Richard HoweJuly 16, 2015 First impressions count, and in website terms it’s those first few seconds that will make all the difference as to whether visitors trust your brand. In this blog post, we look at a few areas you can focus on to ensure that you immediately build up user trust. Look and feel … Continue reading Gaining Website Visitor Trust
Annie ZelmJuly 15, 2015 Our website doesn’t reflect who we are as a company.It doesn’t tell a story.It’s hard for our customers to find what they need. It just feels dated. Sound familiar? We hear these comments often when we first start a website redesign project. A new website is a chance for a clean slate—a … Continue reading 7 Essential Questions to Shape Your Website Redesign Strategy
Emily CarterJuly 15, 2015 According to recent data released by HubSpot, a majority of marketers recommend that websites be redesigned or updated every 13-36 months. When was the last time that you redesigned or updated your website? Sometimes it’s not so easy to decide if you should allocate the time and money necessary to overhaul … Continue reading 8 Ways To Tell If Your Website Needs To Be Updated
Lindsay TjepkemaJuly 12, 2015 Are You Maximizing the Conversion Opportunities on Your Site? These days, everyone knows that it is important to optimize your website for lead generation. But the strategy behind just how to do it is where the details can get a little blurry for many people. Unfortunately, it’s not as simple as … Continue reading 4 Keys to Optimizing Lead Generation on Your Website
Gyles SewardJuly 10, 2015 So how much is a WordPress site? Here’s a question we get asked time and time again. Like most questions about money, the correct answer is… it depends. Helpful, we know. But like when you buy a car, the amount you spend really does make a difference. You can buy a … Continue reading Everything You Need to Know About Costs When Creating a WordPress Website
Nikhil SharmaJuly 9, 2015 Every company is a media company first, and then whatever they do to generate revenue, so it’s important to optimize your site for social sharing. You probably already know how important social media is to your business. And there are thousands of best practices to help you tame that tiger to make … Continue reading 3 Steps To Making Your Website More Share Friendly
Owain PowellJuly 9, 2015 What is CRO? The web has always had a love affair with three letter acronyms. WWW, FTP, IRC… the list goes on. Well, now there’s a new one on the block called Conversion Rate Optimisation, or CRO for short. You might not of heard of it (true, it’s not very catchy), … Continue reading How Conversion Rate Optimization Can Help Your Website
Kasia PerzyńskaJuly 9, 2015 Over 50% of the world’s population uses mobile devices, according to GSMA Intelligence. It’s about time to focus your efforts on mobile search. Therefore, Google’s mobile friendly algorithm update, “Mobilegeddon”, was released two months ago. The update turned out to be a massive breakthrough in the way results are sorted in … Continue reading 10 Tips To Boost Your Position in Mobile Search. Make Your Website Mobile-Friendly
Susan GilbertJuly 9, 2015 Is Your Website Getting Real or Fake Referrals? You Can’t Improve What you Don’t Measure I’m a big believer in measuring and tracking in order to know what you are doing right – (keep doing it!) – and what isn’t working (put your time and energy elsewhere). If you aren’t watching … Continue reading Is The Website Traffic You See In Google Analytics REAL?
Jesse RichardsonJuly 9, 2015 There’s a tendency in ecommerce to forget about specifics, and just get the traffic. It’s a “build it and they will come” type of mentality, and relies solely on the expectation that somehow, someway that traffic will eventually turn into customers. For certainty, unless your website is truly awful, you will … Continue reading 3 Principles for High Conversions on Your Website
