Tag Archives: website

When It Comes To Website Translation, Professional Is Always Best

Ian SpencerSeptember 17, 2015 When it comes to getting more sales and enquiries from countries outside of your operating base, the challenge to not only attract but also convert this business is often significant, as understanding more than one language and culture can often be something that takes a while to learn and then perfect. … Continue reading When It Comes To Website Translation, Professional Is Always Best →

Making the Most of Website Testimonials

Website Development Guidelines

Richard HoweSeptember 15, 2015 Client testimonials are a great way of making your company appear reputable, professional and trustworthy. If a visitor to your site is in any doubt about ordering a product or buying a service, a well-phrased and positioned review from a real-life client can be just what they need to make that … Continue reading Making the Most of Website Testimonials →

Startup Marketing Essentials: #7 How To Build A Great Website

Startups

Tim MatthewsSeptember 14, 2015 Every startup needs a website. I’m stating the obvious. So I’ll restate. Every successful startup needs a great website that meets its business goals: awareness, reach, virality, conversion. Building (or rebuilding) the right one takes a lot of effort. Here are some pointers on how you should conceive and plan your … Continue reading Startup Marketing Essentials: #7 How To Build A Great Website →

5 Practical Ways to Increase Conversions on Your Website

Leads Conversion

Julie EllisSeptember 13, 2015 Why do we buy stuff? The psychology of selling hasn’t changed – it is embedded in human behavior and our habits. We buy stuff because it relieves a pain in our life, it appeals to our sense of belonging and it makes us excited. We make that final purchase decision because … Continue reading 5 Practical Ways to Increase Conversions on Your Website →

What Metrics Should I Track to Report on Website Performance?

Web Optimization Guidelines

Roman KniahynyckyjSeptember 13, 2015 When it comes to tracking your website performance, not all metrics are created equal. Instead of going nuts reviewing every single metric at your fingertips, you can keep a keen eye on your website’s ongoing performance with these five key performance indicators (KPIs). Your goal is to look for improvement month … Continue reading What Metrics Should I Track to Report on Website Performance? →

Top Website Design Mistakes Small Business Owners Make

Web Design Guidelines

Debra MurphySeptember 12, 2015 Your website is the central focal point of your online marketing. Cure these website design mistakes that prevent visitors from connecting with your brand. Your website is the virtual front door to your business and an integral part of your inbound marketing strategy. In many cases, it is the first experience … Continue reading Top Website Design Mistakes Small Business Owners Make →

5 Lessons I Learned from Building My First Website

Website Development Guidelines

Emilia TotzevaSeptember 11, 2015 I do not have a web development background. I studied marketing in college, and all of my past jobs and internships revolved around marketing. So, in an attempt to branch out and develop some new skills, I volunteered to work on a website redesign for a client. It wasn’t easy. It … Continue reading 5 Lessons I Learned from Building My First Website →

3 Ways to Let Customers Tell You How to Design Your Website

Web Design Guidelines

Rick WhittingtonSeptember 8, 2015 What’s the best way to get direction on designing your website? Your customers hold the key. Read on below… Did you know that when prospects visit your website, they leave cues that you can collect about their behavior on your website? This data can help you design a better website for … Continue reading 3 Ways to Let Customers Tell You How to Design Your Website →

4 Free Expert Website Analyzing Tools

Web Management Guidelines

Susan GilbertSeptember 7, 2015 Website Analyzing Tools That Give You Pro Insights Monday Tips is a short list of the best finds across the internet to start your week off right. Happy Labor Day! Today I have some website resources to help you improve your analytics and ranking. Here’s four links with tips and tricks … Continue reading 4 Free Expert Website Analyzing Tools →

Is your Website Just a Brochure Online or a Powerful Sales Engine?

Website Guidelines

Ruthie AbrahamSeptember 6, 2015 Tell me if you’ve heard this one before. A company spends time, money, and creative efforts on designing brochures proclaiming the benefit of their products or service. They’re well-made–sharp colors, perfect ratio of graphics to text, and the text conveys the company’s products or service in a relatable, informative way. Wonderful. … Continue reading Is your Website Just a Brochure Online or a Powerful Sales Engine? →