Luana SpinettiSeptember 27, 2015 Photo Credit: kylemac (cc) Is your business website working for you? Does it earn the trust of your prospective customers? Does it get you leads and, eventually, sales? Maybe you have a nice design and interesting visuals, but your copy and the way your website is structured just doesn’t click for … Continue reading How To Make Your Business Website Stand Out (And Earn You Leads)
Jo Lynn DealSeptember 26, 2015 Want to drive more of the right traffic to your website? You can use Twitter for that. To get the most out of your business Twitter account, begin by strategically growing your following. I’ve been growing my following by 50 to 100 (of the right) followers a day for the … Continue reading How To Get More of the Right Website Traffic with Twitter
Tanya KnowlesSeptember 26, 2015 Whoa there, where are you going? A sub-goal of any website is to keep the visitors you get for longer. If you’ve spent countless marketing hours and handfuls of cash luring people to your site, that last thing you want is for them to disappear in less than a minute. Let’s … Continue reading 9 Quick Tips To Keep Visitors On Your Website
Andre OentoroSeptember 25, 2015 Explainer videos are becoming an essential element for marketing your brand online. Video is very engaging and can sell the benefits of your business’ services and products a lot better than text alone. While many businesses are now realizing the advantages of video and starting to create videos for their websites, … Continue reading Are You Using Explainer Videos On These 5 Website Pages?
Taylor TomitaSeptember 24, 2015 In today’s business world there are many steps that lead to success. In the recent years, technological advancements have rerouted the road to success by utilizing the internet. With 78% of the developed world now using the internet throughout their daily life, a business’s success is becoming increasingly reliant on their … Continue reading Creating and Maintaining a Business Website
Amrit KirpalaniSeptember 23, 2015 As a marketer, you understand that making every web user’s experience personal and relevant will lead to a stronger affiliation with your brand and increase your chances of making a sale. Personalization makes your customer feel like you truly understand them and massively streamlines your web experience by using big data insights to … Continue reading Why Website Personalization Increases Conversions
Laura DonovanSeptember 22, 2015 If you have a business website, you probably want it to show up high on Google’s Search results. Even more important, you probably want it to attract customers. Before tearing your hair out trying to optimize your old website, no matter how much you paid for it, it might be time … Continue reading Do You Need a New Website? Five Questions to Ask
Olatunde AdedejiSeptember 21, 2015 I have had the privilege to interact with some of our clients who have reached the “I want a website phase” in their business. Nobody even sold them the idea. It has dawned on them that having a website and tools to measure website success is business imperative. Business goals are … Continue reading The Smart Entrepreneur: How a Website Is Used to Achieve Corporate Goals and Objectives
Renee ServinskySeptember 18, 2015 Google Analytics has a metric called “average session duration.” Other web analytics software packages have similar measures. They track how long visitors spend on your website in minutes and seconds. But why does it matter? It’s a measure of engagement. Lengthier visits indicate greater interest in your website’s content. It means … Continue reading How to Increase the Time Visitors Spend on Your Website — and Why It Matters
Marisa SmithSeptember 17, 2015 When we work with clients on website projects, we follow a proven process that’s designed to avoid the most common pitfalls, and help us keep our projects on track and on budget. We’re always uncovering opportunities to improve, and we’re continually updating our processes and checklists to optimize the efficiency of … Continue reading 6 Expensive Pitfalls on the Path to a Gorgeous Website Redesign [Infographic]
