If you’re a publisher that’s implemented Accelerated Mobile Pages (AMP), you’ve likely seen views on those pages coming from some unexpected sources. Contributor Barb Palser explains how AMP links get shared from a variety of platforms. Barb Palser on September 15, 2017 AMP critics and advocates alike have welcomed the news that the Safari … Continue reading AMP links at large: What’s a publisher to do?
Entry deadline extended to September 28! Marketing Land on September 14, 2017 We’ve been running running The Stackies at chiefmartec.com for three years now, inviting marketers to send in a single slide that visually illustrates their marketing tech stack. It’s evolved into an awards program and a drive for charity (the last Stackies program … Continue reading What’s better than a marketing tech stack? Your marketing org stack
Rocky Walls — August 29, 2017 Follow @rockywalls — August 29, 2017 StockSnap / Pixabay In case you don’t follow super hero movies as closely as I do, Spider-Man: Homecoming is the newest installment in the world of webslinging, and it’s wonderful. (I’ll do my best to keep this about your video strategy, though.) My … Continue reading What’s Trending in Video: How Sneak Peeks Have Gotten Sneakier, and Why You Should Too
Contributor Shani Rosenfelder takes a look at how mobile attribution is evolving and the trends and best practices that will shape it going forward. Shani Rosenfelder on August 7, 2017 There is a prevailing misconception among mobile marketers that measuring the ROI of their activities is highly challenging. A Forrester survey revealed that 67 … Continue reading What’s next (and now) for mobile attribution
Dave Brock — August 7, 2017 Follow @davidabrock — August 7, 2017 Free-Photos / Pixabay Too often, as managers, if we do coach, our coaching is ineffective. One of the key reasons is that we are unfocused on what we are trying to achieve with each person. What happens is that we see skills that … Continue reading What’s Your One Goal For Each Person On Your Team?
Julia Fayre — July 6, 2017 Follow @JuliaFayre — July 6, 2017 Planning to set up a new business? Need help with creating a professional brand image? You’ve come to the right post! For any successful business or company, one of the most important steps is to construct a website. A website is just like … Continue reading What’s a Structured & Optimized Webpage? [Infographic]
By Matthew Murray July 6th, 2017 For many companies getting a high ranking on Google is a top priority. But is this a reasonable goal? Is the investment in SEO resources worth the possibility of achieving a top 3 Google rank for your desired keyword? Good business decisions require some quantified input, so here … Continue reading Page One: What’s A Google Rank Worth
Ted Bauer — June 30, 2017 — June 30, 2017 Here’s a fact you can use to impress business-minded friends at a cocktail party: Machiavelli actually was discussing the idea of “silos” back in 1513. That’s 504 years ago, and — welp! — not much has changed, as silos are still very pervasive in the … Continue reading Digital Marketing Vs. Mobile Marketing Teams: What’s the Difference?
How does an effective social advertising game plan differ between B2B and B2C companies? Columnist Brad O’Brien shares tips on optimizing the social approach for both audience types. Brad O’Brien on June 26, 2017 Social advertising allows for a bevy of ways to effectively reach people on social platforms, both in their personal and … Continue reading B2B vs. B2C: What’s the social strategy?
Karl Feldman — June 16, 2017 — June 16, 2017 Does your firm struggle to attract the smart, capable people you need to take your business to a higher level of success? You’re not alone. Hiring and retaining talent is one of the top challenges faced by most professional services firms. In fact, there’s isn’t … Continue reading What’s Your Employer Value Proposition?
