by Robert Nissenbaum Follow @rnissenbaumOctober 10, 2016 How you post and share content matters If you listen to me long enough and you’ll know I am more focused on social networking and being engaged than creating content. I’ll keep saying it too…. Your content is designed to play a supporting role. People do business with … Continue reading If You Want Results, Think About HOW You Post And Share Content
How do you vet martech vendors? Should you invest more in people or technology? Those questions & more were answered in a Dreamforce 2016 session. Matt McGee on October 6, 2016 As the martech landscape continues to grow, marketing companies of all sizes are learning the value of building a great marketing stack. But … Continue reading So you want to build a #martech marketing stack?
by Kathleen OsgoodSeptember 28, 2016 In my blog last month I promised to write something interesting about stage duration analysis for my next post. I started something deep and metric focused and was then distracted by a few interviews. I’ll be straight, I like interviewing. I get excited about bringing top talent into our team, … Continue reading So You Want to Sell Software? How to Interview for & Nail That Prime AE Role
by Liesha Petrovich Follow @lieshapetrovichSeptember 26, 2016 There will never be a perfect marketing opportunity. But YouTube may just be the Holy Grail for the 18-34 year-old market. The popularity of video is unprecedented and the 18-34 year-old market simply can’t live without videos. The rise of YouTube stars like PewDiePie and the Fine Brothers … Continue reading Want to Dominate the 18-34 Year-Old Market? Start Selling on YouTube
by Andrew Gazdecki Follow @biznessappsSeptember 18, 2016 We have reached the point of critical mass on mobile. People are increasingly spending less time on other channels and more time on their smartphone or other mobile devices. As we know already, time spent is money spent. In fact, mobile e-commerce experienced a 47% growth rate last … Continue reading How to Craft Push Notifications that Users Actually Want to Receive
by Benjamin BrandallSeptember 11, 2016 A proposal has a lot of different purposes, but there’s only one good way to write one: the way that pulls together all of the information in a concise and persuasive way and helps you get what you want … whether that’s a whole new software system, or just a … Continue reading How to Write a Proposal and Get What You Want
by Ed HeilAugust 16, 2016 The corporate training video. It just sounds painfully boring, doesn’t it? And let’s be honest, if you’ve been forced to watch one of these productions, you know just how bad they can be! To be fair, there are a number of reasons for this — bad corporate videos could be … Continue reading How to Make Training Videos That Employees Want to Watch
August 4, 2016 When writing website content, you should put yourself in the shoes of your visitor. They’re looking for valuable, interesting and helpful information they can use. If your website gives that to them, they’ll stick around and read more. Here are 7 of the biggest mistakes people make when writing their web content. … Continue reading 7 Content Mistakes You Don’t Want to Make
by Sean Hargrave, Staff Writer, August 1, 2016 Nobody likes to think of themselves as a generic member of some marketing “tribe” or demographic dreamed up at a marketing convention. Not only is every person an individual, but they can object to brands assuming they are just like everyone else of their age who lives … Continue reading Segmentation — Show Them What They Want, Not Just What You’ve Got
by Taylor Pearson July 31, 2016 Follow @TaylorPearsonMeJuly 31, 2016 Man has suffered another loss in his more recent development inasmuch as the traditions which buttressed his behavior are now rapidly diminishing. No instinct tells him what he has to do, and no tradition what he ought to do; sometimes he does not even know … Continue reading Effectual Reasoning: The Little Known Method Entrepreneurs Use to Figure Out What They Want
