Helen GeraghtyJuly 11, 2015 Are you losing customers because of something as simple as the colour of a button on your website, or the positioning of your text? Although you may not realise it, every decision that you make online is probably influenced to some degree by simple, ingrained, psychological factors that you’re not even … Continue reading How to Use Psychology to Improve Your Website’s Performance
Larry AltonJune 30, 2015 Everyone is asking the question: What does it take to get high rankings on search engines? The answer just might lie in looking at some of the highest-ranking websites on the web. Though many of their marketing tactics will not apply for gaining rankings as a small business, there are several … Continue reading 5 Things the Highest Ranking Websites Don’t Want You to Know
Jeremy JusekJune 27, 2015 Websites need to be continually updated. Recent increases in mobile use makes 2015 something of a milestone for online companies. Surprisingly, there are still thousands of small businesses without any online presence. Another large percentage of small businesses have failed to keep their websites updated. 50% of small businesses have seen … Continue reading Even Hot Dog Carts Need Websites Nowadays
How can you develop and maintain a clear, sustainable website labeling system? Columnist Shari Thurow shares her tips and best practices. Shari Thurow on June 5, 2015 One of the key components of a website’s information architecture (IA) is an effective nomenclature or labeling system. According to Wikipedia, a nomenclature is a system of names … Continue reading How To Create A Website’s Nomenclature (Or Labeling System) For Online Findability
Amber KemmisJune 4, 2015 Out of the 100 billion searches conducted each month on Google, there is one thing in common of all searches – everyone is looking for something. And, when someone is looking for something online, you must either help them along the way or get out of the way. Technology and the … Continue reading 8 Reasons Personalized Websites Are the Way of the Future
Aaron ShaplandJune 3, 2015 Where To Begin As with any new project, you should start with a few questions to set the baseline. Some that can help frame your direction include: How long ago was your website built? What technologies does it use, and are they still considered best practice? Is it responsive (mobile-friendly)? Is … Continue reading To Redesign Or Start Fresh? The Key Question For Corporate Websites
Chip StevensMay 17, 2015 Most companies kick off their blogs with great fanfare: fresh ideas, a regular posting schedule, and a wide variety of topics. The blog gets a lot of attention and new content regularly… but as time goes on, those fresh ideas become not-so-fresh. We’re all familiar with the concept of “spring cleaning” … Continue reading “Spring Cleaning” Your Company Blog Increase Your Website’s Effectiveness?
Kathy QuinnMay 16, 2015 Translating your website into multiple languages (or even one language) can be a big undertaking. While we strive to make the actual translation process as smooth and carefree as possible, there is a lot more to preparing for a multilingual website than handing your existing website over to a translation partner … Continue reading Best Practices For Multilingual Websites
Charles HeitzApril 21, 2015 The idea of a website is to give information to its visitors. Each site will have an aim, like sharing knowledge or asking people to do something, such as buy a product. There are over a billion live websites on the Internet these days, and each has a unique layout and … Continue reading How A Website’s Design Affects Conversion Rates
Leah KlingbeilApril 18, 2015 Do You Have A Social Website? Think about your website and how you connect with your users through it. Even if your design is prime and you have tons of traffic, there’s always room for improvement. You already know that there are endless ways that users interact with your site, in … Continue reading Increasing Your Website’s User Engagement With Social Media
