Category Archives: Data Platforms

4 CDP strategies to unlock the power of first-party data

Here are ways brands can ensure they’ve got the customer data they need for a succesful CDP implementation. Jason Ward on July 3, 2023 The sunsetting of third-party cookies and evolving privacy regulations impact how companies gather and use consumer data. A customer data platform (CDP) is a spectacular tool for unifying, segmenting and activating … Continue reading 4 CDP strategies to unlock the power of first-party data

Habu releases new data clean room enhancements

Marketers can use no-code and low-code tools to gain insights and business intelligence out of Amazon, Facebook, TikTok and other ad environments. Chris Wood on March 17, 2023 This week, enterprise data collaboration company Habu announced enhancements to its platform and key partnerships with the likes of Snowflake and Amazon that support the platform’s interoperability. … Continue reading Habu releases new data clean room enhancements

TransUnion Rebrands Global Data Solutions, VP Of Global Brand And Marketing Talks About Strategy

TransUnion Rebrands, Explains ‘Tru’ Strategy by Laurie Sullivan  @lauriesullivan, February 22, 2023 TransUnion has announced the rebrand of its global data-solutions business, combining thousands of business-to-businesses (B2B) product lines into seven. The move follows the acquisitions of Neustar and Sontiq in December 2021. The new name of the product group is Tru. The agency Bluegreen helped … Continue reading TransUnion Rebrands Global Data Solutions, VP Of Global Brand And Marketing Talks About Strategy

Lotame launches first-party data accelerator

Spherical will extend first-party data from data warehouses and CDPs into the “madtech” space. Kim Davis on January 23, 2023 Data and identity solutions company Lotame has launched Spherical, a first-party data accelerator. Spherical is said to support interoperability and data portability across brand and media tech stacks, enabling activation of first-party data across the … Continue reading Lotame launches first-party data accelerator

Why first-party data collection should be a priority for marketers

Knowing the value of first-party data collection and activation is the first step toward successful campaigns. Corey Patterson on January 5, 2022 “No matter what your business objectives are, you need to understand your audience and leverage that data to fulfill your objectives,” said Pete Wootton, Chief Product & Data Officer for U.K. and U.S.-based … Continue reading Why first-party data collection should be a priority for marketers