Attribution invokes a ton of buzzwords, and navigating them can be tricky. Columnist Alison Lohse walks you through the differences between marketing mix modeling, multi-touch attribution, and cross-channel attribution. Alison Lohse on June 9, 2017 Marketing analytics is one of the most buzzed-about categories in the current red-hot martech landscape. For those of us … Continue reading What’s in a name? MMM, multi-touch attribution and cross-channel attribution compared
Bob Hutchins — June 6, 2017 Follow @Bobhutchins— June 6, 2017 Maybe you forgot… but there was almost certainly a time when you were thrilled to download Evernote. (“You mean I can make a note on my phone and the same note will be instantly available on my computer?!”) Today, the original release of Evernote… … Continue reading The Evolution of Apps – Plus, What’s Ahead! [Infographic]
Rocky Walls — May 27, 2017 Follow @rockywalls— May 27, 2017 “Everything in moderation, including moderation,” said Oscar Wilde. Personally, I love butter, and I don’t do a great job of moderating my consumption of it. There was a time when society revolted against butter and… “Behold! Margarine will save us all.” But, eventually, trans-fat … Continue reading What’s Trending in Video: Quality Versus Quantity
Spencer X. Smith — May 26, 2017 Follow @spencerXsays— May 26, 2017 Now that it’s possible to buy ‘likes’ by investing in paid reach on social media, some brands have almost completely abandoned their organic social media efforts. They’re focusing on optimizing their ads and targeting the right demographics, and they’re obsessed with the ROI … Continue reading What’s the Real Cost of a ‘Like’ on Social Media?
Tara Elwell — May 16, 2017 Follow @oPembrokeStreet— May 16, 2017 Consider the way the sharing and resale economies have impacted consumer spending habits in your lifetime. Fashion in the Sharing Economy Twenty years ago, consignment and resale shopping was largely restricted to brick and mortar storefronts. Now, millions of people purge and fill their … Continue reading What’s Old Is New Again: The Rise of Resale Shopping
Columnist Patrick Stox outlines when to use the canonical tag, as well as some common problems that occur during implementation. Patrick Stox on May 12, 2017 In an ideal world, there would only be one version of each page. Too bad the world is messy and the same content can exist at multiple locations on … Continue reading Canonical tags are easy, right? What’s the worst that could happen?
Richard Sellers — May 11, 2017 — May 11, 2017 Clickbait is a hot word but not a new one. What may be new is how marketing (and other) executives need to add clickbait to their job search. Clickbait can simply mean getting readers interested so they take action to learn more. Clickbait Can Be … Continue reading What’s Your Job Search Clickbait?
Amanda Clark — May 11, 2017 Follow @GrammarChicInc— May 11, 2017 When you apply for a job, it’s important to provide some piece of marketing collateral—but should it be a resume, or a CV? Both of these terms get thrown around a lot, and with a lot of people they’re used somewhat interchangeably. It’s important … Continue reading What’s the Difference Between a Resume and a CV?
Jefri Yonata — May 8, 2017 — May 8, 2017 In 2008 and 2009, product explainer videos were a novelty for businesses. Their uniqueness and perky nature are the main features that make them stand out from other branded videos. Demo videos, on the other hand, were the standard before explainer videos emerged. These days, … Continue reading Product Demo Video vs. Explainer Video: What’s the Difference?
Brooke B. Sellas — April 19, 2017 Follow @madSMscientist— April 19, 2017 Many businesses just don’t know what to post, so we’ve got the skinny on what’s good, plus 7 plug-and-play social media posts for your business. When you aren’t sure what to post, bookmark this little go to with social media posts that are … Continue reading What’s Worth Posting? Try These 7 Plug & Play Social Media Posts
