 saw the acquisition of WooCommerce as well as the introduction of … Continue reading What’s Next For WordPress?
Columnist Rachel Lindteigen believes a content marketing team that includes both marketers and journalists can help you tell the stories that appeal the most to your audience. Rachel Lindteigen on February 5, 2016 If you’re like me, you may have asked yourself, “What’s the ideal staffing mix for my content marketing team?” or “Who do … Continue reading What’s The Right Staffing Mix For Content Marketing Success?
