Candis RousselApril 4, 2015 For management consulting firms, finding new sources of business is an increasingly urgent challenge. But today’s leading firms are rising to the occasion by making transformative use of their websites. When we surveyed over 500 professional services firms to ask about their biggest marketing priorities and business challenges in 2015, over … Continue reading How Websites Drive New Business for Management Consulting Firms
Tag Archives: websites
Homepage Practices for SMB Websites
Jesse McFarlandMarch 26, 2015 A website is an excellent source for marketing and branding a small business. A website is not only the online storefront of a business but it’s the center point of a company’s online presence. Additionally, it can be the first impression someone has of the business. Further, the homepage is the most viewed page and the foundation of a … Continue reading Homepage Practices for SMB Websites
Diagnosis: Bad User Experience on Websites
Suraj KumarMarch 23, 2015 User experience includes meaningful and valuable human-computer interaction with practical and experimental aspects. It also includes the user’s perception such as ease of use and efficiency. The user experience is subjective up to a certain degree with respect to the knowledge of the user. Here are 10 Bad User Experiences: Poor … Continue reading Diagnosis: Bad User Experience on Websites
6 Ways to Make Money With Advertising on Your Blog and the Websites to Help You
Pooja LohanaMarch 19, 2015 Without a doubt, Google Adsense is the go-to source of income for most bloggers. Most new blogs with some decent traffic set up Google ads on their website. But there are times when Google Adsense becomes a less-than-ideal option for your blog. Here are some scenarios: Your Adsense account doesn’t get … Continue reading 6 Ways to Make Money With Advertising on Your Blog and the Websites to Help You
Mobile-Friendly Websites Getting Rewarded By Google – What To Do NOW
Samantha SchultzMarch 15, 2015 Google recently announced it will be changing its algorithm on April 21st to include more mobile-friendly websites in search results. What does this mean for marketers? What can you do to prepare? Our suggestions: Adopt a mobile-friendly platform Don’t have a mobile website? Do website visitors have to zoom in and out … Continue reading Mobile-Friendly Websites Getting Rewarded By Google – What To Do NOW
Websites Lacking Mobile Optimization And Responsive Design Will Lose Search Visibility – Google Confirms [Video]
ZOG DigitalMarch 13, 2015 Google controls the online world. The company’s global search market penetration is nearly 60 percent, so when the search giant speaks it’s natural that marketers listen—especially when Google announces sweeping changes to its mobile SEO rankings system as it just did. Beginning April 21, Google will start ranking websites optimized for … Continue reading Websites Lacking Mobile Optimization And Responsive Design Will Lose Search Visibility – Google Confirms [Video]
Google Changes Search Ranking, Favors Mobile-Friendly Websites
VerticalResponseMarch 10, 2015 Mobile-friendly websites will soon become more important for businesses than ever. Google recently announced a ranking signal change that will favor mobile-friendly websites in search results. Is your website responsive? The change, influenced by increasing mobile Internet usage, will allow people to more easily discover relevant, device optimized, and high quality search … Continue reading Google Changes Search Ranking, Favors Mobile-Friendly Websites
Building Business Websites That Perform
Jamie TeasdaleMarch 8, 2015 We can all say that we have been on hundreds of different business websites; some “wowed” us, and others, well…let’s just say they did not. If you are in the process of building your own business website, it helps if you start by determining which individual elements you need before looking … Continue reading Building Business Websites That Perform
Why Using Websites, Blogs and Email Newsletters is Always More Effective than Social Media Sites
Daniel SmithMarch 3, 2015 Where will your company focus its online marketing efforts this year? The common wisdom the past few years was to base your campaigns around social media sites such a Twitter and Facebook. But with Facebook’s recent announcement that it would be phasing out company web page posts’ organic reach, the tables … Continue reading Why Using Websites, Blogs and Email Newsletters is Always More Effective than Social Media Sites
Twitter Enables Embedding Twitter Video On Websites
Taking a page from YouTube — and beating Facebook to the punch — Twitter now allows embedding its video without the tweet it came in. Martin Beck on March 2, 2015 Twitter is still playing catch-up to Facebook’s video juggernaut, but today it got a bit of a jump on its larger rival. Twitter gave … Continue reading Twitter Enables Embedding Twitter Video On Websites