Tag Archives: want

Thirteen things marketers want to know about expanded text ads, direct from Google

AdWords released expanded text ads in late July. Columnist and Googler Matt Lawson answers some FAQs about what you should consider as you expand your own ads. Matt Lawson on November 18, 2016   Expanded text ads (ETAs) are a big deal. At least a dozen articles on this fine site can attest to that … Continue reading Thirteen things marketers want to know about expanded text ads, direct from Google

The One Thing Millennials Want Most At Work (And Aren’t Getting)

Darleen DeRosa — November 9, 2016 Follow @onpoint_llc— November 9, 2016 Millennials are expected to make up about 50 percent of all leadership positions in the next five years. Not only that, Millennials who are satisfied with their professional development opportunities are twice as likely to stay with a company then those who are unsatisfied. … Continue reading The One Thing Millennials Want Most At Work (And Aren’t Getting)

When Employees Want to Volunteer But It’s Tough to Leave the Office

by Ryan Scott Follow @causecastOctober 15, 2016 Sometimes, employees have the best of intentions but just don’t have the time or flexibility to volunteer. How can you engage all of your employees in volunteering so that everyone feels that they’re part of your corporate culture of giving back? Employee volunteer and giving isn’t a one-size … Continue reading When Employees Want to Volunteer But It’s Tough to Leave the Office

Instagram Ad Tips for Small Business Owners Who Want to See Results!

by Jonathan Chan Follow @joncwritesOctober 10, 2016 If you’ve been wondering how to get more followers on Instagram you are not alone. Instagram has more than 500 million monthly active users which means almost every single demographic is represented in large numbers on the social network. That’s exciting for digital savvy brands! There are a … Continue reading Instagram Ad Tips for Small Business Owners Who Want to See Results!

Third-Generation Hispanics Want Advertisers To Know Them Better

by Laurie Sullivan@lauriesullivan, October 10, 2016 Despite being immersed in the American culture, third-generation Hispanics seek content that reflects their heritage. They find it through apps and inspiration that draws on their cultural heritage, but most importantly, through messages from advertisers and brands. Research from Yahoo focus groups released Monday finds that third-generation Hispanics believe … Continue reading Third-Generation Hispanics Want Advertisers To Know Them Better